what's going on everyone Ethan Dobbin CEO of the dialed in Factory and I see you are right now punching in your time card for today which I love to see so today I'm going to teach you how to dial in your website using the best converting theme right now Shrine and tell you all of the most important elements of your website that you need to focus on to make sure people buy from your website without having a hesitation versus what elements are a bit overrated and really shouldn't demand that much of your time and focus like your product page design now for instance I've been drop shoing for over 6 years and this website I'm about to show you is the highest converting website I have ever seen in my time which is this one right here Vortex and when you look at it it is not that impressive it's one of the worst product page designs you were ever going to see it's so Bland it's so basic they didn't even spell the word never right but they are printing money this website is actually doing over $90,000 per day that is more than most e-commerce Brands will ever hit and it's converting and making $9 per visitor now if you have no framew of reference the average e-commerce store makes about $1 per visitor on their site meaning if I get a 100 visitors I make $100 back this store for every 100 visitors makes $900 back which is unheard of in the Drop Shipping space usually the most elite Brands make around $3 per visitor so if you're above a doar $150 you are crushing but this website is a true Testament to the fact that your product page design does not matter and there are way more important elements that we're going to focus on in this video that actually do now before Chef Ethan starts cooking and giving you the absolute sauce with building my own product page using Shrine I really want you guys to challenge yourself and not just copy and paste what I build in this video because you're not going to learn anything through just copying and pasting and just regurgitating what I'm doing the only way you are going to succeed in Drop Shipping and doing any of the skills that are important is understanding why someone does the things that they do and understanding the deeper philosophy and the real meaning behind okay if he builts his product page like this why is he doing it instead of okay he built it like this therefore I'm going to copy I'm not going to think for myself I'm going to be a Mindless drone clone in the Star Wars troops so here are the seven most important things you need to have in your product page to scale to 10 grand days number one is an irresistible offer so you need to try BOGO volume discount different offer structures to see what resonates with your audience the most instead of just the generic 50% off offer then have social proof not just at the bottom of your product page but at the top with collages with testimonials video testimonials highlighter reviews to show that your product really does work and does what it can do then you should have an optimize above the fold so the top of your product page should have all the key information about your product so that someone can buy just by looking at that top section of your page then you need to have descriptions with bullet point driven benefits that really show the use cases and USPS of your product then you need to handle all objections that your target audience has by having a good FAQ and good testimonials that also proactively handle objections then you need to have urgency and Trust on your website as well urgency can be low stock or sale ending soon and Trust comes from having different logos and magazines or having a great money back guarantee like 30day 90day just so you have that risk reversal in the mind of your customer that is really it but now we need to get that pattern recognition and study what the top brands are doing that are executing these different elements at the highest level possible so that we can use that for our own websites to get inspired because you don't want to just look at what other drop Trippers are doing because they're kind of bottom of the barrel I'm not going to lie it's like studying a high school level football player instead of Patrick Mahomes or the best in the game so let's study the best so first off for problem solving products we have the avocado udie obviously we know udie David Fogerty Legend he's done well over $100 million in sales with this product page right here so the key elements I would notice is that they have a really good description template of having headline and then two to three sentences here accompanied with either a photo or a gift so I really like how they do their description layout it's a very simple product page good reviews with testimonial images they have an accordion menu with all the key information they have this little save $40 badge that I'm sure they've split tested that looks really good for demonstrating the value of this sale that's going on and they have some urgency this offer is limited now while this video is going to give you a great blueprint for how to build your product page if you really do want to shortcut the learning curve and scale your drop Shing brand to one grand a day in the next 90 days then I would recommend working with a one-on-one coach who can actually review your website and making sure that you do everything from this video the correct way because a lot of people will take this information try out for themselves and they think they're doing it the right way but actually you're still making mistakes which is only natural and that is why I open up two new spots for my private one-on-one coaching where my team and I will look at your product selection and make sure you choose the right products instead of the wrong one so you don't waste time and money look at your website and tell you how you can improve upon it to make it faster more optimized and make more money from every single customer and finally we're going to teach you the secret sauce for how we create winning ads for every single product that we test so if you want to learn how to really shortcut the learning curve and get the skills you need to finally make money in the drop shiing game instead of trying to figure it all out on your own which is nearly impossible then I would book a call down below with my team and we'll see for the right fit to help you scale now this might be the best above thefold section I've ever seen for an e-commerce product and it's with sand and sky I mean 3,000 festar reviews our CT favorite 1.5 million unit sold so they have tons of social proof immediately their product images are all consistent it has the right color scheme they have bullet point benefits here more bullet point benefits over here but basically the best above the fold sections give you all the information key insights you need about the product without you having to scroll down any further and that is exactly what they do and they also give you a layer of social proof and if we scroll down I'm sure they have things about guarantees shipping and return so they have all the key information right at the top which is what you want to model now shout out to my man Oliver Bato because his product page probably has the best social proof I've ever seen out of any e-commerce brand and as you can see right here 30-day satisfaction guaranteed aves all these trust badges to immediately show you why again you should trust their brand and then we go down here over 200,000 delighted customers you have featured in these magazines you have all these different benefits social proof here scrolling on down you have more social proof and you have more trust badges to trust the brand and I mean video testimonials highlighted reviews 200,000 happy customers a review section they don't just settle with here's a review section where you can scroll down and only maybe 10% of our customers will see it they have social proof everywhere and it really really communicates a layer of trust and that hey you are going to love this product because so many other people are also loving it that bandwagon effect so I got to give my man Oliver some credit here I mean this is really dialed in great bundle option I know that doesn't sound anything like him I you know that might be a trend in this video where I just do impressions of different drop shippers throughout the video so now let's look at some clothing brand inspiration because that's a completely different product page so now we have Culture Kings they've done well over 100 million in sales and as you can see right here with clothing it's very simple honestly you just need good images you need a short description one to two points but really you want to capture the key details of the product which is size chart guarantees reviews and then yes just good images the images will sell these products the real differentiator the USP behind clothing is just the design itself so either people like the design or they don't but obviously yes there are certain clothing products that do solve problems that's usually shapewear esque so if you have that type of product then yes it's going to be slightly a hybrid of both problem solver problem overover but for traditional okay this is just a cool clothing item and that is it it's going to sell itself with having the best