Successful Drop Shipping Strategies Overview

Yo, what's going on YouTube? Ryan here back with another YouTube video. Today, I'm going to be revealing my product that I did my $33,000 day on in the last like day in the life dropshipping video right up there. But I'm going to be revealing that product, what product I actually used to scale this. The product is right here. So this is a makeup brush cleaner as you guys can see, we're even branded and everything. So basically we ran up the makeup brush cleaner and obviously now if you guys are watching this video, I would not run it because I already ran this bitch up. So Let's go ahead and hop into the computer here. Now I actually found this product was through the TikTok burner method and I honestly do not recommend doing this now. This was a couple, this is like eight, nine months ago. It's completely different. I would not do the TikTok burner method because you're going to be finding a bunch of saturated products that have been ran up organically and we're primarily going to be using paid ads. We're not going to be focusing on organic here and I'm going to go ahead and show you guys how to use a spice pool that I personally use to find products. So Guys head over to the link below you guys are going to get access to this for completely free So go ahead and make sure you guys use the link below and then start searching It's free and we're going to go ahead and sign up and you guys are only going to get a certain limit on the free Plan that is why it is important to upgrade to the standard plan So go ahead and upgrade to the standard plan You're going to have access to the tiktok ads and also the facebook ad spy tool And this is really important, especially when finding winning products. You want to use these spy tools. You don't want to resort to these free methods, like the TikTok burner method, because I promise you, you will find nothing but garbage. So this is what I personally use. Go ahead and upgrade to the standard plan. And then I'll see you guys once you guys are done with that. All right. So now after you guys went ahead and upgraded, we're going to go ahead again, click drop shipping ads and also the top five here. So we both have all of these filters selected automatically for us. And This is how we're going to find products. So I'm going to go ahead and show you guys a little around here. So if you guys can see here, this is the ad score, if it's winning or losing, if the ad is, so if the ad has been running longer than three to five days, or even seven for this case on the website here on winning hunter, it is a profitable campaign because you guys have to think about it this way. If someone is going to be putting ad spend into a product or a creative or an ad campaign, whatever, um, it's running profitably. Nobody's going to be spending. unprofitably on an ad for longer than seven days for this case. So this is a really cool feature. You guys can see how long these have been running for. You guys can even see how much ad spend is done on the creative long with the revenue it has brought in. So this is a really cool feature. You're just going to be able to see the overall product revenue as well. So this is how we're going to find products. Let's go. So we're going to go ahead and mute the volume because we don't want to listen to that, but we have a bunch of really good products here. So, I don't know if Father's Day is coming up or not, but this already is a great product that's kind of popping up. I'm not sure when Father's Day even is, but this is a really good product. Looks like you can do personalized pictures on the inside as well. But you guys are going to be able to see all of the winners here. So, at the time, eight, nine months ago, it was a very trendy product. A lot of people had their eyes on it, didn't know if they should run or not. So, you guys go ahead and look up Makeup Brush Cleaner. I guarantee there's still people running this product. As and like I said, I ran this product about eight, nine months ago in total, and I just cut it off past three months. As you guys can see, there's still tons of people running this product. Yeah, guys, you're going to be able to look at all of your competitors, see what kind of ads they're running, see their offers, see their websites. This is a really great tool to go ahead. And like, here's even some of my ad copy that I used. But I was probably one of the largest people running this product, especially off of Meta. This is how you're gonna go ahead and find a product just go through the filters Like I said to select and you're gonna go ahead and find some amazing products Like I found this makeup brush cleaner and let's go ahead and talk about how to actually Validate a winning product should I run this product or should I just go on to the next? Now that we have our product and everything picked out. We really want a good domain name I've seen so many of these drop shipping stores with like really cringe and they give off like this huge dropshipping vibe like they throw like um like let's just use an example lux cleaner like lux makeup brush cleaner or just anything like that it sounds super dropshippy and i'm telling you guys people are smarter than you guys think when scrolling on instagram tiktok people are not as stupid as you think it's they see it everywhere and it's just like dropship dropship dropship people are starting to find out what dropshipping is And people are understanding that when they see these ads pop up. So we want to go for a very big brand type of name. So if we look at other big makeup companies, we see like Sephora, we see, what's another one? Ulta Beauty, like we see all these big brand names. and they don't give off drop shipping vibe right so i went with rinse lily so rinse lily if you go and type it in rinsedlily.com it doesn't feel like you're shopping at a drop shipping store it's more of just like it's very general it's not like i have makeup brush cleaner in the name or makeup or anything like related to the makeup brush cleaner it's very generic like it lily is like a girl's name and it rinses like you know like you're cleaning something So it kind of just makes sense. You don't want to make it too branded like towards the product. So make it very general. Don't overcomplicate it either. Like be very generic. Don't go any for anything crazy. Don't use chat to BT, please, please do not use chat to find your name. You're going to making something like Lux makeup. So once you guys pick out your domain, go ahead, check