How to Generate Qualified B2B Leads Quickly

Introduction to Lead Generation

• Definition: Generating potential customers (leads) for your business, who you can sell products/services to.
• Example: Recently generated 200 leads in under half an hour for a live cold calling video.

Methods of Lead Generation

1. Manual Lead Generation

• Use Case: Ideal for beginners with limited budget.
• Tool: Google Maps.
  • Example: Searching for "Aesthetic Clinics".
  • Steps:
    • Search for businesses in your niche.
    • Open the company's website.
    • Find decision maker information from the 'About Us' page.
    • Extract and record data: Name, company, email, phone number.
    • Use a spreadsheet to organize leads.
  • Pro Tip: Generate leads in bulk before reaching out to them.

2. Using Tools

• Tool: Apollo.io
  • Features:
    • Scrapes websites like LinkedIn to find decision makers.
    • Allows filtering by criteria: job title, location, company size, industry keywords.
    • Example: Generated list of aesthetic clinics in the UK.
• Steps:
  • Log in and set search criteria.
  • Export list of leads and qualify them.
  • Ensure to verify each lead by checking websites.

3. Outsourcing Lead Generation

• Platform: Fiverr
  • Use Case: Ideal if you have a small budget but want to save time.
  • Steps:
    • Hire freelancers to enrich leads by adding mobile numbers or qualifying leads.
    • Look for freelancers with good reviews.
  • Example: Send a compiled list (e.g., aesthetic clinics) to a freelancer to gather additional data.

Advanced Tips

• Start Local: Begin with your local area or country before expanding.
• Mobile Numbers: Important for cold calling.
• Outsource Early: As soon as you can afford it, outsource lead generation to focus on outreach.
• Combination Strategy: Use software for initial lists and human scrapers for additional depth.

Affluent Agency Example

• Daily Outreach: Reach out to 500 new leads daily.
• Combination of Software and Human Team: Software for initial lists, team in India for qualification and enrichment.
• Results: Signed up five clients in the first five days of the month.

Conclusion

• Key Message: Lead generation should not be a bottleneck. Outsource it quickly if possible.
• Call to Action: For more strategies and detailed mentorship, check out the Affluent Academy.