Principles of Good Design

Introduction

• Purpose of Design Principles: Framework for creating and understanding great design.
• Effect on Audience: Determines how design is perceived and appreciated.

Core Principles of Design

1. Emphasis

• Definition: Focuses on what stands out in design.
• Role: Controls hierarchy; determines the focal point.
• Application: Decide what the audience notices first and the order of information.

2. Balance and Alignment

• Definition: Arrangement of elements to develop structure.
• Elements' Weight: Larger, bright-colored elements carry more weight than smaller, pastel elements.

3. Contrast

• Definition: Juxtaposition of elements to make them stand out.
• Importance for Accessibility: Improves clarity, communication, and navigation.

4. Repetition

• Definition: Use of repeating elements to create brand identity.
• Significance: Consistency in color palettes and brand voice reinforces design theme.

5. Proportion

• Definition: Size and weight comparison of design elements.
• Guideline: Similar elements should have consistent proportions for cohesion.

6. Movement

• Definition: Guides the viewer's eye through the design.
• Elements Affecting Movement: Colors and shapes create a narrative arc.

7. White Space

• Definition: Use of empty spaces in design.
• Function: Enhances balance and emphasis by highlighting other principles.
• Tip: After adding elements, consider what can be removed.

Conclusion

• Flexibility: Principles can be bent or broken for creative effect once their impact is understood.

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These foundational principles provide guidance but allow creative leeway in designing impactful visuals.