How to Efficiently Create Vertical Videos for Social Media

Introduction

• Aim: To demonstrate a method for creating vertical videos for platforms like TikTok without constantly needing new ideas or scripts.
• Problem: Generating new ideas and scripts can be overwhelming and time-consuming.

Content Creation Process

• Main Strategy: Repurposing existing content instead of creating from scratch.
  • Sources: Sales calls, client calls, podcast appearances.
  • Process: Create vertical clips, transcribe, clean up with ChatGPT, proofread, and edit.

Workflow and Tools

• Content Management:

  • Airtable Database:
    • Stores all content with unique IDs, thumbnails, and status tracking.
    • Easy access to copy, images, and media.

• Transcription and Editing:

  • Transcribe clips from long-form content.
  • Use ChatGPT to rewrite transcriptions into readable social media posts.
  • Proofreading before finalizing posts.

Content Structuring

• Types of Content Formats:

  • Problem-aware Content: Talks about symptoms of target audience problems.
  • Agitation Content: Highlights actions the audience takes that they shouldn't.
  • Solution-focused Content: Shows transformations and results achieved.

• Reusing Content:

  • Refined and succinct scripts for vertical videos.
  • Use edited copy for social media posts and video scripts.

Publishing and Recycling

• Publish vertical videos with edited content.
• Recycled Content:
  • Systematically select copy for weekly recording sessions.
  • Focus on repurposing long-form content into vertical clips.

Benefits

• Efficiency:
  • Minimal original content creation required.
  • Focus on YouTube videos once a week.

Conclusion

• Encouragement to build an automated content system using Airtable, Zapier, and Google Drive.
• Reference to a tutorial for setting up the system.

Resources

• A previous video on the full workflow is available in the description.
• Tutorial video on building automated content systems available for further guidance.