This Week in Niche Pursuits News: Zero-Clicks from Google and Other Updates

hey everyone welcome back to another episode of this week in Niche Pursuits news and today we're going to be talking about zero clicks from Google how many searches do people actually do on Google that result in no clicks to organic results and has that changed over time and how has AI overviews impacted that and how has the European Union uh legislation that's recently passed impacted all of that there's been a huge study by spark Toro and we're going to dive into this data because it's really really interesting for us as Publishers because we want to know the trends are we getting more clicks we getting less clicks is there anything we can do about it so there's a lot of data to dig into here today uh and then we do have a couple of other uh interesting news stories including one of a possible recovery from the March Google core update uh and so we'll look at that but then uh further down the line here we're going to talk about a couple of shiny object Shenanigans and Jared and I were just sort of commiserating here before the podcast that boy it feels like we've got side hassle after side hustle and now we've got maybe too many to juggle uh so so we'll dig into that but some good results uh and Jared has a big announcement I guess if you follow his newsletter you got this announcement already but uh big moves Happening by Jared here and then finally we're gonna wrap it all up with two weird Niche sites so stick around for that so Jared welcome to the show how you doing good good good I was telling you before we started recording it's a holiday weekend here in the United States I feel like everybody's already on holiday but us we are here we're making sure the news still happens it's the end of the day had to fit it in can't miss an episode people got to have stuff to listen to while they're watching fireworks and eating hot dogs by the pool that's right you know make sure the kids are having fun then push play on the podcast and enjoy some uh some time with uh Jared and I so hopefully uh instead of playing those good old American Tunes you know for your family Barbecue maybe put on the podcast see if your family likes it that's exactly right hey you never know we might gain another follower or two if somebody does that so but let's jump into the news because uh there was a very big study done by spark Toro so our our friend Rand fishkin over there uh he's been jumping a lot more into the SEO world again uh here with you know the Google leaks and now here with uh this 2024 zeroc click search study um a lot of really interesting findings and so we're going to just let people follow along I'm going to share my screen here uh but I I'm going to basically just click on this big graph which I believe you can now see that sort of full screen size uh here that there's just a lot of data they dug into this they have data partners that they work with it's clickstream data if people want to look at that they can read the full article over at spark Toro uh to do that but he broke it down into the US versus Europeans what happens when somebody in the US does a Google search did they actually click on any results and the reason that he split this up is because there was uh big legislation that was not in favor of Google um that basically um yeah some additional legislation that Google needed to be more out open about you know what they're doing with search results and that sort of thing and so has that changed uh anything is part of the reason for the comparison here so here's what it says the conclusion of the study is that in 20124 when Americans search on Google 41.5% do does end up in a click okay so we'll just leave it there for now we'll dig into the three options but it does end up in a result in a click right 37.1% they don't do any anything the the search ends they search something and they don't have a follow-up search they don't click on any results meaning they must have found their answer right they just look at a summary they look at an AI overview whatever it is a snippet they've got what they wanted okay uh and then 21.4% of the time they do another search a follow-up search how does this compare in the um EU right European search not a huge difference right we're talking like fractions of a percent um you know actually less clicks uh Europeans right 41.5% in the US down to 40.3% so a little more than 1% actually click on a result uh a little bit more 37.4% so 3% more uh Europeans do nothing right and then 22.3% do another search so uh really kind of interesting so uh there's about overall 58.5% zero click searches in the US and 59.7% zero zero click searches uh in Europe do you ever get stuck in your business and wish you had someone you could turn to for Solutions well I think you should consider joining the niche Pursuits Community you'll get weekly calls with experts on growing a successful online business and you'll also get assigned a small Mastermind group where you can solve your business problems as well as share your wins for a limited time I'll let you try out the niche Pursuits Community for just $1 go ahead and use coupon code podcast at checkout in order to get your first month for just $1 again that's coupon code podcast go to community. nitp Pursuits now uh 41% doesn't sound you know really that great that ends up in a click right but that's actually broken down into three potential clicks with only one of those being organic results right so your website potentially your website hopefully right to unpaid organic results uh 70.5% of the time of the actual click ends up in an organic result meaning 30% ends up somewhere else Jared where are these places that people go uh so couple very interesting things here but 28.5% in the US yeah of clicks right so people that actually do click something 28 and a half% of them so almost one in three go to a Google property remember they have been in the news for all the antitrust situation and this is exactly why so maybe YouTube because they own that Google Maps because they own that Google Images Google News uh Google flights we might talk about that one a little bit later even potentially some of the stuff they're experimenting with credit cards I don't know if you've seen that uh so a Google property absorbs almost one in three of the clicks that happen inside of the serup which is pretty low to begin with right that's just incredible right and then and then 1% goes to a pay dad now here's a couple things on that 1% and I wanted to get your opinion on this so first off I would think that would be higher I don't know why too 1% of clicks are going to S they've made it so dog on prominent they've done so much to make sure that you it's so hard to tell the difference between an ad and an organic result I just would have thought that would have been higher just back the napkin feeling yeah and and I think it is and there's actually a caveat in the study for this issue in particular uh they mentioned the use of ad blockers and and other things that may have impacted this portion of the study so they did call out that they're not quite sure that the paid um click results that that the reporting are very accurate and they do have an asterisk here that ad blockers definitely probably impacted that so um so that's probably I my hunch is like you Jared that I think it's probably much more than 1% well and you know not to jump ahead but something else that I thought was really interesting is that clicks to paid ads in the US was 1% it's 40% higher for Europeans that's a lot higher and I'm curious as to why yeah it's a great question I I don't know um it the I don't know that answer but I was going to look at the um the Google properties the difference there right I think that's maybe the big difference in the study due to potentially the legislation the antitrust type things happening in Europe right is that okay 28.5% in the US of clicks are happening on on Google properties where only 24% is happening in Europe to Google properties so it's that's significant I mean that's a significant if you can do your quick math Jared with the percent almost 20% less percent you know almost 20% less clicks you know yeah 20% you know yep almost something yeah uh less is happening in Europe to Google property so that that's significant it's really significant and I think you're exactly right the legislation over there is obviously far more uh uh controlling of that with Google and Google's gotten into probably more hot water over there than they have in the United States and and and you know I would imagine that's what wor as a result of that we know that Google has no shame in putting their properties anywhere they possibly can get away with as long as it continues to help help them out so yeah exactly but um I don't know is is there any can can we find any positive news in this study there there actually is a lot of um data that we're just not going to have time to to go over um but it is sort of fascinating and perhaps a little bit dis disheartening just to realize that okay a thousand searches happen on Google only 374 or 360 actually end up in a click and out of those like there's this huge percentage 24 whatever percent don't end up on an organic result it's it's a Google property right or a paid ad and Rand has been studying this for a number of years and you know it's kind of like the human attention span it just keeps dropping every year you know they do that study like we finally just passed uh a huge milestone where we are have less attention span apparently than a goldfish has been like the Hallmark for for decades they've been studying but it does as it relates to this it does seem to go down and down and down it's interesting that you're scrolling right there because that was going to be a topic I did think we could maybe make some time to address right there if you go up just a little bit this is something Rand addressed right there he said is Google losing in search right so how does this tie in with the overall narrative that people are not as happy with search people are not as happy with Google all the botched rollouts they've had AI overviews is it something that actually people want or is it just something that the executive team want um I'll read from his article in both the US and EU searches per Searcher that's mouthful let that sink in searches per Searcher are rising and in the spring of 2024 they were at historic highs and as he says that data just doesn't fit well with the narrative that Google's cost themselves credibility or that internet users are giving up on Google and seeking out alternatives um so it's interesting to see that he does go on though to talk about Ai overviews and um did they make a big difference in search behavior and to some degree he says that the results are a bit mixed I would say um you know uh uh he kind of goes on and talk about that we could get into it if we really want to but we've touched on it enough here um uh but you know like are people more happy with getting their results in the Ser or do they want to go off I guess that's kind of the big question here is Google doing this more and more because it's what people want or are they doing it more because it allows them to retain that traffic on their properties and thus make more money from it yeah I mean at the end of the day they're a for-profit company and so they're always trying to maximize profit uh while still keeping users satisfied so they are keeping keep coming back and uh so a lot of their own properties right probably like quite frankly right like I use Google Maps I use you know Google flights and you know I use these things and I'm I'm happy with those results and so they're they're trying to do this Balancing Act where um I haven't left Google yet and it looks like the data plays out that others aren't totally dissatisfied with Google they're searching the number of searches per Searcher uh was the phrase is is still solid and going up um in fact um and as far go ahead I was gonna say to your point I mean I'm certainly have no problem you know pulling punches when it comes to Google but the same time when we look at our own websites like most of us will increase the ad density on our websites to the point that it either a affects users ability to stay on the page or to the point that maybe a Google update penalizes us for that right like we want to maximize the revenue per user on our pages and to that point they have shareholders and if they are continuing to see upward Trends in certain areas perhaps that's why we're seeing what we're seeing right exactly and then just maybe to wrap it up you know the AI overviews um they rolled it out to something like 84% of searches at one point and then they dialed it back to I don't remember 15% or something uh and we're probably somewhere in the middle now right so it it's fluctuating so much that while it's mentioned in the study it it's not real solid data just because it hasn't been around for very long and it's it's it is tough to draw a lot of conclusions um other than you know we can see there are a lot of zero clicks happening and we have to assume you know a big portion of that now is are these AI overviews that um are happening so yep okay so we're going to move on uh we have just two other short sort of news stories that um I thought would be interesting to share and and this one in particular is interesting because it is a little bit of a recovery story so last week we talked about uh some positive news potentially you know from Google people were seeing a little bit of increase um after this spam updated finished rrolling out uh at the end of last week this is um somebody here uh the slow solopreneur domcom uh Mila here writes about uh traffic increase a partial traffic recovery after the March uh she writes hcu but