5 Cheat Codes to Double Your ROI from Any Ad

Jul 17, 2024

Lecture: 5 Cheat Codes to Double Your ROI from Any Ad

Introduction

  • Presenter: Experienced marketer with 17 years in the industry
  • Over $200 million spent on ads
  • Aim: Share 5 cheat codes to improve ad sales

Background

  • Marketing online for 17 years; unknown until 4 years ago
  • Expertise in creating successful ads
  • Criticism of overpriced marketing courses
  • Importance of converting attention into money

Cheat Code #1: The Offer Trumps All

  • Core Idea: Most people have a conversion problem, not a traffic problem
  • Key Points:
    • Traffic is a commodity, easily obtainable
    • Conversion is about making more money than spent on ads
    • Importance of an irresistible Godfather offer
    • Offer must solve a specific problem for the audience

Cheat Code #2: Focus on Psychology, Not Technology

  • Core Idea: Obsess over understanding people, not algorithms
  • Key Points:
    • Algorithms change but human nature remains constant
    • Understand the audience’s pain points and provide specific solutions
    • Articulating problems in detail wins audience’s attention

Cheat Code #3: Sell the Click

  • Core Idea: Ads should aim to generate clicks, not sales
  • Key Points:
    • Compete for attention; focus on generating clicks
    • Use “Hyper Dopamine Ad” formula: Burning Intrigue + Big Specific Benefit
    • Avoid blind curiosity (clickbait); combine intrigue with benefit
    • Example: “Supermodels use these three simple tricks to look young”

Cheat Code #4: Don’t Make Ads Look Like Ads

  • Core Idea: Ads should blend in with the platform’s native content
  • Key Points:
    • Users go on platforms to consume specific content, not ads
    • Increase ad consumption by making ads look like regular content
    • Use pattern recognition: either interrupt pattern with something unique or match interest patterns

Cheat Code #5: Find the Bullseye of Your Market

  • Core Idea: Modify products to hit market’s emotional and rational desires
  • Key Points:
    • Focus on what makes the audience act irrationally/emotionally
    • Modify product and communication to appeal to target market needs
    • Example: Writing an ad for a single dream prospect
    • Importance of understanding and targeting this bullseye

Conclusion

  • Emphasis on practical, human-focused marketing strategies
  • Encouragement to apply these cheat codes to achieve better ROI
  • Call to action: Like, subscribe, and see you in the next video