As a content creator, I do something that very few content creators do, but by doing that, I generate an income of 15 crore years. What is that? Digital marketing. In this video, I will share all the details of digital marketing with you, which I have learned in the last 12 years, and then help you also replicate the same success, which I have achieved.
This is a bit of an immodest statement, but I genuinely believe that digital marketing is something that very few people adopt. Because they feel that it takes a lot of money to do it. But that is not the case. First of all, I want to start with an apology.
And this apology is sincerely that you have been fed up of watching my ads. And I know that a lot of people get irritated by watching repeated ads on my YouTube and Instagram. Or maybe they get a little irritated or maybe a lot of people get irritated.
I wish I could control it. But I cannot control that. And I will tell you why as well.
But I want to start with this apology. I also want to start. with stating the fact that this is a complete process.
This is a complete system that I have made to make sure that there is highest amount of return for every single dollar that I put into digital marketing. To understand digital marketing, we will cover three things. Number one, what is the core, the most fundamental metric of digital marketing? Whenever you are doing your courses, products, services, or anything else that you want to sell to a user. You run ads digitally, mostly on Google and Facebook.
So, which metric will be optimized for that? Secondly, how do I use all this digital marketing machinery for my courses? So, I will show you the actual data of dashboards and excel sheets so that you can understand. And thirdly, I will show you how through Udemy, you can use digital marketing through the best professors and instructors that are available in the world. Let's start.
Number 1, when you deploy digital marketing for your courses, products, services, anything, there is one metric that at the end of it is the most important metric. And that is called ROAS. Return on Ad Spend.
Its simple translation is that if you spend one rupee on digital marketing, then out of that, how much money you get back. Now, of course, the right answer should be greater than 1. But ROAS calculates a ratio. How much is your total generation of income?
Divided by how much money you spent. For example, my ROAS across all the courses and across all the spends is close to about 1.75. This means, if I spend 1 rupee on digital marketing, then I get 1.75 rupees. which is great because now I can spend an infinite amount of money. And until this ROAS is above 1, I know that I will get more money back for my 1 rupee.
And I continue doing that. To give you a scale sense, I spend 55 to 65 lakhs on digital marketing, which is a fairly big number, but this number started 2 years ago. from around 1.5 lakh rupees a month. This 1.5 lakh rupees a month is something that I had to spend slowly slowly slowly.
It was not like that if you don't have 1.5 lakh rupees then you can't start digital marketing. And I will tell you how that works. For digital marketing, you need 4 things.
Number 1, you need audience. Who are you going to show those ads to? And this is perhaps the most important thing because this is how everything is derived.
If you want to show who don't need the thing you want to sell, or it's irrelevant, or they've already bought something, then you are actually not deploying the best use of your money. Now, to determine the audience, Google and Facebook, and whenever I say Google, it means Google Search, YouTube, all the banner ads of Google that you see on other sites, and whenever I say Facebook, it becomes Facebook, Instagram, and wherever possible, it's not possible right now, WhatsApp can also be there. So, Google and Facebook give a lot of tools to predict or determine the audience. For example, you can select an audience based on interest.
So you say, I want to sell a time management course. So all those people who have shown interest in procrastination, or interest in time management, or interest in productivity, may be interested in time management. And that is something which is a good way of predicting. The second is look-alike audiences. What are lookalike audiences?
For example, you have bought about 2.5 lakh students from my time management course. So if I tell Google and Facebook, those 2.5 lakh students who had bought this course, find more people like them. And they will then start forming connections. That the person who bought this course, he befriends with this.
And he shares some common interests with this. So, maybe that person is also interested in this course. Or any such filter.
Because Google and Facebook know so much about our movements, about our likes and dislikes, that it is easier for them to form these lookalike audiences. Third, You can do it on demographics, that people aged 18 to 22 years old, people who live in Delhi, people with this education, people with this location, people working in this company, whatever data you have willingly given to Google or Facebook, and they can willingly use that data and with permission can use it to find out who you are, you can select an audience by using all that data. So this is the first step towards the digital marketing process. Secondly, what type of ad do I want to make for this audience? You must have seen my ads in video format.