possible images so that's where Oh my Jesus good googly moly H I was not expecting to be turned on this early in the video but fashion NOA is a great example obviously they're killing it one of the best Drop Shipping Brands ever and now they are a legitimate brand obviously but they have quick description bullet point benefits they have okay here's a return policy here's when you're going to get the product here are great product images and of course tons and tons of social proof from other people verifying and telling you that yes this is a great product as well and last thing I would note is definitely they have a really good bundle deal going on here of completing the set upgrading that order so obviously fashion Nova they thrive on having great aovs people are not just buying one product when they go to Fashion Nova they're always going to buy two three five 30 different things if you're my ex-girlfriend and you have my credit card and you think I'm just an infinite money printer because this Drop Shipping money apparently just never runs out and I'm not a crippling credit card debt because of my ex what no and now most likely to the moment you skipped to because I ramble and you probably didn't want to listen to me for too long yes here are the two that we are going to make product pages for today so we have our problem solving product which is a 3in1 hair straightening brush very simple to understand there's tons of these out there this one has a specific design that I wanted to try out I know very saturated product but I think we can make it work and then for our non Problem Solver we have these Gucci it girl s shoes I mean oh my goodness gracious my girl wore that around me I'd be sucking on those little piggies all day long so now the first step after you identified your product and you have your supplier is we need to have a good product name now when it comes to clothing items I usually if it's for females I'm just going to have the name of a female so like the Anna slippers the whatever just like a cool sexy name and that would just be what I do there and you'll notice fashion NOA usually when they're naming their products also does something very similar so I would just stay with that naming convention but for a problem solving product usually you want to have some sort of branding to it so in chat gbt I just said hey give me 20 unique brandable names for a threein one heating hairbrush so they came up with these names which are decent we may go with one of those but then I took a lot of the keywords that they were using like cozy wave all that and then I plugged it into namel and usually namel is what comes up with the best names for me so we have soft Sleek ceramic curl I like that but I don't know if this is really a curl product so maybe we use the word sleek Lux Sleek Lux o I do like that honestly I'm probably just going to do a combination here so we are going to go with Vibra Luxe I just like the word Lux it really in my opinion increases the perceived value even though it's just a word and hey that's marketing for you so three in one rotating electric hair brush we're probably going to definitely shorten that down a little bit so let's get rid of everything else over here still we'll probably shorten it up but that's going to be our initial one and I'm probably going to put a trademark or an r or something there that just makes it look a little bit more sophisticated and then again for the slippers just going to choose a girl's name now we are going to be importing these products using the sponsor of today's video which is autods the all-in-one drop shoing platform for sourcing importing and fulfilling all of your Drop Shipping orders at the click of a button now aods has a library of millions of different products that you can easily source and get one to 5 days shipping to most countries across the world which is incredibly useful for actually building a brand now on top of building a brand you can actually Brand Products directly with their platform so you can add your own logo to packaging or products so you can scale your Drop Shipping brand and obviously start to scale and sell it one day because you've transitioned from the Drop Shipping brand to a legitimate e-commerce operation using autod DS's allinone tools they also have a Marketplace of winning products that they've compiled after working with thousands of different drop shippers so you can see what's currently selling today and of course add that to your Drop Shipping Store and the final great feature they have is they have a new pre-built AI feature that allows you to create a brand new pre-built Drop Shipping Store in the click of a few buttons so if you want to try out autods completely free for your first 30 days all you have to do is click the link down below and sign up using my link so now it's time for the most important part of the video and that is coming up with an irresistible offer which if you don't have a great offer it doesn't matter how much effort you put into your social proof your urgency your product page design it really will not make the difference if your offer sucks so for our first product we have the three in1 rotating electric hair straightener brush hair a million different keywords to describe hairbrush and it costs us about $22 so we need to figure out at least for me my Golden Rule is I need to have a 65% profit margin with every offer that I test so if I was to sell this product for 55 I'm at about a 60% which is not where we need to be but we can't force a margin we don't just price a product based on okay we need to hit 65% therefore okay let's sell it for 64 and we do that no we have to see what is a fair market value for this product so I would go into Amazon I look up other brands and I would see what are they charging for similar types of products so on Amazon usually it's going to be cheaper Brands and cheaper products but we can see some 49s in here we can see some 20 I'm seeing a lot of in the 40 ballpark so 55 64 might be a bit of a stretch but when I did some more research on actual brands that I've scaled usually they're in the hundreds of dollar price range like this one is $19 I believe the most popular one the Dyson goes for a couple hundred as well so we would be well within our rights to sell this product for $60 to $70 just as a straightup offer now if you do want access to this kpi calculator so you can automatically come up with the right offer that you need need to have then you can comment down below saying that I'm right now begging on my knees in the middle of Walmart to get this kpi calculator or you can get it immediately for free if you join my bold econ program which is $50 a month but it comes with all of the strategies resources that I use every single day to scale my Drop Shipping Brands to 50 Grand a month plus and it also has access to the top prodct research tools PP ads Mana all those tools that will cost you over $500 a month if you use them without signing up for the Bold econ program but you can get access to all of these tools and more by joining down below oh and I also forgot to mention it comes with with a weekly group call with yours truly and a step-by-step course that will guide you exactly on how to get your drop Shing store off the ground running and making your first sales so let's get into the other product we have here so the slippers now this is where we can get a little bit more creative because it is a cheaper product so this is where I would definitely consider doing the BOGO style offers volume discount now we know right now if we were going to sell this product as a BOGO it's going to cost us about $8 product cost $10 shipping so $18 I think that would be a really interesting first offer of doing a BOGO deal so people can choose to the black and white version or also the tan so they can choose to have multiple versions which I really do like for this product so let's say for instance our cogs are $18 and we have a BOGO deal at$ 39 so not exactly where we want to be but so let's try out instead 49 for this BOGO and that is much closer I think if we definitely just charge for shipping an extra few bucks or have some sort of guarantee that they have to have we could definitely get that up to the 52 53 Mark that we need to be hitting so I would say first offer is going to be a BOGO at 49 now now for buying one it's going to cost us about $11 in cogs so we're realistically going to need to be around $35 $36 so yeah I would say that's pretty reasonable so we could definitely do the BOGO offer at 49 versus a volume discount where if you buy one costs around $34.99 but as you buy more and more and more you save a little bit of money so we're going to do volume discount versus the BOGO offer and see which one does better so let's actually set that up so you actually know how to do that so this is bundle Bear right here and we are going to select our product so we're going to go right into it and first off we are going to do our Stella Chic woman's fashion slipper so we're just going to have to upgrade the price I didn't actually get into the price uh right now but basically what we want to do is a free gift so we're going to make the second product free just like that and we're going to click on Save then we need to go to our