Graphic Design Foundations: Typography

Course Overview

• Instructor: Ina Saltz
• Duration: 3h 10m
• Skill level: Beginner
• Released: 8/24/2023
• Viewership: 42,889 viewers

Course Objectives

• Develop an understanding of good typographic practices
• Learn to effectively use typography in design
• Gain insights into type classifications and measurement
• Explore the principles of legibility, readability, and compatibility in typography
• Understand the history and current trends in typography

Key Topics Covered

Introduction

• Importance of good typography
• Power of type in different mediums (print and digital)
• The "typographic relativity" theory

Typographic Differentiation

• Serif vs. sans serif
• Display type vs. text type
• Branding with type
• History and classification of type
• Guidelines for choosing typefaces

The Language of Type

• Anatomy of type
• Size and measurements
• Type families and their characteristics

Spacing and Alignment

• Importance of kerning, tracking, and leading
• Alignment variations
• Hyphenation and justification principles

Touching on Type Design

• Basics of type design
• Designing a typeface

Legibility and Readability

• Differences between legibility and readability
• Hierarchical structures in typography

Typographic Composition

• Understanding the grid system
• Contrast and scale in typography

Thinking with Type

• Expressive typography and its emotional impact
• Three-dimensional type designs

Specialized Uses

• Environmental typography
• Motion typography
• Typography for navigation

Skills Gained

• Graphic design
• Typography

Certification

• Earn a certificate of completion
• Display on LinkedIn profile
• Shareable as a PDF or image

Instructor Profile

• Name: Ina Saltz
• Roles: Instructor, Professor Emeritus at CCNY, Author of Typography Essentials

Learner Reviews

• Rated 4.8/5 by 702 users
• Positive feedback on course content and instruction quality

Additional Resources

• Practice exercises and quizzes
• Mobile app access for learning on-the-go

Final Thoughts

• Effective font management
• Building a type library
• Developing a "typographic eye"

This course provides foundational knowledge in typography, beneficial for beginners looking to strengthen their design skills.