Navigating the Knowledge Base

Overview

• Hosted by Conjointly
• Created by Prof William M.K. Trochim
• Designed for research method exploration

Popular Searches

• How to Get Participants For Your Study
• How to Do Segmentation?
• Conjoint Preference Share Simulator
• MaxDiff Analysis
• Likert Scales
• Reliability & Validity

Support and Resources

• Request Consultation: Assistance in pricing or product study research
• Survey Platform: Free basic tier available with advanced features
• Tools Available:
  • SURV Survey Tool
  • VR Video Response
  • CS Conversational Survey
  • Various conjoint analysis solutions
• Solution Expertise:
  • Conjoint analysis
  • Pricing research
  • Claims and messages testing
  • Product feature selection
  • Concept testing
  • Range optimisation

Navigation Options

1. Table of Contents:
   • Provides hierarchical view of all pages
   • Best for comprehensive overview
2. Yin-Yang Map:
   • Separates theory and practice of research
   • Emphasizes link between theory and practice
   • Useful for advanced research method courses
3. Road Map:
   • Illustrates stages in a research project
   • Useful for introductory courses focused on research practice
4. Search Bar:
   • Quick search for specific topics
   • Results sorted by relevance

Insights Explorer

• AI assistant for data analysis
• Converts natural language to R code
• Browser-based and free

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Respondents

• Self-serve Sample: Urgent access
• Predefined Panels: Managed by Conjointly

Industries

• Focuses on Consumer Goods, MedTech, Marketing Agencies, SaaS, Social Enterprise

Additional Resources

• Guides on research methods
• Blog for updates and insights
• API documentation

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• About Us: Company background
• Careers: Employment opportunities
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Contact

• Ready to answer questions via [email protected]