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How to Set Up a Shopify Store
Sep 23, 2024
Setting Up a Shopify Store
Overview
Instructor: Mike
Duration: 1-1.5 hours
Focus: Step-by-step guide to building a Shopify store from scratch.
Suitable for all types of stores: dropshipping, physical products, fundraisers, etc.
Cost-effective alternative to hiring professionals.
Getting Started
Recommended to follow along on your computer or take notes.
Playback speed can be adjusted on YouTube (0.75x, 1.5x).
Link to Shopify provided in the description (affiliate link).
Creating a Shopify Account
Visit
santralmedia.com/shopify
or use the provided link.
Enter your email address on the landing page.
Skip introductory questions (optional).
Sign up using an email/password.
Choose a Shopify plan:
Basic: $29/month after the first month.
Shopify: $79/month.
Advanced: $299/month.
All plans currently available for $1 for the first month.
Shopify Dashboard
Business Details
: Enter store name (e.g., "Santal Surf Shop"), admin name, and address.
Theme Selection
:
Choose a theme from the Shopify Theme Store.
Recommended to start with free themes.
Publish the chosen theme to make it live.
Adding Products
Navigate to the "Products" section.
Click on "Add Product" to create a new product.
Example: Wooden surfboard, 8ft.
Add description, images, pricing, and SKU.
Set inventory quantity and weight.
Add product variants (size, color) if applicable.
Save the product.
Creating Collections
Collections help group products together.
Manual Collection
: Create collections like "Surfboards" and add products manually.
Automated Collection
: Set criteria (e.g., products under $100) to automatically include products based on conditions.
Inventory Management
Check inventory levels and manage stock.
Set up transfers if dealing with multiple locations.
Gift Cards
Create a gift card product to increase revenue and decrease returns.
Domain Setup
Go to the "Settings" section.
Change store name if needed.
Buy a domain through Shopify (recommended for convenience).
Verify your email after purchase.
Customizing Your Store
Use the Shopify editor to customize your website layout and design.
Adjust sections, add testimonials, and create a pleasing user interface.
Preview on multiple devices to ensure responsive design.
Payment Setup
Navigate to "Settings" > "Payments".
Complete account setup for Shopify Payments.
Set up PayPal for additional payment options.
Customize how transactions appear on customer statements.
Managing Customers and Orders
Access customer information and order history.
Segment customers for targeted marketing.
Marketing and Promotions
Use Omnisend for email marketing and automations (e.g., abandoned cart emails).
Create discount codes to incentivize purchases.
Explore Shopify App Store for additional marketing tools.
Conclusion
The video provides comprehensive guidance on setting up and managing a Shopify store.
Ideal for those looking to build a functional online store efficiently.
Encouragement to subscribe for more content and support.
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Full transcript