out, and I'm going to meet you guys inside of the Squarespace dashboard. So what we're going to want to do is immediately set up an email account for this. So we want a support email. at rincelily.com email. It looks a lot more professional than rincelily.gmail.com. That's going to immediately set off red flags if you guys do like a Gmail account on your store. So what we're going to do is head over to the email section. Then you guys are going to be able to get started with a Google workspace email. So click get started. And we're going to go ahead and set up an email account for this domain. And what I recommend doing is opting for the cheapest plan. So $6 a user, you don't want to spend more than that. So click $6 per user. And then make sure you guys pay monthly because you don't know how long the store is going to be up or how well it works. So pay monthly and fill in all your details. And we're going to go ahead and use our username as support at rincethelead.com. So that way, anybody who wants to only reason anyone's going to be emailing us is for returns or any support with the product itself. So I would do support at rincethelead.com. It's the most professional and it's going to give off that big brand energy you guys are trying to achieve. After you guys fill in all your information, go ahead and click save and continue and check out. I'm going to go ahead and do so. And yeah, I'll see you guys in the next little section. Now that we have our email and everything set up, we're going to be able to sign up for Zendrop. Zendrop is my personal supplier. I've been using them for like about nine months now and they've been nothing but amazing. Their customer support is there. It's top tier. So full transparency, I'm now affiliated and partnered with Zendrop. But even before I was affiliated with Zendrop, I still use them as my supplier. Before I had a following on Instagram, YouTube, any of that, I still use Zendrop as my supplier. So this is no like paid promo or anything like that. I genuinely use Zendrop to fulfill my orders and I genuinely suggest you guys to use them too. So if anybody's using AutoDS or any other platform, I've tried them all. They all suck compared to Zendrop. I've had such a good experience with them, like complete transparency. So you guys are going to get seven days on Zendrop Plus for completely free. It's a free trial and you're also going to get 50% off for the first three months. On top of that, you're going to get $200 in order credits. You guys are probably wondering what order credits actually is. You guys basically get to fulfill your orders. So say you're selling this makeup brush cleaner. You pay $10 each time to fulfill that order. You could use that $200 to fulfill technically 20 orders, and you're being left with $600 completely free because Zendrop is covering those first $200 worth of cost of goods. and your orders are going to get fulfilled automatically. You don't have to manually do that yourself. And it's overall just a really good experience with Zendrop. And I'm happy that I am partnered with somebody that I actually would recommend to others to use. So we're going to go ahead and sign up with Zendrop right now. Make sure you guys use your new domain that we just made. So every single store you guys make, you guys are going to want to use a new Zendrop sign up. So you guys get those three months and that seven day free trial and all those other benefits I just named. So every single time you guys make a new store, make sure you guys sign up with your new G suite domain email, like your support email. So I'm going to go ahead and do that right now. And I'll see you guys on the inside. All right. So we just got inside of Zendrop. We just paid and everything. And now I'm going to show you guys a little bit inside of Zendrop and how to use it and navigate through here. So first section I'm going to show you guys is the trending product section. So people just like you who are using to fulfill. your orders with zendrop they have this data where they could see which product is being sold the most and they're going to share this publicly with you guys so you guys can see other products that are being sold in a high volume here so technically all these products are very good performers because of how many people are actually selling this so another cool section is is that you guys are actually going to be able to brand your packages so With that being said, you're going to be able to make these custom like thank you letters and you guys could actually add your logo and everything. And these will be added to your order for completely free. Zendrop will not charge you extra. It's completely free. Just like I said. Now we're going to go ahead and search up the makeup brush cleaner here and see how much we could get this for makeup brush cleaner. And let's find it here. We have one right here for $3. Now that we found the makeup brush cleaner, We could see here that we're getting it for $3.49 and then shipping is going to be $7.59. So in total, we're going to be paying around $11 every single order. And you guys can see the average shipping time for this product, which is 11 days, which is really, really good. And before we add this to my products, we have to go set up our Shopify store and connect it right here. So I'm going to go ahead and show you guys how to do that. So I'm going to link in the description where you guys are going to get Shopify for literally just a dollar a month. Now on top of that, you guys are going to get $50 inside of the Shopify app store credit, which is going to be good when we want to add our reviews in. So go ahead and enter in your domain, your support at blah, blah, blah, email address, and go ahead and start your free trial. After you guys enter your email, we're going to have like a little quiz from Shopify. We could just honestly click skip all, not important. And now it is going to be building our store. We just have to wait this out and I'll see you guys once this is finished. Now we are inside the Shopify dashboard and the very first thing we want to do is select a plan. So I'm going to go ahead and select the basic plan because you really don't need anything more advanced other than the basic plan, especially when just starting out. So select basic and then fill in your card information here. And I'll see you guys once I'm finished doing this. So now after you guys filled in all of your card information, you guys are going to see that you're going to get a $50 app store credit, which is huge. And