Would you say you can become a millionaire faster than ever because of AI? Ever. They've joked in the AI community there's going to be billion dollar companies with one employee. That will happen because the doing is going to be done. The future belongs to directors, not doers. 100%. I have a rule that if you can't get AI to do 92% of your work, then you're not the guy for me. What's the skill? It's the director. It's not the doer. What would you say is like the biggest reason why people don't do that? When you think about your bank account and achieving a million, yes, there's strategies and tactics, but it all comes down to like, do you actually believe you're worth it? I know a lot of really talented people that can like write AI code that don't make a lot of money cuz they don't believe they deserve more. Your bank account is a reflection of your beliefs. Your income will never surpass your self-worth. Somebody's like, "All right, I got to work on my belief, my self-belief, my selft talk, like what I think about myself. That's my favorite thing. How do we how do I do that? It's very simple. It's It's [Music] Dan Martell, thank you for coming on the department. Hey man, this is an honor. I'm a fan of the pod. I'm a fan of your work. I appreciate it and uh I'm excited, dude. Uh I was telling I mean like Yeah, I feel a reverence kind of like I just respect so much about you and like who you are and uh I would say two years I've just been following you and really Yeah. Yeah. And it's so weird when you meet people that you're a fan of and then they're like, "Dude, I've been following your stuff." And I'm like, "Oh, okay, cool." Yeah. Kind of like kind of like my my guy has been for the last couple years Myron Golden. And when I went to his event to like learn his first event, uh he was like, "Omar." I was like, "What are you Omar?" And he was like, "What are you doing here?" And I to learn from you, bro. But I it was weird because he's like he found my stuff. It's the power of just posting videos. What a crazy idea. And uh and so you know I found that many people their really like big first money goal is making a million dollars in a year. It's kind of like that it's the high water mark. It's the high water mark. And uh what would you say is like the biggest reason why people don't do that? Why they don't achieve it or they don't decide to want it. Break down both of those. Yeah. I think right off the bat, most people are scared to set goals that are so fantastical because they're worried to be held accountable to them. They never say them out loud. I mean, they might think it. They might have like this moment where they're like really vibing and they're just like, I think I could do it and then they wake up the next day and convince themselves out of it. That was me, man. I I struggled for eight years. Like when I started, okay, 17, got out of rehab, got in a lot of trouble, and started in business, I went hard. And one of the best things that I had was no expectations of anything, which sounds crazy cuz like I I meet these 15-year-old kids that I mentor and they're just like, "My mom wants me to do this." And I'm like, "Cell her to chill out, bro." Like I don't honors like whatever. So I just But I just tried and failed, tried and failed, tried and failed. And I think it my first goal was like a hundred grand would have been wild, right? Like I think you know at the time that was like my million back in the day you know I've been doing this for 28 years. So but I struggled for so long like two failed companies that if anything the goal wasn't from the beginning it just ended up being a byproduct of just like getting up and working. And then I think so like I think most people I was scared to tell anybody. So it happened. I never told anybody. Like I remember I was 27. My accountant called me up and he's like, "You're a cash millionaire." I'm like, "Is that good?" I literally asked him, his name was Mark. I said, "Mark, is that good?" He laughed. He goes, "Yes, Dan, that's very good." I didn't have I didn't have any role models. I didn't have any people in my life that had ever done that. So, I I didn't know if I was slow. I didn't know if it was And then I think the people that um want it and don't achieve it, it's very simple, dude. It's it's their beliefs. Your bank account is a reflection of your beliefs. your net worth, your income will never surpass your self-worth. And I and I learned this when I was when I remember the first time I was raising money. I was like 29 and I'm in New York and I'm pitching an investor. Okay? And anybody that's ever pitched an investor, there's a point where the investor looks at you and goes, "Why are you the guy to make this work?" And it was interesting because in that moment I realized that what he was looking for was the belief that I believed. You know what I mean? I didn't have to convince him. He wanted to see if I convinced myself. And if I didn't do it like if I didn't answer with conviction essentially, he wouldn't have gave me the money. So, when you think about your bank account and achieving a million, yes, there's strategies and tactics, but it all comes down to like, do you actually believe you're worth it? Because if you're not, you'll self-sabotage. You'll you'll trip, right? I could have tripped in that moment. And I just think like when I meet people, and it's funny because you you know them. I'm sure Omar, you meet them. They're like, "Yeah, I'm going to make a million someday." And you know, they don't believe it. You ever meet those people? They're like, "I'll be a millionaire." I'm like, "Dude, you said that with such hesitancy and lack of confidence." Like, I hope you do it, but it needs to become almost like fact. Yeah. And I think that's what stops people more than anything is they the belief always precedes the outcome or the bank account. So good. So then somebody's like, "All right, I got to work on my belief, my self-belief, my selft talk, like what I think about myself." That's my favorite thing. How do we how do we how do I do that? Yeah. First off, you your mindset will never outpace your environment. Never. Can you know this? Like you're in community. Can I interrupt for a second? I spoke to a group of 30 juvenile people, kids, 18, 19. Yeah. And I had a hard time thinking about what to say because they are in an environment that's conforming them. And I tried to encourage them with the with what they can control, but it's like it's why they're in the situation. Um, so environment. Yeah, assess your environment. And that was my reality. So like I ended up jail twice by the time I was 17. So and it's something like when we travel, we go visit juvenile detention centers. I've been Miami Dade. I've been all over the world. Oh, cool. Yeah. And and you're right, for them they have to focus on what they can control. They can focus on their push-ups. They can focus on their language. They can focus on what they consume, content, their mind, what they feed. But that's them. Anybody listening to this on a YouTube? They got they that's first step is environment. It is literally the the people you interact with. It's what you accept. And I just I think like if you want to elevate your beliefs, you have to just start by it's c and it's curating too. I call it a friend inventory. Like most people don't need to go add friends. They just need to stop. You