you know the March core update I guess right that is now includ the hcu is included uh in the um the core updates and so if you look at her traffic graph you can definitely see a turnaround um right around the 1st of March which is like I mean just eyeballing it's like almost a 50% increase right going from less than 500 uh searches a day to close to a thousand maybe not quite 50% but uh get getting close there and what's interesting about this sort of case study is that she walks through all of the steps that she took right um and so some of the notes about our website it is affiliate marketing website it does not serve ads though um even on her informational article she does have affiliate boxes uh she only manually does any link building or Outreach it was built on a brand new domain before the March helpful content update the website was growing and making an average of ,000 dollar per month she goes in the history of where you know troubles began and she saw a lot of issues right um but then she walks through the steps that she took to uh hopeful to to to see some of the recovery uh some of the changes that she made now there's something like eight different um steps that she took but was there anything that jumped out to you Jared in terms of the steps she took that maybe had the most impact you feel like I mean she summarized it below I'll just read the summary super quick because a summary ties up a bit number one mass disavowing of toxic backlinks number two improving the relevancy of internal links number three de optimizing anchor Texs and number four building more brand Authority and eat signals um yeah a lot of this is part and parcel with what has been surmised about potential recovery you know certainly um building all those uh external signals to your site increasing engagement she started a newsletter on convertkit she um built out a lot of social signals from social media sites like Pinterest and Facebook and and posting on all those things so a lot of the things unfortunately are probably things a lot of people have tried and it didn't lead to recovery for them but I think that it's cool to see someone say here's what I did and here's what's happened as a result of it you know we haven't seen the pullback graph I didn't see the pullback graph on there like all the way like a year you know because it does see Improvement but only in the last couple months like how does it look in comparison to where things used to be but again we've got to start somewhere and we've talked on this podcast so many times about if there if we if we could just start with some stories of recovery and this is definitely just partial recovery it would give us all a leg to stand on and here we have something we really do yeah exactly um and so I I would recommend people go check it out the the slow solopreneur decom shout out there thanks for sharing the case study a little bit of positive news um it is interesting because kind of three out of the four steps she took if you will or conclusions that she came to are kind of related to Links right both internal and external links right which is always been the backbone of the internet and so it's almost like just simplifying this down Mass disavowing toxic back links I mean that's a big process there's this debate of you know should you or shouldn't you disavow she did it she felt like it helped um improving the relevancy of internal links you know that I anytime I can talk about internal links I love to because that's h a big part of what I do I built a software tool link whisper to help people improve their internal links right um she may not have used link whisper but uh she could have to gone in there and quickly see what's the anchor text how many internal links do all of my pages have and should I add more should I remove some and Link whisper could make it really fast and easy I was summarizing it because I was s gonna say we should have her on the podcast but as soon as I saw she didn't use Link whisper for that I was like well I'm gonna have to summarize now because we're not having her on just cross her off the list huh done well know you know what let let's go ahead and see if we can invite her Jared yeah maybe we can have a turnaround story here that's right welome her with open arms you know to your point Spencer You could argue all four of the things she did are link related because in many ways building more brand and more Authority it's really just a link game you're right you're right um I don't want to oversimplify that but you know all this talk and a lot of it's coming down to getting mentions consistently which link back to you yeah I mean it's at the end of the day um there's been a lot of reasons to believe that Google doesn't truly understand the quality of your content all on its own right it it comes down to some of these more basic things we've seen through the and well you know through through the links right they they can't really read your website and say that's a quality article versus that one a lot of it comes down to you know some of these basic building blocks right here's something of links here's something interesting she said that I think should not get because it isn't just about traffic and I think it's good for all of us to keep that in mind right like we do look at the search console we look at the traffic data we look at that but she said in the end the end result is not just more traffic but more affiliate link clicks and more commissions I've quadrupled my link clicks and I've tripled my income per day since this happened wow so wow you know I mean maybe you don't get a full recovery but how does tripling your income from where is now to you know with a partial recovery like that sounds a lot more attractive and enticing to to dive into some of this stuff yeah and and that's why I I love sharing this kind of stuff is because we want to see some positive movement some things so there's been uh some micro steps in the right direction here and so let let's you know let's reach out to her see if we can get her on the podcast have her uh tell her full story and and hopefully things continue to go well now that we're in uh July so uh let's cover just one very quick final um news story here um basic basically if you've been looking at your Google search console uh it hasn't updated for over 75 hours I looked this morning it was like 79 hours or I you know I I don't know exactly how many you know we're over 80 hours so how many days is that Jared were it you're you're nearing days yeah exactly you're nearing four days 96 hours is four days so yeah and so that's odd something is going on Google search console I don't we don't know it's just a glitch uh or you know rumor maybe is that there's like a core update about to happen or going to happen right sometimes these things 87 hours I just logged in by the way at time of recording folks and this is a very big caveat it's at time of recording but 87 hours Spencer yeah so that's a long time so um just keep your eye on that we don't know exactly what that means and maybe by the time this podcast most likely by the time this podcast comes out the the data is going to be refreshed but could that mean that there's some sort of update happening behind the scenes yeah and and it's not just people surmising like there's a strong connection in the past with when you see a delay in update in GSC and then an update launching I don't know why I could theorize but no one's ever kind of confirmed or correlated but yeah so it's very I'd say It's You could argue very likely um you know I I saw on Twitter John Mew denied it like no it's just a glitch it's just a bug not you know or something he said like that not related to an update but you know history would show that it certainly has been connected at other times in the past not always but um we've been talking about how you know it would I was just talking to a client yesterday and they were like Hey when's the next core update coming I'm like well you know they never really announce them ahead of time oh yeah they do now actually never mind but yeah you know they usually try to squeeze one in here in the summer of the Fall so they can they can get in that dooy of an update right around Black Friday and and Chris you know they gotta have time to get that one in but um you know wouldn't be uncommon for them to to to have one come in here in the summer they've done it before so yeah and um last week when we posted our uh podcast on uh Twitter a lot of people were saying hey now that the spam update is complete it's about time that tends to follow one right after the other I had forgotten that that happens but a couple of people chimed in and say yeah that's kind of how Google does it sometimes they like finish the spam update and then roll out with a COR update you know kind of right after that so all speculation but keep your eye on Google search console and potentially a Google core update coming out uh soon so we will leave that as the news topics uh for today um we're going to jump into our shiny object Shenanigans and um boy I I continue to just have some exciting news as it relates to the Facebook bonus program uh honestly I don't remember what my earnings were last week when I reported them because I feel like it's just been increasing so much and so I think they were in the low 2000s if I remember correctly but don't quote me on that that's that's sounds about right because it's it's been um almost a week because we're recording a little early this week right and I've been clipping along at like a hundred plus dollars a day uh in earnings for a little while now uh and so I currently sit and uh I've got a handy d screenshot for anybody watching this um let me see if I can get the right one there we go uh so I'm currently at the time of recording uh $2,927 in earnings uh in my first 30 days of the Facebook bonus program um of course this Facebook page has been around for a year and a half or so has 64,000 followers 65,000 followers um but you can see the earning period I have zero days left so today is the last day in the period I'm hoping it tops 3,000 just so I can say I made it uh but it started June 3D ends July 3rd today when we're recording here so $3,000 from the Facebook bonus program plus another uh I I would have to add up the display ad Revenue but it's another 400 to maybe $500 uh on top of that uh for the month of June and so things have gone really really well uh as I explained last week we have really ramped up the number of times we've been posting per day uh like 15 times per day most of these image type posts and we've had several that have gone viral even in the last seven days uh I think I've had it was five or six different posts on Facebook that have reached more than a million people each she uh just in the last seven days like since I recorded last week's podcast so we continue to it's not just like one or two big viral posts it's like several right that that are doing well so I feel like we've hdden hit on some things that are consistently working a little bit better uh and just for those people that like stats and are curious here is just a screenshot of sort of the insights right so overall postre in the last 28 days 17 and a half million uh postre uh which means that number of people saw it or scrolled past last something that I posted um engagement over a million reactions these are you know people that actually liked it gave it a thumbs up 350,000 uh 90,000 comments in the last 28 days right so it's super active uh Facebook page and I'm just I'm very uh I have a positive outlook about the page I'm excited about it um and yeah I feel like we've landed on a few things that are working and we're going to just keep keep going and hopefully see good things in July as well I think the elephant in the room to some degree is like I feel like we were answering this question a lot for how do I qualify for the Amazon influencer program it's not really defined but there's some general things that we can kind of learn from it like along those lines like what are the steps we got to take to be invited to the Facebook bonus program I know you don't know right I think you don't know but like anything you could give us along the way from what you've gathered yeah it it all comes down to engagement in my opinion right so it's not so much about follower size although I think you know once you get over 2 or 3,000 you're probably in the okay range right if you can get above 10,000 maybe that's a little bit better but it's more about just engagement and are you active right on the page if you have a really big page with 100,000 followers and you just post once or twice a week and it's ho hum you're probably not going to get invited but if you have 5,000 followers and your post 10 15 times a day and a large percentage of your audience is actually commenting and interacting I think you're going to get invited so while there's not I don't have a hard set rule of like you need this many likes or you know I just think try to be really engaging and active and I think that's going to increase your chances it's a huge accomplishment I mean I know a lot of people are like oh I got invited cool let's do this um uh but uh there's clearly like a reason to strategically pursue this because there are other benefits it's like you mentioned you you estimate about 500 bucks in uh in ads from your your display ad Network as well so there's reasons to pursue this and getting invited to the bonus program seems like a cherry on top although I'd argue maybe it's more like the cupcake with the other things you're doing the cherry on top you know the website now is the cherry on top you're right like at this point it's surpassed um you know I never made 3,000 in a month with this particular website um and uh so yeah it's it's really interesting I don't know