hey listers many people may tell you that outbound is a waste of time or that it's difficult to stand out in someone's inbox but guess what if you've tried the old way of prospecting and got no results well that's understandable with the right tools and resources everyone can generate Revenue with cold emails no matter their experience but you need to switch to the new way and in this video you'll get one of the best practices used by 37,000 plus customers worldwide to generate tens of millions of dollars with lless every single month whether you're an entrepreneur looking to find your first customers a sales rep who wants to hit your quotas a recruiter a gross marketer or a sales manager looking for the best solution for your team you'll never be successful in Outreach if you focus on spray and prey approaches use generic approaches for all your prospects or send an unlimited number of emails per day 99% of people who follow these strategies end up getting ignored by the prospects or worse in the spam folder before reaching out to your prospects you need to be clear about your offer what urgent and painful problem do you solve and for whom what's unique about your solution how your product or service can make your audience's life easier starting with that you'll be able to identify who cares a lot about your product or service and this becomes your ideal customer profile or ICP to help you define your ICP check out this free ICP finder tool we built especially for you next based on your ICP filters such as location and Company size you can find New Leads directly within LM list no more back and forth between different tools no more poor results that waste your time and make you look like a spammer you get highly relevant leads directly in LM list which you can contact with just one click you'll see in a second how a common issue many people face when sending cold emails is that their emails are often not seen by their prospects While most people believe it's because of the subject line the reality is that this happens because they end up in spam and they don't know about it if you send more than 100 emails per day you will quickly be identified as a spammer and all your emails will end up in someone's spam folder in short you'll lose your time and money and you'll end up saying that cold emails are dead to make sure you avoid the spam folder and always lend your emails in the inbox folder we created lmw lmw is the most advanced warm-up tool and the first deliverability booster on the market we have built the largest clusters of email addresses worldwide involving various domain ages and Authority that exchange email with each other to replicate real life prospecting interactions if an email end up in the spam folder we can move it back to the inbox this way we increase the deliverability of all participants and reduce the chances of emails Landing in spam it runs 100% on autopilot and the only effort it takes on your side is to do the one minute setup and leave it on before during and after sending your campaigns and the best part is that for every lamely seat you get you will have free access to a lemor essential plan so once you know who your ideal customer profile is what you offer and why warming up your email address is key to achieving results you can create your first campaign creating email copies at convert can be challenging especially if you don't know the best practices or you're not an expert email copywriter while talking to users who failed to generate results with Outreach we found that they often struggle with the process of writing effective emails that get replies that's why we created an AI email assistant directly in LM list in short with lemlist AI you can generate multi- Channel sequences tailored to your value proposition and your target audience the AI compaign generator is trained by the best converting campaigns for 400 plus Millions emails so you automatically get expert quality copies that follow the best practices you can also access a complete library of successful campaign templates shared by our users and duplicate them directly in your Lim accounts analyzing millions of campaigns sent by our users each month we seen that multi- channel engagement is a GameChanger when you combine emails with LinkedIn messages you can get an average of three times more replies another good practice is to include a LinkedIn profile visit in your sequence this action keeps you top of mind for your prospect and increases the likelihood of a response to engage at scale in a human way you can combine multi- Channel prospecting with Advanced conditions with LM list you can tailor your Outreach process at scale to automatically respond to each prospect's interaction with your campaign in a human way for higher conversions for example you can send a LinkedIn message directly when your prospect has accepted your invite another use case is to send a different email depending on whether or not your prospect open your previous email now let's talk about the best email copyrighting tips you can follow when writing your emails at lemlist we have created a free six-hour Master Class to help find your next clients in a predictable Manner and scale your Revenue after following the video people who never consider themselves Outreach experts were able to se your deal worth 50,000k per week I've been able to close probably five or six uh deals every deal that I close probably is somewhere in the realm of 15 to $30,000 you can check it out anytime and apply the learnings for yourself I'm often asked what the most important thing to keep in mind when doing Outreach the answer might sound simple but most people forget about it stand out if you look at all the code emails you get you'll be able to see that they all look more or less the same self-centered saly and generate so to make your approach stand out and make your prospect read and reply to your email keep in mind for quick best practices keep your subject lines as short and catchy as possible to Intrigue your prospect to open your email speak about your prospect more than you speak about yourself your email should be entirely focused on your prospect so cut all the I am this and that and we did this and that deliver value don't be focused on your goal but rather on how you can help your prospects achieve their objectives or solve their struggles and of course the most important one keep keep in mind that you are talking to a human keep it simple and straightforward and avoid long sentences full of love next you want to show that the email is dedicated to your prospect and not just a random copypaste template you send to all your leads like most people do personalizing each campaign one by one can be timec consuming so you can use custom variables and