Transcript for:
Company Logos Redesign Lecture

I don't know about you but every time I see the Starbucks logo I stop and think to myself who even is this lady a mermaid I love mermaids what do they know about coffee last night I made the cube of design 100 of the biggest companies logos I'm gonna redesign every last one of them send my version to the company and at the end of this video we're gonna see if any brand is willing to change and maybe even let me replace their signs starting with apple the biggest company in the entire world their logo is a partially eaten fruit a fruit valued at about 3 trillion dollars when I think of Apple I think of iPhone white Pleasant boxes Fruit Ninja hear me out Apple logo 4K I know that stock price is looking healthy after this [Music] next up we've got our friends at feastables Mr B's chocolate taking the world and the solar system by storm it's good stuff they literally called one of their products Deez Nuts that's how that's how you get customers it's how you do it I have decided to change the logo to this there is only so much shelf space at Walmart you gotta find a way to stand out back to you I I want to say back to you and it doesn't really make sense here and we'll go on to the next one [Music] Lamborghini I love saying that Lamborghini Lamborghini Lamborghini I know for their fast cars that's what they do they do fast that's their thing there's a bull on the logo and Bulls are not that fast the fastest pool ever clocked in at 35 miles an hour is pretty fast there's faster than I could go yeah I mean definitely would beat meaner race but the fastest Lamborghini 221 yeah that's faster so the way my brain works and as Chief design officer we're taking the bull off we're taking the bull off the logo we're putting a Lamborghini in it on it and if you look really closely like if you just zoom in all the way the Lamborghini logo with the Lamborghini in it is on the Lamborghini that's marketing Ford same thing slapping F-150 in there sales are gonna go bananas you guys are so lucky I'm not in charge I'm just imagining entire boardrooms of Executives watching this video no he gets it he gets it he understands the Next Generation I would work at Ford foreign [Music] I spend so much time brainstorming on this one but nothing quite captured the essence of this hydration beverage quite like this that's the logo here it is in action if you're wondering what it looks like on the bottle have you ever seen an emoji so afraid [Music] Nintendo based solely on Revenue Mario is Nintendo's most recognizable figure this dude is like a global Elite at this point that mustache alone is worth billions I'm changing the logo to a squirtle holding a sign that says Nintendo but he spelled Nintendo wrong because he's a turtle [Music] Amazon's logo is actually crazy boom the smile goes from A to Z Jeffrey Bezos that is a promise I'm interested in yeah I don't know how to improve this one so I just dm'd the Instagram account of 15 Amazon gift card foreign you see this logo you think my eight-year-old nephew stubbed pinky toes and Lego who did we not mention people that buy Gucci yeah this logo feels a little bit exclusive to me a little bit childish so boom I made it a little more elevated to help us reach the Kardashians really that's pretty much it a year ago Shopify donated 69 420 to my penny series fundraiser and I told companies if they did that then I would make them a meme Lord trophy I don't know what that is well guess what I finally made it oh wait this that's kind of weird to have me on the screen twice can we just drag me off real quick thanks this bad boy is made out of pure wood it has a butt crack it I don't know I sorry Shopify or maybe you like it I don't know anyways my suggestion is we changed the logo to this it's like it's like a digitized version of the trophy I really hope this doesn't make them stop sponsoring my videos Prime the most straightforward logo of all time these dudes typed Prime and selected impact font and called it a night my Rebrand is passionate my Rebrand is inspiring my Rebrand is a Michael Jordan stat line from the 1993 NBA finals for reference this is what a bottle of prime looks like now here's what it could look like [Music] there is a famous Juice Spot here in Texas it's called juice land every other Juice Spot is standing in their wake it's it's so good but the first time someone asked me if I wanted to go I thought they said juice man I said yes I want to go there who who is this guy to my surprise there was indeed juice but no man so here is the current logo and here is my first iteration he felt a little boring to me though sorry I gave him a silly straw but then he felt a little inhuman I feel bad even just saying that now he felt a little weird so I gave him like eyebrows and then hair then braces oh goodness at this point it kind of just looks like me in 2014 so I gave him a mustache I'm not certain they're gonna like this [Music] Microsoft this one is pretty easy first I made it micro then I made it soft okay oh come on I don't have time for negativity which logo looks like an outlet looks like an outlet with a tail I'm saying this as CEO of my design firm I want to innovate first question that comes to mind what do you do at twitch you think what I'm thinking thank you yeah with X I'm just changing it back to Twitter if you're from California you probably like in and out if you're from the Midwest you probably like Arby's I don't know or something like that but if you're from Texas you like Whataburger come on okay to get a few U-Hauls in there growing up I called this place Water Burger in fact I still pretty much I I still say that I do so I took the logo got rid of it and went that direction so that's that's the direction I went [Music] foreign [Music] yeah look the end is redundant this