how well it will go but I feel like based on what I've seen like it's almost like a snowball like we found some things that are very engaging we're staying active our audience continues to be engaged and so I don't see any reason why it would slow down dramatically I can't expect that I'm gonna have crazy viral posts every month but if I can have some that are close to a million right or 500,000 just consistently day in and day out um yeah it's it's kind of a fun little business so what a world we live in Spencer here we have Google taking uh helpful content that engages readers and just destroying those website owners and then we have Facebook saying we'll bonus you out for it yeah no it's it's wild and I think about that a lot about like you know Google has this Google discover engine that really they want this type of content that is just really engaging and enough links right it all comes down to the L that's what it is yeah so we' if they actually told us that anyways sorry I digress no I I I I do I just recorded a video on this uh for my YouTube channel so you know follow the niche Pursuits YouTube channel because there'll be a video coming out soon if people want more you know sort of in-depth analysis of what I'm doing I'll leave it at that congratulations thank you what are you working on Spencer I bought a a newsletter that's that's a way to announce it right there you bought a newsletter you messaged me a few days ago and told me this and I was like you you did what now yeah that was actually I think your response it might [Laughter] be what happened like how how do you find a newsletter and what makes you decide to buy a newsletter well one of the good things about being a podcast host is you meet a lot of people over the years you know um we had in the podcast I don't know six months ago maybe maybe less than that um Sean Mary uh long story short and I talked about this in my email this week from weekend growth but I found out he was selling newsletter um he mentioned a little about it Peak my interest and one thing came to another we made a deal happen very quickly and we took over this newsletter so we bought a newsletter it's called The Slice you can go see it I'm telling you the newsletter I bought the slice. co I love it so there it is that's the newsletter I guess we're building in public now um yeah is it is uh and this is what really intrigued me the tagline who it's been marketed to who's on the list to the best that we could determine based on looking through the data of this list that's been around for two or three years this email your essential digest for the solopreneurs journey I mean that's kind of a lot of this Market that we work in Spencer um certainly in my agency I work with a lot of solar preneurs I work with a lot of single owner businesses small business owners other uh business owners certainly on the podcast we talk to a lot of solar preneurs we interview a lot of solar preneurs weekend growth the list is full of solar preneurs it feels right up my alley right up my agency's alley and so it felt like a very good acquisition for us to make hey everyone Spencer here founder of Niche Pursuits are you adding a new internal link pointing to each article you publish you should be ever find it timec consuming and a bit over helming remembering what content you published and deciding which anchor text to use can be a real headache what if there was a better way well that's exactly why I created link whisper simply click add inbound internal links and Link whisper will scan your site in seconds and suggest the most relevant links with appropriate anchor text for your new article now simply check the box next to the internal links you want to add and Link whisper will add these links for you no need to go into each article edit and add the link it's already done no more manual internal link building or guesswork just efficient accurate linking that saves you time and improves your SEO transform your content strategy with link whisper start linking smarter not harder use the coupon code podcast for $15 off head over to link whisper.com and use coupon code podcast to get $15 off now I think you shared some stats on the newsletter size um and maybe even Revenue um is is that something that you can share revenue is zero for the newslet easy uh that one's easy so um subscribers are just over 6,000 um it's been a bit dormant uh since about April but it was getting consistent emails once per week uh it has a flow and a Cadence to it it's a flow and Cadence that we've already uh within the first week of owning it built out uh our entire process internally so we already have our team assigned to writing and creating the content every single week um and then we've added some things to it and you'll be happy to know that every week one of the segments or the the blocks we've added is we're featuring a solopreneurs journey from the niche Pursuits podcast oo all right fist bump hey I know I had told you that one yet so I love it that's like free advertising pretty much uh so this upcoming week I think the email goes out on Friday we're still trying to find the right day email goes out this Friday the 5th so the same day this podcast is released um and we're featuring Uh Kevin espiritu's uh interview we did last year which is a fantastic solur Journey um and we'll keep featuring one every week and and whatnot but so that's kind of the the metrics about about 6,000 or so people on the list pretty engaged it was getting open rates well above 40% um that's really good you know and so uh and so yeah I'm very excited about it so tell me about your monetization plan uh is it selling ad spots sponsorships or does this become kind of a funnel potentially for your agency all of the above and uh I'm happy to report we've owned it for what a week now we already have a sponsor for the first four emails we're sending is that right I I don't know who it is but I imagine it just comes back to your network right your connection like yep do maybe even from doing it in public yeah yeah probably both probably to some degree I mean that's the thing the great thing about having weekend growth is not every sponsor that sponsored weekend growth is a good fit for this but certainly many of them are I sent literally one message little back and fourth obviously I I don't know much about this list yet so the deal was was pretty attractive for the brand that said yes because I'm like I don't I don't know I was going to perform for you I don't even know who's on this list yet let's go with the lowest thing you're willing to give me yeah what do you want to pay uh uh you know so no one's getting rich over here yet but um yeah sponsorship certainly we've made that work very well at weekend growth and it's a very um well uh documented model for for for emails to to to get paid on right now and as you mentioned it's going to tie in I would imagine to some degree nicely with weekend growth some of the services we offer there and certainly for for some uh 2011 creative you know my agency works a lot of solopreneurs as it is and um and so uh I think that there's well I if you want to get the 411 on everything that we're going to do I've already written the email for next week for weekend growth this is kind of funny very meta here on weekend gross newsletter I write now about how I'm gonna grow the slices newsletter but yeah I went I'm going through the whole thing it's another one of these three or four, word emails so if you want just go get signed up for the weekend growth newsletter and um and I will be emailing that out next week but yeah there's so many monetization plans that um I mean it's just fascinating like what we hopefully will be able to do and who knows maybe won't work I don't know but I thought that everything lined up to where it was worth a shot at it so yeah I like it you know in terms of acquisition right and kind of having a side project if you will something that can potentially fuel your main thing I is my opinion not a not a bad idea right it it may just make money on its own and never impact you know your agency or weekend growth or anything right but it has the potential to have a lot of synergies and so I think that uh is smart so if I'm counting properly you now have at least four newsletters uh you've got the slice you've got weekend growth you've got 2011 creative and your Niche sort of newsletter that you've talked about here on the podcast don't really have a 2011 creative newsletter okay just I should I should an email list yeah um yeah and guess what I wasn't planning on talking about this but this morning I found a newsletter that I've apparently been building for 4 and a half years of 15,000 people one of my hcu hit websites has had a popup on it and has a several autoresponder sequences that I built out and that has been firing for four years and it has I discovered this morning 15 14,000 plus people on it wow so I have another newsletter that I don't know I don't I don't have any more side project room to to work on stuff but but yeah that's a whole another conversation another day so man maybe after five and a half years you'll have time to tackle that newsletter one thing at a time man oh man um yeah that was kind of a funny Discovery but um uh you know that site ironically that site still does very well in bing so even though I lost a lot of Google traffic still does great in bing so it still gets decent enough traffic you know what this whole thing feels like and you kind of you kind of brought it up so I'll just kind of tie it together here it feels like I bought a starter website that is in a shoulder Niche to my main Niche you know like let's say that you own a website this is pre hcu potentially but let's say you owned a Content website all about credit cards you know like that was your main thing people pick credit cards all that we were talking about Google credit card getting to the credit card game just a little while ago so that's why it's in my mind and I didn't go out and buy a second credit card website here but I did buy a starter site that talks about like a sub niche of credit cards so maybe like it's a starter site it's got 100 articles it's got some traffic but it's not earning money yet about travel credit cards and um that's kind of how I look at this right we we we the buying and selling of websites and content assets has has been around for a long time to some degree I'm just playing that in the email newsletter space now yeah yeah you may end up becoming an email newsletter aggregator on a larger scale um who knows there are those I don't know if you've dug into that there are some large ones and I've heard of some yeah some really successful ones so um it'll be a fun experiment um I decided that this one was able to be shared so I hope everybody enjoys it if you want to go get on the email list you can see the emails we're putting together and we're sending out we'll be tweaking them based on how people engage so they'll probably change a decent amount of the next month or two as then we settle into the Cadence and for a lot of you listening hopefully it's helpful it's for solopreneurs would love your feedback if they're helpful or not because we're still trying to figure this stuff out you know just got this a week ago we have sent out we did send out one email by the way last week um very good and guess what open rate was 37% hey that's solid that's after two or three months off you know so I don't know Green shoots hopefully that that's great that's exciting this is uh gives us a lot more to talk about in future uh episodes so I'll be following along excited to see how the slice goes and um hopefully you'll start seeing all that referral traffic to the niche Pursuits podcast that's right it's it's listed in all the newsletters so awesome no that you you bought a newsletter like I mean that's uh that's never happened here on the uh on the podcast so I I I do wish I'd been in the room when you heard rather than just on messenger CA you sounded quite surprised I would have loved to seen the reaction I was a little surprised because we've talked about how you're too busy to have a side hustle and then you did what now got another one okay I know no very cool um all right we people I know love the weird Niche sites that we cover uh today's weird Niche site the one that I'm going to talk about is kind of inspiring because it's doing extremely well a lot of times we talk about these weird Niche sites that they're cool and maybe they get some traffic but they're not making any money you know type thing this one is making a lot of money and I know that because the person has publicly shared how much money they're making uh from their website so let's maybe just start with that like the the end result here um this person Ash Young on Twitter uh has shared that the first six months of the year are done what a year it's been so far he's up 50% uh year on the year um next stop $10 million for the year he has a screenshot here so far this year they've made4 million pounds uh is you know the currency um so over4 million pounds for carats. co.uk and so his website it's an e-commerce website but I love it because it's extremely Niche right you get we we've talked about used car websites you might have car part websites but this is just like one single car part one car part well floor mats car floor mats right it's a lots of different floor mats but you know there's all sorts of accessories for cars this the entire website is for carms so carats. co.uk uh he he's hoping to make $10 million this year he's already made $4 million or4 million pounds uh this year incredible like I don't know why this blows my mind so much Jared but are there really that many people buying car mats in the UK online uh from one website I mean that's just it just seems like such a huge number how old