attribute from your leads to personalize each email you can personalize simple thing like first name company name or more complex ones such as the number of employees the domain name or anything else that's Rel for your leads with the advanced customer condition you can send customized emails to leads with various job titles for example the penpoint you wish to address May differ when targeting a CEO compared to a head of sales if you want to go even further with your personalization you can use Liquid syntax liquid syntax is an advanced tool you can use to customerize your Outreach and with liquid syntax you can for instance say good morning or good evening depending on the hour of the day the email is sent this way it looks very human custom images are a great way to capture attention or create proximity with your prospects I Breakers are another way to personalize the messaging for each lead making your prospection even more human you can insert an icebreaker in your campaign steps and Define it for each contact in the lead section with RI you can generate ice breakers automatically in seconds using LM list you have the flexibility to choose one or multiple users for each steps within your campaign this means you can for example allocate the workload across various email addresses to increase your email sending capacity you can also set up role playing scenarios where multiple team members contact the same Prospect each providing different but complimentary arguments this approach allows for a more Diversified and persuasive Outreach strategy now how many steps should you include in your campaign based on our internal research on more than 400 million emails we advise you to add minimum of six touch points into your campaign if you want to increase your likelihood of success most performing campaigns we've analyzed during the past 5 years have between six six and 10 touch points keep in mind that your leads have their own responsibilities and priorities so it's likely you'll need multiple follow-ups before getting a reply you just need to follow three principles to avoid being perceived as a spammer one leave n of days between steps two add value to your prospects at every step of your sequence three rotate between more and less engaging steps for example a LinkedIn profile visit is less engaging than a LinkedIn message as the prospect doesn't need to take action once your campaign is set up you can import your Le by simply clicking on the lead list tab in the campaign Creator there are multiple ways to add leads to a campaign you can import via CSV and in this case we will automatically detect all your lead variables you can also import leads VI LinkedIn or sales Navigator search to do so you need the lless Chrome extension from a LinkedIn search you can directly import one lead or multiple leads to a campaign finally you can use our new B2B lead database you'll be able to search within 400 million LinkedIn profiles and add them to your campaign all in one place once you find your leads you might ask yourself but how do I get their emails there are tons of tools out there that help you find emails but the problem is that most of the time they are invalid not verified or by quality bad quality email cost you three things the price you paid for a useless email the negative impact on your deliverability and the opportunity cost not to have sent an email to a valid address that's why we have worked a lot on the quality of emails we find for you directly in list we tested over 40 providers and realized when using only one you'd get around 20% to 50% valid emails however the reason we can find up to 80% of valid emails is not because we're smarter but because we've combined the best options available on the market into one single place just for you when importing leads from any sources you'll have the option to activate our find email and verify feature this will automatically trigger our own algorithm and we'll find the email address along with other information such as their company name position and every useful data we can find one of the most powerful thing to get replies is called intent if you sell water and contact someone in the middle of the desert trust me no matter how saly your email is you'll get an answer this is why you should always think about intents that apply to your business for instance if you are offering growth and demand Services you could Target leads who are raising funds in the next months you'll see that we are integrating more and more intent data in our B2B lead database to help you do so now that your campaign is ready you are ready to review and launch campaign for your lead reviewing the lead is basically ensuring that you are good to go with every single lead in this screen you'll be able to see each step for each lead in the campaign you can manually edit or customize if you want to do something very specific you can either review one by one or review all that once your campaign is now active and emails will be sent in a humanlike minor thanks to a powerful algorithm that follows how people naturally send emails this mean that all emails with respect sending limits to minimiz minimize the risk of being marked as spam once you get your first replies you can handle them in the test section Additionally you can track your performance in the report section which give you access to essential metrics like open rate click rates and overall long-term results now the $100 million question what's a good reply rate as a general rule a great reply rate is between 20 and 30% of course keep in mind that this depend on the type of service or product you sell the quality of your leads and the number of leads contacted on average if you reach 5% interested leads it's really good 10% interested people is even better and 20% is pretty amazing for instance if you reach out to 200 New Prospect each week and achieve a 5% call rate with a 40% closing rate you'll secure four new clients per week if each customer brings in $3,000 that's 12K per week from a single team member now picture the revenue you could get when multiple team members generate similar or even bigger numbers of deals 303 New Deals potentially worth tens of thousands of dollars compared to an investment of less than $100 seems to be worth it no now to achieve the best results make sure you join our community where our team and top Outreach experts share the best tips proven strategies and tons of value you can apply to your campaigns if you want any guidance on the tool our customer success team is available within 10 minutes via the chat bubble you can access directly from your account on the bottom right of your screen you can also get a product demo directly from the link in the dashboard have an awesome day and take care