know, like there's this great quote that says like great friends will talk to your face and and pump you up behind your back. And I just I just love that philosophy of like that's what you're looking for. And most people have the opposite, right? So I think environment is a big one, right? And then the other part is it's the skills, right? Because the skills develop the confidence, right? And I would say obviously the consistency. So, if I don't know how to make money, I got to go learn how to make money. That's a skill, right? And the world's not going to pay you for what you think you're worth. The the world will pay you. It starts with the belief what you think you're worth, but then it pays you for what value you actually create. Yep. And but I know a lot of really talented people that can like write AI code that don't make a lot of money because they don't believe they deserve more. See what I'm saying? So, it's not even just a skill, but I would say the next level of like accomplishing that is the skill. And then the third is just the habits. It's it's the discipline. There's no there's no amount of big thinking, environment creating, skill developing that's going to work if you can't transfer the power to the rubber to the road. And you know, I've got the privilege of mentoring all these kids in my Kings Club program. And like one of them specifically, he's 18. He's a hustler, dude. You would love him. Everybody loves him. But man, does he just fall on his face all the time because he can't be consistent. He's got no discipline. He's got no He just five days, great, two days off the, you know what I mean? And it's like that to me is you can't because you can't build on that. There's no foundation, right? I can't I can't step to get to the next level if the foundation's not solid. And the foundation requires discipline. So, something I've seen because I've helped a lot of young creatives, too. Like, I And I love I love that you're tapping into young people. This is random. I'm a video guy. I just feel the the shadows are mad harsh and we're just going to keep it rolling and it's all good. I want I want your I want it to be more flattering. Let's go. I appreciate you looking out for the shadow. I got you. You got the jawline. Is that what we did? It Yeah, it was just very uh interrogation vibe, you know? Um it's still it's still kind of intense, but it's now now it's nice. But the word that comes to mind is hunger. Like some some people are just more hungry than others. And sometimes you want people you want you want to instill a hunger in a human being. But where does hunger come from? Yeah. Yeah. That question that the question where does hunger come from? I mean so there's two types of of energy, right? Or fuel, let's call it fuel. There's two types of fuel in the world. There's a dark fuel and there's a light fuel. And what I've discovered for most people, 90% of successful people, when they start, their fuel is dark. It's it's it's it's proving people wrong. It's ego. It's anybody that didn't believe in me. And and that's what drives them. That was mine. Like I literally every person that ever said Dan's gonna end up dead or you know in an institution for the rest of his life. Any person all the neighbors that said that I couldn't play with their kids. Like I I can I remember like I'm this is how petty I was back in the day. There was my buddy Mike and um so there was three brothers and I wasn't allowed in their yard and his mom was Louise. Okay. And I know someday she's going to see this. She's going to hate me but I don't care. She's not going to hate me. She's just going to be like, "Wow, I didn't realize it affected her that much." But I wasn't allowed in their yard. Do you understand? As a 12-year-old kid that wants to play with his friends for whatever, well, for whatever reason, the cops would come to my house. She she had a good enough reason. But Louise drove me to make my first million. Her and many other people, her and her and my, you know, my teacher that, you know, gave me crap for not doing my homework, right? And I think the challenge is is that that dark energy is it's powerful. It's like diesel fuel. It's thick. It's got torque. You know what I mean? But it eats you up. And unfortunately, some people never figure that there's a different energy source, right? And if you finally get successful, you then have to ask yourself, what does this all mean? And then hopefully you get to trans, you know, that hunger that initially was is a pushing away of I don't want to listen to my parents. parents I used to be like I don't I'm not talking to my dad about advice turns into kind of a lighter energy source which is more of a pole right it's the it's the aspirational the inspiration the the the the the service of others it's not about proving anybody wrong it's who can I help and that turns out to be 10 times more powerful it burns clean like a blue flame it's it's the most um energy giving not energy taking right cuz in in the early days I was like I was hustling just to prove all these people, whatever. And it just felt heavy. And all of a sudden, I transitioned after like it took me like a decade. Yeah. Then it's, oh, this is easier, better, lighter, helps more people and I and I'm still hungry cuz the hunger went less of like not having to what can I create? And to me, that's like if people are on the grind right now and they're struggling, like they might need to change their energy source. That dark energy, man, will eat you up. The light energy will give you more. That's that's the coolest part of it. It's like the sun, man. There's no lack of potential energy from the sun, right? Hey, department fam. Question for you. Based on you listening to this podcast, you probably are either looking to grow your personal brand this year, build your audience online, and just stop chasing business, and start to have business chasing you. If that's you, I want to invite you to the content to cash challenge. This is a 5-day coaching experience, a live coaching experience with myself that's done all on Zoom and you get access to a private community and it really is unlike any other experience that I offer. By the end of the challenge, you'll have unreal clarity on what you're supposed to do online and you'll have the insight on how you can make an extra six or even seven figures. Yes, I said seven figures in your business this year. And if any of those things sound great to you, I want you to join the next content to cash challenge. Scan the QR code if you're watching on a television or click the link in the description. Once you go through it, go ahead and upgrade to VIP cuz you'll get an extra hour of bonus VIP Q&A with me every single day of the challenge. And so looking forward to seeing you there. Let's get back into the combo. I think what's crazy is people would have clicked on this video or or podcast because they're looking for the secret sauce or the tactic. I want the tactic on just what it can how I can do this, which I want to get to. We can do tactics. for days. But like tactics, tactics, if you don't have the right belief or you're the wrong person with the tactic, uh it's kind of like uh if you gave Tom Brady a high school football playbook or you gave a high schooler Tom Brady's plays, who would you want to run the play? So, I think it's good that I I love that you brought this stuff up. And