is this uh how old is this project so um let me pull up so if I go over here it looks like about 2020 is when it started yeah um so it's a few years old right he's been working on it and uh so in fact if I go ahead and just just pull up I'll share my screen here for ah refs uh you can see that at least the traffic sort of made its first blip in 2020 yep right but uh its traffic has been increasing uh it looks like actually it got hit in the March core update I mean it's definitely down it could be a seasonal thing for all I know um and uh but now it's I mean it's done pretty pretty well here in uh late June um so it's getting anywhere from 20 to 25 ,000 organic searches a month and it ranks for you know the usual suspects if you will car mats UK car mats rubber car mats floor mats etc etc right so it is doing well in Google and I have to imagine that's where a lot of its traffic comes from um however if we go over to similar web uh you can see that um they do a lot of paid search as well right so organic is only about 20% of their traffic another 20% is direct almost 10% is social but then almost 50% is paid search so they have clearly figured out a model where they're able to pay for traffic yeah it's profitable they sell the car mat um and then people you know come back and buy more hopefully Ecom you know you can really drive a lot of sales if you find the right you know concoction of ads price points all that kind of stuff yeah yeah and so um you know it's a we we don't often cover a lot of e-commerce websites but um it's just such a narrow Niche like you know one product right uh just the car mats that's that's it and they just become the car matat website in the UK uh like who else you gonna go to online if you want to buy a Carm man talk about niching down right yeah Niche down and it it's cool because you can select your manufacturer you got an Aston Martin right you got the D ex and uh you just selecting your car there the one you know and there you go boom it it's on sale for $21.99 um you know I can get my my car mat uh but so super user friendly obviously um yeah cool cool website and it's just very cool that um you know Ash young here is kind of sharing the entire Journey publicly sharing his numbers Etc um just great to see I went look for my car but I don't think they sell it in the ukail it's a one of those old Volkswagen Beatles or something that hey I owned one of those that was my first car is that right hey 70 72 VW Bug hey nailed it don't have that car anymore though probably wish you did I I love that thing ah I love that thing it was a piece of junk but I love that thing uh so um yeah there you go that's I mean that's my that's my weird Niche site I mean they're doing everything right so if you want to truly see a quote I wouldn't say weird but definitely a very Niche ecommer uh website and you want to see one that's doing really well like hey go check out this example they're doing great they're growing uh and they're making a lot of money so there you go I thought maybe you'd take a different approach this week you know after my incredibly weird Niche last week maybe it' come in swinging try to up me I see you went the opposite you're like I'm not even going to do a super weird Niche this week you know you kind of covered that category for like a few weeks I think like we'll we'll ease our way back into that I didn't see I didn't I haven't checked recently but I didn't see anybody in the comments for last week's episode disagree about it being the weirdest Niche ever I don't know if somebody went on to say that because I haven't checked in a while but certainly in the first day or two I popped in and you know I didn't see anybody disagreeing that last week that might have been the weirdest Niche site ever yeah I think we got a lot of boxes checked uh last week for sure so but well done all right what doar can't follow last week but mine is weirder than yours but also not all that weird so we have really had a uh a let a let off of last week's weirdness this week mine's not all that weird either but I think quirky cool and kind of interesting and definitely weird in terms of how these sites come about um my website is uh kbr.com um I still haven't really determined what keybr stands for if you have any ideas or if you see it without me knowing let me know uh it's in essence at least to the extent I've taken part in it it's uh a a typing uh both test and as to some degree method to improve your typing skills um you know it is at its core a test and uh uh Spencer I'm going to actually ask you to share my results if you can I did give you a screenshot of that I I do have this screenshot it is a typing test at its core and so here I took the test and so what I did was you can see on the screen if you're watching if not I'll explain it to you they basically give you a set of words to type uh mine was rent rate tilt neat taller etc etc etc and then uh there's actually a heat map there as I type this uh I don't really know what it means but there's a heat map there and I went through it all now I took the test my speed was 73 words per minute okay I think I I think I used to be a lot higher than that but maybe I've slown down that's that's decent though yeah who's counting you know I I don't work as hard as I used to either um and how about this though my accuracy Spen was 99.17% that's incredible you T in the hair I'm like the hair like I get there but I get there effectively that's right no mistakes to fix I get a score right and um I guess I didn't I don't know what all keys means but anyways it gives you a daily goal and it kind of keeps track of what you're doing and um you know it teaches you has some they have a whole tutorial when you first appear on the site on how to type better um and so I don't know I think I learned typing in high school if you can believe that like that's how old I am like they actually taught typing it was one of the best classes I ever took I don't think they do that anymore and so people have to kind of learn other ways now this is a really cool website yeah no it's interesting and I I know other typing websites exist I but I have never heard of this one right youy you to uh to take a TI a test uh you know do it live for us that's a lot of pressure but you know I'll do it for Niche persuits listeners let's do it let's see what you get and uh you know I think you just have to go to the homepage and just start taking the yes okay so uh I I'm on the homepage so I just start typing I I see you know the first word is rare like I just go with that I okay well let's well let's uh so it's like rare nine R maybe I shouldn't say this while you're typing I might throw you off I'll let you go he's taking the test right now folks if you're watching he's about halfway through so it's a super quick test just random words um he's doing pretty well I have to say so I don't feel too confident at this point but we'll see maybe a light surge maybe I perform well under pressure so am I done or do I keep going you're done 100% accuracy 100% I thought my 99 was good you got a they they gave me a lot of words I like ear and inner and uh I don't remember what else I had wait what's your your words per minute is 77 what was mine 73 so oh boom pretty close but you in both categories I thought for sure I would have nailed you on the accuracy wow 100% apparently I perform well under pressure here that is really fat good for you you know I I have a a funny story to tell about this um did I secretly discover some weird Niche that you're incredbly just reminded me of it no of a memory but maybe it'll trigger a weird nich site um is that my son is has been on I think there's monkey type or something it might be monkey type.com I should look that up um where you basically do this thing and you you practice and he super fast like over a hundred words per minute wow right um and my mother came to dinner one evening we had her do it and you know she it's Grandma and she's just trying to figure out how to do the laptop and somehow she got like one finger was off or something she got like 0% accuracy and it was like 10 words per minute and it was just it was just you know pretty hilarious to compare not good is what you're saying so I didn't get it from my mother I I'll I'll thank my dad's side for the typing fing fers I guess well uh excuse me I got you g late afternoon here in terms of um some of the other stats so it's uh it's doing pretty well it's a dr67 um in ah refs it I say only I mean at dr67 you kind of think maybe more ranks for uh uh 13,000 keywords but I mean 435,000 monthly organic visits again according to ah refs it's up to now since I pulled those stats this morning um look at that that's an interesting organic traffic something's going on there but got destroyed by a couple updates pretty consistent since a couple years ago it's been humming along right um monetization well there's ads everywhere I mean again ad ads like we're used to for these kind of weird Niche free sites uh I wouldn't call them distracting but they're on every corner and below and up above and all that here's something that's interesting um there is a a link that says remove ads and you can set up an account and your account is $10 lifetime to get a noad experience um you know uh at that kind of traffic I've got to imagine most people are just dealing with the ads but they're probably getting a healthy chunk of change um with the ad density they have and that kind of traffic they're generating right I would think so um and you probably get a lot of direct traffic would be my guess if you're getting that much organic traffic a lot of people want once they discover it are just coming back right they're just kind to come back here they're just going to either bookmark it or they're just going to remember it um again don't know what KBR stands for keybr K kbr.com is the website I some sort of keyboard abbreviation right maybe yeah I don't know but it's close so anyways I thought it was a really cool site uh I'm not really in the world of practicing my typing anymore I feel like I type enough emails every day I get enough practice but I certainly can see a huge Chun of the population that would find this really valuable yeah so um good find I boy I I'm glad I was able to to show up and not embarrass myself typing I really do type on the internet every now and again and so it came in handy I'm gonna remember to maybe uh uh cater my challenges a little bit better next time maybe do a little bit more research so I have a better higher odds I thought 99% Point 99% accuracy I'll win that let's give him a challenge boy I'm surprised I did that I you we could probably record this 10 times and I wouldn't do it again so um like you said that's one that's one for the history book are you you're the guy they put out at half court at a NBA game and they're like you get one half court shot for a million dollars and you're like bam sink it that's right couldn't do it in practice but put me in front of a crowd I'm good to go there you go uh that's how it is you has anyone ever told you that you'd make a good podcast toast good under pressure no no they haven't actually that's that's why I gave it to somebody else even know they're calling for life um very good well thank you everybody for uh hopefully spending your your holiday weekend if you're in the US you know happy 4th of July uh weekend if you're not in the US you know happy uh weekend anyways thanks for joining us here hopefully you enjoyed the news the weird nich site our side hustles a lot of exciting things going on and uh we'll talk to you next time thanks a lot thanks a lot everyone have a great weekend hey there thanks so much for listening to the niche Pursuits podcast did you know that Jared and I are members of a private group called The Niche Pursuits community and today I want to share with you how you can join for just $1 the niche Pursuits Community is a private members area for Niche online Publishers to Mastermind and grow their businesses together we hold weekly calls live with experts where you can ask questions these experts share tips on Amazon influencer Google discover building email newsletters getting traffic from Facebook and other strategies to grow your online business you'll also be assigned a mastermind group of four or five other people in a similar stage in business as you dive deep into your business issues and get your problems solved if you use coupon code podcast at checkout you'll get your first month for just $1 go ahead and give it a try come join me Jared and lots of other digital entrepreneurs inside my private group at community. nitp pursuit. and be sure to use coupon code podcast I'll see you on the inside

