Huddle with John Connelly, CEO of Interblock

Jul 14, 2024

Huddle with John Connelly, CEO of Interblock

Overview

  • Discussion with John Connelly on Interblock's recent achievements and future plans.
  • Focus on new products, technologies, and market trends observed at G2E (Global Gaming Expo).

Key Highlights from G2E

  • New Technology Launch: Introduced the Smart Pit technology, adding a fourth product segment to Interblock's portfolio.
    • Components: Blackjack, Craps, Roulette, and Baccarat.
    • Generated high demand and is expected to drive growth through 2024.
  • New Products: Released new variations of roulette, craps, and other table games, which have been well-received on the Las Vegas Strip.
  • Aruse Acquisition: Strengthened Interblock's position in the market and filled product deficiencies.
    • Opened an office in Tokyo, integrating the Aruze team into the organization.

Smart Pit Details

  • Official Releases: Blackjack installations in Caesar's, Treasure Island, Stratosphere.
    • Five-seat product releasing first, followed by three-seat products in March/April.
  • Market Reaction:
    • Larger operators see it as a tool to attract new players and improve profitability.
    • Smaller operators consider it an efficient alternative amid labor shortages and high costs.

International Expansion

  • Scheduled visit to Tokyo for 2024 budget planning and further integrations.

Upcoming Online Gaming Launch

  • Targeting a global launch in 2024 with live streaming and remote gaming server.
  • Partner negotiations ongoing, aiming for market entry by end of Q2 2024.

Industry Trends and Observations

  • Integration of Traditional and Online Gaming: Rapid innovation in integrating casino floors with online gaming environments.
    • Balance between traditional casino experience and online convenience.
  • Focus on New Areas: Automation, payments, and relevance in the evolving market.

Table Games vs. Slots in Different Markets

  • Sic Bo Popularity:
    • Fast-growing in Asia due to recent Aruze acquisition and Universal Cabinet launch.
    • Regional growth in North America, particularly in BCLC, California, and New York.
  • Table Games in North America: Higher propensity among younger demographics for table games and sports betting compared to slots.

Future Outlook

  • Interblock's continued growth in electronic table games and innovative offerings.
  • Online and traditional gaming integration as a key area of focus.

Conclusion

  • Exciting times ahead for Interblock with new product launches and market expansions.
  • Anticipated growth driven by innovative technology and strategic acquisitions.

Note: Interview concluded with anticipation for more updates in 2024 and the broader impact of new technologies in the gaming industry.