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Mythology's Influence on Business Cultures

Aug 19, 2024

Lecture on Mythology and Business

Introduction

  • Mythology and its influence on culture and business.
  • Story of Ganesha and Kartikeya as a metaphor for understanding subjective vs. objective truths.

The Story of Ganesha and Kartikeya

  • Ganesha wins a race by circling his parents (his world) while Kartikeya circles the physical world.
  • Key Point: Difference between 'the world' (objective, logical) and 'my world' (subjective, emotional).

Cultural Interpretation of 'Worlds'

  • Each culture has its own mythology and understanding of life.
  • Mythology influences how different cultures live and do business.

Clash of Civilizations

  • Historical example: Alexander the Great and the gymnosophist (a naked wise man) with differing viewpoints.
  • Alexander's View: Inspired by Greek mythology (Achilles, Jason, Theseus), focused on heroic achievements and single life.
  • Gymnosophist's View: Inspired by Indian mythology (Bharat, Ram, Krishna), focuses on cyclical nature of life and reincarnation.

Impact on Business Practices

  • One-Life Cultures: Focus on binary logic, absolutes, standardization.
  • Infinite-Life Cultures: Embrace fuzziness, context, relativity.
  • Indian business practices reflect cyclical worldview, prioritize flexibility and individual thinking.

Personal Experience in Mythology and Business

  • Speaker's journey from medical training to Chief Belief Officer, observing cultural clashes in business.
  • Example of Kishore Biyani's Big Bazaar adapting to India's mythic structure.

Aligning Belief in Business

  • Importance of aligning belief in business to enhance sensitivity to cultural nuances.
  • Use of stories, symbols, and rituals to transmit cultural understanding.

Rituals and Training

  • Creation of rituals, such as blindfolding leaders, to instill empathy and understanding in business settings.

Conclusion: Subjective Truths

  • No definitive answer as to which way of thinking is superior; both are human constructions.
  • Encouragement to recognize subjective truths of others to discover deeper understanding.
  • Ending with a call for empathy and understanding in cultural interactions.