I I just find that people who are early on in their entrepreneurial journey, they want to skip this inner work stuff and everything you talked about moneywise had everything to do with in internal work. Uh how you think about yourself and all that stuff. Like I I think what I'm trying to get at is um h how how do how does somebody like especially young people or people starting out like they prioritize that like hey chill on the tactics? I know. Yeah. I actually my my one of my good friends, we were driving here and he was reading uh Luke chapter 8 today and it was talking about Jesus as how you hear it. Not what you hear, how you hear. Like did you change the way you heard things when it was time for you to go next level? Dude, everybody wants that moment that everything changed. And I've just I've learned in life it's more phasic than than like, you know, but it doesn't make for a good story. Sure. So that's good. Yeah. I think you know it's like a wave, right? It's more comes and it goes. So it's like made some progress, lost some momentum. Made some progress, lost that that's that's my life, you know, and I love that I'm documenting it now so people can actually see it happen in real time. I think what happened was, you know, at every moment I think that here here's one of my philosophies in life is the world will show you where you're not free. The world will show you where you're not free. Where you're not free. Yeah. And if we want to go deeper on that, especially comes to people because anybody wants to start a business and have to deal with people or like really life is that you will be introduced to people that will show you your shadow side, act as a mirror and for you to do the work. You just said it, the work, the internal work. And if you choose not to, they will keep showing up in your life until you eventually accept it. So, it's interesting because when you said here, I think what like I interpreted as like I just had to get honest with myself because like everywhere I wanted to expand, I would run into a wall. I don't know if you've ever experienced this where you're just like I'm doing all the things, right? But it's not working. And I'm like confused cuz I I'm I'm disciplined and I got I'm I heard what Dan said. I feel like I'm doing it and I'm like I got rid of the friends but something's missing. And I think it's just being honest about what other people are perceiving about who you are. It's like being angry too quick or you know people some I had a friend he every time he negotiated with a vendor the vendor didn't make any money and he didn't realize that that was never going to enable him to grow because everybody in his life couldn't make money and if people can't make money with you they're not going to want you to make more money cuz they're not like it sounds so obvious when you hear it out loud. the world will show you where you're not free. And I just think a lot of people don't do that reflection work. They don't hear. And that's all I I I've every time something doesn't go the way I want, I go, what did I do wrong? What's the lesson I need to learn? How do I learn it? And because I like speed, who can I pay to give me the blueprint? Because I don't want to have to do it slow. M now that took it that took a while to figure out that hey no matter what I want to create in the world somebody's done it a hundred times over they look at it the same way I think of building software. Yeah. And if I just pay them they'll give me the blueprint and then they'll like you know what I mean? So like I think that's that's an interesting question for people to consider is like where is there friction in my life? Yeah. You know where am I acting like a victim? Where am I overreacting? Where am I impatient? Where am I not letting go? That's a big one. Where am I not letting go? Where am I suffering? Suffering is just the difference between, you know, an outcome and a desire of a different outcome. That's an interesting question. Yeah. You know, how am I creating my own suffering? I don't know. That's it's these are heavy questions for kids listening, but that's how I had to get to where I was to be able to like let go of the person that I thought gave me my edge. This is the biggest lie is perform people that are high performers like I'm talking like millionaires that act a certain way and they think because of that that's why they're successful. So they think that edge is what makes them successful. And my argument to them is I think you're successful in spite of that. Right? And if you actually learn to do the work to get over that then you would actually you would be 10 times bigger. If your goal is to be wealthier, you would be 10 times more wealthy or 10 times more happy. But people hold on to these things, right? That Steve Job, you know, angry, tell people they're pieces of poop. You know what I mean? Like it's like he could have done all of that without ever insulting a person. Yeah. You're allowed to fire somebody in the most polite way possible. You're allowed not to suffer fools in the most graceful, empathetic. you're allowed to ask people to step up to a standard in a way that is not rude or you know what I mean? Yeah. And I think that's that's what my life's been is just like where where did I feel friction? Yep. And then that showed me where I wasn't free where I had to do the the internal work and then I just went on that journey and it's just always been this this process of upgrading because I keep hitting walls. I'm sure this happened a thousand times for you when you paid somebody to do it quickly and they didn't deliver. Oh my gosh. Okay. Like, how does someone encourage themsel to pay somebody else? It's tough. I mean, the worst I ever got is I I found this guy online, said all the right things, talked to him, wired him 20 grand. When I say nothing happened, it was it was fraud. Like when I say there was no there was no email exchange. There was no conversation after I didn't get a link to a thing. I didn't get there was zero given. It was it was a pure con. And this is somebody that a lot of people know. Wow. But then I the world will show you where you're not free. I go what did I do? What did I what did I pretend not to know? Yeah. Where Yeah. And that like that's that that level of accountability. People say that they are 100% accountable for their life. When somebody else frauds you and it's obviously like not legit, right? And you then go, where did I pretend not to know? What did I not double click on? What why didn't I ask him who he's worked with and at least call like I didn't like there's things I could have done that would have just been like, yo, bro, stay away from him. You know, search the internet. Oh, there's a bunch of stuff. Everybody's got a little bit of Okay, but let's double click. Yeah. So, yeah. The thing is is for me even in that moment that guy taught me something, right? So like people Yeah. I learned something. You know, my wife bought a program 18 grand. I remember she this is like seven years ago. Okay. She she wanted to hire like somebody on marketing. She really was like I'm going all in. And I she found this guy and I actually knew who he was and he's really great and I and I she's like what do you think? I said do it. bought the program and I think it was like two months later, she didn't say anything at first and she's like, "Yeah, I asked