hello there welcome back to marketing management info we still working on the question paper of November 2024 so in this video we are going to look at question seven that is the last question or this question paper so all the first question 7.1.1 it read three examples of ideas that can be marketed so obviously we are supposed to come up withed ideas so these are unique ideas obviously uh unique ideas that we have up so um we have those attractive and unique ideas I mentioned in other section whereby we have an idea of don't drink and drive uh is something that is very persuasive and then we look at the second one is saying stay stay warm and be safe so uh it's also up and S sanitized so you see that this ideas that we are coming up with there ideas that are ideas of anything that might happen that is to someone's health or someone's wellbe so basically these are the ideas that we have according to are the first question that we have that is ideas that can be marketed so basically that's what we have uh we have a 72 which is one method of gathering Prim data and we know that Prim data it refers to information that is collected first End by the researcher for specific resarch purose so basically when we have um information are collected first that is primary data so in other words the data is is not going to change hands or change parties but the the the person or the party that has collected the data we regard that as a primary data so to question now just need one method of gathering that so see that we have observation you can use observation when you are collecting data you can also use experiments and focus groups so Bally these what are the methods that we have according to our question2 so only one so we just supposed to mention one meth of gathering dat so the role of a family member plays the role of a family member plays plays in P of a new product depends on the type of product and specific family discuss four roles that family members play when purchasing a new product so that when purchasing a new product obviously as a family we going to have different roles whereby we are going to identify the need of that product in the house and someone who going to be handling that and then someone obviously who is going to research about that product outside getting information on maybe prices Etc and the person who is actually going to buy that product so we these are just different r that are going to be attached to different member of the family so if you try to go to see that we have them are mentioned whereby the first one we got initiator the family member who recognizes the need is also what we have then you also have the influencer which is the family member who gives specifications about the product and then we got a decision maker that is and then the purchaser the family member that goes out and actually purchas the product and then finally the product so basically are the different that starting from initiator going to influencer and then go to decision maker and then I've got the purchaser and finally we've got the user so basically that's what we have then moving on to the next question 7.4 three benefits of of differentiated Market segmentation so basically differentiated Market segmentation is we are going to have different segments or separate segments for maybe uh different products for maybe differentiated product so that's the scenario that we are going to have for differentiated Market segmentation as opposed to aggregated Market segmentation whereby we are only having one segment so um what are the benefits that we can derive from different Market Market segmentation so if you having different products obviously if we create segments for uh the uh differentiated product obviously we are going to increase the revenue our Revenue collection is going to be increased because we are directing the products to the right segment of the market customers going to receive product the customers that want that specific product so basically at the end of the day we going to have increase in terms of Revenue collection so um on answer section we have that 7.4 whereby we are saying if you ref back 7.4 are three benefits of Market segment segmentation whereby we see that we have got higher income obviously terms of the revenue that we collect from each and every segment as we said we collection since we are directing our products to customers who actually want the product so we got a larg market again large Market sh we are going to be possessing a large market share as we are going to have different segments so if you end the the different of market shares and Rel to different market segments at the end of the day the total Market sh will be a larger so that's what we second point last Point offering appropriate products to the right people which is a very correct we are to offer the appropriate product to the right people so we create a segment of customers that want that specific product so basically we are going to mix customers those who like and those who don't like so we segment them so that's what we have it becomes an advantage that we have so to 7.5 consumers compare products with each other by looking at different variables three variables that consumers used to compare with each other so we going to say price the basic the basic factor that is used for comparison sex between maybe between between the products that we have so we going to see that what we have on the other section we are price again is the first one that is going to be used as the as the basis for comparison so we also have quality uh we have value we have availability and design as the other other variables that we can also use for comparison sex so6 social Trend that caused an increase in demand for the forign product so how can the increase in demand for washing machines be cost by so that's the question if you an increase in the um demand for washing machines what can be the ca so obviously uh if we have more women that are going to work obviously they're not going to have time to do manual laundry so obviously they would need washing machines so that the scenario that we can have 7.6.1 we see that we have the issue of working women and altered family CES so if you have got family CES that have altered also it can work in favor of increasing the demand for washing machines so basically the second one we see that there is a home fitness equipment so obviously Health Consciousness in terms of the importance or significance of you of um uh keeping yourself in a fitness health condition can be also Thea of an increase of demand of home fitness equipment so basically we saying Health Consciousness can be the reason so that's what we have on that part saying increase in health ACC Consciousness and then move to the next one which is now saying natural products the demand for a natural product what can be the cost for the increase and demand for so you would see that it can be uh the uh increase uh the increase in environmental awareness also can lead to the increase in demand of natural product so basically incre environmental awareness and then also we can also engage increasing Health Consciousness so what we 63 so we go to the last question we've got sugar free drinks obviously heal conscious again only the damage of consuming sugar drinks what can what what are negative effects do are consuming sugar sugary drinks what are the disadvantages of you if you consume that that can be also the Reon so we are just saying heal Consciousness we being told that if you consume you to suffer these consequences so at the end of you might suffer this at the end of the day so at the end of the day you see now the demand for sugar free s drinks increasing so that's what we have 6.4 say increas health and Consciousness so basically this become the last part of the question s according to the question paper of november4 thank you for listening and hope 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