you guys can see you're getting the first month for literally a dollar. And then. then also the free trial is still in motion so you don't have to worry about paying literally anything. So go ahead and subscribe and then now after you guys subscribed go ahead and uncheck this and then click add later. Now after all of that is done we're going to want to go back to our Zendrop and connect my store and I already have a store right here. Continue and authorize and then install on the app store here. Install. So now we have Zendrop and Shopify fully connected together after we installed the Zendrop application in the Shopify app store. We're going to be able to go ahead and add our product. So add to my products, go to my product section, click review and publish. And we really don't need to mess with any of this stuff here. We could just go ahead and publish to my store. Got it. Confirm. And we're going to wait for this to get published to our store. All right. So I want to add and switch back to my old store so I could show you guys how to set up. your theme and really get your website looking good. So now we have our Shopify linked, our Zendrop linked, and our product linked to our store. And now what we're going to do is go to our main product here. Oops, wrong one. Go to our main product here, change your title to whatever you want it to be. Description does not matter. That's just what's going to show up in Google search results. So it does not matter your description. You can leave it blank if you want. Add in your product images. I'd go through AliExpress to find some more or just use the ones that Zendrop supplies you with. And this is where you're going to set your pricing. So how much you want to charge your product for, how much our customer is going to be paying. So $29.99. And then our compare it price is basically going to be our markdown. So we want to do a 50% off sale for any product. So 50% off is a $60 base price. So we're going to put $60 as our compare it price. So that way it's 50% off when it's shown. Now that we have our products completely set up, we have our title images all set up. We're going to want to go ahead and add a theme and you guys could use a free Shopify theme if you guys would like, but I'd highly recommend staying away from those free themes because they look extremely dropshippy and extremely cheap. So what I'm going to be using is Shrine. This is what I use on all of my stores and I highly recommend this theme because of how good it looks. So click the link below, head over to Shrine and we're going to go to the products tab. And for this exact store, I went with the Shrine Theme Pro. So with this theme here, you guys are going to be able to transfer this to any other store. So it's not only locked this one. So if you have another product in the future, you could always transfer this theme over to your next domain. So what you're going to go ahead and do is add trying theme pro to cart. So we're going to get an email saying, thank you for your order. And then we're going to go ahead and go to dashboard shrine. And if you guys don't have an account, create an account, but I'm gonna go ahead and log into mine. And after that, you guys are going to click the new key. So add your shrine key. It's going to be in your email. copy and paste it and click submit. After you enter in your key to your Shrine account, you're gonna wanna enter in your domain. Make sure you guys do HTTPS slash slash and then rinse lily. And then your secondary is optional. We're not gonna do anything with that. And to find your.myshopify.com URL, you're gonna wanna go to your Shopify store and then we're gonna wanna go to our settings and then go to the domain section. And you're gonna find your Shopify link right here. Go ahead and click it. And then make sure you guys type HTTPS slash slash. and click submit and after that you guys are going to be whitelisted to use that on your website and then download shrine pro so go ahead click download and then copy your token to clipboard so we're going to have our download right here and what we're going to do is go to our online store and then add a theme upload zip file and then shrine pro upload file. All right. Now, after it's added, we're going to click customize and it's going to be locked at first. We're going to want to go to our theme settings, authentication, and this is where you're going to copy and paste in your token. Then everything will be after that allowed for you to use. Then after you guys add your token in, make sure you guys click save. We're going to leave our homepage alone for the time being. We're going to go back to our products tab and we're going to go ahead and change our product. to our makeup brush cleaner this our main product and then put it into mobile view this is extremely important we do not want to be designing our website on desktop view here and this is where we're going to go and actually customize our website so super easy we're going to delete a lot of this extra junk that is just already filled in and so after we deleted all of that uh bullshit that immediately adds at the beginning of adding the shrine first thing first we want to get rid of this purple uh thingy purple color So we're gonna go to colors and then change your accents. I already have my accent set up because I'm showing you guys exactly how I made my store to get to the 400k year to date so far. So I'm gonna do exactly what I had previously and as you guys can see it is already looking a million times better. So we're gonna start off with our header at first. Delete this as well and then enable horizontal ticker. This is where we're gonna add in our like 50% off, all of that type of stuff. So let's get changed all this 50% off sale, sale ending tonight. And then if you have one more, go ahead and add it in. And we're going to go to our header now. So this is really important. You guys don't want to use this stock logo. We're going to go to our theme settings and then close that logo. We're going to add in our logo here. So we have a bunch of images that I've previously used in the past. And we're going to add in the dark one and then we're gonna make it a lot smaller we don't want it to take up the whole screen we want it to look good so there we go already looks a lot better we'll change it to 90 all right now that we have our header all looking good fine and dandy uh we could go ahead and add in a fake review here so you guys could even add in like a picture of somebody like i think i have a few in here already um