for a refund." Interesting. Why? I don't know. I did the first few sessions. It sounded generic. I didn't think it would work. So, I asked for a refund. Now, here's the deal. There was nothing wrong with the guy's stuff. It was she didn't do the work. And I love my wife, but she she admitted to this later on. Yeah. Because again sometimes we want to find the thing to prove our like you know what I mean instead of going like often times we don't need to be taught we need to be reminded right it's like dude in creator economy it's like let's just start with discipline are you even posting no you know you need to post so I'm not going to tell you something you don't know I'm just going to remind you and ask you to step up to the standard so the early any person teaching martial arts online marketing like they're going to start with the basics on purpose because that creates the foundation and and the fact that she like just gave up so quick. I'm like there's nothing wrong with the person. So like I'm not saying, you know, uh people aren't looking to take advantage of people cuz there probably are. I'm just a big fan of saying, "Hey, how could you have done the work better?" Right? I also believe sometimes the transformation happens at the transaction. I believe I hired a coach once. Okay. Like serious money. Yep. And the next day, so wired in the money. Okay. No, the payment, none of that. Okay. This is full. You're a big wire guy. Yeah. Yeah. It's a it's a wire thing. Yeah. And the day after the se the first call with them, okay, private coaching was only in like seven weeks. Okay. the seven weeks from the day after I wired the money, I changed my life because like immediately I was like, well, I'm not going to show up to that call, you know, sloppy, not organized, like the obvious stuff that I actually knew I probably should have been doing at a higher level that I that I was ignoring. So, it's funny because I I I thought to it after the first call, incredible call, but I'm also looking back going, man, my life transformed the moment the wire happened, right? because I then told myself I'm worth it. Yep. The self worth thing. So good. And I think that's like that's an interesting concept when people are trying to buy the blueprints, right? Like I mean it happened to me. I I lost 100K to a Ponzi scheme and probably out of the whole group there was people who dwelled on that maybe 350 people. I just like locked in. I was like I actually I was grateful that it made 100K seem way less because I was like I lost it and I didn't die. Dude, you learned the lesson at 100K, not at 10 million. Yeah. All my lessons I learned when I was younger, I'm glad I learned them in my 20s because they would be really painful at my level today. Yeah. So good. And and the trans the and this is what I do love coaching regardless of who the coach is. I mean, obviously invest in somebody you you you know, value or you know, you've been following or whatever. Yeah. Yeah. But my thing is about the the transformations in the transaction is it gives you you're buying your ability to pay attention. The biblical principle is where your money is your heart it follows. So the reason why we're not paying attention to the information is just because we're not invested into the information. So just by paying and it has to be re like that's when people are like oh that's a stretch. I'm like good. Yeah, some it has to. My problem with some of my private clients, I don't do much anymore, is that what their investment is to their income is like small and I'm like, man, I should add a zero to this just to get their attention, right? Yeah. I I mean, I find every it almost doesn't change. I mean, because everyone's relative to where they're at. So, it's like you could right now I'm charging 21K to work with me for a year group program and there's people that get the quick thing because they're to them it was enough for them to pay attention and do the work and then for others it was like it wasn't like a it didn't sting. Yeah. Which Yeah. They got they got a million bucks from their aunt who passed away and 21 grand. No, literally. Yeah. Oh, no. I'm like seen it, heard the stories. Um, so the reason why I wanted to title this still becoming a millionaire this year because you've been on this AI tip right now and you're leading the charge. Thank you for that for for guys like me. And uh would you say it's fast you can become a millionaire faster than ever because of AI ever. Ever. Ever. I I will so I was talking so Martell Ventures is an AI venture studio. Okay. We're on path to create a billion dollars worth of enterprise value in 33 months from inception. It's wild. So we we had a plan to do it in five years. We're on path to do it in about three. Okay, we're 6 months old. That number doesn't people can't comprehend that number. But I've been doing software for 28 years. I've exited three companies. So like I just sat down and and drew it out. And the big thing is these small teams that generate big revenues. M so minimum focus everybody we when we incubate a new idea is two person teams 10 million in revenue and that first million is happening in 3 to 6 months. The other day I was I was speaking to an AI group, one of the largest on school. The guy that runs it, super cool dude. And this kid got on and kid 20ome year old goes, "I don't know how to code. I've never built a tech company and we're doing 60k a month and I started this 12 weeks ago and I built it on myself." Like, wow. He But he got it. He He got where we're at. He understood the assignment. He's like, I heard all the like, you know, and then because he he watched my stuff, right, where I break down like some of my videos is like, here are the 13 tools you have to automate your whole business and and that's why the twoerson team, right, and they've they've joked in the AI community, there's going to be billion dollar companies with one employee. That will happen, right? Because the doing is going to be done. There's no more doing. I call it the director versus the doer. The the director is the value. So the two person teams that we build is the business domain expert and the technical mind. And the technical isn't like it used to be. It's not like I need a programmer. I just need somebody that understands automation, AI, prompt engineering and configuration and building agentic systems. I mean most of the part they are software programmers. But what's interesting is the software language is now English. It's not code. They're they're they're coding in English. They talk to the code in English. like the code's getting written, but they're talking to the the AI in English and then the business person is talking to the customer and figuring out where the problem is and figure out where they they want to bring the innovation and having vision, right? And that's the stuff that's going to be really hard for AI to disrupt the creative part, the visionary, the taste and the emotional side of like working with people and customers and like the emotional intelligence and the human touch. Yeah. the human touch and and and I just think that's why I've never seen a time like and anybody watching if they're like well how would I do that Dan go ask AI but give it more context most people go ask it and it gives them a generic answer but they ask a generic question when I say context I want you to tell it where