meta has announced that they've just started running ads on threats and this is a game changer for Facebook ads I've been doing this long enough to remember when Instagram ads were first introduced and that changed meta ads in a big way for the better I think there's a good chance we're about to see the same thing with threads in this video I'm going to explain what's going on what's Happening and what it means for you as a meta Advertiser so I've got meta's news article what they've released information about this um up in front of me so they got introducing ads in Threads very very exciting so I'm going to I'm not going read through this whole thing but I highlight some important parts and we can discuss what what does this mean what's what impact is this going to have I think it's mostly going to be very positive and and definitely exciting for Facebook and Instagram advertisers okay so key takeaways starting today we will begin a limited early test of ads in Threads with a small number of advertisers to help people discover the brands they love D D D D D so what what what can we see from that it's a test at the moment now meta does that with every new thing that they introduce they always test it with a select few advertisers with a a few ad accounts um in this case it's going to be a few user accounts um on threads to see how it performs now they've worded this in a way that makes it okay if it doesn't work out we won't go ahead and and introduce this I think there's basically zero chance of that happening meta is definitely going to introduce ads to threads they're going to want to monetize that they will have spent a lot of money a lot of um sort of Goodwill promoting threads as well you know there's only so many times you can ask your audience to do things and and many people have set up threads accounts so they're going to want to to cash in on that effectively so it might not be you know next week but if they're testing now in the very near future I'm very confident we are going to see a roll out of ads across threads and to a lot more advertisers right now um it's being done as a test then this next point is really interesting so back by meta's proven ad systems The Familiar visual feed format will enable advertisers to easily extend existing image ads to threads with a check of a box loads of things we can read into from from that sentence right so they're going to start with image ads that's makes sense given the platform it's it's more simple from a a creative standpoint threads isn't it a lot of text based posts it was was designed to replicate you know what Twitter was um in a way so so not as like visual visually complex as say Instagram or or or even Facebook so starting with image ads that's good for advertisers that can make it really easy to get set up um when we are able to start running ads on threads more broadly and also you can see they said here the familiar visual feed format will enable advertisers to easily extend existing image ads so it's very simply going to be case if you can take image ads that you're running on Facebook running on Instagram and boom pop them on threads um as well or instead depending on what it is that you want to do most likely now if we scroll down we can see that met have kind of given us a bit of an example um they've got this Jasper's Market which is the example they always use when they're demonstrating as you see it throughout all their support docs now interestingly that image isn't like feed format it's not um square or you know slightly more tall than is wide in terms of the aspect ratio which is what you typically see on say an Instagram feed or a Facebook feed that's more landscape that yes that does appear in some placements and it's one of the sort of three format options when you create a a Facebook and Instagram ad um I don't know if that means it it's going to be landscape images that are used as part of thread ads exclusively for now with the image ads or whether we're going to be able to use more square or or feed style um image ad format I would predict we'll be able to use Square feed style image formats but it's just interesting the example there sometimes these things don't quite match up right or or that's one of the options you can have landscape images but you can also have square images that take up more of the screen when it gets through to uh to threads okay um I also wanted to highlight uh this section here okay so we're talking about today small number of tests um business will be able to extend their existing meta campaigns to sprad without the need for bespoke Creative additional resourcing simply by checking a box in ads manager so that's exactly how it started with Instagram ads so like I said I've been doing this a very long time and there was a time where you could only advertise on Facebook and then um Instagram existed and was being built and didn't have ads on it for a while ads were then introduced and it was as simple as ticking a box actually I think it became even simpler than that pretty quickly because it was as simple as not unchecking a box as in at the beginning it might be you need to go in and specifically say yes I want my ads to run on threads but once ads have been on threads for 6 months 12 months it's just going to be your ads are going to be on there alongside Facebook alongside Instagram alongside the Audience Network by default and then you'll be able to go in and take a look at the placement options and deselect um should you not want to advertise on threads for some reason a lot of people when int Instagram ads were first introduced said oh the Instagram ads aren't as good quality as what we've got with Facebook I imagine there'll be a lot of push back at the beginning with threads that definitely that to not be true and in fact advertisers we now see across the board are willing to pay more for ads on Instagram than they are for ads on Facebook cpms um are higher will that happen with threads who knows but I imagine there will be skepticism push back when it's first introduced and people won't like that it's automatically put on there just like happened with Instagram many years ago and I'm pretty sure that that will work its way through the system and we'll advertise on threads just like we advertise on Facebook and Instagram and if you've got the right campaign objective set up where you're optimizing for sales optimizing for leads met is going to work out where best to put your ads that might be on Facebook that might be on Instagram that might be on stories that might be on feeds or going forward it might be um on threads so all very interesting stuff so there are some more things that I want to talk about when it comes to this big threads announcement um in a second before I do just want to quickly let you know about our done for you Facebook Instagram and soon to be threads advertising service so we can create manage and optimize your ad campaigns we can work out exactly where your ads should be shown across those various different um apps along with all the other things that are required to get you the best possible results we can take the workload off your hands we do this all the time we spend tens of millions a year we'll almost certainly get you better results than if you continue to manage your ad campaigns yourself if that sounds interesting there is a link in the video description you can click on that come through to a page on our website and book in a free call uh with one of my team members no obligation just to find out more about how we might be able to help so if that sounds interesting go ahead and do that and hopefully we get a chance to work together now one of the things about this threads threads ads timings that's really interesting is that Mark Zuckerberg was questioned a while ago and said when are you going to look to introduce ads on threads cuz that was obviously going to happen right when threads was first launched um it's how meta generates the vast