Seminar Introduction

• Facilitators: Katie and co-facilitator from the Faculty of SBS
• Guest Speaker: Dr. Denise Berry
  • Known for works on edutainment and HIV intervention
  • Recent work focuses on racism in media
• Presentation typically a workshop format
• Encouragement for audience participation

Dr. Denise Berry's Presentation

Background

• 20 years of research on racism and media
• Focus on images and messages about African-Americans

Key Concepts

Racism vs. Racialism

• Racism: Malicious, purposeful intent
• Racialism: A new concept developed by Dr. Berry
  • Involves stereotypes, biased frames, historical myths, and traditional racism
  • These are normalized in media without malicious intent

Examples

Vogue Magazine Cover with LeBron James

• Compared to a King Kong poster
• Promotes racial stereotypes

Black Panther Movie

• Character "Man Ape" displayed without controversy
• Raises questions about who can perpetuate racial stereotypes

Racialism Explained

• Racialism: Racial ideas distributed and consumed, normalizing stereotypes and myths
• A more nuanced understanding of racial constructions is needed

Types of Racialism

1. Stereotypes
2. Biased Frames
3. Historical Myths
4. Traditional Racism

Examples and Media Analysis

• Kool-Aid commercial with basketball stereotype
• Fox Nation's biased framing of Obama's birthday
• Historical myths in fashion (e.g., Naomi Campbell's "Wild Things")

Critical Race Theory Lens

• Examines structural and systemic influence of racial ideology

Media Representation Examples

• Differences in media portrayals of similar actions by different races
• H&M's "Coolest Monkey in the Jungle" controversy

Book Chapters Overview

Chapter Highlights

• Contemporary Zip Coons: Examines stereotypes in film and TV
• Ghetto Fabulous: Examines biased framing
• Advertising in Black Folks: Explores racial framing in ads
• Blackish: Discusses black identity in media
• Balancing Stereotypes: Looks at positive portrayals in media
• Black Twitter: Role in redefining activism
• Obama's Media Coverage: Biased frames and microaggressions
• Afrofuturism: Representation in sci-fi and fantasy

Discussion

• Encouragement to move away from labeling everything as racist
• Importance of recognizing and addressing racialism
• Unconscious bias and its pervasive effects

Recommendations for Addressing Racialism

• Reframe narratives and challenge stereotypes
• Public health can address these biases in healthcare and beyond
• Importance of repetitive exposure to positive images

Q&A Session

• Importance of understanding intent vs. impact in media portrayals
• Examples of promoting health messaging through media
• Repetition and diverse approaches to change perceptions

Conclusion

• Call to action to recognize and transform racial images and messages
• Long-term effort required to change normalized media portrayals