but you guys could even add in a picture of what the author may look like you and then change their name to like just to Ryan Michaels USA. And then here we're going to want to include information like shipping. We could duplicate it again. Maybe like if we want to add instructions and you guys could actually choose from these logos here. So if we type in shipping, we're going to use the local shipping. All right. So now that we have our instructions and our returns and everything set in stone, we want to add a video slider. So this is going to be like if you guys could find content off of TikTok on the product of maybe someone reviewing it or showcasing or talking about the product. Delete these image slides and we're going to want to add back video slides because we're using videos. So video, video. We're just going to do three for this example here and we're going to select main thing here. We're going to delete the text. We don't want any text there. That's for page just one. corner radius and let's go ahead and add in our video so we could kind of see what we're working with so now we have our three videos in here and what we're going to do is go back to the mobile and we're going to preview the next video so that way people know that there is more than just one video available to watch here hide the dots we're going to hide the arrows so it's a much cleaner look and feel people could kind of just swipe across so with our videos we're going to add some text underneath so we're going to use rich text here And we're going to delete our button. We're not going to be using that. Then we're going to make our heading size smaller. We don't want it to take up too much space. So obviously we don't want too much text. We don't want it to take up too much room or anything. So kind of just to go off of what we had up there. Then if you guys have more product images, I'm going to add in a image banner. For this case here, we're going to delete all of the text. Delete, delete, delete. And just leave our image. And we're going to show this at adapts to first image. So it's a really smooth scrolling type of thing. We can see that it's safe for the brushes. There's a spinner and a power button here. And we also have our logo there as well. Depending on your product, we're going to do a before and after. So with our product, it cleans your makeup brushes. So we're going to show how good of a job it really does. So the before image, as you guys can see, it is a full image, like 500 or 1080 by 1080. Select it. And then our after image, we'll use right here of the clean brush. So that way we could see that. that true before and after, and then add in some text talking about how your makeup brushes will be a lot cleaner. Good tab for this type of product, but obviously this comes down to what product you're selling. We're going to add in a Another rich text here to talk a little bit more about our product. We're going to delete our button label, make our heading size small. As you guys can see, I have some bolded text in here, what I really want customers to be reading. And another tab that we're going to be using to build some more social proof is a image with text. And we're going to leave the button label this time actually, so select image. And we're going to be using this picture of comments talking about how much people love our product. and our button label is going to be claim 50% off. You can rush cleaners that way when they click it, it will bring them back up to the product page. We're going to add a block rating stars to build a little bit more of a reputation here. We're going to say rated 4.7 out of that. Make the text size smaller. There we go. Perfect. So again, building more trust factor with the brand and social proof as well. After that, we're going to want to add in a FAQ. where i believe it's collapsible content here we go and we're gonna do our title so faqs let me ask questions and we're gonna fill in content that is more related to what our product is solving i'd like to stick to only three to four here not do a ton where it's just like an eye sore to look at so i'm gonna just do three and you guys could fill this in with your own information and then we're gonna add in testimonials so you guys actually don't need to pay for a review app what we're going to do is actually instead testimonials so i like to stick to around three so you guys can even add in video testimonials as well like maybe if someone reviewing the products or like holding it that works really good so you guys can see we have a video here and then we could talk about our products and add in each one for each customer and so this is a really good little tutorial on how to make a decent looking website here now after you guys are done making your website we need to build content like a content drive of our makeup brush cleaner so what we're going to do here is actually uh go into tick tock and we're going to search makeup brush cleaner and we're going to be able to find a bunch of videos of people actually using the brush cleaner organic content and what we're going to want to do with this content that we find if we find a really good video here let's look around just a little bit so if we click on this one we could see the product actually in motion so we're going to do is copy the link and head over to snap tick So if we copy and paste it in and then press download, we're going to get the download without the watermark. So go ahead and build a content drive. I'd recommend getting like 20 to 30 videos downloaded. You guys can work with when we make our creatives. And after you guys build your content drive, it should be looking pretty big. We're going to drag it all of our content into CapCut into a new project file. All right, so I'm going to go ahead and play out this clip so you guys get here. Do you clean your makeup brushes? You probably don't clean them, do you? This makeup brush cleaner by Rinse Lily, smartest invention of all time. Let me show y'all how it works. Obviously, you need your dirty makeup brushes. Grab that cleaning device and do half water, half soap, or any cleanser of your choice. Turn it on and let it work its magic. Look at the water. Once they're clean, you just take them out and air dry. Y'all need this, so go buy it. All right, so the video is already cut and everything by our content creator. If you guys want UGC content just like this, I'll leave a link in the description of where I get all of my content from. So first thing we're going to do is go to text, auto captions, and