welcome back the next section that we're going to cover is food labels there is actually quite a bit of information on food packages we often assume it's just the nutrition information but today you're going to learn about claims about various emblems and stars that folks will put on food containers and really start understanding what those mean to you as a consumer so first off I included a figure here from the textbook this goes over the items that must be on a food package and some things are common sense the name for example right we have to have the name of it couple of others are worth noting though ingredients have to be listed in descending order so whatever is the most prevalent in that food will be listed listed first and then from there we can list the other ingredients in descending order the nutrition fax panel has to be present and this is what we're going to get at over the next couple of slides is looking at this information and being able to navigate it and then also a few other things to consider um in 1990 we had a law passed which standardized the serving sizes which is a good thing on on these food labels prior to this time a manufact could make their nutrition facts panel based on a third of a cup of a particular cereal whereas another manufacturer might put two cups as the serving size so there wasn't a standard or uniform way for a consumer to compare those Foods so 1990 on we've had legislation that has made these more uniform so that we can compare them better uh 1990 on also we had legislation passed that uh made it more specific as to what these terms low fat or no fat mean and we'll take a look at those in in the next section of this presentation those are actual legal definitions for how much fat can be in a food or calories or sugar whatever it might be all right so I'd like to actually show you a short clip first and then I wanted to go over some of these differences with the food labels so I've P up our textbook and I am in Chapter 2 nutrition facts panel so it's a little bit Midway down here and this is focus figure 2.9 this is where we have the slide and then this short clip that I'll show you this is going to walk you through the nutrition fact panel of a food label which is really important to to understand they do a nice job with this so I figured we would have them rather than me the nutrition facts panel on the food label provides a nutritional snapshot of the food inside the packages presently by law the panel Must List on the label the following preserving of food calories and calories from fat total fat saturated fat and trans fat cholesterol sodium total carbohydrate dietary fiber and sugars protein vitamin A vitamin C calcium and iron while a new nutrition facts panel has been proposed let's first look at the older version let's learn how to decipher the current nutrition facts panel on a box of granola cereal at the top of the panel is the serving size by law the serving size must be listed both by the weight and grams Which is less useful to you and in common household measures such as cups and ounces which is more useful to you because serving sizes are standardized among similar food products you can compare one brand of granola with a different brand to assess which one better meets your needs the rest of the information on the panel is based on the listed serving size in this case 2/3 of a cup of the food for example if you ate two servings one and A3 cups of this granola you would double the information on the label to calculate the calories as well as the amounts of fat and other nutrients the servings per container information is particularly useful for portion control below the serving size is listed the calories preserving and the calories from fat the calories from fat give you an idea of what proportion of the food's calories come from fat in this box of granola 7 72 out of a total of 230 calories per serving are from fat next are the nutrients you should limit or add to your diet Americans typically eat too much fat including saturated fat trans fat and cholesterol and too much sodium these should be limited in the diet in contrast they tend to fall short in dietary fiber some vitamins calcium and iron these are on the label to remind you to make sure e foods rich in these substances a food manufacturer voluntarily May list other nutrients that are important to consume in sufficient amounts such as potassium and vitamin D the nutrients fact panel can be your best Shopping Guide when identifying and choosing foods that are low in the nutrients you want to limit such as saturated fat and high in the nutrients that you need to eat in higher amounts such as fiber are you wondering what determines whether whether a food contains a high or a low amount of a specific nutrient that's where the daily values come in unlike the Dr which are precisely recommended amounts of each nutrient that you should eat the daily values listed on the nutrition fact panel are General reference levels for the nutrients listed on the food label the daily values give you a ballpark idea of how the nutrients and the foods you eat fit into your overall diet for example if calcium is listed at 20% a serving of that food provides 20% of most adults daily requirement for calcium however if you are under 19 years of age or older than 70 your calcium needs are higher than the reference levels used on The Daily values because the daily values on the food label are based on a 2,000 calorie diet if you need more or fewer than 2,000 calories daily some of your daily value numbers may be higher or lower than those listed on