Lecture Notes: LEGO's Growing Toy Empire
Overview
- Title: Brick by Brick: LEGO's Growing Toy Empire
- Speaker: Felix Richter
- Date: August 10, 2022
Introduction to LEGO
- Founded by Ole Kirk Kristiansen in 1932 in Denmark.
- Originally produced wooden toys.
- Renamed LEGO in 1935, derived from Danish "Leg Godt" meaning "Play Well."
- Transitioned to plastic bricks, revolutionizing toy building elements.
- Patent for the iconic studs and tubes design submitted by Godtfred Kirk Christiansen in 1958.
- January 28 celebrated as International Lego Day.
LEGO's Cultural Impact
- LEGO has grown into a cultural phenomenon with significant influence.
- Features in theme parks and movies.
- Known for sparking creativity across generations.
- One of the largest toy companies globally.
Financial Growth
- LEGO's revenue has increased significantly over two decades.
- 2021 revenue: $8.4 billion.
- Employs over 24,000 people globally.
- Operates more than 800 LEGO stores and several Legoland theme parks.
Resilience During the Pandemic
- LEGO showed resilience during the COVID-19 pandemic.
- Achieved double-digit sales and profit growth in the recent years despite global challenges.
Key Statistics
- Revenue and Net Profit: The infographic highlights the growth in global revenue and net profit.
- Workforce Size: Number of employees worldwide.
- Net Sales: Regional breakdown of LEGO's net sales from 2017-2024.
Additional Resources and Data
- Links to various reports and datasets on LEGO's performance and toy industry insights.
- Availability for integration of infographics into blogs or websites via HTML.
Contact Information
- Data Journalist: Felix Richter
Note: This summary provides a concise overview of LEGO's growth and impact, alongside key financial and operational insights.