My ads come in text format too. Like when you search on Google, the ads you see are in text format. There is no video in it, often there is no image either.
Only text is written. So that could also be an ad. If you see a banner image on a website, then that can be an ad.
It is neither video nor text. It is a banner image or a banner ad. So, all these combinations are available.
But most importantly, you have to determine which script or copy will work for this audience. Copy means what will be said in that ad. So, often when I select my audience, I come up with a certain theme. So, that theme can be those people who have seen this ad many times. I will make a theme that, sorry, you have seen this ad many times.
And if you are worried about this ad, then go to this link. you can stop these ads. But if you are still interested, here is what I want to tell you. If you are a procrastination audience, then I will make a procrastination script for time management.
If you are a productivity audience, then I will make one for productivity. If you are on the edge, have gone to the landing page, means you have checked out this course, but you have not bought it yet, then I will make a different script that you came to my page but you did not buy it. This could be the reason, I want to solve that reason. This audience and script match is the most important thing that you need to know.
Because after that, digital marketing expertise takes over. Which, as I said, are the courses of Gyorami, which will tell you all the tricks of digital marketing in a very beautiful way. And you will then know how to master this art.
Then number 3 is something called CTA. Click to action. What do you want users to do by looking at that ad?
Should they buy now, click it? Should they enter an email address? Should they enter their phone number?
Should they fill a lead form? What is the ultimate action that you want them to take through this ad? For example, if you are running a very expensive course, suppose that course is of Rs. 25-30,000.
So, it is possible that someone will not buy a course of Rs. 25-30,000 by looking at your ad. Or maybe you are selling something for Rs. 25,000-30,000. But if you get them to express an interest, sign up for something which is smaller.
For example, a lot of people do a sample webinar. They do it for free or for Rs. 99, Rs. 199. And the people who come to that webinar, they are given a sample of the bigger course. And then they are told that if you want to sign up for this course, then for the next 24 hours, this course of Rs. 25,000 is only for you.
Rs.19,999. Something like that, which gets people to convert. So you essentially have to figure out what is the action of this ad.
It could be an interest, it could be a lead, it could be a direct purchase, it could be any combination of these and that should be your focus. And finally, point number four, landing page. If you know what the audience is, what language, what copy I will try to generate interest from that audience, what will I do with them, as CTA or click to action, then my link, where they will click and come to my page, how should that page look? What should happen on that page?
For example, you can see on the screen that this is my landing page for my time management course called Take Charge of Your Time. I am not promoting this course in this video, so please, there will be no pin comment or description about this course. But I just want to show you how this actually works. So...
You will see that all these details are there. What will you get in this course? About me.
Who can take this course? So, you are an entrepreneur, a working professional, a freelancer, a student. You will get a certificate after completing the course.
You will get testimonials which will tell you that all these students have taken this course. So, they are really excited about it. There are plenty of testimonials.
No questions asked. There is a refund policy. There are frequently asked questions. And at every point of time, what is CTA? Buy now.
Buy now. Buy now. Buy now.
So, we will see how many times this buy now has come. Right? You will see, this is the third time. Fourth time. time, fifth time, sixth time.
So this whole buy now, it keeps coming up because that is the final action that I want everyone to. So by combining all these things, what is the audience? What do you want to say to it? What do you want to do?
And how will the page be achieved? This is how the digital marketing process works. And finally, how do you pay?
So Google and Facebook or any such digital advertiser, they charge on largely two bases. Something called CPM or CPC. CPM means, if someone watches your ad 1000 times, how much money will you give them? Cost per 1000 impressions.
This varies in India. Basis, how you have selected your audience, on which platform you are doing it, at what time you are doing it, in the day, in the evening, in which week of the month you are doing it, in the month and year you are doing it. It completely varies.
But to give you a sense, it could be anywhere between 50 rupees to... 300, 400, even higher. So, it means, if someone watches your ad 1000 times, you will have to pay 50, 100 or 200 rupees. And there is another thing called CPC.
