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Impact of Body Language in Politics
Sep 28, 2024
Lecture on Body Language in Political Campaigns
Introduction
Importance of body language in presidential campaigns
Body language can help or hurt campaigns
Subtle gestures can convey messages
Expert: Janine Driver from the Body Language Institute
Key Candidates Analyzed
Hillary Clinton
Observation
: Shoulder Shrugs
Shrug indicates uncertainty
Seen as problematic when giving definitive statements
Example: Multiple shrugs during a speech
Impact
: Cancels out the definitive message
Voters subconsciously pick up on this
Donald Trump
Observation
: Hand Movements
Frequent, forceful banging of hands
Compared to a toy monkey with cymbals
Impact
: Indicates creative thinking and outside-the-box ideas
Aligns with his background in real estate and political unorthodoxy
Bernie Sanders
Observation
: Finger Wagging and Palm Down Gestures
Finger wagging suggests judgment
Palm down gestures are authoritative (similar to police during a raid)
Impact
: Can seem like reprimanding or judgmental
Could affect how voters perceive his authority
Marco Rubio
Observation
: Facial Expressions
Upper lip raises, eyes wrinkle, nose wrinkles
Signs of disgust
Impact
: Congruence between verbal and non-verbal disgust
Disgust visible when discussing certain political rumors
Conclusion
Importance of non-verbal cues
Voters respond to body language, often subconsciously
Misalignment between verbal and non-verbal communication can affect public perception
Body language provides insight into a candidate's authenticity and intentions
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