then generate. So we're going to auto caption subtitles just to make the video a little bit more engaging. So someone doesn't just end up swiping away. We already have a hook. Quick question. Do you clean your makeup brushes? So that is a perfect hook already. And what we're going to do is make the text very like natural to TikTok. Like as if someone is scrolling through TikTok and they see a video, like we don't want it to stand out like an ad. We want this to be natural to someone's eyes. So what we're going to do is use very normal text. So what I'm going to be using for this example is the border text. Go there and we're going to make it just look like the normal, literally the normal TikTok text. Like we don't want to make it look unnatural and we're going to want to cut it to the point where it's just one line of text where it's not too much. We're going to make our text size a little smaller as well, like maybe eight. Perfect. you clean your makeup brushes and we're going to move it up as well because we are going to have text like buttons that we want to make sure we're not covered or being covered by our text perfect right there perfect so we don't want to make anything super long to read so it's most of the time just one line of text perfect and after we do all that um so at the end we want to make sure we add in our call to action so we're going to end up deleting this add text default text And we're going to make it a little different from what it looked like before. So we're going to just use normal text here, the size down, and we're going to call our offer 50% off sale, right? Duplicate it, move it down a little bit. Plus free makeup brush set. Then we're going to make this one smaller underneath it. There we go. Make sure that it's on there long enough for people to actually be able to read it and see it. So what you guys could even do is either leave it without voice, like just without music, or you guys could add in background music and make it very low right here. We're going to go ahead and click. file and then export and then you guys are going to be able to make two more different variations of a video like this so if you guys have more content make more videos let's try to get at least three creatives and now we're going to go ahead and set up ads for our store so now that we're inside of the ads manager here what we're going to do is click create and then we're going to click a sales campaign continue manual sales campaign continue and we're going to name this cbo and videos and then let's put the date just to be a little organized here 23 24. awesome turn off advantage catalog we don't want that advantage campaign set the budget to 50 right here 50 and we can go on to the next name it broad and then select website and then make sure you guys have your pixel connected and select purchase we're going to enable dynamic creative press continue Dynamic creative is basically going to allow us to have multiple creatives inside of our campaign So we're not just limited to one ad so facebook's going to be able to choose What is the best performer and push more ad spend to that creative? Change the start date tomorrow and 1201 Am so it starts at midnight. We don't want to end date and right here is really important We want to leave audience controls alone and select wherever you're targeting. I only target us. So i'm going to leave that alone and switch to original audience options yes it says you're gonna have a lower cpa with this but we want facebook to target um very broad we don't want to limit facebook by adding interests in so basically when you add an interest in what you're basically doing is telling facebook like only target this group of people so there's people outside of that group that will still purchase your products but the ad won't even get pushed them because they're not in that interest group so it is much better to go broad you guys have to think about this uh meta puts so much money into their algorithm to really figure out what product someone would buy so you guys have to really trust meta here and just go broad so advantage plus campaigns make sure this is on so facebook or well meta is going to choose what platform performs better on facebook or instagram and it's going to push more ad spend automatically to those plats so next name it cbo or just do dynamic And just make sure your Facebook page and Instagram is connected and selected. And this is where we're going to select our videos. So we're going to select our three creatives that we went ahead and made. And for our primary text, we have a few different options here. So you guys could go ahead and read out what I have here. But this is from one of my past campaigns headline. What we could do is make a brush cleaner. So we're going to do multiple headlines and figure out what works best. We're sent off. Plus free shipping, clean your brushes effortlessly. And then for your description, what I like doing is just adding in our reviews here, whatever you guys have set to your actual website. And you guys can even preview what it looks like. We're going to select our website URL, copy and paste that in there. And then make sure you guys click preview URL. So you guys make sure it is in fact working. and you guys can actually see what your ad will look like before it goes live call to action make sure you guys do shop now after you guys do all that make sure you guys have your three videos in there and that's basically how you're going to set up your testing campaign go ahead and click publish and then publish without adjustments if you guys have that pop-up and we're going to wait till it is published so there we go in draft and we're going to click onto it we're not quite yet done guys we're not quite finished what we're going to do is duplicate this ad group three times so that way we're giving facebook uh the best possibility to figure out uh what because some ad groups will perform better than others same with campaigns you get the same exact videos headlines text and everything and one will perform better than the other that's why it's important we do multiple ad sets here so make sure your guys's time is set to the same it's the other one along with your pixel and then review and publish and then after that you guys are good to go let your ad campaign run This is how I kind of do my testing and also how I built the Rinse Lily product page and everything. So I 100% recommend watching this whole video if you guys skip to the end. And I'll see you guys in the next one. Peace.

