Assessment Briefing for BSS 0443 International Business Management

Assignment 1 Details

• Type: 3,000 word written report
• Weight: 40% of unit grade
• Due: End of week 8
• Remaining: 60% in end-of-unit exam

Objective

• Task: Apply understanding of international business market selection and entry modes to a specific company.
• Goal: Recommend a new market and optimal entry mode considering political, legal, cultural risks, etc.
• Main Output: Construct an argument for a specific company to enter a new national market using a particular entry mode.
• Elements to Include:
  • Economic rewards
  • Manageable risks
  • Political, legal, cultural landscapes
  • Practical matters: currency exchange, supply chains
  • Domestic market and competition

Required Elements

• Formal Report Structure
• Company Agreement: Either propose a company or get assigned one through tutor
• Appendices:
  • Appendix A: Process log with template available on Brio
  • Appendix B: Reflection using Gibbs or other reflective models

Unit Concepts & Theories to Use

• Avoid relying on SWAT, PESTEL, or Porter's 5 Forces
• Use specific international business tools and techniques covered in the unit
• Relevance of theories and tools will vary based on the argument and company chosen
• Examples: Currency exchange risks (transaction, translation, economic risk), political and legal risk assessments (systemic, procedural, distributive, catastrophic)

Information Sources

• Mix of academic and credible non-academic sources
• Academic Sources: Strong citations to support theories and models
• Non-Academic Sources: Credible sites for current landscape (e.g., Harvard Business Review, TheConversation.com, World Bank, UN, IMF)
• Avoid: Wikipedia, Investopedia, Businessballs, Dictionary.com

Assessment Timeline

• Week 1: Review assignment brief, unit materials on Brio, start brainstorming
• Week 3: First online session, company proposal submission (template and link on Brio)
• Week 5: Focus on finding information and suitable academic models, informal presentation of recommendations
• Week 7: Final report structure, reflection, and process log preparation
• Week 8: Final submission

Online Assessment Sessions

• Week 3: Understanding the task and initial brainstorming
• Week 5: Research and academic model discussion
• Week 7: Final structure, presentation, reflection

Company Proposal

• Submit a proposal by end of week 3
• Criteria: Must allow demonstration of research ability and not be too big or too small
• Random assignment if no proposal or rejected proposal

Structure Guidance

• Focus on constructing a strong argument
• Structure should follow the argument, no fixed sections/subsections

Use of Tools like Grammarly, ChatGPT, AI

• Plagiarism: No acceptable level; focus on academic integrity
• AI Generated Text: Not allowed; use AI for brainstorming and research but not for writing assignments
• Homework Help Services: Not allowed
• Writing Help Services: Can use tools like Grammarly but must understand the outcome and keep original drafts
• Google Translate & Translation Services: Not for large parts or entire assignment; understand and keep original drafts