majority of its revenue is through ads on Facebook and Instagram one of the biggest companies in the world they were going to introduced ads on threads they had the network The Advertiser everything set up to be able to do it and he said at the time we're going to look to get to get close to a billion users before we introduce ads and I thought that was quite interesting cuz that was going to be later than I expected and now threats have has done really quite well if you think about the growth since it launched it's not that old I think currently there's 300 320 million users something like that like a lot of users uh but it's still well shy of the 1 billion user Target I think there's a few interesting things here firstly I don't think they needed to wait to a billion users that surprised me at the time 320 million people seems like plenty to be able to start advertising especially when you're not creating a whole new ad Network or finding new advertisers you're going to be leveraging a lot of your existing um customer base who pay for Facebook and Instagram ads to the tune of tens 100 plus billion every year right tens of billions 100 plus billion every year so um so that was all set up and and and ready to go also it might be an indication that meta believes that the ceiling for how many users threads can get is not as high as a billion I don't ever expect threads to be as popular as Instagram or Facebook if you think FR threads is clearly modeled off X um and probably at its Heyday at it's absolute Peak user wise never really got past 500 million users it's difficult to work that out exactly and and it looks like the user base is slightly smaller than it used to be you know um when it when it was previously Twitter but yeah it probably never got past 500 billion users so perhaps with that style of app getting to a billion users is just not possible maybe we'll see uh but it might be something there're thinking of going you know what we might not hit a billion users but we've still got a really valuable asset here load of interaction advertisers ready to go why not go ahead and uh and put ads on there I you know I wouldn't be surprised if threads does get there eventually but I also think it it makes sense to go ahead and and get ads on there there's still a really big um user base and it' be very interesting to see uh where that goes so what does this mean for us meta advertisers those of us advertising on Facebook and Instagram what does this mean over the short term and the long term um so the first thing to think about is that once ads are introduced on threads what I mean they already have but once that's been rolled out more broadly we should see a relatively immediate drop in cost drop in cost per thousand Impressions which would be fantastic now one of the pieces of evidence we can think about this theoretically and I'll explain the logic behind that but we have evidence for this as well so if you add ads in on threads that increases the amount of AD inventory that increases Supply base economics determines that if you increase Supply uh demand remains relatively the same then price is going to drop Happy Days that's exactly what we want as as advertisers and we have evidence for this because not that long ago Facebook reals were introduced and that was you know not introducing ads on a on a new platform um but it was it increased the amount of engagement on Facebook so users went back to Facebook more they spent more time on Facebook watching reals that increased the amount of AD inventory spaces where ADS could be put that increased Supply and we did see for a good 12 months at least a significant drop in cpms which was really exciting and exactly what we wanted as advertisers and hopefully we see the same sort of thing when uh when ads are added uh to threads more broadly I think there's a very good chance that we will as well you also think about it once once we've got this up and running as advertisers having ads on threads is a great opportunity there are more chances to reach the people that you want to reach more often that's going to help with conversions there are also obviously going to be people that have Instagram Facebook accounts don't use them that much but really like threads and are on there all the time and you weren't really able to advertise those people before great now you can that's more potential sales that's more potential leads when you have ads in more locations as well one of the things that you can do is you can increase impression add impression frequency over a shorter time period and that can really help with conversions now one of the things that meta so good at optimizing for automatically is how many times should we put ads in front of people over a relatively short period of time to get them to make a purchase get them to become a lead because one add impression rarely is enough and also one add impression every two weeks well they forgotten the last time whereas if you can sort of cluster that so you can right can we get three four five Impressions over the next 24 48 Hours well if you've got ads in more places being added to threads you're more likely to do that and you're therefore more likely to get the conversion in a lot of cases because people are far more likely to remember your business your product your service if they've seen number of ads for it in a relatively short time period they're therefore more likely to engage and also if meta is doing its job of working out who to Target at the right time you want to put your ads in front of someone who just happened to be Googling for your type of product or service yesterday and meta can see that information and they're like boom great let's go ahead and put ads in front of this person really quickly really frequently right now for this business because we think we can get a load of conversions thread's going to make that easy to do to really build that um impression frequency so I think that's another big opportunity for us meta advertisers like I said at the beginning when ads were first introduced to Instagram there was a lot of skepticism it turned out to be amazing for met as a company but also for us as advertisers I think threads might not be to the same extent as Instagram has been because I don't think the user base will ever be as large as it is on Instagram but is it a big potential opportunity yes and the other thing that I mentioned along those lines is that for years after ads were first introduced to Instagram it was much cheaper to advertise on Instagram than it was on Facebook because advertisers were like no I'm used to Facebook ads this isn't what I'm used to I'm not going to advertise there I don't think it's as good they were wrong um and the market has worked that out now because ads have been on Instagram for ages and now like I said it's actually more expensive to advertise on Instagram than it is on Facebook but there was that window of time which lasted years by the way where it was much cheaper to advertise on Instagram and I bet we see the same thing with threads I bet when threads are first introduced for a and are first rolled out I should say um advertising on threads will be significantly cheaper cost a th000 Impressions and advertising on Facebook Instagram could be a really big opportunity for advertisers to Hoover up relatively inexpensive um sales and inexpensive leads so really big opportunity so one thing I I want to mention before we end is that as ads gets rolled out to threads I will be releasing videos on this we will be doing tons of testing I'll be demonstrating how it works and the results we're getting all that sort of stuff so if you're interested in that and you're serious about your meta advertising your Facebook Instagram and threads and advertising the future make sure you subscribe and you'll see those uh future videos let me know what you think of this and the development and if you're excited about it in the comments below and I'll see you soon