But I'm going to be revealing that product, what product I actually used to scale this. The product is right here. So this is a makeup brush cleaner as you guys can see, we're even branded and everything. So basically we ran up the makeup brush cleaner and obviously now if you guys are watching this video, I would not run it because I already ran this bitch up. So Let's go ahead and hop into the computer here.

Now I actually found this product was through the TikTok burner method and I honestly do not recommend doing this now. This was a couple, this is like eight, nine months ago. It's completely different. I would not do the TikTok burner method because you're going to be finding a bunch of saturated products that have been ran up organically and we're primarily going to be using paid ads. We're not going to be focusing on organic here and I'm going to go ahead and show you guys how to use a spice pool that I personally use to find products.

So Guys head over to the link below you guys are going to get access to this for completely free So go ahead and make sure you guys use the link below and then start searching It's free and we're going to go ahead and sign up and you guys are only going to get a certain limit on the free Plan that is why it is important to upgrade to the standard plan So go ahead and upgrade to the standard plan You're going to have access to the tiktok ads and also the facebook ad spy tool And this is really important, especially when finding winning products. You want to use these spy tools. You don't want to resort to these free methods, like the TikTok burner method, because I promise you, you will find nothing but garbage. So this is what I personally use.

Go ahead and upgrade to the standard plan. And then I'll see you guys once you guys are done with that. All right. So now after you guys went ahead and upgraded, we're going to go ahead again, click drop shipping ads and also the top five here.

So we both have all of these filters selected automatically for us. And This is how we're going to find products. So I'm going to go ahead and show you guys a little around here.

So if you guys can see here, this is the ad score, if it's winning or losing, if the ad is, so if the ad has been running longer than three to five days, or even seven for this case on the website here on winning hunter, it is a profitable campaign because you guys have to think about it this way. If someone is going to be putting ad spend into a product or a creative or an ad campaign, whatever, um, it's running profitably. Nobody's going to be spending. unprofitably on an ad for longer than seven days for this case.

So this is a really cool feature. You guys can see how long these have been running for. You guys can even see how much ad spend is done on the creative long with the revenue it has brought in. So this is a really cool feature.

You're just going to be able to see the overall product revenue as well. So this is how we're going to find products. Let's go.

So we're going to go ahead and mute the volume because we don't want to listen to that, but we have a bunch of really good products here. So, I don't know if Father's Day is coming up or not, but this already is a great product that's kind of popping up. I'm not sure when Father's Day even is, but this is a really good product.

Looks like you can do personalized pictures on the inside as well. But you guys are going to be able to see all of the winners here. So, at the time, eight, nine months ago, it was a very trendy product.

A lot of people had their eyes on it, didn't know if they should run or not. So, you guys go ahead and look up Makeup Brush Cleaner. I guarantee there's still people running this product. As and like I said, I ran this product about eight, nine months ago in total, and I just cut it off past three months. As you guys can see, there's still tons of people running this product.

Yeah, guys, you're going to be able to look at all of your competitors, see what kind of ads they're running, see their offers, see their websites. This is a really great tool to go ahead. And like, here's even some of my ad copy that I used.

But I was probably one of the largest people running this product, especially off of Meta. This is how you're gonna go ahead and find a product just go through the filters Like I said to select and you're gonna go ahead and find some amazing products Like I found this makeup brush cleaner and let's go ahead and talk about how to actually Validate a winning product should I run this product or should I just go on to the next? Now that we have our product and everything picked out. We really want a good domain name I've seen so many of these drop shipping stores with like really cringe and they give off like this huge dropshipping vibe like they throw like um like let's just use an example lux cleaner like lux makeup brush cleaner or just anything like that it sounds super dropshippy and i'm telling you guys people are smarter than you guys think when scrolling on instagram tiktok people are not as stupid as you think it's they see it everywhere and it's just like dropship dropship dropship people are starting to find out what dropshipping is And people are understanding that when they see these ads pop up. So we want to go for a very big brand type of name.

So if we look at other big makeup companies, we see like Sephora, we see, what's another one? Ulta Beauty, like we see all these big brand names. and they don't give off drop shipping vibe right so i went with rinse lily so rinse lily if you go and type it in rinsedlily.com it doesn't feel like you're shopping at a drop shipping store it's more of just like it's very general it's not like i have makeup brush cleaner in the name or makeup or anything like related to the makeup brush cleaner it's very generic like it lily is like a girl's name and it rinses like you know like you're cleaning something So it kind of just makes sense. You don't want to make it too branded like towards the product. So make it very general.

Don't overcomplicate it either. Like be very generic. Don't go any for anything crazy.

Don't use chat to BT, please, please do not use chat to find your name. You're going to making something like Lux makeup. So once you guys pick out your domain, go ahead, check out, and I'm going to meet you guys inside of the Squarespace dashboard. So what we're going to want to do is immediately set up an email account for this.

So we want a support email. at rincelily.com email. It looks a lot more professional than rincelily.gmail.com.

That's going to immediately set off red flags if you guys do like a Gmail account on your store. So what we're going to do is head over to the email section. Then you guys are going to be able to get started with a Google workspace email.

So click get started. And we're going to go ahead and set up an email account for this domain. And what I recommend doing is opting for the cheapest plan. So $6 a user, you don't want to spend more than that.