hey everyone welcome back to another episode of this week in Niche Pursuits news and today we&#39;re going to be talking about zero clicks from Google how many searches do people actually do on Google that result in no clicks to organic results and has that changed over time and how has AI overviews impacted that and how has the European Union uh legislation that&#39;s recently passed impacted all of that there&#39;s been a huge study by spark Toro and we&#39;re going to dive into this data because it&#39;s really really interesting for us as Publishers because we want to know the trends are we getting more clicks we getting less clicks is there anything we can do about it so there&#39;s a lot of data to dig into here today uh and then we do have a couple of other uh interesting news stories including one of a possible recovery from the March Google core update uh and so we&#39;ll look at that but then uh further down the line here we&#39;re going to talk about a couple of shiny object Shenanigans and Jared and I were just sort of commiserating here before the podcast that boy it feels like we&#39;ve got side hassle after side hustle and now we&#39;ve got maybe too many to juggle uh so so we&#39;ll dig into that but some good results uh and Jared has a big announcement I guess if you follow his newsletter you got this announcement already but uh big moves Happening by Jared here and then finally we&#39;re gonna wrap it all up with two weird Niche sites so stick around for that so Jared welcome to the show how you doing good good good I was telling you before we started recording it&#39;s a holiday weekend here in the United States I feel like everybody&#39;s already on holiday but us we are here we&#39;re making sure the news still happens it&#39;s the end of the day had to fit it in can&#39;t miss an episode people got to have stuff to listen to while they&#39;re watching fireworks and eating hot dogs by the pool that&#39;s right you know make sure the kids are having fun then push play on the podcast and enjoy some uh some time with uh Jared and I so hopefully uh instead of playing those good old American Tunes you know for your family Barbecue maybe put on the podcast see if your family likes it that&#39;s exactly right hey you never know we might gain another follower or two if somebody does that so but let&#39;s jump into the news because uh there was a very big study done by spark Toro so our our friend Rand fishkin over there uh he&#39;s been jumping a lot more into the SEO world again uh here with you know the Google leaks and now here with uh this 2024 zeroc click search study um a lot of really interesting findings and so we&#39;re going to just let people follow along I&#39;m going to share my screen here uh but I I&#39;m going to basically just click on this big graph which I believe you can now see that sort of full screen size uh here that there&#39;s just a lot of data they dug into this they have data partners that they work with it&#39;s clickstream data if people want to look at that they can read the full article over at spark Toro uh to do that but he broke it down into the US versus Europeans what happens when somebody in the US does a Google search did they actually click on any results and the reason that he split this up is because there was uh big legislation that was not in favor of Google um that basically um yeah some additional legislation that Google needed to be more out open about you know what they&#39;re doing with search results and that sort of thing and so has that changed uh anything is part of the reason for the comparison here so here&#39;s what it says the conclusion of the study is that in 20124 when Americans search on Google 41.5% do does end up in a click okay so we&#39;ll just leave it there for now we&#39;ll dig into the three options but it does end up in a result in a click right 37.1% they don&#39;t do any anything the the search ends they search something and they don&#39;t have a follow-up search they don&#39;t click on any results meaning they must have found their answer right they just look at a summary they look at an AI overview whatever it is a snippet they&#39;ve got what they wanted okay uh and then 21.4% of the time they do another search a follow-up search how does this compare in the um EU right European search not a huge difference right we&#39;re talking like fractions of a percent um you know actually less clicks uh Europeans right 41.5% in the US down to 40.3% so a little more than 1% actually click on a result uh a little bit more 37.4% so 3% more uh Europeans do nothing right and then 22.3% do another search so uh really kind of interesting so uh there&#39;s about overall 58.5% zero click searches in the US and 59.7% zero zero click searches uh in Europe do you ever get stuck in your business and wish you had someone you could turn to for Solutions well I think you should consider joining the niche Pursuits Community you&#39;ll get weekly calls with experts on growing a successful online business and you&#39;ll also get assigned a small Mastermind group where you can solve your business problems as well as share your wins for a limited time I&#39;ll let you try out the niche Pursuits Community for just $1 go ahead and use coupon code podcast at checkout in order to get your first month for just $1 again that&#39;s coupon code podcast go to community. nitp Pursuits now uh 41% doesn&#39;t sound you know really that great that ends up in a click right but that&#39;s actually broken down into three potential clicks with only one of those being organic results right so your website potentially your website hopefully right to unpaid organic results uh 70.5% of the time of the actual click ends up in an organic result meaning 30% ends up somewhere else Jared where are these places that people go uh so couple very interesting things here but 28.5% in the US yeah of clicks right so people that actually do click something 28 and a half% of them so almost one in three go to a Google property remember they have been in the news for all the antitrust situation and this is exactly why so maybe YouTube because they own that Google Maps because they own that Google Images Google News uh Google flights we might talk about that one a little bit later even potentially some of the stuff they&#39;re experimenting with credit cards I don&#39;t know if you&#39;ve seen that uh so a Google property absorbs almost one in three of the clicks that happen inside of the serup which is pretty low to begin with right that&#39;s just incredible right and then and then 1% goes to a pay dad now here&#39;s a couple things on that 1% and I wanted to get your opinion on this so first off I would think that would be higher I don&#39;t know why too 1% of clicks are going to S they&#39;ve made it so dog on prominent they&#39;ve done so much to make sure that you it&#39;s so hard to tell the difference between an ad and an organic result I just would have thought that would have been higher just back the napkin feeling yeah and and I think it is and there&#39;s actually a caveat in the study for this issue in particular uh they mentioned the use of ad blockers and and other things that may have impacted this portion of the study so they did call out that they&#39;re not quite sure that the paid um click results that that the reporting are very accurate and they do have an asterisk here that ad blockers definitely probably impacted that so um so that&#39;s probably I my hunch is like you Jared that I think it&#39;s probably much more than 1% well and you know not to jump ahead but something else that I thought was really interesting is that clicks to paid ads in the US was 1% it&#39;s 40% higher for Europeans that&#39;s a lot higher and I&#39;m curious as to why yeah it&#39;s a great question I I don&#39;t know um it the I don&#39;t know that answer but I was going to look at the um the Google properties the difference there right I think that&#39;s maybe the big difference in the study due to potentially the legislation the antitrust type things happening in Europe right is that okay 28.5% in the US of clicks are happening on on Google properties where only 24% is happening in Europe to Google properties so it&#39;s that&#39;s significant I mean that&#39;s a significant if you can do your quick math Jared with the percent almost 20% less percent you know almost 20% less clicks you know yeah 20% you know yep almost something yeah uh less is happening in Europe to Google property so that that&#39;s significant it&#39;s really significant and I think you&#39;re exactly right the legislation over there is obviously far more uh uh controlling of that with Google and Google&#39;s gotten into probably more hot water over there than they have in the United States and and and you know I would imagine that&#39;s what wor as a result of that we know that Google has no shame in putting their properties anywhere they possibly can get away with as long as it continues to help help them out so yeah exactly but um I don&#39;t know is is there any can can we find any positive news in this study there there actually is a lot of um data that we&#39;re just not going to have time to to go over um but it is sort of fascinating and perhaps a little bit dis disheartening just to realize that okay a thousand searches happen on Google only 374 or 360 actually end up in a click and out of those like there&#39;s this huge percentage 24 whatever percent don&#39;t end up on an organic result it&#39;s it&#39;s a Google property right or a paid ad and Rand has been studying this for a number of years and you know it&#39;s kind of like the human attention span it just keeps dropping every year you know they do that study like we finally just passed uh a huge milestone where we are have less attention span apparently than a goldfish has been like the Hallmark for for decades they&#39;ve been studying but it does as it relates to this it does seem to go down and down and down it&#39;s interesting that you&#39;re scrolling right there because that was going to be a topic I did think we could maybe make some time to address right there if you go up just a little bit this is something Rand addressed right there he said is Google losing in search right so how does this tie in with the overall narrative that people are not as happy with search people are not as happy with Google all the botched rollouts they&#39;ve had AI overviews is it something that actually people want or is it just something that the executive team want um I&#39;ll read from his article in both the US and EU searches per Searcher that&#39;s mouthful let that sink in searches per Searcher are rising and in the spring of 2024 they were at historic highs and as he says that data just doesn&#39;t fit well with the narrative that Google&#39;s cost themselves credibility or that internet users are giving up on Google and seeking out alternatives um so it&#39;s interesting to see that he does go on though to talk about Ai overviews and um did they make a big difference in search behavior and to some degree he says that the results are a bit mixed I would say um you know uh uh he kind of goes on and talk about that we could get into it if we really want to but we&#39;ve touched on it enough here um uh but you know like are people more happy with getting their results in the Ser or do they want to go off I guess that&#39;s kind of the big question here is Google doing this more and more because it&#39;s what people want or are they doing it more because it allows them to retain that traffic on their properties and thus make more money from it yeah I mean at the end of the day they&#39;re a for-profit company and so they&#39;re always trying to maximize profit uh while still keeping users satisfied so they are keeping keep coming back and uh so a lot of their own properties right probably like quite frankly right like I use Google Maps I use you know Google flights and you know I use these things and I&#39;m I&#39;m happy with those results and so they&#39;re they&#39;re trying to do this Balancing Act where um I haven&#39;t left Google yet and it looks like the data plays out that others aren&#39;t totally dissatisfied with Google they&#39;re searching the number of searches per Searcher uh was the phrase is is still solid and going up um in fact um and as far go ahead I was gonna say to your point I mean I&#39;m certainly have no problem you know pulling punches when it comes to Google but the same time when we look at our own websites like most of us will increase the ad density on our websites to the point that it either a affects users ability to stay on the page or to the point that maybe a Google update penalizes us for that right like we want to maximize the revenue per user on our pages and to that point they have shareholders and if they are continuing to see upward Trends in certain areas perhaps that&#39;s why we&#39;re seeing what we&#39;re seeing right exactly and then just maybe to wrap it up you know the AI overviews um they rolled it out to something like 84% of searches at one point and then they dialed it back to I don&#39;t remember 15% or something uh and we&#39;re probably somewhere in the middle now right so it it&#39;s fluctuating so much that while it&#39;s mentioned in the study it it&#39;s not real solid data just because it hasn&#39;t been around for very long and it&#39;s it&#39;s it is tough to draw a lot of conclusions um other than you know we can see there are a lot of zero clicks happening and we have to assume you know a big portion of that now is are these AI overviews that um are happening so yep okay so we&#39;re going to move on uh we have just two other short sort of news stories that um I thought would be interesting to share and and this one in particular is interesting because it is a little bit of a recovery story so last week we talked about uh some positive news potentially you know from Google people were seeing a little bit of increase um after this spam updated finished rrolling out uh at the end of last week this is um somebody here uh the slow solopreneur domcom uh Mila here writes about uh traffic increase a partial traffic recovery after the March uh she writes hcu but you know the March core update I guess right that is now includ the hcu is included uh in the um the core updates and so if you look at her traffic graph you can definitely see a turnaround um right around the 1st of March which is like I mean just eyeballing it&#39;s like almost a 50% increase right going from less than 500 uh searches a day to close to a thousand maybe not quite 50% but uh get getting close there and what&#39;s interesting about this sort of case study is that she walks through all of the steps that she took right um and so some of the notes about our website it is affiliate marketing website it does not serve ads though um even on her informational article she does have affiliate boxes uh she only manually does any link building or Outreach