instantly AI is one of my favorite cold email marketing tools so in this video I'm going to walk you through the tool I'm going to show you everything about how it works every single aspect of it and I'll even show you a campaign I'm running at the moment that has an 87% open rate an 87% open rate on a cold email campaign which is just incredible so let me walk you around the tool and show you how it work work so we'll start off here in the lead finder so what you can do of course is put in um a job title so let's go for CEO here and that will bring up you know CEO so 634 th000 results of course we can narrow this down uh so let's maybe look at uh Staffing and recruiting as a potential kind of subset of that and we can produce down the results we can then go further by you know how many employees do they have um and cut it down kind of even more to make sure we're finding um right people and then you can do location so it has built in of course um this great function to find people find people that you want to Target it's good um personally when I'm building cold email campaigns I will Source people from a number of different places so LinkedIn here on instantly Apollo um you know and using a few other tools rocket reach being another one I'll put links down below to this tool and all those other tools um so I'll always Source from a number of different places but instantly is always where I send the cold emails from because it's the easiest to use it has the highest deliverability I found the best deliverability I'll explain more about how it does that and show you the tools and the functions I use on here to maintain good deliverability um and it also has some other brilliant features so uh that's how you find people um you then have this enrichment so you can upload people from somewhere else and it will then go off and find more details about them and so enrich those profiles so those are kind of the two things you can do here um and then you have even more filters down below you know if you want to explore even more then we'll get on to the email account so this is where you will add all of your emails so you can see I've got uh how many do I have here three four five six seven different email accounts and what this little uh flame uh indicates is that it has warmup so this is the main reason I use instantly is I've tried a bunch of other tools and they either don't have warmup or if they do it's not as effective as in stand and I've also found their deliverability is not as good so that's the what I really like about instantly um so if you take a look just at this one um email here you can see all the warmup emails that have been sent um and basic the goal is to try and make the email account look as human as possible and it used to be the case that you only had to warm up an email address once you actually have to do that constantly now if you want to maintain good deliverability um and it makes it super easy you connect the email you then just turn on the warmup and off it goes really really simple and also because they are all they all have these custom tags so it'll have a tag that it puts um in the email in the subject line it just means that then it will automatically Mark those as red so you don't have to go through your email Mark them all as red you know it just kind of takes care of itself so amazing feature on instantly having that then you move on to campaigns uh so this is where you set up your campaigns one of the features that I love the most about in Stanley is it has this random feature so this is inside one of the sequences that I'm building and here you can see you have random so most of the time you might have something you know that looked like this and it would say hi first name see you take that put that in there and then it's going to say you know hi John or whoever you're targeting with this email what the random function does is it means you can have multiple openers you can have you know hi or hey or you know any other that you could think of and the reason random is so important is because with cold email the servers are getting smarter and smarter so if you're sending hi first name you know and the rest of your email is all exactly the same the email filters are going to start to pick up on this and realize that every single email you sending is exactly the same and it's going to get marked to spam right having a different first name each time is not enough to show that's a unique email or a different company name and on top of this you can then add this random section in so here I've got they are head of CSR the head of CSR and I could come up with different ones so the more random items you have within your email the better your deliverability and that you know open rate is going to ultimately be and I can prove it below because I'm going to show you one of the campaigns I'm actively running like I said earlier in the video they had an 87% open rate which is just unheard of for cold email and it also has you know analytics I haven't actually started this campaign yet but I'll I'll show you that you can then set up your schedule uh you know the days you want it to go out Etc there's also more options around you know um open tracking all these kind of things delivery optimization of course so now I'm going to move on to the campaign I was talking about that has an 87% open rate so you can see it right there 87% open rate and that is down to how good the deliverability is on instantly it also does something called verifying the emails so even when I've pulled emails in from other sources that are supposedly verified it has another step where it verifies those emails so often it can feel like it's cutting down the amount of people that you're doing Outreach to but you really don't want bounce rate you don't want a high bounce rate you don't want emails that aren't getting opened or you know that are bouncing back that are just incorrect because that's going to affect your deliverability affects your open rate ultimately affects your apply rate Etc and how successful it is so that is a really important item to it the next thing is it has this uni box which is really clever so basically in order to be effective with cold email you need multiple email addresses right you can't send 100 emails from one email every day anymore you have to have multiple inboxes you have to have multiple email addresses but that becomes really messy when you have to log in check all these different email accounts instantly just brings it all together in this uni box so it doesn't matter which email address you use to send the email which one they replied to it all comes through into one inbox within instantly and you can see it here so this is a automatic replying out of office um and I can go ahead and reply to this you know tap in my email it automatically adds in my subject fine uh sorry my signature uh to the email here so this is another phenomenal feature because I don't have to go and and check email everywhere um the final thing is then analytics so you get this overall analytics so I can see you know what's happening across the different campaigns that I'm running how well are they performing um you know my overall open rate Etc overall reply rate um that in a nutshell is in stantly all the key features I think this is the best cold email tool that I have come across uh there's a link down below to this tool and to other tools if you want to go take a look at it I would say you probably still want to use things like Apollo like rocket breach to flesh out the lists of people that you're going to contact in terms of actually messaging them contacting them this is the way to go uh hope you've enjoyed this video if you have hit subscribe hit the like button and I'll see you in the next one by