How to Set Up a Shopify Store

Sep 23, 2024

Setting Up a Shopify Store

Overview

  • Instructor: Mike
  • Duration: 1-1.5 hours
  • Focus: Step-by-step guide to building a Shopify store from scratch.
  • Suitable for all types of stores: dropshipping, physical products, fundraisers, etc.
  • Cost-effective alternative to hiring professionals.

Getting Started

  • Recommended to follow along on your computer or take notes.
  • Playback speed can be adjusted on YouTube (0.75x, 1.5x).
  • Link to Shopify provided in the description (affiliate link).

Creating a Shopify Account

  1. Visit santralmedia.com/shopify or use the provided link.
  2. Enter your email address on the landing page.
  3. Skip introductory questions (optional).
  4. Sign up using an email/password.
  5. Choose a Shopify plan:
    • Basic: $29/month after the first month.
    • Shopify: $79/month.
    • Advanced: $299/month.
    • All plans currently available for $1 for the first month.

Shopify Dashboard

  • Business Details: Enter store name (e.g., "Santal Surf Shop"), admin name, and address.
  • Theme Selection:
    • Choose a theme from the Shopify Theme Store.
    • Recommended to start with free themes.
    • Publish the chosen theme to make it live.

Adding Products

  1. Navigate to the "Products" section.
  2. Click on "Add Product" to create a new product.
    • Example: Wooden surfboard, 8ft.
    • Add description, images, pricing, and SKU.
    • Set inventory quantity and weight.
  3. Add product variants (size, color) if applicable.
  4. Save the product.

Creating Collections

  • Collections help group products together.
  • Manual Collection: Create collections like "Surfboards" and add products manually.
  • Automated Collection: Set criteria (e.g., products under $100) to automatically include products based on conditions.

Inventory Management

  • Check inventory levels and manage stock.
  • Set up transfers if dealing with multiple locations.

Gift Cards

  • Create a gift card product to increase revenue and decrease returns.

Domain Setup

  1. Go to the "Settings" section.
  2. Change store name if needed.
  3. Buy a domain through Shopify (recommended for convenience).
  4. Verify your email after purchase.

Customizing Your Store

  • Use the Shopify editor to customize your website layout and design.
  • Adjust sections, add testimonials, and create a pleasing user interface.
  • Preview on multiple devices to ensure responsive design.

Payment Setup

  1. Navigate to "Settings" > "Payments".
  2. Complete account setup for Shopify Payments.
  3. Set up PayPal for additional payment options.
  4. Customize how transactions appear on customer statements.

Managing Customers and Orders

  • Access customer information and order history.
  • Segment customers for targeted marketing.

Marketing and Promotions

  • Use Omnisend for email marketing and automations (e.g., abandoned cart emails).
  • Create discount codes to incentivize purchases.
  • Explore Shopify App Store for additional marketing tools.

Conclusion

  • The video provides comprehensive guidance on setting up and managing a Shopify store.
  • Ideal for those looking to build a functional online store efficiently.
  • Encouragement to subscribe for more content and support.