the nutrition I'm going to pause her for a second here uh she is correct some folks are going to need more or less of a particular nutrient however the goal of these food labels is to really provide an snapshot of what's in the food so we wouldn't necessarily use this as a specific amount per day for an individual that's when they would get that specialized information from a qualified professional fact panel there are no daily values listed on the label for trans fat sugars and protein this is because there isn't enough information available to set reference levels for trans fat and sugars although there are reference levels for protein consuming adequate amounts of protein isn't a health concern for most Americans over the age of four so listing the percentage of the jelly values for this nutrient isn't warranted on the label if a nutrient provides 5% or less of the daily value it is considered low in that nutrient a serving of granola provides 5% of the daily value for heart unhealthy saturated fat this is a good thing lastly depending on the size of the food package there may be a note at the bottom of the label this provides a summary of The Daily values for a 2,000 kilo calorie diet as well as a 2,500 kilo calorie diet this area of the panel provides you with a little cheat sheet to help you when you are food shopping so that you don't have to memorize all the values as you can see from the footnote you should try to keep your sodium intake to less than 2,400 milligrams daily the good news is that granola isn't that high in sodium preservant a new nutrition facts panel has been proposed by the FDA one change is to the serving sizes which will be increased for some items to reflect the amounts of food and beverage people are actually consuming the format on the label will also be changed with key consumer information such as calories serving per container and the percent daily value more prominently displayed added sugars will be listed as well as vitamin D and potassium two nutrients many Americans are falling short of in their diet listen the amounts of vitamins A and C in a food will no longer be mandatory the nutrition facts panel on the side or back of the package can help you make healthier food choices use it when you're are food shopping to understand what you are buying and to compare foods that might all right I'm going to stop her there that is actually the author of our book Jan Blake and she is I had a chance to meet her once she is the most East Coast person ever so you likely picked up on her accent there so a very nice overview of the food label couple of things I'll just piggyback on there we do have the new label out on Mini Foods it was meant to be implemented back in 2016 but there's always legislation that holds things up so as of now the new label must be implemented by 2022 so you'll still see some that have the old label and then many manufacturers already going ahead with the new one and the goal really here was better comparisons as well as really highlighting the key things so how many servings are in this container how many calories are you eating when you eat that serving and as she noted there's a few vitamins and minerals that they've switched around my I like the new label my favorite part about it is this added sugars because you can see exactly how many added sugars that manufacturer has included in a particular food all right so hopefully that was an interesting clip for you the daily values can be a a great benefit to you whenever you are planning or looking at your diet to see actually percentage wise how much you're getting in of that nutrient so we touched upon some of these so I I'll skip over a bit here a little bit of research that I found that was interesting to me so worth sharing to you guys folks are more apt to view the new nutrition facts panel than the old one there's something about it maybe it's the big number of calories that catches your eye but people are more likely to view this one as she mentioned on there the daily values are great for comparisons and you'll often see this footnote on there to give you an estimation so we're basically saying if you're eating about 2,000 calories per day then you should aim for 300 gram of carbs and this particular food will give you looks like about 133% of those the final thing I wanted to make note here some foods don't have labels so if we're working or getting a snack like a fruit or a vegetable fresh meat or fish those don't have labels by law though that information must be made available at that Supermarket or near the food so that way a consumer could in theory look at the information I are some exceptions to this small businesses may not need to put a nutrition fact panel on there I always think of fresh breads or bread Smiths or jams if we're uh driving around in the country those folks who have those small companies businesses don't are exempt from this because it could produce excuse me a bit of a financial hardship where they're having it to get these labels on there okay so the last item I wanted to mention and this segment is this front of label packaging so I'm sure you've seen some of these emblems and stars and notations what do they mean are we really getting a healthier food well it can be a bit confusing and the FDA agrees with me on this the FDA is actually a bit concerned because some of these emblems and stars and notations are not well regulated and they're not necessarily consistent so we may have one food M food manufacturer that's slapping this new Val on a food whereas another one is using a neutr score and someone else