Lecture Notes: Interview with Mark McKinsley from Yudo on Upcoming Game Releases

Introduction

• Speaker: Jack from Gambling Insider
• Guest: Mark McKinsley from Yudo
• Focus: Discussion on new game releases, innovation, market trends, and upcoming games for 2024.

Rainbow Ryan 2

• Release Time: End of February (Q1)
• Purpose: Revive classic game with festive seasons in mind (e.g., St. Patrick's Day)
• Features:
  • Synchronized reels
  • Jackpot facility with strong engagement mechanics
  • New look, feel, and UI
• Aim: Leverage positive feedback from the original game

Balancing Innovation with Accessibility

• Incremental Innovation: Focus on continuous improvements based on market needs, player behavior, and operator feedback
• Example:
  • Revisiting old IPs to update and reintroduce them
• Master Program:
  • 12 active studios
  • Expected delivery of 120 games this year
  • Focus on evolving studio product roadmaps
• GEM Program: (Game Engagement Mechanics)
  • Examples: Double Marx, Multimar, Giga blocks
  • Ongoing review, iteration, and evolution
• Challenges:
  • Market saturation makes it harder for wild card projects to gain traction

Staying Ahead of Market Trends

• Competitor Awareness: Knowing and respecting what competitors do
• Collaboration and Data Gathering:
  • Working closely with operators for feedback
  • Capturing player information through various channels
• Goal: Being market-aware and understanding operator and player needs

Upcoming Games for 2024

• Rainbow Ryan 2: Q1
• Valley of the Gods 3: Q2
  • Top performing game series
  • Focus on innovative mechanics like Giga blocks
• New Vikings Game: Q3
• Raptor 2: Bringing back dinosaurs
• Total: Four blockbuster games plus eight additional games

Conclusion

• Overall Outlook: Exciting year ahead with a strong lineup of games
• Thanks: Closing remarks and gratitude from both parties