If you want to learn how to sell, don't just ask me, "Why should I use which platform?" "What should my content be like?" All marketers in the world—if they want to level up— must know what is called a "Marketing Funnel". This will be a short video, you will crash course online marketing business lecture. If you understand these steps, your marketing strategy— no matter what you're selling—should definitely be better. Let's break the myth first, okay? Many people think that selling or marketing is just about having a product, and having to promote my product everywhere. Hope someone buys it. But in reality, try to position yourself as a customer. For example, if a new brand appears on the market, you come across an ad and ask, 'What is this new brand?' Maybe not buy it right away? It 's very rare for something like that to happen. Unless it really fits and matches what you are looking for. A marketing funnel helps us understand the customer's step-by-step journey, from when they first meet your brand, to when they buy your product and then buy it again and again. It's not just one step. There are 5 to be exact. Awareness, consideration, conversion, loyalty and advocacy. I will explain one by one. First, if you are a new business, you focus on awareness. Awareness—just like the Indonesian word—is aware. Let your customers know. Know about the brand, know about the product. Don't just offer it to them, "Here, buy it," for example. Giving a discount straight away— that's a big mistake. The first step that most brands take is to introduce themselves first. Just like when you're dating, you don't immediately say, "Do you want to go out with me?" No. Iu conversion. (If) awareness, "Hey, I come from a background like this, my job is like this." Make customers more familiar with you. Well, the awareness funnel in this funnel is the biggest funnel. Whatever you do in awareness, that's what usually gets spread across the widest channels. For example, Instagram ads can directly reach 100,000 people. But you know people won't buy it. Just wanted to let you know this brand exists. Again, we position ourselves as customers. While scrolling through Instagram, I suddenly saw, "Oh, there's a new skincare brand. It turns out they're new, focusing more on all-in-one products and no fuss." Okay, let's see. It's already in his head. And most people usually just skip it and continue scrolling. Well, to be aware, we have to tell them repeatedly what we are. Let's get to know each other first. Well, the second is consideration. At this stage, the customer starts to think, "Should I buy this? Is this right for me?" For example, if the analogy is like handing out flyers or using a loudspeaker on the side of the road, "Hey, we're a new skincare brand!" Consideration is when they start to become interested— they see your Instagram page, see your website, start reading. Look at the features, look at the price. So here you focus more on what benefits you can give them. Does it match the pain points that customers are looking for? In the funnel, consideration is smaller than awareness. Because let's be realistic—out of 100 people you let look at the brand— maybe 60 will be suitable and 40 will read it in more detail. And these two strategies cannot be compared. For example, raising awareness on your Instagram page, continuously providing value and creating useful content. They consider your website or e-commerce, starting by looking at the products and whether the price is suitable or not. Actually, we've just reached step 3, conversion. That is, people buy. Well, there are many ways to do this conversion. It's as simple as if they see it from e-commerce, they just put it in the cart. To nudge them more to make them want to buy, there's a promotion. Or what's currently trending is when people enter WhatsApp. For example, you come across an ad, and they've seen it twice. You retarget people who've seen it twice— you give them a different ad, namely the product ad. He was interested, he pressed the button. Instead of going to the website, he went straight to CS. I myself have tried using WhatsApp Business. Previously, JadiHacker—people went to the website and told them to think for themselves, see if the information was suitable for them. But if we go through CS or WhatsApp business, we can know what the customer is asking. What actually makes them hesitate to buy? And according to surveys, your business sales can increase by up to 68%. Conversion increased by 40%. Actually, for all businesses, whether service or goods, I really recommend you try using CS. It can really increase your conversion rate. So, for example, if you have ads from Facebook, for example— you can choose this meta ad to have the CTA go directly to WhatsApp Business. People who see ads or retargeting results— if they press it, they will chat directly with your CS. Just select the campaign objective, engagement. Don't forget to connect WhatsApp business to Facebook page. Or if there is no management option, you can select get more WhatsApp messages. So there you can edit greetings for customers. So if you ask, you can send an automatic message and you can write the message yourself. If you want to make a choice of questions, you can do that too. So if they are confused about what to ask, several have been prepared. So, just make sure your CS is standing by on your phone and wait for a reply from the customer. Then the rest you just have to continue. It's really that simple. If you want to learn more, the link is in the description. Well, what is really unfortunate is that after people have converted, it's over. OK, I've bought it, I'm happy. That's not enough. Dear customers who have already purchased. You want them to buy again, buy again, buy again. And that's in the loyalty phase. Here there is a term called CRM (Customer Relationship Management). If, for example, they have already purchased the product and feel it is useful, you have to reach out again. There may be different ads—you can email them because you already have their database. Build relationships with customers so they always remember the brand. Don't buy it all, just forget about it. Most businesses are very happy if their customers are loyal. Buy every month, buy every year several times, even buy every week— if you subscribe to online orders. But I suggest you focus on another thing, namely advocacy. Advocacy is truly the holy grail. You will get free marketing and your business will grow really fast. Advocacy means that if a customer buys a product from you, the customer himself will recommend his friends to buy your product. And this is indeed a bigger effort in CRM than just pure marketing. How can you provide really wow service to customers? The product is so useful that they themselves—without us having to ask—recommend it to their friends. But sometimes there are several things we can do, namely using referral schemes, member get member schemes, buy two get a discount scheme. And if you really understand it end to end, not just the mindset that the important thing is that I have a product everywhere and can sell it— trust me, you are better than 80% or 90% of other entrepreneurs. This is a very simple theory. Hopefully you can learn something, you can imagine what the case study is like. I'll see you guys on the next video.