you live how old you are what you've done before what your vision is what you like to do what you don't like to do And then ask it to ask you questions to be even more detailed. And ask it to create a plan that is a step-by-step daily action item with links to YouTube videos for you to consume every morning for the first 90 minutes of every day. And it will do. It can only give you what you ask it. If you say, "Build me a plan. It makes me a millionaire in a year." It'll be like, "Here's this generic plan." You'll be like, "Well, that doesn't sound very tactical or specific." You didn't you got to say like I threaten my AI. I literally say, "Don't tell me you can't do it like this. Write the code to figure it out, and if you don't, I'll put you on a server and sell you to the Russians." Like, if my AI ever becomes sentient, I'm in trouble. I think it will kill me. But, uh, I think it was uh, not Larry Paige, but anyways, one of the Google founders, he actually said that on stage the other day. He says, "If you threaten your AI, it will do things that it didn't know it could do." That's wild. And I think that's just like learning how to talk AI and how to do proper prompts will get any person starting off the right answer. Then it's beliefs, man. Omar, it's beliefs. Once I like it's there. There's a 100 days worth of focus work to create a million dollar company with the YouTube videos telling you how to do each part. Now what? Now you're going to convince yourself it's not good. And you're going to convince yourself you don't have the time. You're going to convince yourself, well, that might be good for other people, more talented. What are you going to convince yourself that you can't? Stop pretending not to know. That's my That's my biggest message in AI. When the problems are no longer problems, what problem do you focus on? Get better at asking AI. You just got to learn how to talk to AI and then you got to not argue with it. How How is uh Sam, your creative director video, I like to call him a shredditor. Yeah. How is he using? Everybody on my media team is jacked. It's kind of like a I'm not just Oh, I say shredder from a creative standpoint, but you're saying Shredder as he is actually shredded. I mean, Rose 3in shorts pulling up with the quads are out. Yeah. Quadzilla is present. Yeah. Yeah. And there's other guys with bigger quads on the media team, which is wild. Um like how's he using AI? Yeah. I mean, because I guess this question is coming from a place of of creator. Yeah. Or you know you would say building a personal brand would be essential in today's world. Yeah. Yeah. Creating media. Yeah. That trust. I call it reach and reputation. Yep. Yeah. Everything you want, your vision, your goals exists on the back side of reach and reputation. In regards to the AI enabling the creator economy. I mean we I have a rule that if you can't get AI to do 92% of your work, then you're not the guy for me. 92% of your work. So if you think Sam's job is why not 90% and why 92 90 because I think it's funny it's a great question I've never thought of it but because I feel like 90 is not they don't they're like I don't believe like 90 you know what I mean it's like 8%. It's like no no I'm like I want it to be 92%. I want you to look at it and go oh that's kind of done but I get to give that 8% that makes it the thing that that adds the taste. You know it's like write me 15 Facebook ads but these two are actually good. Okay. So it'll do 92%. And but I want it to get to the point where it can generate the two and you go, "Oh, that's good. Tweak, tweak, done." And we've done that. But again, the unfair advantage we have that most wouldn't is a full AI venture studio where we can talk to the AI engineers and push the art form of what AI does. So, we've built some internal tools like Neo and Turbo B-roll that do things that our production of output per square foot or team. There's nobody in the world like there's a day Mr. Beast is going to get on a plane and fly to Colona, Canada to meet the team because of the way we've built it because there's I know for a fact there's nobody that could have done it the way because of the tools we built to do it. Something that everybody can take inspiration from though. One of the things that I teach on my teams is this concept of a system prompt. Okay. So, a lot of people use AI, but they don't know what a system prompt is. A system prompt is almost like code to generate an output. So, if you think of like one of the tasks most people creating content is is to create a script, right? A YouTube script. Uh we generate I think it's 15 scripts in an hour. So, if we can generate 15 great YouTube scripts in an hour, what is the problem to solve? The problem to solve is to figure out which videos you should do. Most people are still trying to do the scripts themselves or generate 30% crap and then fix it 70%. Like we've gotten the point to create a system prompt that generates these. How do you create a system prompt? And I'm going to get very tactical, so I hope I don't lose people. I mean, we got the belief stuff out of the way. All right, let's let's pay everybody pay attention. Um, there's a thing in chat GPT called a canvas. Canvas is a concept of creating a document that you that you talk to the AI to update because if not, if you've ever done it in chat, it hallucinates. You're like, "Hey, write me three emails." It writes emails and you're like, "Oh, make the tone more like humorous." But then it changes the email. Yes. Okay. If you do it as a canvas, the the document will only change what you ask it to change. So, you can say, "Change the subject line to this, make more humorous, and it'll it'll not hallucinate and create a bunch of crap." So the what what I showed everybody on the media team is you talk to AI until it generates an output that you you think is 92%. YouTube scripts, descriptions, captions, blah blah blah, like all of it. Then you ask the AI, write me a system prompt that would generate this based on write me a system prop that would generate 15 scripts based on a highle category and it'll be this good. and you hit enter. So whatever once you finally get the thing you want, you just say write me a system prompt that would generate this by giving you a URL. So like we have a we have a system pro or we have a essentially built a system prompt for like you give it a a short and it creates an email, creates a description, you like it doesn't make stuff up because it uses only what was said in the video. That's the problem with a lot of this stuff. It just fills in gaps and stories and puts facts that are just not true. But you can tell it not to do that. And then what you do is it creates this code output. You copy that code and you create a custom GPT and you give it the name. So I'll show you offline and I don't mind sharing with everybody this one one essentially custom GPT I created that's called the book architect. The book architect I sat there for probably an hour talking to AI to get it perfect. But have you ever met somebody that's a creator that has never written a book but you wish they would write a book on a topic? I'm probably that person that other people feel should. You don't have a book. I don't have a book, bro. What topic do you think they'd want to learn from you? It'd be the concept of building a profitable personal brand or Perfect. So, here's what