actual product section so let's open up our Stella here and we're going to have to make the first price for this $49.99 and the comparat it's probably going to be around $69.99 somewhere around there so let's just do $49.99 and then we're going to drag this bad boy all all the way down like that make it nice and simple and then we're going to need to upgrade our columns same thing and of course we're going to do the best number in the history of mankind especially if you are a virgin that has no social skills and is chronically addicted to brain rot Tik Tok online and you're Edge maxing and looks maxing at the moment $69.99 is going to be our compare at price now I'm also going to have to make a duplicate of this product where we're just going to move over all the images barcodes inventory all that stuff we're going to set this as active and this is going to be the version that we are doing the other price point of $34.99 so we're just going to do the same thing bulk at it make it $34.99 I think you guys get the gist but once we end up doing that then the next step would be we have to go to our app kaching and then set up a volume discount so not for all products we're going to do a select product here which would be the copy that we just made so let's see if we can find that real quick there she is nice and pretty and then for layout we'll do yeah something like this and then we'll do probably usually the best offer in the beginning is like 15% then 20% like that and then we'll just customize this to make sure it fits with our brand color scheme which for this product page yeah I feel like we're going to do black and white so we'll just keep it as is for now so other settings we're going to do is use product compare at Price I'm not going to skip the C page you can definitely go for it if you want especially if you're testing multiple products because on the cart page usually you're supposed to be upselling certain products if you have that winning product so the complimentary product to it but we don't have a winner yet so you can go for opting in to skip the cart I personally do like to go that card page so I have my other upsells which is usually a warranty or fast inline shipping like skip the line shipping those little upsells that again will increase our aov as we talked about earlier to get it to where it needs to be now everything else standard price single Doo Trio when it comes to naming we could just do buy one buy two buy three and save that's usually what most people do we can actually look at what bleam does cuz usually they're pretty much the golden standard when it comes to the chain volume discount app so let's just see real quick what they got cooking up in the office so they do one pack two pack and then they have this little label of free shipping that could be interesting actually where yeah they have to buy two to get free shipping so we could have a little shipping threshold which honestly I think we should do I'm going to customize the block title here and do bundle deal ends at midnight so we have some layer of urgency and then scrolling on down I don't actually like to have this as a subtitle I usually like to have this more as a label like that I think it just looks bit more professional and then for duo I'm just going to do buy two and then you have you say 15% and then for this one I'm going to do buy three move over the subtitle down to the badge text ooh do we want it as badge text or we want here tough call Tough call kind of want to have it on both it actually looks really sexy I can't lie I'm going to darken up the text on the use save a little bit more but honestly looks pretty good can't lie so all we' have to do now is just obviously change that price back from $49.99 to the 34 and we are going to be good to go on our offers which again most important part was getting that nail down before everything else talk about a continuity error I mean Ethan you're already upgrading the drip and the hair what can I say I'm a man of many surprises if you blink you might just miss the next surprise so let's get back into kaching I want to do one final thing and that's making the selected background our beige color code so that way it does stand out a little bit more so I really like that we're going to click on Save good to go now we do need to go over to bundle bear as well and I do want to play around a bit with the design because I will admit the basic designs kind of again not really matching with our color scheme the grab this deal is a little aggressive for me so what we can do here is go to the design section and for button color same thing I want to make this the beige that we have going on just to make sure it all is coherent instead of grab this deal I'm just going to do shop now and then I am going to turn on variant label because for the shoe we are going to need those labels it's going to look a little weird if they just see the number five or six Without Really any context so we're going to have that all right clicking save bottom right good to go and then finally we're going to do upcart so we do need to customize it just a tad to make sure we don't have any weird upsells going on so if you don't know how to use this I do have a full tutorial on how I like to customize it but as you can see right here you can just copy my settings because I know you all mindless zombies who can't thinkk for yourself anyways so if we go down here so upsells would be where we would do another product but since we don't have a hero product I'm going to leave that off for now I do believe the only up we should really have is you the priority processing and this is a product that you can actually make in your Shopify and then just in the description section you add Skip the line currently blank amount of people are ahead of yours so if you go to the add-on section click shipping protection bada bing bada boom you are good to go and that's going to be something that helps us a lot with boosting our aov especially on those Stella slippers where we're going to need it and then over here for payment gateways here are the three main ones I do so yeah pretty simple that's all we're going to need on that side and then the final thing I really want to do is customize the shipping option before we get into the design and I know I can hear you groaning I mean gez Louise Ethan what are you going to get to the good stuff the meat and potatoes guys all this stuff is important at the end of the day so pay attention now right here we do have three different shipping options these are the default ones I love to do now if you notice on the right I do have a condition set up and the reason why I do have this is so that if let's say someone only buys one of that Stella slipper then they have to be paying for shipping in my eyes for us to really match the aov so to create a new rate you just go into this section and obviously make sure in the rate you have your main countries already in it so for me these would be the big four those are the only ones I really adverti to and I'm just going to copy over this text right here so we're going to have it appear twice so if we click add rates move that priority insured shipping and usually you want to make this about 10 to 20% of your product price so $ 3.99 seems pretty standard again though it depends on the offer you're doing so let's say you have to get to a $45 aov and you're charging $9 then obviously you should charge $6 for shipping and that all plays its part into getting to that aov that you want and then finally we're going to need a condition So based on the order price so in this case I believe we're charging $34 so basically any order that's between 35 and 33 they would only see this shipping option ladies with gentle hands it is time for the moment you've all been waiting for and no editor it is not playing pony and think I'm going to strip right in front of you guys you got to pay extra for that but it is getting into Shrine and starting to design so how do you actually make templates for each product so first off if you go here to the product section then you need to create a new template now I have multiple templates going on and that's the beauty of shrine once you build one template out you can copy and paste it to other products by clicking create template and then you choose whatever template you've already done in the past so it saves a lot of time but for now we're just going to work on the Assumption we don't have a template done so we are going to create one for both products so I already have one done for the Stella and then we're going to need one for our Vibra Luke Lux whatever you want to say and then in the Shopify product section we're going to sign our theme template to our product and I will say we are ready to start cooking so I do like to get a little bit of inspo beforehand just so I can see what I'm competing against or what the big brands are doing and maybe we take a few lines from the description a few of the trust badges I mean there's a lot of really good brands out here that we can model but I want to have one rival that we established that we have to beat these guys and this is right now the top seller of the 3 in1 rotating voluminous air styler and blow dryer I mean look at it it's disgusting and makees you want