it was built on a brand new domain before the March helpful content update the website was growing and making an average of ,000 dollar per month she goes in the history of where you know troubles began and she saw a lot of issues right um but then she walks through the steps that she took to uh hopeful to to to see some of the recovery uh some of the changes that she made now there&#39;s something like eight different um steps that she took but was there anything that jumped out to you Jared in terms of the steps she took that maybe had the most impact you feel like I mean she summarized it below I&#39;ll just read the summary super quick because a summary ties up a bit number one mass disavowing of toxic backlinks number two improving the relevancy of internal links number three de optimizing anchor Texs and number four building more brand Authority and eat signals um yeah a lot of this is part and parcel with what has been surmised about potential recovery you know certainly um building all those uh external signals to your site increasing engagement she started a newsletter on convertkit she um built out a lot of social signals from social media sites like Pinterest and Facebook and and posting on all those things so a lot of the things unfortunately are probably things a lot of people have tried and it didn&#39;t lead to recovery for them but I think that it&#39;s cool to see someone say here&#39;s what I did and here&#39;s what&#39;s happened as a result of it you know we haven&#39;t seen the pullback graph I didn&#39;t see the pullback graph on there like all the way like a year you know because it does see Improvement but only in the last couple months like how does it look in comparison to where things used to be but again we&#39;ve got to start somewhere and we&#39;ve talked on this podcast so many times about if there if we if we could just start with some stories of recovery and this is definitely just partial recovery it would give us all a leg to stand on and here we have something we really do yeah exactly um and so I I would recommend people go check it out the the slow solopreneur decom shout out there thanks for sharing the case study a little bit of positive news um it is interesting because kind of three out of the four steps she took if you will or conclusions that she came to are kind of related to Links right both internal and external links right which is always been the backbone of the internet and so it&#39;s almost like just simplifying this down Mass disavowing toxic back links I mean that&#39;s a big process there&#39;s this debate of you know should you or shouldn&#39;t you disavow she did it she felt like it helped um improving the relevancy of internal links you know that I anytime I can talk about internal links I love to because that&#39;s h a big part of what I do I built a software tool link whisper to help people improve their internal links right um she may not have used link whisper but uh she could have to gone in there and quickly see what&#39;s the anchor text how many internal links do all of my pages have and should I add more should I remove some and Link whisper could make it really fast and easy I was summarizing it because I was s gonna say we should have her on the podcast but as soon as I saw she didn&#39;t use Link whisper for that I was like well I&#39;m gonna have to summarize now because we&#39;re not having her on just cross her off the list huh done well know you know what let let&#39;s go ahead and see if we can invite her Jared yeah maybe we can have a turnaround story here that&#39;s right welome her with open arms you know to your point Spencer You could argue all four of the things she did are link related because in many ways building more brand and more Authority it&#39;s really just a link game you&#39;re right you&#39;re right um I don&#39;t want to oversimplify that but you know all this talk and a lot of it&#39;s coming down to getting mentions consistently which link back to you yeah I mean it&#39;s at the end of the day um there&#39;s been a lot of reasons to believe that Google doesn&#39;t truly understand the quality of your content all on its own right it it comes down to some of these more basic things we&#39;ve seen through the and well you know through through the links right they they can&#39;t really read your website and say that&#39;s a quality article versus that one a lot of it comes down to you know some of these basic building blocks right here&#39;s something of links here&#39;s something interesting she said that I think should not get because it isn&#39;t just about traffic and I think it&#39;s good for all of us to keep that in mind right like we do look at the search console we look at the traffic data we look at that but she said in the end the end result is not just more traffic but more affiliate link clicks and more commissions I&#39;ve quadrupled my link clicks and I&#39;ve tripled my income per day since this happened wow so wow you know I mean maybe you don&#39;t get a full recovery but how does tripling your income from where is now to you know with a partial recovery like that sounds a lot more attractive and enticing to to dive into some of this stuff yeah and and that&#39;s why I I love sharing this kind of stuff is because we want to see some positive movement some things so there&#39;s been uh some micro steps in the right direction here and so let let&#39;s you know let&#39;s reach out to her see if we can get her on the podcast have her uh tell her full story and and hopefully things continue to go well now that we&#39;re in uh July so uh let&#39;s cover just one very quick final um news story here um basic basically if you&#39;ve been looking at your Google search console uh it hasn&#39;t updated for over 75 hours I looked this morning it was like 79 hours or I you know I I don&#39;t know exactly how many you know we&#39;re over 80 hours so how many days is that Jared were it you&#39;re you&#39;re nearing days yeah exactly you&#39;re nearing four days 96 hours is four days so yeah and so that&#39;s odd something is going on Google search console I don&#39;t we don&#39;t know it&#39;s just a glitch uh or you know rumor maybe is that there&#39;s like a core update about to happen or going to happen right sometimes these things 87 hours I just logged in by the way at time of recording folks and this is a very big caveat it&#39;s at time of recording but 87 hours Spencer yeah so that&#39;s a long time so um just keep your eye on that we don&#39;t know exactly what that means and maybe by the time this podcast most likely by the time this podcast comes out the the data is going to be refreshed but could that mean that there&#39;s some sort of update happening behind the scenes yeah and and it&#39;s not just people surmising like there&#39;s a strong connection in the past with when you see a delay in update in GSC and then an update launching I don&#39;t know why I could theorize but no one&#39;s ever kind of confirmed or correlated but yeah so it&#39;s very I&#39;d say It&#39;s You could argue very likely um you know I I saw on Twitter John Mew denied it like no it&#39;s just a glitch it&#39;s just a bug not you know or something he said like that not related to an update but you know history would show that it certainly has been connected at other times in the past not always but um we&#39;ve been talking about how you know it would I was just talking to a client yesterday and they were like Hey when&#39;s the next core update coming I&#39;m like well you know they never really announce them ahead of time oh yeah they do now actually never mind but yeah you know they usually try to squeeze one in here in the summer of the Fall so they can they can get in that dooy of an update right around Black Friday and and Chris you know they gotta have time to get that one in but um you know wouldn&#39;t be uncommon for them to to to have one come in here in the summer they&#39;ve done it before so yeah and um last week when we posted our uh podcast on uh Twitter a lot of people were saying hey now that the spam update is complete it&#39;s about time that tends to follow one right after the other I had forgotten that that happens but a couple of people chimed in and say yeah that&#39;s kind of how Google does it sometimes they like finish the spam update and then roll out with a COR update you know kind of right after that so all speculation but keep your eye on Google search console and potentially a Google core update coming out uh soon so we will leave that as the news topics uh for today um we&#39;re going to jump into our shiny object Shenanigans and um boy I I continue to just have some exciting news as it relates to the Facebook bonus program uh honestly I don&#39;t remember what my earnings were last week when I reported them because I feel like it&#39;s just been increasing so much and so I think they were in the low 2000s if I remember correctly but don&#39;t quote me on that that&#39;s that&#39;s sounds about right because it&#39;s it&#39;s been um almost a week because we&#39;re recording a little early this week right and I&#39;ve been clipping along at like a hundred plus dollars a day uh in earnings for a little while now uh and so I currently sit and uh I&#39;ve got a handy d screenshot for anybody watching this um let me see if I can get the right one there we go uh so I&#39;m currently at the time of recording uh $2,927 in earnings uh in my first 30 days of the Facebook bonus program um of course this Facebook page has been around for a year and a half or so has 64,000 followers 65,000 followers um but you can see the earning period I have zero days left so today is the last day in the period I&#39;m hoping it tops 3,000 just so I can say I made it uh but it started June 3D ends July 3rd today when we&#39;re recording here so $3,000 from the Facebook bonus program plus another uh I I would have to add up the display ad Revenue but it&#39;s another 400 to maybe $500 uh on top of that uh for the month of June and so things have gone really really well uh as I explained last week we have really ramped up the number of times we&#39;ve been posting per day uh like 15 times per day most of these image type posts and we&#39;ve had several that have gone viral even in the last seven days uh I think I&#39;ve had it was five or six different posts on Facebook that have reached more than a million people each she uh just in the last seven days like since I recorded last week&#39;s podcast so we continue to it&#39;s not just like one or two big viral posts it&#39;s like several right that that are doing well so I feel like we&#39;ve hdden hit on some things that are consistently working a little bit better uh and just for those people that like stats and are curious here is just a screenshot of sort of the insights right so overall postre in the last 28 days 17 and a half million uh postre uh which means that number of people saw it or scrolled past last something that I posted um engagement over a million reactions these are you know people that actually liked it gave it a thumbs up 350,000 uh 90,000 comments in the last 28 days right so it&#39;s super active uh Facebook page and I&#39;m just I&#39;m very uh I have a positive outlook about the page I&#39;m excited about it um and yeah I feel like we&#39;ve landed on a few things that are working and we&#39;re going to just keep keep going and hopefully see good things in July as well I think the elephant in the room to some degree is like I feel like we were answering this question a lot for how do I qualify for the Amazon influencer program it&#39;s not really defined but there&#39;s some general things that we can kind of learn from it like along those lines like what are the steps we got to take to be invited to the Facebook bonus program I know you don&#39;t know right I think you don&#39;t know but like anything you could give us along the way from what you&#39;ve gathered yeah it it all comes down to engagement in my opinion right so it&#39;s not so much about follower size although I think you know once you get over 2 or 3,000 you&#39;re probably in the okay range right if you can get above 10,000 maybe that&#39;s a little bit better but it&#39;s more about just engagement and are you active right on the page if you have a really big page with 100,000 followers and you just post once or twice a week and it&#39;s ho hum you&#39;re probably not going to get invited but if you have 5,000 followers and your post 10 15 times a day and a large percentage of your audience is actually commenting and interacting I think you&#39;re going to get invited so while there&#39;s not I don&#39;t have a hard set rule of like you need this many likes or you know I just think try to be really engaging and active and I think that&#39;s going to increase your chances it&#39;s a huge accomplishment I mean I know a lot of people are like oh I got invited cool let&#39;s do this um uh but uh there&#39;s clearly like a reason to strategically pursue this because there are other benefits it&#39;s like you mentioned you you estimate about 500 bucks in uh in ads from your your display ad Network as well so there&#39;s reasons to pursue this and getting invited to the bonus program seems like a cherry on top although I&#39;d argue maybe it&#39;s more like the cupcake with the other things you&#39;re doing the cherry on top you know the website now is the cherry on top you&#39;re right like at this point it&#39;s surpassed um you know I never made 3,000 in a month with this particular website um and uh so yeah it&#39;s it&#39;s really interesting I don&#39;t know how well it will go but I feel like based on what I&#39;ve seen like it&#39;s almost like a snowball like we found some things that are very engaging we&#39;re staying active our audience continues to be engaged and so I don&#39;t