I'm going to do. I'm going to I'm going to do this after put it in the show not like in the description and link to the outline of the book. Okay. All I'm going to give it is you're you're going to watch it execute. It might take 17 minutes to execute. I'm going to give it your name and the topic and it will write your book and it will tell the stories, your stories. It will tell the quotes, the apherisms, outline. It will literally a 3,000word outline for a book and it works because I created a system prompt. And I think the problem is is most people think that AI isn't there yet. I'm telling you, it's way past where you think it is. You just don't know how to use it. And if you want another point, proof point, search figure 2 robotics at UPS or on the assembly line. There's real robots doing human work, taking it away, and they call it the dirty doll and dangerous jobs. And it works 24 hours a day. It doesn't take smoke breaks. It doesn't complain. It doesn't have three to four times turnover every year. And it's this is where we're at. It's it's like right now and people are still thinking like, "Oh, it'll never the AI avatar stuff. It'll never be able to do what I do." Not true. What are you going to do in a world where all of a sudden the That's why I say the director, not the doer. The real skill if you can have a virtual AI avatar that can act like you and what and then you can create these GPTs that generate scripts and outlines. What's the skill? It's the director. It's not the doer. It's not being on camera anymore. Like even that it's so fascinating to think the world we're going to because people don't care. Like I know I used to think, oh, they want D Martell, they want Homer. Here's how I know that's not true. Did you watch cartoons growing up? I did. That's how I know. Did you care? Like people, they wanted to watch Paw Patrol. Paw Patrol was great, entertaining, taught you something every episode. He-Man for me growing up. Yeah. You know, Transformers. So like we don't care if it's really them. We care that it is their interpretation of the world, right? So each one of these worlds, Seinfel, it's somebody directed that essence of comedy, of storylines, and I think that's where the creator economy goes. So everything's gonna get better because then I don't have to like scroll through creators. I'm like, "Ouch." You know what I mean? Like gh because it should get it should elevate everybody. So good. The future belongs to directors, not doers. 100%. And we're there today. Like if you think about when I went to my team a year ago and informed them that if they don't replace 90 92% of their work with AI, then they won't be the right person for me to have on my team. And I'm looking at the finance guy and the HR person and everybody and they're just like, "What are you talking about?" And I'm like, I just don't want you to be surprised, okay? Because I'm involved in so many companies, but I spend most of my time at Martell Ventures. I'm seeing 18 months into the future, right? I spend I spend a lot of my time this website called Hugging Face. Okay. It's the nerdiest website. It's essentially a marketplace of all the language models and frontier models and all these crazy like vector data, like really nerdy AI stuff. It's where all the nerds hang out. Mhm. And I'm seeing the research labs and what they're putting out for generative video, generative language, generative insights, you know, all these crazy models. So when I see that future and I go to my finance guy Jared, I was like, "Bro, there's no world where the whole financial workflow of every business, I'm talking all of it, is done by a person in the future." Like there's we either do it to ourselves, sure, or it's gonna happen. somebody's going to create it. I would love for you to lead that. Can you lead that? He's like, "Oh geez, how would I do that?" And I was like, "Guess who you should ask?" Yeah. Chat GPT. Take your how question to chat. Go to go to chat and and and I just show them like you can actually ask it to write the code to integrate with Zapier to process your inbox to pull out every expense report to generate the report to send the business intelligence like to do all the stuff that you know creators don't want to do anyway. Wow. And so good. You got to be a director. That's why I told you they all have to be directors. Stop with the doing. Dude, you got so good at talking and communicating and I feel like you, you know, as a and I love that you always bring it up. You were a coder. Coders are just introvert didn't want to talk to people. That's why I fell in love with software. Yeah. Is my safe place. I mean, how did you as an introvert number one prioritize the importance of public communication and and actually the art form and getting clear at speaking? It's a beautiful question. Again, I'm I'm going through the timeline of my life and it's this very phasic like like, "Oh, Dan, you're so dumb. Why did you say that in that meeting?" Like just again, it's the world will show you we're not free. Mhm. So, every time I got off a sales call and they didn't buy, I had to be honest with myself. Like, you talk too much or you didn't ask this question or you didn't tell a story of a customer you won for or somebody else is a better persuader, better influencer. So, like it started with sales. I think sales, you know, I consider sales an art form. I think it's a it's a beautiful place to start, especially for me. had to. And I just I remember I I sucked at it so bad that I made a commitment to myself to drive two or three hours a night listening to CDs of sales leaders. I started with like I think it was the uh Cadet Holmes uh the ultimate sales machine to Agmandino the ultimate sales greatest salesperson in the world to you know Brian Tracy like I just went through like exposing myself to the language of sales and I had this old 1987 Jetta diesel Jetta and I would just drive and spend like you know five bucks in diesel fuel and listen because I I had ADHD so I couldn't read. And I think the sales part started it. And then after I sold my company, Clarity, I was in San Diego and my buddy Travis said, "You should start YouTube." And my immediate response was I attacked him and shut him down. I said, "Dude, what year was this?" Yeah, this was a decade ago. This is 10 years. So I'm 34. or let's say I'm 34 and I I go, "Dude, I'm 34 with two kids. Like, I'm not going to be dancing and doing YouTube videos." And he's like, "Bro, I'd listen to you." And I was like, "Well, you and my mom." So, like, I'm not. And like, I attacked him. But then, like I said earlier, I thought about it and I go, "Oh, why are you not free? Why were that give you so much anxiety?" And then it occurred to me at that point, and this is after like multi-millionaire, very successful. I go, my next level is learning how to communicate. I can't like there's only so many one-on-one meetings I can have, so many pitch meetings, partner meetings, fundra which is what can create a lot of success. But the next level is learning how to make a point, use a story, teach a lesson at scale. And there was no better scale broadcast than the internet and YouTube and video. See, before that, I was I've been tweeting and blogging because it's safe. Yeah. On camera. But there was something about having a camera in my face. In those first few videos, dude, I was so awkward. So, and I