It means, no matter how many times you show an ad, we will not charge for it. But until a person clicks, you do not have to pay any money. If someone clicks, it means, if someone clicks on a cost, then you have to pay whatever CPC is. Again, this CPC varies a lot. It could be as low as 3-4 rupees to as high as 20-30 rupees depending on which audience you want to get interested in which keyword or text.
And that could be high demand. For example, if you want to sell car insurance, and car insurance is very competitive, a lot of people want to sell car insurance, so if you go to Google and type car insurance, you will see a lot of ads. And if someone clicks on all those ads, then naturally it's a very valuable click.
because someone is searching for car insurance. So that cost could be very high. But if you search for Variku YouTube videos, then there is no one who is trying to sell something on Variku YouTube videos. So if you run an ad on that, then its CPC will be very low.
Because the competition is very low, the frequency or scale of searches is very low, so on. And that is how all of this comes into place. Now this may seem very intimidating and overwhelming, but trust me, It's a very beautiful and simple science that if you learn it, you will not just help your business, whether it's freelancing, whether it's actually your startup, you will also be prepared for the future. Because digital marketing is going to grow further.
Every single one of us, our most time is spent on digital products. And with that digital product, we are able to learn about new products and services. So if you understand digital marketing, then you will know how to captivate the attention of people and audiences at large. As I told you, there are very good courses for all of them by Udemy, which run courses globally, well-recognized practitioners and professionals. And you will get them at very attractive prices.
And I will show you a few courses, which are my personal favorites, when I started this whole journey for myself. Now to show you actual data, how it works and the magic of it all, look at the screen. On this screen, you can see, this is the daily record of my spends, its performance, and how we break down that performance. For example, I am showing you this October data.
And let's pick up one date in October. Let's pick up, say, this date. 17th October.
On 17th October, we spent Rs. 2,32,000 on ads. And we had 502 sales. These 500 dough sales were approximately Rs. 579 per week. How? It is 232 divided by 502. So, what was our cost per action?
579. Now, at the cost of this 232, we earned Rs. 293. I mean, sorry, we earned Rs. 2,93 lakhs, which is a profit of approximately Rs. 61,000. And that work that came at a very low ROAS or return on ad spend of only 1.26. Meaning, by spending 1 rupee, we got back 1.26 rupees. If we look at the previous day, 16th November, then we got 1.66 rupees of that same 1 rupee.
And we earned a profit of 1.5 lakh rupees. If we look at the next day, then the ROAS was 1.5 lakh rupees and we earned 92,000 or 93,000. total profit earned.
If we look at the whole month, then we spent around 55 lakh rupees. We generated sales of 85 lakh rupees and our net profit was around 31 lakhs at a ROAS of 1.56. This ROAS does not cover organic sales. So, the sales that happen when people directly go to your site and buy something, that is additional to all of this.
This is only digital. marketing spend. Now, this is the breakdown that goes on in all the courses and you will see how all of this data translates.
But the best part, this is also on the basis of the course. So, if I were to show you, this is time management. This is just a course of time management. So, if we go back to that same 17th October, then we spent 2,32,000 out of 2,14,000 on time management. 463 sales were made, on Rs. 523, the approximate value of each sale was Rs. 2,20,000 and the profit was around Rs. 16,000, which is really really low.
The day before that, we made a profit of Rs. 87,000, the next day we made a profit of Rs. 50,000 and then there is a break up of which were the live sales, meaning those courses that come with live classes, those courses, those options that don't come with live classes, so on and so forth. And the same thing, is also done for every single platform. Facebook, Google and so on.
For example, if I just look at Facebook, on 17th October, we spent almost Rs. 85,000 on Facebook. 198 sales came on Rs. 614. We earned Rs. 76,000. That means we lost Rs. 8,500 on Facebook that day.
We lost. But if I look at Google, then on Google, we lost. on 17th October, we spent Rs. 1,19,000.
We sold 265. We earned Rs. 1,44,000. So, we earned Rs. 25,000 net. And then, of course, a lot of other data.