So click $6 per user. And then make sure you guys pay monthly because you don't know how long the store is going to be up or how well it works. So pay monthly and fill in all your details.

And we're going to go ahead and use our username as support at rincethelead.com. So that way, anybody who wants to only reason anyone's going to be emailing us is for returns or any support with the product itself. So I would do support at rincethelead.com. It's the most professional and it's going to give off that big brand energy you guys are trying to achieve.

After you guys fill in all your information, go ahead and click save and continue and check out. I'm going to go ahead and do so. And yeah, I'll see you guys in the next little section.

Now that we have our email and everything set up, we're going to be able to sign up for Zendrop. Zendrop is my personal supplier. I've been using them for like about nine months now and they've been nothing but amazing. Their customer support is there.

It's top tier. So full transparency, I'm now affiliated and partnered with Zendrop. But even before I was affiliated with Zendrop, I still use them as my supplier. Before I had a following on Instagram, YouTube, any of that, I still use Zendrop as my supplier.

So this is no like paid promo or anything like that. I genuinely use Zendrop to fulfill my orders and I genuinely suggest you guys to use them too. So if anybody's using AutoDS or any other platform, I've tried them all. They all suck compared to Zendrop. I've had such a good experience with them, like complete transparency.

So you guys are going to get seven days on Zendrop Plus for completely free. It's a free trial and you're also going to get 50% off for the first three months. On top of that, you're going to get $200 in order credits.

You guys are probably wondering what order credits actually is. You guys basically get to fulfill your orders. So say you're selling this makeup brush cleaner.

You pay $10 each time to fulfill that order. You could use that $200 to fulfill technically 20 orders, and you're being left with $600 completely free because Zendrop is covering those first $200 worth of cost of goods. and your orders are going to get fulfilled automatically. You don't have to manually do that yourself.

And it's overall just a really good experience with Zendrop. And I'm happy that I am partnered with somebody that I actually would recommend to others to use. So we're going to go ahead and sign up with Zendrop right now.

Make sure you guys use your new domain that we just made. So every single store you guys make, you guys are going to want to use a new Zendrop sign up. So you guys get those three months and that seven day free trial and all those other benefits I just named.

So every single time you guys make a new store, make sure you guys sign up with your new G suite domain email, like your support email. So I'm going to go ahead and do that right now. And I'll see you guys on the inside.

All right. So we just got inside of Zendrop. We just paid and everything. And now I'm going to show you guys a little bit inside of Zendrop and how to use it and navigate through here. So first section I'm going to show you guys is the trending product section.

So people just like you who are using to fulfill. your orders with zendrop they have this data where they could see which product is being sold the most and they're going to share this publicly with you guys so you guys can see other products that are being sold in a high volume here so technically all these products are very good performers because of how many people are actually selling this so another cool section is is that you guys are actually going to be able to brand your packages so With that being said, you're going to be able to make these custom like thank you letters and you guys could actually add your logo and everything. And these will be added to your order for completely free. Zendrop will not charge you extra.

It's completely free. Just like I said. Now we're going to go ahead and search up the makeup brush cleaner here and see how much we could get this for makeup brush cleaner.

And let's find it here. We have one right here for $3. Now that we found the makeup brush cleaner, We could see here that we're getting it for $3.49 and then shipping is going to be $7.59. So in total, we're going to be paying around $11 every single order.

And you guys can see the average shipping time for this product, which is 11 days, which is really, really good. And before we add this to my products, we have to go set up our Shopify store and connect it right here. So I'm going to go ahead and show you guys how to do that. So I'm going to link in the description where you guys are going to get Shopify for literally just a dollar a month.

Now on top of that, you guys are going to get $50 inside of the Shopify app store credit, which is going to be good when we want to add our reviews in. So go ahead and enter in your domain, your support at blah, blah, blah, email address, and go ahead and start your free trial. After you guys enter your email, we're going to have like a little quiz from Shopify.

We could just honestly click skip all, not important. And now it is going to be building our store. We just have to wait this out and I'll see you guys once this is finished.

Now we are inside the Shopify dashboard and the very first thing we want to do is select a plan. So I'm going to go ahead and select the basic plan because you really don't need anything more advanced other than the basic plan, especially when just starting out. So select basic and then fill in your card information here.

And I'll see you guys once I'm finished doing this. So now after you guys filled in all of your card information, you guys are going to see that you're going to get a $50 app store credit, which is huge. And you guys can see you're getting the first month for literally a dollar.

And then. then also the free trial is still in motion so you don't have to worry about paying literally anything. So go ahead and subscribe and then now after you guys subscribed go ahead and uncheck this and then click add later. Now after all of that is done we're going to want to go back to our Zendrop and connect my store and I already have a store right here.

Continue and authorize and then install on the app store here. Install. So now we have Zendrop and Shopify fully connected together after we installed the Zendrop application in the Shopify app store. We're going to be able to go ahead and add our product.