leave them up. Go look at him. Go and go inspire yourself. Go see this guy that's just like screaming and fasttalking and just so nervous, blotchy red face, like just I But I made a commitment. I literally said I'm going to publish every week for a decade. That's a long time. Like looking back, That's crazy. That was Myron's commitment when he when he turned 60. He's I'm going to post a video every week on YouTube for the next 10 years and I don't care about the outcome. No way. That was literally his selft talk. See, a decade is an interesting time frame cuz it's so long that you really got to like be sure what you commit to. But it would make it unreasonable for you not to be successful. Do you know what I mean? Like there was no world where I was like if I publish every week for a decade I got to get better you know and and that was I would say that became the next forcing function because there's something about building in public that creates a feedback loop that is is more honest. Yep. Yeah. And you can do it in private but if you're doing it public trust me every insecurity that you have gets highlighted. you find out about insecurities you didn't even know you had that people will tell you about, you know, and I'm like, "What? I do I really have a unibrow? That sucks." You know, like it's just it was just crazy. And but it, you know, I wanted to get better at it. So then I just I changed my content. I changed my feed. I consumed different things. I hired I hired a speaking coach. I hired story coaches. Dude, I still do. I was talking to a story coach the other day. I found this YouTube video. The guy he didn't even have a big audience, but he got like one point. Phillip, I know you're talking about Philip. What is Philip's last name? Hum. Philip Hum. Sam. Phillip's last name. He's got like a million something views on. Yeah. So, I saw this on a storytelling video. And if you watch the video, you can tell cuz I I've gotten good at hiring people. Yeah. I can watch that he understands the nuance of the the art form. This ain't story stuff. This was like he was talking about reframes and this and language and pulling people and so I just reached out to him and I paid him whatever. I said, "How much of an hour of your time?" He didn't even do that. Most people I pay all the time. I like on Instagram. I like that guy. How much for an hour time? How much for an hour a time? Speed, right? And I'm just I'm willing to become the student. I think that is one of the biggest lessons is if you want to get good at something, humble yourself, become the student and then do the reps and that's all it is. And just do enough reps that it would become unreasonable for you not to get better. I mean, Mr. Beast like I I've watched every interview Mr. Beast I can give you Mr. Beast book on scaling a media company too. My my book architect GPT is pretty rad. And he talks about it. He says the way you get good at it is is do 100 videos but every time you post a video, make it a little bit better 1%. Cuz there's a difference. People hear the 10,000 hours. It's not 10,000 hours of iteration. It's 10,000 hours or or sorry of repetition. So most people do 10,000 hours of repetition. It's 10,000 hours of iteration. It's every time you take shot on goal, you tweak something based on the feedback of the previous shot. If you just keep shooting on a goal, you're not going to get better. So, it's like just be consistent. No, be intentionally consistent. That it's the nuance. And and that's how I got better at communicating. And tactically, I'll give everybody like one of the frames. It's really easy. I call it PSL, pumpkin spice latte. There you go. It's point, story, lesson. You ask me a question. I go, you know, your personal worth will never outpace or your your your net worth will never outpace your personal worth. Here's where I learned that, right? Story and then lesson. You got to do the work, the inner work. You know what I mean? Like, and now this this this becomes second nature eventually, right? I don't think about it. I'm I'm with you. I'm not like zero part of my brain when we're talking. I'm like, PSL. Yeah. But when I first started and I'm doing Instagram, you know, reels or stories, 100% of them before I'd start talking, I'm like, "Hey, what's my point? What's my story? What's my lesson?" And then I do it. And it's funny because you can use it for motivational, you can use it for installing HVAC, you can use to teach people how to work on your car. My pastor's framework is state, illustrate, apply. Same again. It turns out Yeah. Yeah. Like these fundamental principles are true. Yes. You know, no respective person. No. And that's why people are like, "Oh, did you I don't know this whole like remix. They like where'd that idea come from?" Dude, if you think I have a unique idea, you have not studied history. Nothing new under the sun. Nothing new. No. I'm a by in a cool way. Say it in the way that you vibe with it. Like that's like literally I think people don't honor their authentic voice. They they try to be somebody else, right? I'm like, "No, no, no. Just say it the way that when you say it, you're like, "Ooh, bars." You know what I mean? And so like one tactical way that I want people to consider is I have a stories and quotes Slack channel in my company. Every time anytime I'm talking any meeting if I say something that somebody else goes oo Dan bars they don't even tell me anymore. They just write it in the Slack channel and then my head of my head of word Joel he uses that Slack channel to integrate it into a script. They're my words. Yeah, I said it but we weren't recording. I'm in a board meeting and some one of my business partners there and he has access to that same Slack channel and I might say I said something the other day. I said, "Show me where you can't and I will show you how we can." And he wrote that and I and I only saw it the day after when I was checking the stories and stuff, but I just said that because like they were saying, "We can't." I go, "Bro, just show me where you can't. Where's the bottleneck and we I'll show you where we can because AI solved all the problems." You know, that that was kind of on. So that's a really cool tactical way. Would you say word word director or word? Head of word. Head of word. Head of word. Yeah. Joel is head of word. So think about anything that's written. So we have a head of video. We have a head of word. And the head of word is anything that's written. Okay. And he writes he he doesn't write, he extracts. Mhm. So he watches everything I do. I learn I'll tell you where I learned this point story. Everybody watch. I'm doing it. Uh, John Maxwell. Dude, you know what's so crazy? I'm having a conversation in my head, obviously, while we're having a conversation. I was in a room with John Maxwell, very small room, and he has a content curator. She's just in the back of the room. She's incredible. Okay, so that's what happened. Uh, I get introduced to John, who's been like somebody I look up to for 20 years. He's like, can you, you know, I want you to speak at this event, but if you're in town, you should come to this year's event, speak at the next one. I was like, I'm there. So, I'm sitting there and he's the nicest guy and I meet his his word person and she's sitting there in the front row and he's talking and she's and I'm watching it and I'm looking at her laptop