a bar they're called wow room but for today's video they're going to be only referred to as dinkleberg this is the cringiest video I think I've ever made but you know what it's going to be good all righty artist it is time to start painting our canvas that's sounds more Italian than French but Madam muelle Stella you're about to look absolutely gorgeous so with our announcement Banner this is the one that is default to Shrine I personally am not the biggest fan of this one I there are certain sections that I do buy using the section store on Shopify so if you go over here section store here are all of the sections I have bought that I really do like so you can take a look take a picture do whatever you want to do except for edging to them now if we go down we want to go to our header section right here on the theme template and we are going to add our custom Banner so for me personally this is what would show up if it's the default one but we want to add a new section here and we want to go show more go down and then I have two that I have played around with I like the scrolling announcement bar though a lot and then when you click on save it should just naturally move down so we're going to wait for that to happen and there she is all right so let's start customizing this Tex a little bit so free shipping I'm going to change to lead by certain amount of customers then we can do yes free returns I do like that and then finally want to have some urgency text as well so sale ends at midnight or today only so it has all three of the key points I really want to get across and then when it comes to the speed I usually like to slow it down a bit it can be a little fast so I might do something like 100 120 again play around see what you're feeling and then for the background color I will Adit I don't know if it's perfectly matching the black it definitely is not so I'm going to grab our color code real quick we're going to copy that and then change the background color over to this slightly lighter shade of black I know OCD awesome that is looking really good so now let's get into our above the fold here with the urgency text now for me personally I like limited supply high demand a lot I think that looks really solid for the product title we could make this smaller I'm just going to honestly make it less word so it takes up less space so let's go back to our product section here so instead of copia we're going to get rid of that Stella don't think we need the fashion slipper we'll just go with women's slipper click on Save and that is looking nice and neat I love the word neat it sounds a lot like my Alter Ego I need a Max wi okay yeah I know you probably clicked off this video because of the cringe by now I I i' would be shocked this is like torture I know quat B but we're going to get rid of the Emoji benefits here on the side and then finally I want to add our bundle app so we're going to move this let's say right above the buy button that's typically where you want to be and that should replace our variant options it might take a second to load oh my God this description is enormous um but from there we're going to get rid of our variant picker we are going to add another block and this is going to be in this time not the pr review section but our star rating so we're going to move that star rating usually right below or above the title either or works so yeah I think that's going to work and then typically I want to maybe play around with padding a little bit cuz yeah these paddings are a lot so 15 you can either do 9 or 12 typically for most sections I just want to make it nice and condensed so it's not taking up too much space same thing over here and do we need anything else on the above the fold section I mean we're going to have the bundle show up when it comes to this buy button honestly we're not going to need it we'll see now before we start customizing a little bit more I do need to clean up this description because it has so many images and for me I do like to have a description for these types of products it's just usually going to be something really short one to two sentences and then a size chart now after that in terms of the media we do have a lot of images that are in the Square aspect ratio which is perfectly fine usually it's the best for most products I find though for clothing since images do all the selling it's all about the visuals I may want to go with more vertical style images so people can really go through those so I went through found some more suppliers for our product here and there are a few that do have some vertical images so I'm going to play around like these ones right here I think are really really good so I have a tool called Ali save that can save all the images from AliExpress so I'm going to start saving these adding them over and I want to compare and see which one I feel like works better okay so this is what it would look like on desktop not too shabby it looks a little bit better I think with the square images on desktop but Mobile's going to be the main place we're advertising so that's going to be the real decider here and I can't lie those look really really sexy vertical compared to the square yeah I'm not feeling it as much I can't lie I think we're just going to switch this all to vertical and this is what the review element's going to look like so yeah that looks really nice I think this is going to look solid so if you're wondering about this review element this actually isn't native to lii so I did customize it just a tad so I'm going to show you real quick so you go over to lii and then you go over to widgets then you can start customizing things a little bit so usually the native star color is not the yellow so I just grabbed it over here this would be the color code so for rating icon color I do change it and then when it comes to the actual text we're going to have to back out of that section and then we're going to have to go to another one which I believe is the star rating so if we go to star rating yep star rating color here and then this was the text that I customized so on this I just grab the average rating so this little piece of code right here and then out of five based on total reviews n reviews so that's all I did to customize it and make it look really more professional and also real quick if you don't see the your bundle app showing up a lot of times it's because you haven't turned it on in your theme section so if you go to app EMB beds and then make sure the slider is turned on then it should show up properly if you have it added to your theme all right all right all right so we are looking nice and tidy here for the above the fold so we have our add to card here I am going to add a dynamic checkout button as well now I know it's going to show up in a weird color like red it doesn't actually show up like this it's just going to show the Apple pay Google pay whatever option that someone is scrolling your website can use but this is looking pretty good I don't really believe we need to make much other changes obviously like I said said we are going to do the vertical images instead so that'll change out we will have some rating Stars here once we add them with lii but this is really all we need for the above defold section for most clothing products all right let's start working on the vibr luks now same thing I do want to do my limited Supply and then little Dash wall type of thing there and then high demand cool so now that we got that next step I do actually want to have a little bit of this sub description here and then maybe the bullet point benefits afterwards cuz this is going to require some more selling and you have to understand with descriptions it is definitely something where you have to understand the stage of awareness your customer is in so for a product like this this isn't a situation where people don't know that they have a problem they are very well aware of that this isn't a situation where they don't know that there's Solutions out there they're also aware of the solutions so we have to convince people that this is the best solution that it is better than all the alternative products on the market and they are so well aware of all the different solutions that they know oh Dyson Revlon all the top brands for these types of hairbrushes I really need to focus on that one key objection why are we better than them so just keep that all in mind when we're actually working on this now the next block I want to add is a little text block here I'm going to drag this on down yeah there we go and I'm going to add some text just like this so this was a quick little description that I added from one of our competitors so this was from lifein so they had this quick little section that I liked so I just decided to customize a little bit so they had something about traditional dryers and then all this other crap that no one really cares about so I made it a little bit more personalized here by having our vix dries hair faster more efficiently so all great benefits than traditional dryers that's the main thing while also getting a salon quality hair at home in minutes so you got the transformation everything right there which is great so now we just need to add some Emoji benefits with the variant picker again we're