is using Stars so from Brand to Brand it may differ and a consumer may not have the may not be able to really make that solid comparison uh another thing that we find is that often times the company the manufacturing company can pull out some of the the good things about a particular product so we see this down here on the cereal with the blue they can pull out the good things and highlight those and then maybe not emphasize some of the things that aren't as healthy about it uh what we find is re in research people are less likely to look at the actual food label when there are these frontof label emblems because we assume that hey if it's great for you it's great for you so just an FYI whenever you are looking at some of these Foods in the grocery store it's recommended for you as a good consumer to really look at the actual nutrition facts panel I wanted to leave you with this segment H just some tips from me to you on how to be a Savvy consumer because bottomline the food companies they want your business they want your money so they are going to use catchy and trendy phrases to try to do so there's a few videos uh in embedded in your eext and I will just show you the first one here on baby food labels that will be of benefit to view I think this stuff is is important for you guys this is the take-home stuff if you will so I am in the study area of our textbook so I've pulled this up and then there's Great Clips in Chapter 2 in general but the one I was going to show you is this one with Good Morning America investigating baby food labels so let's pull this up I think it's just about a minute and a half for their BS a little bit longer but not too bad em investigates baby food these popular packets stock grocery store shelves but is your child getting what you think they are ABC's Paul of Ferris [Music] investigate good girl babies love them and parents do too how much do you rely on these little packets every day Sleek packaging that organic stamp and talk about convenient this is the aisle where I get really happy cuz I think food on the go it's healthy GMA investigates taking a look at baby food labeling wanting to know if what you see on the front of of these packages is mainly what you get I would want to eat them Nicole silur is a registered dietitian and board certified pediatric nutritionist we just have to really be label detective take a look at this Plum Organics packet of quinoa and leaks with chicken and Teragon turn it around and the first ingredient it's not quinoa it's water water's the first ingredient carrots are the second sweet potato puree organic corn puree organic pea puree organic ground finally quinoa is actually the seventh ingredient ingredients are listed in order of quantity so the first ingredient is what makes the most of the product delicious now the FDA does not require food makers to list how much of an ingredient is used but tells GMA a product label must be truthful and not misleading other baby food brands have similar labeling issues but GMA exclusively learned that the Center for Science in the public interest is now demanding Plum Organics stop what it calls deceptive marketing through labels like these Plum Organics tells GMA its labels meet all legal requirements that product names are based on the main flavor of the finished product and water is used to make purees the right consistency on our shopping trip we also discover that Apple's a very popular ingredient there's Organic Apple puree Apple even on products that don't list apple on the front label so raspberry spittage and Greek yogurt and yet the first ingredient is Apple yeah so where's Apple on the front there's no apple on the front Nicole says apples are sweet they'll guzzle it down more they buy more pouches Plum Organics says it adds Apples because of their texture mild taste and acidity not because they're sweet but for these moms a new awareness were you surprised yeah yeah it's disappointing so what's app parent to do Nicole says read those labels closely for good morning America po okay so nothing wrong with those baby pouches but don't necessarily assume that they're going to be healthier than actually making that food from scratch and potentially puring it yourself okay so let's get back on here and couple of others here I wanted to make note of whole grains that's another one that is often oh just misleading if you will so a multi-grain product as you see the crackers on the slide here is not the same thing as a whole grain product multigrain just means they've used different grains but those grains are not necessarily whole grains which whole is the healthy term there uh other things that you'll find with bread uh they'll add molasses to bread or brown coloring so that it looks darker and they'll call it wheat bread well yes we know that bread comes from wheat we need to see the term whole wheat or whole grain to know that it's a whole grain product other ones uh low cholesterol bread cholesterol is not found in bread it's only found in animal products gluten-free meat gluten is a protein that's found in certain grains it's not going to be found in meat so if you see this bacon 100% glutenfree well yes because it's not a carbohydrate based food yet this might sell to someone who is trying to avoid gluten so just be cautious as you progress out there over the course of our semester you'll be learning much more about nutrition to where you can decipher some of these uh these catch words or these manufacturing PL if you will all right guys that's it for part two part three we're going to talk about the different types of label claims