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The Rise and Fall of Indie Developer Splat

Apr 24, 2025

The Story of Splat: The Indie Developer Who Changed Gaming

Introduction

  • On August 15, 2020, an underground indie developer known as Splat released a game that critics claim saved gaming as an art form.
  • This presentation explores how the game that revitalized the gaming scene also led to the downfall of its creator.

Background on Splat

  • Splat started releasing games on his website, splat.com, five years prior.
  • His debut game, Museum of Toilets, commented on modern art.
  • Moonlanding was another notable game, featuring the moon landing viewed from Earth.
  • His games were known for being unique, focusing on experience and self-reflection rather than traditional gameplay.

Key Game: Derbell

  • Released on June 9, 2014.
  • Gameplay involved clicking a doorbell, but it was more about the experience.
  • Garnered a huge following, known as "Splatlanders."
  • Critics began to take notice of Splat’s work.

Splat's Hiatus and Return

  • After Derbell, Splat went silent for 4 years.
  • On June 9, 2019, Splat uploaded a file leading to a countdown, sparking excitement and speculation among fans.

The 2019 Game Release

  • The game released on June 18, 2019, featured only the message "nobody loves you" repeated.
  • Received mixed reviews, some praising it as a profound experience, others dismissing it as a joke.
  • Led to introspection and emotional reactions among some players.

Splat’s Final Project: My Life

  • Splat returned briefly with a new project, "My Life,"
  • It involved broadcasting his life, with viewers voting on his actions.
  • Tragically ended with Splat stepping out of a window, resulting in his death.

The Impact of Splat's Work

  • Splat's death confirmed by fans known as the "Anchorites."
  • Led to widespread reflection on his work and its impact on gaming.
  • Inspired discussions on gaming as an art form and the relationship between creator and audience.

The Identity of Splat

  • Splat revealed to be Frank Einstein, a 29-year-old from Plymouth, Minnesota.
  • Worked at a gas station while creating games.
  • Survived by family, but fans were asked not to contact them.

Reflections on Splat’s Legacy

  • Splat's work continues to be celebrated and analyzed.
  • His story raises questions about the nature of art and the role of the artist.
  • Final message from a friend highlights the personal side of Splat's life and work.

Conclusion

  • Splat’s story is a complex tale of creativity, fame, and tragedy.
  • Left a lasting impact on the gaming industry and continues to be remembered for both his contributions and his untimely death.