not going to need this we're going to have some sort of bundle app there um and then get it between all that stuff it's going to look good so using Chad gbt they had some really good benefits like provide shine volume and smooth finish and I do have a great product description chat gbt prompt that I always use that definitely gets me started and sometimes I will use a lot of the lines so if you want access to that all you have to do is comment down below that you are begging on your knees in the middle of walart and you will do anything to get this template now if you're already a student of mine then I'll just link it down below this video and you won't have to do any of that degrading stuff so going back here to our Emoji benefits let's copy and paste like that looking good looking schmexy and then we need to of course add our kaching bundle app right here just like that we're going to drag it on up right under our Emoji benefits and now honestly that's all we need for now we could add some more social proof cuz there really isn't much Social proof other than the high demand which is something but there is a section that I really like that I want to play around with here and that is going to be adding a new block for sorry adding a new section my mistake and that is going to be for a quick little product review at the top of the page now with this theme they already do have an option for that in fact if you go down here you don't have to necessarily you know buy the section for $9 if you're not a big baller like Ethan Dobbins but if you want to have this you can just do a quick little review block just like that and then you can put in some custom text now this is actually the section I bought but if you want to go let me click save so if we scroll down to the bottom of our abyss of a product description we can see yeah so that's what it's going to look like for free you can have this little text block where you add a customer review and that's totally fine with me I personally do pay a little bit extra CU I can add a photo of the customer and I think that does add just a little bit more believability and authenticity to the review and again you can add multiple it looks really really clean right above that at to cart so yes we are going to go with that so let's grab a quick little review from one of our competitors and we'll just add that as a placeholder for now so if we go and I will ADM sometimes it does glitch out a little bit so it actually says my proc reviews is here but it's not so we're just going to do like that and typically you want to make this about two sentences Max so yeah we're going to have to probably just get rid of it will not yeah I'm just going to have to you know we'll polish it a little bit later and cut the fat out but we just need a little placeholder in then hopefully we can just add a quick little image so I do have a few different product images here as you can see that I gathered for before and afters just in general for hair Friz products these aren't actually ones of my specific customers so again we're just going to add a quick little placeholder there and that's what it would look like now that gray background I'm not going to lie is not sitting well with me so I do want to just make that more of a neutral kind of just blend in with our transparent background here so if we go to the section background itself let's see so if we make it white how would that look yeah we'll probably play around with it a little bit more later but I just want to have one review at the top just like that and I'm going to be honest guys this looks really really good this is a great above theold section the only thing we're now missing at this point is just having some more product images which yes we're going to need before and afters cuz that's going to be the main way we show and convince people that hey this product obviously does work so we can have gifts of people using the product we're going to need that we're going to need before and afters we're also going to need some good graphics that have our background and just really convince people that this is a legitimate brand because yeah these Graphics right here probably aren't going to cut it honestly the last time I'm just going to do is add a trust badge to our product images so if you click on here you can see we have trust badge and I do like to do a little as scen in Vogue logo so that's easy to get from Google Images just look it up unless you are already a part of my program which we do have a folder with all logos from Top magazines as you can see right here so we got the Vogue one so I'm just going to click done and we are going to make this badge in the top right probably make it yeah either medium or large so that's how it's going to appear again just another layer of social proof here social proof here social proof here we got tons of social proof for days all right so now that we got the above thefold section ready to go it is time to tackle our description now when it comes to the problem solving products you do need to put in a little extra effort you have to do your customer research look at Amazon reviews look at competitors see what everyone else is doing so you can really get into the mind of your customer because with chat gbt no matter what you really do with your prts it's going to be around 75% of the way there like a lot of times the problems will be decent but you're going to need to tighten them up and I looked at these different sections some of them are good some of them I will admit just aren't hitting the right benefits or the right use cases that I know after reading reviews that really the customers care about so yes while it's a good start you do need to go a step further now when it comes to the non problem solving products yeah I mean you honestly don't need a whole lot so I just did a quick little prompt for some headlines bullet points I'm really just going to copy and paste this and then just again same thing play around a little bit does it have the right emotion I want yes exuding sophistication yeah a lot of this is really good so I'm just going to move it on over and we'll play around a little so this is what I got so far indulge in the epitome of styling comfort with a Stella slipper big thing here exuding sophistication and make you feel like a celebrity each time you put them on so that looks really nice I would say next step all right so now really the only objections people could have about our slipper if they like the design is a is the quality good is it not some crap so that's going to be handled with our social proof our reviews that's the only way you're really going to get people to really Buy in cuz you could say the quality is great but they're not going to believe you and then B what size is perfect for me so I am going to go into canva and they have lots of great templates out here I think we're just going to take this top left one and I'm just going to throw in my logo because right now our size chart is it's kind of a mess I'm not going to lie I mean who in the right mind would think this is a Drop Shipping brand if we just copy and paste this one from AliExpress I mean this looks pretty legitimate to me but here we go here's the actual Euro China sizes so it's 35 and I know what you're thinking Ethan you are an absolute Guru you are a fake drop shipper if you don't off the top of your head know the conversion of women's Chinese sizes to American Chinese women foot sizes I mean 35 we all know that clearly it's je five in US I mean you guys are really calling me out on my BS today I can't lie but I did make this quick little size chart as you can see right here so we're going to have the sizes in the American way because that's always the only right way to do it and then as you can see we got UK Europe so again handling all objections when we're advertising International so they don't have any confusion there which is great have our logo and this looks pretty customized I'm not going to lie now it's just about where do we want to place this cuz we could place this size chart back in our description right here by just adding an image so if you just click on insert image you can just add it right here but typically with most products they usually will have a tab accordion section so I will admit natively within Shrine they don't really have a great accordion menu so I did buy one real quick I know Ethan Splash in the cash today but we're going to click add section and you can just compare you don't need to do this this is just what I'm going to do again I want you to think for yourself and just do what you think looks nice so we're going to have this product tab section so as you can see so there it is right there so we got shipping returns all that typically what you're going to do instead is you're going to do one of these is going to be a size chart and that's where we could drop in our image actually this one's kind of a ripoff it's not letting me add images I'm sure it's probably a workaround that I could find out that I'll post later on after this video but for the sake of brevity we have our description added right here so this is just what it's going to look like so let's actually get rid of these nasty looking tabs we don't need them anymore and then yes