High Response Marketing Podcast - 9x12 System

Introduction

• Host: Jake Lorraine
• Topic: 9x12 System for marketing
• Audience: Beginners to veterans in the 9x12 system
• Objective: Provide tips and insights to improve or start a 9x12 marketing business

Overview of 9x12 System

• 9x12 is a shared postcard mailing system
• Businesses share a large postcard sent to local homes
• Simplistic model: gather businesses, send postcards, keep profits
• Can be a side hustle or full-time business

Benefits of a 9x12 Business

• Business deduces expenses like pens, mileage, and meals
• Provides financial security in case of job loss
• Acts as an asset that can be sold or passed down
• Offers independence from traditional jobs

Business Registration and Tax Considerations

• DBA (Doing Business As): Allows operation under a fictitious name
• EIN Number: Needed for business bank accounts
• LLC or S-Corp: Limits personal liability
• Consult a tax professional for detailed advice

Payment Methods

• Accept check or credit card; cash is also acceptable
• Use a DBA to manage payments effectively
• Square Up for credit card processing on mobile

Targeting Clients for 9x12 Ads

• Focus on businesses already spending on marketing: HVAC, furniture stores, etc.
• Avoid businesses that don’t understand the value of marketing
• Do not waste time on businesses that need convincing about marketing benefits

Artwork and Proofing

• Keep artwork simple, use tools like Canva or hire a designer
• Always send proof to clients for approval with a disclaimer to protect against liability
• Encouraged to double-check art and proof to avoid costly errors

Scaling the Business

• Reinvest Profits: Essential for scaling rather than taking as personal income
• Replace Yourself: Hire for sales, admin, and design to focus on growth
• Systematize Processes: Develop systems for sales, lead generation, and customer management

Key Metrics and Financials

• Understand lifetime value of each advertiser
• Increase recurring rates and service offerings to increase lifetime value
• Possible to spend significantly per customer acquisition if lifetime value supports it

Growth Strategies

• Use lifetime value to inform marketing and spending strategies
• Consider additional revenue streams like print services
• Focus on solving larger problems rather than day-to-day tasks

Conclusion

• The 9x12 system can be a robust foundation for a marketing business
• Emphasize the importance of understanding numbers and metrics
• Encourage continuous learning and adaptation for business success