Complete Amazon Listing Tutorial

Introduction

• Presenter has created Amazon listing tutorial videos for over three years, reaching over a million sellers.
• Today's tutorial utilizes custom golf head covers as a product example.
• Emphasizes that having the physical product is not necessary for the listing process.

Applicability

• This tutorial is relevant for all Amazon sellers:
  • Fulfillment by Amazon (FBA)
  • Fulfillment by Merchant (FBM)

Getting Started

1. Set up Amazon Seller Central Account
   • Ensure account is verified.
   • Navigate to the catalog page.
2. Add Products
   • Click on "Catalog" -> "Add Products".
   • Layout may change, but principles remain the same.

Listing Process

Selling an Existing Product

• Determine if the product is already on Amazon.
• Example used: Rode VideoMic Go 2.
• Finding Existing Product:
  1. Search by brand name or product name.
  2. Alternatively, use the UPC product ID (12-digit number).
  3. Apply to sell if it’s a large brand (proof of invoice needed).

Creating a New Listing (Private Label)

• Key Concept:
  • Private labeling involves branding a generic product as your own.
• Steps to create a new listing:
  1. Click on "I'm adding a product not sold on Amazon".
  2. Select a relevant category and subcategory for the product.

Product Identity and Attributes

Product Identity Tab

• Select whether the product has variations (colors, sizes).
• Important Fields:
  • Item Name:
    • First thing customers see; must include main keywords.
  • Brand Name:
    • Must have a registered trademark to use a brand name.
  • External Product ID:
    • Use GTIN or UPC; GS1 is the recommended source.

Attributes Section

• Select "Required" to see necessary inputs (marked with asterisks).
• Note locks on fields that cannot be edited after saving.

Vital Info and Description

• Product Description:
  • Add detailed paragraphs and consider A+ content for enhanced visuals.
• Bullet Points:
  • Recommended to have five concise bullet points (max 200 characters each).

Pricing and Offer Details

• Offer Tab:
  • Set sales price based on market research (Jungle Scout recommended).
  • Determine fulfillment type (FBA vs FBM).

Product Details Tab

• Fill out specifications including materials, sizes, and keywords.
• Use Jungle Scout for keyword research (avoid trademarked names).

Safety and Compliance

• Provide accurate safety information; include country of origin and whether the product contains any hazardous materials.

Images

• At least one image is required to create a listing, with a maximum of nine.
• Recommend using software (GIMP, Canva) for image editing.

Shipping Information

• Input item dimensions and weight; crucial for calculating FBA fees.
• Package dimensions must be larger than item dimensions.

Final Steps

• Ensure no red exclamation points are present before saving.
• Note that Amazon approval can take a couple of hours.

Conclusion

• Emphasizes the importance of following the outlined steps for successful private labeling on Amazon.
• Encourages viewers to subscribe for follow-up updates on product performance.