description section so how are we looking now so I would say these payment badges I really don't like I don't think it's necessary people know what p payment options you're going to have just by looking and then I'm currently on the second version of the Stella and this one has the bundle bear so we're going to actually have to add bundle bear as well so let's just do a little freestyle do a little playing around so we're just going to bump this up right next to the kaching one so that way it appears as well so we got our description we got our shipping times really at this point what you want to do is keep it short simple to the point we don't need a comparison table we don't need results headline we are just going to honestly addition by subtraction here we just need really a review section some social proof so what I'm going to do add section we are going to go to apps we're going to add a product review section from Lai and that's going to just show up right here FAQ for some products is necessary I'm going to be honest for this not really um footer section also we we're going to have to play around a little later with that but yeah we have a few reviews that I did populate and then honestly up top I would say we don't need a multic column we could have something so in terms of social proof there's 14 different ways you can show social proof and we're going to cover that a little bit later on but one of them that would I think would be big here is we a section with logos of trusted Brands and that is a scrolling logo Cloud so again this is one that you would have to pay for but it's worth every penny I swear cool beans so we got those right there I'm going to slow it on down a little bit and we're going to add possibly four to five reviews from different logos all right so I did slow it down a little bit to a 55 again you can play around with speed it doesn't have to be exactly what I do and then going down we're probably going to add yeah L we're going to add vog working on a few of the big dogs and again this is going to add another great layer of social proof now we could add a trust badge also like we did with the other product but h i it depends all right cool so we added five so we're just going to get rid of two of those logos like that and honestly doesn't look too bad so finally I would add one more section with something about returns and all of that so that's where again the product tabs would be great because yes you could have the size chart description and returns all in one place at the above the fold section which is really good but since the tabs one I have right now isn't working great we're just going to have to add a rich text like this and then everything's freaking out and my Wi-Fi is blowing up all righty so let's get into it so we don't need a button label here and then we're just going to add some placeholder text like 30-day warranty 90day money back whatever you want to do and I usually will call this the name of my brand so Aloma guarantee I can spell I swear I'm not dyslexic and there we go that's honestly it I don't really believe you need much more than this obviously we got to make sure the bundle Bear shows up so we'll make sure after saving everything it does but from here we just have some reviews this is it you really don't need much more than this outside of having some ugc images some video testimonials some more social proof maybe one more layer of social proof in the middle of here if you have access to that I will admit I did some research before this video there's not really great photo reviews or video reviews there's not a lot of content for this product which is good and bad bad in the fact that it's going to make it tougher to advertise but good in the fact that okay our competitors can't really beat us in any way so while that's doing its thing let's go to our footer menu and start customizing that just a tad I don't really need an image I usually will just do my two menu links and then subscribe to our emails is also something I don't really do so again do another menu like this so we have our quick links usually the first one that's going to be our main menu so I have two menus that I always do footer menu main menu and then finally I'm also going to let's just change that to main menu and then finally I will do a little text block on the right where I put in my information about my company so we're just going to drop that on in and then we're going to do contact us and then do we want to make this beige do we want to make this black let's just see how it looks inverse ooh that's sexy can't lie okay cool we are basically done here I don't think we need much more again we could add some final little touches but this is a great template for any nonpr solving product that you sell and definitely keep note with the review section this is going to be big I do handle a lot of objections using my review section so you can see here super cute design worth the price great quality I do mention the name of the brand too so little things like that will make a difference in handling objections and improving your conversion ratees so make sure to put in that extra mile when you are doing your reviews at least for the first page of reviews so for me I'm going to have around eight that show up so the top eight I'm usually going to edit with Lai so if you go to Lai just real quick so the final thing I did is I did edit the reviews a little bit to handle those main objections for the Stella so the quality all of that is covered in here shipping times being fast all of that so it's really good with Lei that you can customize reviews and you may be thinking Ethan that's incredibly legitimate of you how could you do something like that everyone knows all reviews on the internet are totally legit nobody ever fakes or reviews top brands don't do that and it's time for you to grow up Santa Claus is isn't real buddy it's time for you to take that cloth over your eyes and realize if you want to be a big dog sometimes you got to get your hands a little dirty but for the sake of this video and if the FBI is watching me this is a complete educational purpose type store and I would never ever test a product this way all right so let's start working on the description for the Viber luks this is going to be a big one here so we're going to need a good headline I have 10 right here so I believe out of all these cut drawing time in half say goodbye to Friz yes I do like that one a lot so let's just move that one on over and we are going to make this a heading one yep that looks nice and I'm going to get rid of everything else down here we're not going to need it and typically after the first headline I do like to have a gift so I did find some gifts already out there for my product again I might make my own using custom images but we're going to grab that on in we're going to move that over and then when it comes to my descriptions with problem solving products I always start with the problems so for Chad gbt they came up with hey most tools you spend hours with with lackluster results that's decent but I'm going to need to expand upon it just a tad to really drive it home that this is a huge issue or you are paying for tons of other solutions that don't get you the same results that we can get that's going to be the main Crux to this convincing people their other Alternatives suck all righty so after doing some brainstorming and turning on my copyrighting brain I came up with this so let's face it you're tired of paying hundreds for Salon appointments again you can read all this it's pretty good stuff what can I say I'm a little bit of a poet myself now I do want to have a before and after image again I grabbed this from one of our competitors too I can make my own a bit later on but just for the sake of placeholders we'll have something like this and then for the second and third part of the description now it's up to you if you want to have three parts but it's all about what are the other things you haven't talked about so usually we're going to have a second headline so okay if we didn't talk about the drawing time okay cool let's have a section about that and then third we could see here if there's another headline that we'd possibly add so for that second section what we have here so cut drawing time and half that's not bad let's go with something like that so this is just using our chat gbt so that'll be a good placeholder and then finally I do want to have one more gift of someone using the product so we have this girl right here we are going to Center align that and then for our third section what do we got here and then again we could look at some of our competitors see what they were doing for their description so leafin I'm not going to lie they don't have a lot in their description not to great but this competitor I will they had a lot of good lines I liked so yeah 98% oof this looks so sexy look at this I can't lie all right so we might take some copy from them oh my goodness gracious this is an endless Abyss how many images are in here jeez l Okay cool so right here we have our final little section again it's only based on how many important things you want to highlight if you only have two big selling points then cool just only have two sections in your description