Lecture Notes: Creation and Entrepreneurship of Original Filipino Rubber Shoes

Inspiration and Design

• Rebound and Style: Inspired by "rebound" and the desire to be stylish.
• Patriotic Shoe Collection: Aims to showcase pride in being Filipino.
• Original Filipino Brand: Highlights the originality and quality of the local brand.

Shoe Characteristics

• Aesthetic: Chunky, colorful, and wide for stability.
• Comfortable: Comfortable to wear for everyday activities.
• Durability Testing: Underwent various tests such as look, twist, and flexibility tests.

Business Challenges

• Starting the Business: Began with a sneaker cleaning business before venturing into shoe manufacturing.
• Pandemic Challenges: Malls closed in 2020, affecting the business.
• Recovery: Used remaining capital to start a sneaker brand.

Sales Strategy

• Live Selling: Utilizing social media to connect with potential clients.
• Mass Production: Outsourcing to other countries for low production costs but high quality.

Shoe Benefits

• Height Enhancer: Some shoes feature height enhancement.
• Price: Ranges from Php2,000 to Php6,000.

Dreams and Goals

• Recognition in the Global Market: Aims to be recognized globally within 5 years.
• Job Creation: Aims to add jobs in the Philippines through manufacturing.

Business Lessons

• Choosing the Right Business Partner: It's essential to choose and test the right business partner for success.