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Indifference Curves and Preferences

Sep 15, 2025

Overview

This lecture introduces the concept of indifference curves, demonstrating how preferences and trade-offs between two goods are represented, and explains key properties and exceptions.

Preferences and Utility

  • Choices are influenced by income, prices, and personal preferences (tastes).
  • Utility refers to the satisfaction or happiness gained from consuming goods.
  • More of a good generally increases utility; less reduces it.
  • Preferred combinations contain more of at least one good.
  • Combinations with less of at least one good are less preferred.

Indifference Curves and Maps

  • Indifference curve: connects combinations of two goods that give equal utility (leaves you indifferent).
  • Points on the same indifference curve yield the same satisfaction.
  • Indifference map: a set of multiple indifference curves showing different utility levels.

Marginal Rate of Substitution (MRS)

  • The slope of the indifference curve is called the marginal rate of substitution (MRS).
  • MRS shows how many units of one good you are willing to give up for an extra unit of another good.
  • As you obtain more of one good, the MRS decreases because its marginal utility declines.
  • The indifference curve bows inward due to diminishing MRS.

Special Cases: Substitutes and Complements

  • Perfect substitutes: indifference curves are straight lines; MRS is constant.
  • Perfect complements: indifference curves are right angles; goods must be consumed together in fixed ratios.

Properties of Indifference Curves

  • Indifference curves slope downward; more of one requires less of the other to keep utility constant.
  • Indifference curves farther from the origin represent higher utility if goods are desirable.
  • For "bads" (undesirables), closer curves to the origin are preferred.
  • Indifference curves never intersect; crossing would defy logical utility ranking.

Key Terms & Definitions

  • Utility — satisfaction received from consuming goods.
  • Indifference curve — line showing all combinations of goods with equal utility.
  • Marginal rate of substitution (MRS) — rate at which you are willing to trade one good for another while maintaining the same utility.
  • Perfect substitutes — goods easily replaceable for one another; constant MRS.
  • Perfect complements — goods consumed together in fixed proportions; right-angled indifference curves.

Action Items / Next Steps

  • Practice with quick questions provided after the video.
  • Prepare for the next lecture on constrained choices (income and price effects).