don't have a third one but for me I do believe this is going to be a unique selling point so we are just going to play around with the spacing a little bit I'm going to do that a little bit later but we have our description ready to go all righty so getting into it we got our description here looking nice and neat now we are going to have to have a comparison chart 100% that's going to be the big thing comparing us to Big Brands so again with with Shrine they do have a pretty decent comparison table you can see right here you can customize the rows and with Chad gbt I did have a few examples that we can use for the comparison so drying time all this I do want to go a step further though cuz I really need to beat dinkleberg so what I'm going to do is actually buy a custom comparison table so there's many obviously already out there for me the one I I believe I already went with if we go to add a new section here at the bottom and scroll on down so they have many sections go through the sections app honestly and choose the one you like the most again this is just the one that I personally prefer but there's great ones already out there so if we go here product comparison table like that and I believe with this one it natively will actually go under the at toar button which isn't my favorite thing in the world I do believe there's some custom code I can do to get rid of it but the reason why I like this comparison table is because that price that's going to be the big thing I'm competing on our price is going to be hundreds of dollars cheaper than the other options so we're obviously going to highlight that and then talk about a few other benefits and how we're better so we can really drive home why we are the best option cuz that's going to be what it takes but before we do all that in terms of actually laying out how our description is going to look so we have results here we could have that again play around some products definitely results makes a lot of sense like Health Products where you know you do need surveys I don't think we really necessarily need that for this product so if we go down I do want to have another layer of social proof so we could either do video testimonials product reviews I'm going to go with video testimonals that's going to be the best form of social by far and there is some good videos for this product so let's just move that one on up up right under our description that should be the first thing people see so they see our description then they see some video reviews then I did see and this is only something you're going to find out by reading reviews that one of the biggest objection people have is how do you actually use your product people aren't the smartest in the world and these products can be a little bit confusing so for a section like that I probably want to have like a left to right here's how to use instead of up to down because we want to obviously maximize our space so what I believe would be best is actually yeah this multi column here so we can do step one step two step three and then we can also add an image so makes it really really easy for people to understand so let's just customize that and for my own knowledge we'll do how to use and then do we need anything else I mean this is going to be really detailed so we got the comparison chart social proof how to use FAQ obviously we're going to have our own review section as well I would say final thing is obviously we're going to need the uh risk reversal so money back guarantee so for that we would just add a quick little image with text we could do that I just want to get like a little text block so yeah we'll do rich text like that and put it right above our FAQ and all that so adding some text in here we'll do try it risk-free and then we have 90day money back guarantee really simple name of the product we don't need a button label okay so once we have the review section is there anything else I mean social proof is really big with these types of products you have to really layer and Hammer it on in my opinion especially if we're going to beat dinkleberg so I do think and just because I bought so many sections I'm not going to lie this is going to be a little bit more thorough than you really need for most problem solving products but I really want to show you guys all the cool things things you can do so we're also going to do let's see we have testimonial I I think I want to go with the trust pilot option here so we're going to go trust pilot so that's going to be testimonial number eight and we are going to do that a little bit higher and then finally we're going to have our product review section so dragging that on up we're going to drive that right after our little trust pilot section here so yeah there we go so FAQ social proof social proof risk reversal how to use more social proof we have social proof in the description we're going to have social proof in the product images but before and afters and we have social proof with a quote I mean there is so much Social proof as seen in V oh my goodness it is going to be very hard for people not to think we're a legitimate brand after doing all this now do you have to go to this level no but if you're built different yes okay so playing around with the FAQ section I did get some example questions from chat gbt as you can see right here and then I also went to some of my competitors and copied over the text so can I use it on wet hair and really easy you just click on this that's the heading and then when people open it this will be the answer in the r content if you don't know how to do that super easy so we're handling some good objections already there uh Tred risk- free we have done and then we did add a loved by over 10,000 customers heading and I did end up changing the background cuz I wanted to just have a little bit of contrast so if you scroll on down I know there's so many different options I know it's crazy uh but this would be the section background right here so that's just what I did and now I do need to find some videos so we're going to go inside a cap cut and all we really need to do new project just edit a few different videos and cut them down to a few seconds like 5 to 10 seconds and then we'll add our logo to them all right cool so we got our logo here so let's just say this would be an example video of our product so we would just minimize this to around 5 Seconds 8 seconds I do get rid of all audio I'm not a big fan of that and then I'm just going to put this most likely top left corner so we're just going to paste it right there and then from here we just export it from cap cut and then we would add it into our review section there so it's going to look really really nice let me play around and get a few videos done Okie doie so we got a few here and I did decide to customize the colors a bit more so I added some more of the beige color that we got going on so again if we scroll down here I did beige on our button play color I made a few more things black cuz I do believe natively doesn't come like this but yeah really simple just had a few good Clips 5 Seconds 8 seconds I'll just play one real quick no audio going on because God knowsy I need to make my money we're not doing any copyrighted music we're not playing no games here but that looks super super good so just scrolling all the way back up yeah we just really need to play around with these images images are not looking sexy and then I did play around a bit more with our comparison chart so we have Dyson and Revlon so ours right now I do need to make sure all of these are corresponding but I did add all of our little yeah sections here on the left so I need to get rid of that row heading so let me just go down here we play around a bit more so row heading number two we're going to get rid of like that and let's scroll back up I know sometimes it just is a little bit glitchy all right so we're just going to play around with the design a little bit we have a check mark Emoji here that we are just going to use for now okay so looks good cooling made for all hair hair types easy use yeah for cooling that's kind of a little bit lame so we're going to get rid of that one we'll just keep it nice short and simple I might play around a little more easy to use I'll just do for mine the other ones look good 90-day warranty uh let's just do an X for the other ones and if you're wondering how I added the names of the other brands if you go to product comparison and then we scroll down this right side again this is a huge thing I know but if we scroll down you can see second heading third heading that's where we add the name of the brands now finally I did play around a little bit with the heading sizes because sometimes it can be really condensed and short because yeah it's fitting a lot of information here um but I do want to change this 830 and then the 470 or 4.7 out of five so if we scroll on down here's that 830 so realistically we'll just say save uh whatever the amount would be on the original Dyson so if we do some quick math in my head what is it 360 it looks like 360 maybe I'm right maybe I'm wrong correct me if I'm wrong but if I'm right you have to leave a like on this video and then right here we got 4.7 out of 5 I'm going to change that to 4.9 out of 5 