The Evolution of the Apple Logo on MacBooks

Introduction

• 2015: Introduction of the 12-inch MacBook
• First model without a lit Apple logo
• Controversy due to the removal of an iconic design element

Reasons for Removing the Illuminated Logo

1. Thin Design Compromises

   • 12-inch MacBook: Thinnest model at 13.1 mm
   • 24% thinner than MacBook Air
   • New keyboard design (butterfly mechanism) led to issues
   • Resulted in a class action lawsuit; return to scissor keyboards

2. Display Issues

   • Thin display caused hotspots when using bright light sources
   • Glowing logo allowed external light to enter, affecting color accuracy
   • Sealing off display eliminated the translucent logo

3. Structural Integrity

   • Logo cutout weakened structural rigidity
   • Replacing cutout with metal improved strength

4. Aesthetic Shifts

   • Original glowing logo: Part of Apple’s comeback strategy (late 1990s)
   • Shift away from overt branding as Apple solidified its position
   • Examples of subtle branding:
     • No logo on AirPods Max
     • Removal from 24-inch iMac’s chin

Brand Awareness and Market Position

• Apple no longer needs overt branding to attract attention
• Dominance in tech market
• Unified design across products (iPad, iPhone, Mac)
  • All featuring non-illuminated logos

Conclusion

• Sentimental feelings about the logo's loss are understandable
• Represents a new era for Apple with innovative products ahead
• Greg from Apple Explained thanks viewers and encourages them to look forward to future videos.