see any reason why it would slow down dramatically I can&#39;t expect that I&#39;m gonna have crazy viral posts every month but if I can have some that are close to a million right or 500,000 just consistently day in and day out um yeah it&#39;s it&#39;s kind of a fun little business so what a world we live in Spencer here we have Google taking uh helpful content that engages readers and just destroying those website owners and then we have Facebook saying we&#39;ll bonus you out for it yeah no it&#39;s it&#39;s wild and I think about that a lot about like you know Google has this Google discover engine that really they want this type of content that is just really engaging and enough links right it all comes down to the L that&#39;s what it is yeah so we&#39; if they actually told us that anyways sorry I digress no I I I I do I just recorded a video on this uh for my YouTube channel so you know follow the niche Pursuits YouTube channel because there&#39;ll be a video coming out soon if people want more you know sort of in-depth analysis of what I&#39;m doing I&#39;ll leave it at that congratulations thank you what are you working on Spencer I bought a a newsletter that&#39;s that&#39;s a way to announce it right there you bought a newsletter you messaged me a few days ago and told me this and I was like you you did what now yeah that was actually I think your response it might [Laughter] be what happened like how how do you find a newsletter and what makes you decide to buy a newsletter well one of the good things about being a podcast host is you meet a lot of people over the years you know um we had in the podcast I don&#39;t know six months ago maybe maybe less than that um Sean Mary uh long story short and I talked about this in my email this week from weekend growth but I found out he was selling newsletter um he mentioned a little about it Peak my interest and one thing came to another we made a deal happen very quickly and we took over this newsletter so we bought a newsletter it&#39;s called The Slice you can go see it I&#39;m telling you the newsletter I bought the slice. co I love it so there it is that&#39;s the newsletter I guess we&#39;re building in public now um yeah is it is uh and this is what really intrigued me the tagline who it&#39;s been marketed to who&#39;s on the list to the best that we could determine based on looking through the data of this list that&#39;s been around for two or three years this email your essential digest for the solopreneurs journey I mean that&#39;s kind of a lot of this Market that we work in Spencer um certainly in my agency I work with a lot of solar preneurs I work with a lot of single owner businesses small business owners other uh business owners certainly on the podcast we talk to a lot of solar preneurs we interview a lot of solar preneurs weekend growth the list is full of solar preneurs it feels right up my alley right up my agency&#39;s alley and so it felt like a very good acquisition for us to make hey everyone Spencer here founder of Niche Pursuits are you adding a new internal link pointing to each article you publish you should be ever find it timec consuming and a bit over helming remembering what content you published and deciding which anchor text to use can be a real headache what if there was a better way well that&#39;s exactly why I created link whisper simply click add inbound internal links and Link whisper will scan your site in seconds and suggest the most relevant links with appropriate anchor text for your new article now simply check the box next to the internal links you want to add and Link whisper will add these links for you no need to go into each article edit and add the link it&#39;s already done no more manual internal link building or guesswork just efficient accurate linking that saves you time and improves your SEO transform your content strategy with link whisper start linking smarter not harder use the coupon code podcast for $15 off head over to link whisper.com and use coupon code podcast to get $15 off now I think you shared some stats on the newsletter size um and maybe even Revenue um is is that something that you can share revenue is zero for the newslet easy uh that one&#39;s easy so um subscribers are just over 6,000 um it&#39;s been a bit dormant uh since about April but it was getting consistent emails once per week uh it has a flow and a Cadence to it it&#39;s a flow and Cadence that we&#39;ve already uh within the first week of owning it built out uh our entire process internally so we already have our team assigned to writing and creating the content every single week um and then we&#39;ve added some things to it and you&#39;ll be happy to know that every week one of the segments or the the blocks we&#39;ve added is we&#39;re featuring a solopreneurs journey from the niche Pursuits podcast oo all right fist bump hey I know I had told you that one yet so I love it that&#39;s like free advertising pretty much uh so this upcoming week I think the email goes out on Friday we&#39;re still trying to find the right day email goes out this Friday the 5th so the same day this podcast is released um and we&#39;re featuring Uh Kevin espiritu&#39;s uh interview we did last year which is a fantastic solur Journey um and we&#39;ll keep featuring one every week and and whatnot but so that&#39;s kind of the the metrics about about 6,000 or so people on the list pretty engaged it was getting open rates well above 40% um that&#39;s really good you know and so uh and so yeah I&#39;m very excited about it so tell me about your monetization plan uh is it selling ad spots sponsorships or does this become kind of a funnel potentially for your agency all of the above and uh I&#39;m happy to report we&#39;ve owned it for what a week now we already have a sponsor for the first four emails we&#39;re sending is that right I I don&#39;t know who it is but I imagine it just comes back to your network right your connection like yep do maybe even from doing it in public yeah yeah probably both probably to some degree I mean that&#39;s the thing the great thing about having weekend growth is not every sponsor that sponsored weekend growth is a good fit for this but certainly many of them are I sent literally one message little back and fourth obviously I I don&#39;t know much about this list yet so the deal was was pretty attractive for the brand that said yes because I&#39;m like I don&#39;t I don&#39;t know I was going to perform for you I don&#39;t even know who&#39;s on this list yet let&#39;s go with the lowest thing you&#39;re willing to give me yeah what do you want to pay uh uh you know so no one&#39;s getting rich over here yet but um yeah sponsorship certainly we&#39;ve made that work very well at weekend growth and it&#39;s a very um well uh documented model for for for emails to to to get paid on right now and as you mentioned it&#39;s going to tie in I would imagine to some degree nicely with weekend growth some of the services we offer there and certainly for for some uh 2011 creative you know my agency works a lot of solopreneurs as it is and um and so uh I think that there&#39;s well I if you want to get the 411 on everything that we&#39;re going to do I&#39;ve already written the email for next week for weekend growth this is kind of funny very meta here on weekend gross newsletter I write now about how I&#39;m gonna grow the slices newsletter but yeah I went I&#39;m going through the whole thing it&#39;s another one of these three or four, word emails so if you want just go get signed up for the weekend growth newsletter and um and I will be emailing that out next week but yeah there&#39;s so many monetization plans that um I mean it&#39;s just fascinating like what we hopefully will be able to do and who knows maybe won&#39;t work I don&#39;t know but I thought that everything lined up to where it was worth a shot at it so yeah I like it you know in terms of acquisition right and kind of having a side project if you will something that can potentially fuel your main thing I is my opinion not a not a bad idea right it it may just make money on its own and never impact you know your agency or weekend growth or anything right but it has the potential to have a lot of synergies and so I think that uh is smart so if I&#39;m counting properly you now have at least four newsletters uh you&#39;ve got the slice you&#39;ve got weekend growth you&#39;ve got 2011 creative and your Niche sort of newsletter that you&#39;ve talked about here on the podcast don&#39;t really have a 2011 creative newsletter okay just I should I should an email list yeah um yeah and guess what I wasn&#39;t planning on talking about this but this morning I found a newsletter that I&#39;ve apparently been building for 4 and a half years of 15,000 people one of my hcu hit websites has had a popup on it and has a several autoresponder sequences that I built out and that has been firing for four years and it has I discovered this morning 15 14,000 plus people on it wow so I have another newsletter that I don&#39;t know I don&#39;t I don&#39;t have any more side project room to to work on stuff but but yeah that&#39;s a whole another conversation another day so man maybe after five and a half years you&#39;ll have time to tackle that newsletter one thing at a time man oh man um yeah that was kind of a funny Discovery but um uh you know that site ironically that site still does very well in bing so even though I lost a lot of Google traffic still does great in bing so it still gets decent enough traffic you know what this whole thing feels like and you kind of you kind of brought it up so I&#39;ll just kind of tie it together here it feels like I bought a starter website that is in a shoulder Niche to my main Niche you know like let&#39;s say that you own a website this is pre hcu potentially but let&#39;s say you owned a Content website all about credit cards you know like that was your main thing people pick credit cards all that we were talking about Google credit card getting to the credit card game just a little while ago so that&#39;s why it&#39;s in my mind and I didn&#39;t go out and buy a second credit card website here but I did buy a starter site that talks about like a sub niche of credit cards so maybe like it&#39;s a starter site it&#39;s got 100 articles it&#39;s got some traffic but it&#39;s not earning money yet about travel credit cards and um that&#39;s kind of how I look at this right we we we the buying and selling of websites and content assets has has been around for a long time to some degree I&#39;m just playing that in the email newsletter space now yeah yeah you may end up becoming an email newsletter aggregator on a larger scale um who knows there are those I don&#39;t know if you&#39;ve dug into that there are some large ones and I&#39;ve heard of some yeah some really successful ones so um it&#39;ll be a fun experiment um I decided that this one was able to be shared so I hope everybody enjoys it if you want to go get on the email list you can see the emails we&#39;re putting together and we&#39;re sending out we&#39;ll be tweaking them based on how people engage so they&#39;ll probably change a decent amount of the next month or two as then we settle into the Cadence and for a lot of you listening hopefully it&#39;s helpful it&#39;s for solopreneurs would love your feedback if they&#39;re helpful or not because we&#39;re still trying to figure this stuff out you know just got this a week ago we have sent out we did send out one email by the way last week um very good and guess what open rate was 37% hey that&#39;s solid that&#39;s after two or three months off you know so I don&#39;t know Green shoots hopefully that that&#39;s great that&#39;s exciting this is uh gives us a lot more to talk about in future uh episodes so I&#39;ll be following along excited to see how the slice goes and um hopefully you&#39;ll start seeing all that referral traffic to the niche Pursuits podcast that&#39;s right it&#39;s it&#39;s listed in all the newsletters so awesome no that you you bought a newsletter like I mean that&#39;s uh that&#39;s never happened here on the uh on the podcast so I I I do wish I&#39;d been in the room when you heard rather than just on messenger CA you sounded quite surprised I would have loved to seen the reaction I was a little surprised because we&#39;ve talked about how you&#39;re too busy to have a side hustle and then you did what now got another one okay I know no very cool um all right we people I know love the weird Niche sites that we cover uh today&#39;s weird Niche site the one that I&#39;m going to talk about is kind of inspiring because it&#39;s doing extremely well a lot of times we talk about these weird Niche sites that they&#39;re cool and maybe they get some traffic but they&#39;re not making any money you know type thing this one is making a lot of money and I know that because the person has publicly shared how much money they&#39;re making uh from their website so let&#39;s maybe just start with that like the the end result here um this person Ash Young on Twitter uh has shared that the first six months of the year are done what a year it&#39;s been so far he&#39;s up 50% uh year on the year um next stop $10 million for the year he has a screenshot here so far this year they&#39;ve made4 million pounds uh is you know the currency um so over4 million pounds for carats. co.uk and so his website it&#39;s an e-commerce website but I love it because it&#39;s extremely Niche right you get we we&#39;ve talked about used car websites you might have car part websites but this is just like one single car part one car part well floor mats car floor mats right it&#39;s a lots of different floor mats but you know there&#39;s all sorts of accessories for cars this the entire website is for carms so carats. co.uk