okay Okay cool so we are getting there guys honestly I I will admit the text looks a little weird with this description sometimes you actually have to take the text from product description in Shopify and put into like a word Dock and that way it'll all look nice but I can't believe how much progress we've made so far now uh the variant picker we do need to get rid of that I'm just going to add our kaching bundle which actually has been added so maybe it's just glitching a little bit sometimes that happens where you have to talk to their support but I'm just going to make sure I've assigned it to the right product real quick so I did want to show you a few other ways you can show social proof besides the one one we've already covered in this video which I know is a lot so there's 14 different ways that I've identified personally and that list will keep adding on so if you are a student of mine either in my course or in my coaching you'll have access to that but for this video Let's just show you the top five that I really like so collage of comments this is bleam style so if you don't have any good photo reviews which yeah for my Stella that could be an option here where we make some text reviews collage of images if you do have some good reviews and then we have either before and after in a carousel format we could do trusted by thousands so this is two different ways we could do a just left to write accordion Style with our reviews and then we had the classic fake tweet so this would be using tweet gen.com where you just add some images from your customers add some text and you'll be good to go or a highlighted customer review quote so that is something we've already done if you want to see more all you have to do sign up for my course or sign up for my coaching because stop being a cheapo all right so let's tackle that how to use sections so I went on to Amazon and I saw a similar product and basically they all work the same so I'm just going to grab this on over shorten it down to three steps and that's what we're going to use for our three-step how to use so I got prep style and rotate choose the proper brush for desired style plug the thermalux in and it does all of the rest for you so that's looking nice and neat and I also grabbed a few texts from the review section of that listing since again it's going to be very similar all the benefits are going to be the same so we added that to our trust pette section I only did four reviews but as you can see they do repeat themselves so it looks like they're new but this just looks so freaking beautiful so on the left side here you can see you have to add a heading add the text add the name good to go and then in the review section with lii I did import one of the links so you know for lii we all know what to do just grab the link click on import grab Amazon select our product so in this case it's our vibrax so just to show you guys real quick in case you guys already forgot how to do this then you would upload click the quantity import and then from there you can go over to your product section you can see all the reviews that you imported for your product and then you can start playing around with them seeing which ones that you actually want to add to your product page so for us right now there was 20 that was really really solid I may have to choose which ones I want to Prior cuz some of them do have pictures that look really good and these are on the bottom so for those ones definitely want to pin those up so to actually pin a review let's just go to an example so we're going to click Source has photo so let's just say it's this one for instance and then we are going to click on pin top right corner for that one and then we wanted to grab that other one as well pin that to the top cuz yeah those are going to be our best reviews those are definitely going to be the reviews that convince our customers that we have a product that definitely works and is worth the price so we handle a lot of objections in the review section that's the key thing to note because really with this the main objection was does it actually work is it high quality enough because most people have the perception you have to spend hundreds on a good hairdryer for it to actually deliver great results but for us we have tons of reviews that say Hey I originally wanted the Dyson I wanted the other one the Revlon but this one worked exactly the same way but for a fraction of the cost that is the big selling point exact same results for a fraction of the cost so that's what we're hitting and we're handing a lot of different objections with these reviews that's why they're so detailed and this is where you want to get with your reviews so the final thing I'm really going to work on is those product images because we do have some graphics that just don't look the best cuz our supplier is from China and they are not a graphic designer so I like to use a tool called creative. that has a ton of different templates for great graphics from top brands that you can copy and paste into canva as you can see right here let's say you really like this graphic all you would do is Click use template for new design and bada bing bada boom you just import your product photo into here your trust badges whatever you want and you're good to go so for people that are autistic and don't have a creative bone in your body like myself it is seriously achiev code now let's just edit a quick little hero image as well so I'm going to use this white marble background which is super easy to get honestly you can just look up photo room and do a generic AI background now I'm also going to slap in my ass scene invogue so we have some social proof here top right we're going to make sure this marble covers the whole background then I'm going to grab this image of my product I'm going to do the remove background feature with canva like that make it nice and big and we could do a few things here so I could add a image on the left left of a customer in the desired transformation so that could definitely make this hero stand out a little more I'm also going to add a logo there's definitely a few things you can do but let's just play around a little okay so we're going to grab our logo make this nice and small just like that in the corner I would say from there with this template so this was one of them I really liked the star reviews that they did so I'm just going to grab that we are going to paste that here and just drag that on down that looks super sexy I might just make it a little bit less because yeah 25,000 is not the most believable in the world so let's do 1,000 and then the final thing is I'm going to grab this money back guarantee do the same thing we're going to remove that background 90 days put that in the top left make it nice and big as well and that is a Great Hero image I mean that does a lot for us it does social proof it shows our image of the product and it has our warranty so that risk reversal all in one main image now for other Graphics I just played around with the templates I already had added some benefits so honestly this kind of looks like a lightsaber I'm not going to lie I'm feeling the power of the force right now but we can see right here in terms of the headlines I do BOS and then for the benefits I do helvetica now so if you want to copy those but super simple super easy nothing too complex same thing here I just added a headline and then I did little dots to specific parts of my product that talk about what it does because this was a graphic from my supplier so I just wanted to recreate it make it look a little bit more professional I know it's not the greatest in the world it'll work dinkleberg doesn't stand a chance with these Custom Graphics this custom description I mean oh my goodness let us look at this final result it is looking so good so I did edit the review a little bit to make it just a tad shorter to the point and then with our comparison table I did change out the colors which super simple you just scroll down to the color section but everything here oh my goodness ladies and gents I think we finally have our full product page ready to go one last thing I did forget to mention is I do like to do the same aspect ratio for all my images so in this case I'm doing one by one or 1,080 X 1,080 which is basically the same width same height for every single image so it's all coherent so I would just do that as a tiny little thing that makes everything look just a tad more professional now outside of that really what I would do at this point is test the speed score I would want to see how we're performing there make sure we're under 4 seconds and if it is not there that is going to be something that definitely impacts our conversion rate so I'd want to get a speed expert I would want to use a tool like flash page speed Optimizer to make sure everything is coherent and people are not dropping off from my page especially when you put that much work into it and then of course if everything looks good on the speed score I would do my ab convert set up a redirect split test between my two product pages each product to see which offer does better but if you want a whole video about how I do my offers in the full setup then like comment down below and I will make that happen for you