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How to Generate Qualified B2B Leads Quickly
Jun 16, 2024
How to Generate Qualified B2B Leads Quickly
Introduction to Lead Generation
Definition
: Generating potential customers (leads) for your business, who you can sell products/services to.
Example
: Recently generated 200 leads in under half an hour for a live cold calling video.
Methods of Lead Generation
1. Manual Lead Generation
Use Case
: Ideal for beginners with limited budget.
Tool
: Google Maps.
Example
: Searching for "Aesthetic Clinics".
Steps
:
Search for businesses in your niche.
Open the company's website.
Find decision maker information from the 'About Us' page.
Extract and record data: Name, company, email, phone number.
Use a spreadsheet to organize leads.
Pro Tip
: Generate leads in bulk before reaching out to them.
2. Using Tools
Tool
: Apollo.io
Features
:
Scrapes websites like LinkedIn to find decision makers.
Allows filtering by criteria: job title, location, company size, industry keywords.
Example
: Generated list of aesthetic clinics in the UK.
Steps
:
Log in and set search criteria.
Export list of leads and qualify them.
Ensure to verify each lead by checking websites.
3. Outsourcing Lead Generation
Platform
: Fiverr
Use Case
: Ideal if you have a small budget but want to save time.
Steps
:
Hire freelancers to enrich leads by adding mobile numbers or qualifying leads.
Look for freelancers with good reviews.
Example
: Send a compiled list (e.g., aesthetic clinics) to a freelancer to gather additional data.
Advanced Tips
Start Local
: Begin with your local area or country before expanding.
Mobile Numbers
: Important for cold calling.
Outsource Early
: As soon as you can afford it, outsource lead generation to focus on outreach.
Combination Strategy
: Use software for initial lists and human scrapers for additional depth.
Affluent Agency Example
Daily Outreach
: Reach out to 500 new leads daily.
Combination of Software and Human Team
: Software for initial lists, team in India for qualification and enrichment.
Results
: Signed up five clients in the first five days of the month.
Conclusion
Key Message
: Lead generation should not be a bottleneck. Outsource it quickly if possible.
Call to Action
: For more strategies and detailed mentorship, check out the Affluent Academy.
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