uh he he&#39;s hoping to make $10 million this year he&#39;s already made $4 million or4 million pounds uh this year incredible like I don&#39;t know why this blows my mind so much Jared but are there really that many people buying car mats in the UK online uh from one website I mean that&#39;s just it just seems like such a huge number how old is this uh how old is this project so um let me pull up so if I go over here it looks like about 2020 is when it started yeah um so it&#39;s a few years old right he&#39;s been working on it and uh so in fact if I go ahead and just just pull up I&#39;ll share my screen here for ah refs uh you can see that at least the traffic sort of made its first blip in 2020 yep right but uh its traffic has been increasing uh it looks like actually it got hit in the March core update I mean it&#39;s definitely down it could be a seasonal thing for all I know um and uh but now it&#39;s I mean it&#39;s done pretty pretty well here in uh late June um so it&#39;s getting anywhere from 20 to 25 ,000 organic searches a month and it ranks for you know the usual suspects if you will car mats UK car mats rubber car mats floor mats etc etc right so it is doing well in Google and I have to imagine that&#39;s where a lot of its traffic comes from um however if we go over to similar web uh you can see that um they do a lot of paid search as well right so organic is only about 20% of their traffic another 20% is direct almost 10% is social but then almost 50% is paid search so they have clearly figured out a model where they&#39;re able to pay for traffic yeah it&#39;s profitable they sell the car mat um and then people you know come back and buy more hopefully Ecom you know you can really drive a lot of sales if you find the right you know concoction of ads price points all that kind of stuff yeah yeah and so um you know it&#39;s a we we don&#39;t often cover a lot of e-commerce websites but um it&#39;s just such a narrow Niche like you know one product right uh just the car mats that&#39;s that&#39;s it and they just become the car matat website in the UK uh like who else you gonna go to online if you want to buy a Carm man talk about niching down right yeah Niche down and it it&#39;s cool because you can select your manufacturer you got an Aston Martin right you got the D ex and uh you just selecting your car there the one you know and there you go boom it it&#39;s on sale for $21.99 um you know I can get my my car mat uh but so super user friendly obviously um yeah cool cool website and it&#39;s just very cool that um you know Ash young here is kind of sharing the entire Journey publicly sharing his numbers Etc um just great to see I went look for my car but I don&#39;t think they sell it in the ukail it&#39;s a one of those old Volkswagen Beatles or something that hey I owned one of those that was my first car is that right hey 70 72 VW Bug hey nailed it don&#39;t have that car anymore though probably wish you did I I love that thing ah I love that thing it was a piece of junk but I love that thing uh so um yeah there you go that&#39;s I mean that&#39;s my that&#39;s my weird Niche site I mean they&#39;re doing everything right so if you want to truly see a quote I wouldn&#39;t say weird but definitely a very Niche ecommer uh website and you want to see one that&#39;s doing really well like hey go check out this example they&#39;re doing great they&#39;re growing uh and they&#39;re making a lot of money so there you go I thought maybe you&#39;d take a different approach this week you know after my incredibly weird Niche last week maybe it&#39; come in swinging try to up me I see you went the opposite you&#39;re like I&#39;m not even going to do a super weird Niche this week you know you kind of covered that category for like a few weeks I think like we&#39;ll we&#39;ll ease our way back into that I didn&#39;t see I didn&#39;t I haven&#39;t checked recently but I didn&#39;t see anybody in the comments for last week&#39;s episode disagree about it being the weirdest Niche ever I don&#39;t know if somebody went on to say that because I haven&#39;t checked in a while but certainly in the first day or two I popped in and you know I didn&#39;t see anybody disagreeing that last week that might have been the weirdest Niche site ever yeah I think we got a lot of boxes checked uh last week for sure so but well done all right what doar can&#39;t follow last week but mine is weirder than yours but also not all that weird so we have really had a uh a let a let off of last week&#39;s weirdness this week mine&#39;s not all that weird either but I think quirky cool and kind of interesting and definitely weird in terms of how these sites come about um my website is uh kbr.com um I still haven&#39;t really determined what keybr stands for if you have any ideas or if you see it without me knowing let me know uh it&#39;s in essence at least to the extent I&#39;ve taken part in it it&#39;s uh a a typing uh both test and as to some degree method to improve your typing skills um you know it is at its core a test and uh uh Spencer I&#39;m going to actually ask you to share my results if you can I did give you a screenshot of that I I do have this screenshot it is a typing test at its core and so here I took the test and so what I did was you can see on the screen if you&#39;re watching if not I&#39;ll explain it to you they basically give you a set of words to type uh mine was rent rate tilt neat taller etc etc etc and then uh there&#39;s actually a heat map there as I type this uh I don&#39;t really know what it means but there&#39;s a heat map there and I went through it all now I took the test my speed was 73 words per minute okay I think I I think I used to be a lot higher than that but maybe I&#39;ve slown down that&#39;s that&#39;s decent though yeah who&#39;s counting you know I I don&#39;t work as hard as I used to either um and how about this though my accuracy Spen was 99.17% that&#39;s incredible you T in the hair I&#39;m like the hair like I get there but I get there effectively that&#39;s right no mistakes to fix I get a score right and um I guess I didn&#39;t I don&#39;t know what all keys means but anyways it gives you a daily goal and it kind of keeps track of what you&#39;re doing and um you know it teaches you has some they have a whole tutorial when you first appear on the site on how to type better um and so I don&#39;t know I think I learned typing in high school if you can believe that like that&#39;s how old I am like they actually taught typing it was one of the best classes I ever took I don&#39;t think they do that anymore and so people have to kind of learn other ways now this is a really cool website yeah no it&#39;s interesting and I I know other typing websites exist I but I have never heard of this one right youy you to uh to take a TI a test uh you know do it live for us that&#39;s a lot of pressure but you know I&#39;ll do it for Niche persuits listeners let&#39;s do it let&#39;s see what you get and uh you know I think you just have to go to the homepage and just start taking the yes okay so uh I I&#39;m on the homepage so I just start typing I I see you know the first word is rare like I just go with that I okay well let&#39;s well let&#39;s uh so it&#39;s like rare nine R maybe I shouldn&#39;t say this while you&#39;re typing I might throw you off I&#39;ll let you go he&#39;s taking the test right now folks if you&#39;re watching he&#39;s about halfway through so it&#39;s a super quick test just random words um he&#39;s doing pretty well I have to say so I don&#39;t feel too confident at this point but we&#39;ll see maybe a light surge maybe I perform well under pressure so am I done or do I keep going you&#39;re done 100% accuracy 100% I thought my 99 was good you got a they they gave me a lot of words I like ear and inner and uh I don&#39;t remember what else I had wait what&#39;s your your words per minute is 77 what was mine 73 so oh boom pretty close but you in both categories I thought for sure I would have nailed you on the accuracy wow 100% apparently I perform well under pressure here that is really fat good for you you know I I have a a funny story to tell about this um did I secretly discover some weird Niche that you&#39;re incredbly just reminded me of it no of a memory but maybe it&#39;ll trigger a weird nich site um is that my son is has been on I think there&#39;s monkey type or something it might be monkey type.com I should look that up um where you basically do this thing and you you practice and he super fast like over a hundred words per minute wow right um and my mother came to dinner one evening we had her do it and you know she it&#39;s Grandma and she&#39;s just trying to figure out how to do the laptop and somehow she got like one finger was off or something she got like 0% accuracy and it was like 10 words per minute and it was just it was just you know pretty hilarious to compare not good is what you&#39;re saying so I didn&#39;t get it from my mother I I&#39;ll I&#39;ll thank my dad&#39;s side for the typing fing fers I guess well uh excuse me I got you g late afternoon here in terms of um some of the other stats so it&#39;s uh it&#39;s doing pretty well it&#39;s a dr67 um in ah refs it I say only I mean at dr67 you kind of think maybe more ranks for uh uh 13,000 keywords but I mean 435,000 monthly organic visits again according to ah refs it&#39;s up to now since I pulled those stats this morning um look at that that&#39;s an interesting organic traffic something&#39;s going on there but got destroyed by a couple updates pretty consistent since a couple years ago it&#39;s been humming along right um monetization well there&#39;s ads everywhere I mean again ad ads like we&#39;re used to for these kind of weird Niche free sites uh I wouldn&#39;t call them distracting but they&#39;re on every corner and below and up above and all that here&#39;s something that&#39;s interesting um there is a a link that says remove ads and you can set up an account and your account is $10 lifetime to get a noad experience um you know uh at that kind of traffic I&#39;ve got to imagine most people are just dealing with the ads but they&#39;re probably getting a healthy chunk of change um with the ad density they have and that kind of traffic they&#39;re generating right I would think so um and you probably get a lot of direct traffic would be my guess if you&#39;re getting that much organic traffic a lot of people want once they discover it are just coming back right they&#39;re just kind to come back here they&#39;re just going to either bookmark it or they&#39;re just going to remember it um again don&#39;t know what KBR stands for keybr K kbr.com is the website I some sort of keyboard abbreviation right maybe yeah I don&#39;t know but it&#39;s close so anyways I thought it was a really cool site uh I&#39;m not really in the world of practicing my typing anymore I feel like I type enough emails every day I get enough practice but I certainly can see a huge Chun of the population that would find this really valuable yeah so um good find I boy I I&#39;m glad I was able to to show up and not embarrass myself typing I really do type on the internet every now and again and so it came in handy I&#39;m gonna remember to maybe uh uh cater my challenges a little bit better next time maybe do a little bit more research so I have a better higher odds I thought 99% Point 99% accuracy I&#39;ll win that let&#39;s give him a challenge boy I&#39;m surprised I did that I you we could probably record this 10 times and I wouldn&#39;t do it again so um like you said that&#39;s one that&#39;s one for the history book are you you&#39;re the guy they put out at half court at a NBA game and they&#39;re like you get one half court shot for a million dollars and you&#39;re like bam sink it that&#39;s right couldn&#39;t do it in practice but put me in front of a crowd I&#39;m good to go there you go uh that&#39;s how it is you has anyone ever told you that you&#39;d make a good podcast toast good under pressure no no they haven&#39;t actually that&#39;s that&#39;s why I gave it to somebody else even know they&#39;re calling for life um very good well thank you everybody for uh hopefully spending your your holiday weekend if you&#39;re in the US you know happy 4th of July uh weekend if you&#39;re not in the US you know happy uh weekend anyways thanks for joining us here hopefully you enjoyed the news the weird nich site our side hustles a lot of exciting things going on and uh we&#39;ll talk to you next time thanks a lot thanks a lot everyone have a great weekend hey there thanks so much for listening to the niche Pursuits podcast did you know that Jared and I are members of a private group called The Niche Pursuits community and today I want to share with you how you can join for just $1 the niche Pursuits Community is a private members area for Niche online Publishers to Mastermind and grow their businesses together we hold weekly calls live with experts where you can ask questions these experts share tips on Amazon influencer Google discover building email newsletters getting traffic from Facebook and other strategies to grow your online business you&#39;ll also be assigned a mastermind group of four or five other people in a similar stage in business as you dive deep into your business issues and get your problems solved if you use coupon code podcast at checkout you&#39;ll get your first month for just $1 go ahead and give it a try come join me Jared and lots of other digital entrepreneurs inside my private group at community. nitp pursuit. and be sure to use coupon code podcast I&#39;ll see you on the inside

Transcript for:This Week in Niche Pursuits News: Zero-Clicks from Google and Other Updates

Transcript for:
This Week in Niche Pursuits News: Zero-Clicks from Google and Other Updates