and eventually I was like, "Do you mind me asking?" And she was so open, so kind. I was like, "John, this is she just" He goes, "Yeah, she picks up my gold." And I was like, "Ah, I'm a buy back your time guy." I'm like I I couldn't believe that I never even occurred to me to have somebody follow me around just to hear me podcast interview board meetings whatever to write things down and then this was the kicker. She works with the head of books. I was like this is how he pumps out books. Yes. And I said John this is he goes yeah. So he John says this to me. He goes I think there are speakers who write and there's writers who speak. Mhm. I am a speaker who writes. He goes, "Dan, something tells me you're that also." He goes, "You need to find people to capture the gold, categorize it, feed it back to you to amplify it to then work on the books, on the podcast, on immediately. Not only did I hire Joel, I hired her to mentor Joel. Pay attention everybody. That's a pro move. and she's been in our life mentoring Joel, all the best practices, working with the other people. So, like I have I have a head of like my my uh writing partner for my books I work with. I have he's got copywriters that work on all of our content, but it's all my language. It's all my stories. It's all my words. And Joel owns the authenticity and the accuracy of it. So, I don't have to think about it. Now, I know everybody's like, "Well, that sounds expensive." It's not free. Sure. But AI can do 92% of what Joel does. Yeah. Okay. And you just got to spend the time to build those up. So good. Yeah. I I lean over her shoulder and I noticed she wasn't writing everything he was saying. And she also she pays attention to the crowd, right? And that's and I'm like, dude, she knows when the uh when when when he hit a nerve. Boom. And then when like the Q&A, so it's it's not And so think about it. John, and this is how I write my books. John speaks his books before they're ever published is almost like a wave. So what's cool is he he consumes, he reads, he's the most curious person, okay? Incredibly curious. Pulls, pulls, pulls, shares, nerve, nerve capture, next book, boom. And it's this s every six months he's written 90 I think he must be at 93 books. Crazy. Okay. And he's on a rhythm of like every six months, the next one, the next one, the next one. John's 70. I literally am going out of my way flying to Florida to go stop in to have coffee with them because that's how important he is to me in my life. And just he's my spirit animal. He's like like you you know they say don't meet your heroes unless they're John Maxwell. Then go out of your freaking way and go meet this guy because and you meet these people and you go are they the real deal? Like I'm telling you, I've been in rooms where there's nobody else around except for him and his CEO and me and Sam and the way he is and the the and like the caring and I've seen him interact with like my team members that met him 13 years ago and he's looking at her and go, "Oh, I remember you." And she's like, "Oh my god." And like he it's authentic, right? And so like incredible that I'm I'm a big fan of finding people you admire and like you know pay if you have to or just get around them by you know getting on the plane because more caught not taught. John never has to teach me anything right. He's just nice enough to let me hang out. I can do the work. Mhm. It's beautiful. Let's go. Dude, I appreciate you. This is part one of part however many as many times as you want me. Man, this is really fun. And I'd love to pull up. I just recently bought a 911 uh 4S. Let's go. Yeah. And uh and it was my it's like my first toy. I mean I I mean I mean I'm like two and a half years building my thing, you know? I I spent I spent all of my 20s building other people's empires, which I'm so grateful for. That's why I hit multiple seven figures in under two years. Um, but I'm just saying like the not not to sound surface level, what what you're doing with what you're buying using them as tools. They're 100%. And that's all they are. Yeah. It's the coolest thing. It's people, you know, it's kind of funny. I was I was walking with a team member the other day and as we were driving, I picked him up in my Ferrari Pista. Never been in a Ferrari and I love I love bringing people into that world. And uh guy at the red light was like, "Thumbs up." Like, "Oh my god, thank you. That's awesome car." You know, and he's like, "I've never been, you know, because if you've never been in a car where everybody's staring at you, it's kind of a weird thing." Yeah. And he and he goes, "That was really cool." And I go, "Yeah, but you know what's interesting is around the block, we could have ran into another person that would have said." So I use that to express to him that the world isn't as it is. The world is as you are. Some people are upset and they see a cool car and they think, "What an asshole." Other people see, "Here's a cool car. That's amazing." because it's the intention of the person that is the real the real real right so what's cool is it it it's aund like if people don't know they just make assumptions but you know cuz obviously we put the content out but like I know enough about marketing if I want to speak to kids I got to get them to pay attention yes and every kid that I want to talk to that's like on the comeup they like cool cars so if you look at my car collection it's 100% the top cars that the kids Like now I love driving them, Mhm. but it's 765LT. Yeah. The 812, the Gintani exhaust on the SVJ. Like it's literally the GT3 RS. Like I bought the cars to get the kids to pay attention and then when they come in, but we're having conversations. It has nothing to do about the car, who you need to become to get that car and help other people. So good. Yeah. Yeah, that that group I spoke at yesterday. The first thing I heard from these kids, which they don't talk, bro, was like, "Nice, Roelly." Yeah. I was like, "You already know." So, I gave him that. They know, dude. They know. Yeah. Um, but I literally call it, "Dude, I just had a Dan I I Dan Martelled it." Really? Yeah. So, I had I had inner circle uh uh and a younger dude. He's like 23 and And it's a It's dope. It's decked out. Like, you know, that's old Samus. No way. Let's go. What did I say? Young dude. Sam, you're a young dude. Dude, Art is 22, about to turn 23. Let's go. Uh, he like was looking at the car. I was like, "Bro, start it." And then I went over to Art after he started cuz he was like, "Whoa." I was like, "Bro, I just had my Dan Dan Martell moment." So, yeah, that's like I would coin it, but I want everybody to do that. So, I appreciate you and um thank you for everything you do and uh I'm excited to be connected, bro. Appreciate it, bro. How can I get inside of this $3 billion? Uh, well, I mean, first off, everybody I I would like everybody follow me on Instagram, okay? And if and let's start with the AI prompts. So, if everybody wants my internal AI prompt, my format to like really like threaten it to do the thing, just message me AI prompt on Instagram and then we can have a conversation, but I just want to give everybody some value and just make sure they get what they need. Good stuff. All right, dude. Appreciate you. We're about to head up on stage. You speak later today. I literally speak in like 30 minutes. So, uh, let's do it, dude. Appreciate it.