is fast food people we need to save time where we can try to say that three times fast in and out in and out in and out no okay it's actually not hard at all whatever the end is gone so is the rest of it my logo depicts two doors one that goes in and one that goes out dude is leaving the outdoor with a burger this is so hard [Music] Mr Beast logo I think this logo is actually light is time Jimmy it's time for a Rebrand so first I I redrew the logo myself kind of straight on more modern but then I I wanted to make it more of a philanthropic saber-toothed tiger so I gave him a tuxedo and then a briefcase also he's being investigated by the IRS [Music] Louis Vuitton this logo doesn't feel inclusive of eight-year-old nephews I came up with this [Music] thank you Google's logo is pretty iconic I'd say I was inspired by the logo for sure but then I made this it's a bunch of googly eyes and yeah just it's a bunch of googly eyes but let's be honest it looks so bad and it's a stretch to say that these are even letters I simplified it down to a g though I think this one's pretty cool it's like it's like an eyeball on Google you search for Stuff I genuinely tried so hard on this [Music] is this thing still afloat how much money have they lost so far oh my gosh that is bad we gotta do something we gotta do a Rebrand that'll that'll fix it no you know who's gonna pull us out of this slump there's only one man who can do it [Music] so apparently the Tesla T like this logo it resembles a section of an electric motor I don't even know what that means so instead I've designed this logo it's it's an animoji of Elon Musk we'll get straight to the point [Music] this one's easy I'm just proposing we change it back to the logo from 1968 to 1981. look at this discount City I'm going there that is sick I don't even care that this logo is the lowest resolution image I've ever seen don't care [Music] Coca-Cola this might be the oldest logo in the cube like they really haven't changed it in a century but you know those commercials at the movies where it feels like someone is actively pouring Coke down your ear canal you gotta watch one of those oh that's marketing that commercial chemically does something in my brain to need coke here's my logo idea the text is made of cola I'll be right back next up Pepsi ah so good Pepsi recently rebranded actually from this to this okay the funny thing is the design firm who did it had a document League discussing art over Millennia all building towards this Pepsi logo this is so funny to me what the heck does this art from 3000 BC have to do with Pepsi as if they're gonna do anything that different than this this is how you know you got ripped off when you're paying a design company to apply the laws of the universe to your logo you know they're charging hourly there's making stuff up honestly I thought this was a good place to stop in the design process boom that's our logo [Music] McDonald's this logo is Iconic I tried giving a depth with and a lack of hip mobility causing its feet to flare outward I am not projecting it's relevant to the company [Music] here is Disney's current logo and here's what I came up with it's just an abstract version of my knee Disney I'm not going to give you time to boo I'm just going to transition tonight Nike this is one of the greatest logos ever in my in my opinion how can it be this simple and good that's why I've decided to make it extremely complex [Music] I like it they've got good reality TV I'll I'll admit it however they recently cracked down on people sharing passwords at one point the Twitter account was like oh you share your passwords everybody but then they had a meeting and realized they have 200 million active users and only eight subscriptions logo idea come on [Music] next up we've got Airbnb here is their logo and here is my logo idea Airbnb pay for cleaning then clean it yourself oh yeah a guy named Ricky is gonna be there as well he is an insomniac so he will be watching you sleep guys I've been going to more hotels recently this logo happened to me Uber's logo is so bold I mean it's straight to the point straight up says Uber there is no meaning there is no Artistic integrity I got this guy on Fiverr to design a new logo I think he did well I didn't have any ideas I mean yeah this is this is probably the one connecting humans together that's I'm I could cry [Music] Target eh pretty spot on [Music] howdy this is a sick brand this is just really cool stuff just like really cool clothing does anyone have any logo ideas for this one please message me thanks the long-awaited redesign for Starbucks let me just get vulnerable real quick Haley and I call it Starbucks we set it without an S one time and now we we just can't we can't stop that being said I've taken a Starbucks logo absolutely disintegrated it okay my Starbucks design depicts a star holding a buck and a coffee he's making a clear offer you want coffee give Buck this might be my favorite redesign I trust this guy with my life that doesn't say much [Music] okay guys that's 100 so it's the next day we're gonna be checking if any Brands agree to change if their logo we got one uh hey Ryan I think there's been a little miscommunication I thought you said you wanted a juice man I don't know what's going on with the uh the new logo I am so nervous right now I could cry I'm not gonna look this would actually be a dream come true okay I'm gonna look in three two one that's my design I don't know what to say right now other than thank you excuse me I'm here with hazel but what do you think about the JuiceLand Rebrand good we love juice man thanks guys I just redesigned that logo yep I am sitting in the palm of a gorilla holding a juice with my logo on it I love YouTube Ryan's design firm one Pepsi's design company zero you guys have a good day [Music]