All of this, you will see, is massive data. How much was CPM? On 17th October, and let's just see how that is. On 17th October, we gave CPM around Rs. 100. That means, every 1000 times, When we saw this ad, we gave Google around 100 rupees. CTR means click-through ratio.
How many times people clicked on all the impressions? That was 0.57%. That means if people saw the ad 1000 times, then 5.7 times people clicked on it. So there is a lot of people who did not click on the ad.
And that is always the case. CTR always stays around 1-2%. And then there were views.
Conversion on those views and finally your conversion ratio is 3.62%. Meaning, the total number of people who clicked on that ad, 3.62% actually bought it. All of this data is something that Google and Facebook will give you. And then we record it in Google Sheet so that we can analyze all of this.
But to master that, you need to then have the right credentials. And for that, Udemy. I have often talked about Udemy courses. It is one of the best platforms, if not the best platform to learn, frankly, anything.
Because this is taught by the best practitioners in the world. My favorite digital marketing course on Udemy is the complete digital marketing course, 12 courses in one. You will learn everything that you need to learn.
You will understand digital marketing, social media marketing, SEO will also be done, YouTube, email, Facebook, analytics, everything. Approximately 7 lakh students have already taken this course. It is a highly rated course and it is for 22 hours. So there is a very high degree of detail that you will see.
And you can see that very good reviews have come for a beginner and someone who knows nothing about. I would truly recommend taking this course. amazing results from this course.
It's encouraged me to learn and implement the course insights for my company. So people genuinely like this course and this is something that I will strongly recommend. The second course is Instagram Marketing 2022. Instagram is exploding in India.
Everyone is spending a lot of time on Instagram. They have already done it, by the way. And this is a course that will help you specifically around Instagram marketing. So, a little different from the entire world of Google.
A different world. Because Facebook... tends to know a lot more about you because you engage with them in a very different way which helps them collect richer data. We have taken about 1,75,000 students.
It is a 7.5 hour course. Again, very highly recommended. You will see it's run by a guy called Benjamin Wilson, who is a really good instructor on Udemy. His courses have been absorbed by about 3 lakh students. And if you were to go, you will see that it is brilliant in its review.
I was not completely new to Instagram, but lacked a lot of knowledge and understanding how this platform works. So that happened. It was a great course and I can actually already see results, which is brilliant.
That's the best thing that... you would want from the course. And then finally, the ultimate SEO training 2022 and SEO for WordPress websites.
Why? Because as I told you, you have a digital marketing which is a great channel, but it will be organic too. For example, people are watching a lot of your ads. Then they search on Google for you.
Because they have forgotten where they saw that ad and so on. Now when they search, you want to be ranked number one. And for that, it is very important to know SEO.
For example, if you search for Variku Time Management, search for it. So my website comes first with the course link and that becomes an organic sale which I want to capture. A 7.5 hour course, again, something that a lot of people have raved about. If you look at its reviews, the course is informative and easily digestible.
Just completed the course, instructor is one of the best you will ever find online and that's the best thing about Udemy. A lot of people are talking only about instructors. How good are they at makes everything simple. That is how you get to experience and become a master for something like this. So I would genuinely want you to master digital marketing through these three courses.
Digital marketing, which is 12 courses in one. Instagram marketing, specifically for Instagram. And then the ultimate SEO training 2022. The link to these three courses is in your pinned comment and description. And the best part, from November 18th to November 28th, on Udemy, the black... Friday sale on here.
Which means all of these courses will come to you at insanely attractive prices. Where you will get to learn from globally well-recognized and reputed practitioners and instructors the best things and courses. Not just these three courses, but any course that you can use for your learning and growth. I hope this was useful.
I'm Kaur Barikoo, signing off. A dedicated channel has been launched for YouTube Shorts where you can watch only those 60-second shots. No long format content to confuse you and hopefully those 60 seconds will help you just as much as these long format videos do.
Subscribe to the channel. There is a link in the pinned comment and description to the Wariku Shorts channel.