So add to my products, go to my product section, click review and publish. And we really don't need to mess with any of this stuff here. We could just go ahead and publish to my store.

Got it. Confirm. And we're going to wait for this to get published to our store.

All right. So I want to add and switch back to my old store so I could show you guys how to set up. your theme and really get your website looking good.

So now we have our Shopify linked, our Zendrop linked, and our product linked to our store. And now what we're going to do is go to our main product here. Oops, wrong one. Go to our main product here, change your title to whatever you want it to be.

Description does not matter. That's just what's going to show up in Google search results. So it does not matter your description. You can leave it blank if you want.

Add in your product images. I'd go through AliExpress to find some more or just use the ones that Zendrop supplies you with. And this is where you're going to set your pricing. So how much you want to charge your product for, how much our customer is going to be paying.

So $29.99. And then our compare it price is basically going to be our markdown. So we want to do a 50% off sale for any product. So 50% off is a $60 base price. So we're going to put $60 as our compare it price.

So that way it's 50% off when it's shown. Now that we have our products completely set up, we have our title images all set up. We're going to want to go ahead and add a theme and you guys could use a free Shopify theme if you guys would like, but I'd highly recommend staying away from those free themes because they look extremely dropshippy and extremely cheap.

So what I'm going to be using is Shrine. This is what I use on all of my stores and I highly recommend this theme because of how good it looks. So click the link below, head over to Shrine and we're going to go to the products tab.

And for this exact store, I went with the Shrine Theme Pro. So with this theme here, you guys are going to be able to transfer this to any other store. So it's not only locked this one.

So if you have another product in the future, you could always transfer this theme over to your next domain. So what you're going to go ahead and do is add trying theme pro to cart. So we're going to get an email saying, thank you for your order. And then we're going to go ahead and go to dashboard shrine.

And if you guys don't have an account, create an account, but I'm gonna go ahead and log into mine. And after that, you guys are going to click the new key. So add your shrine key.

It's going to be in your email. copy and paste it and click submit. After you enter in your key to your Shrine account, you're gonna wanna enter in your domain. Make sure you guys do HTTPS slash slash and then rinse lily.

And then your secondary is optional. We're not gonna do anything with that. And to find your.myshopify.com URL, you're gonna wanna go to your Shopify store and then we're gonna wanna go to our settings and then go to the domain section. And you're gonna find your Shopify link right here.

Go ahead and click it. And then make sure you guys type HTTPS slash slash. and click submit and after that you guys are going to be whitelisted to use that on your website and then download shrine pro so go ahead click download and then copy your token to clipboard so we're going to have our download right here and what we're going to do is go to our online store and then add a theme upload zip file and then shrine pro upload file.

All right. Now, after it's added, we're going to click customize and it's going to be locked at first. We're going to want to go to our theme settings, authentication, and this is where you're going to copy and paste in your token. Then everything will be after that allowed for you to use.

Then after you guys add your token in, make sure you guys click save. We're going to leave our homepage alone for the time being. We're going to go back to our products tab and we're going to go ahead and change our product.

to our makeup brush cleaner this our main product and then put it into mobile view this is extremely important we do not want to be designing our website on desktop view here and this is where we're going to go and actually customize our website so super easy we're going to delete a lot of this extra junk that is just already filled in and so after we deleted all of that uh bullshit that immediately adds at the beginning of adding the shrine first thing first we want to get rid of this purple uh thingy purple color So we're gonna go to colors and then change your accents. I already have my accent set up because I'm showing you guys exactly how I made my store to get to the 400k year to date so far. So I'm gonna do exactly what I had previously and as you guys can see it is already looking a million times better.

So we're gonna start off with our header at first. Delete this as well and then enable horizontal ticker. This is where we're gonna add in our like 50% off, all of that type of stuff.

So let's get changed all this 50% off sale, sale ending tonight. And then if you have one more, go ahead and add it in. And we're going to go to our header now. So this is really important.

You guys don't want to use this stock logo. We're going to go to our theme settings and then close that logo. We're going to add in our logo here.

So we have a bunch of images that I've previously used in the past. And we're going to add in the dark one and then we're gonna make it a lot smaller we don't want it to take up the whole screen we want it to look good so there we go already looks a lot better we'll change it to 90 all right now that we have our header all looking good fine and dandy uh we could go ahead and add in a fake review here so you guys could even add in like a picture of somebody like i think i have a few in here already um but you guys could even add in a picture of what the author may look like you and then change their name to like just to Ryan Michaels USA. And then here we're going to want to include information like shipping. We could duplicate it again.

Maybe like if we want to add instructions and you guys could actually choose from these logos here. So if we type in shipping, we're going to use the local shipping. All right. So now that we have our instructions and our returns and everything set in stone, we want to add a video slider. So this is going to be like if you guys could find content off of TikTok on the product of maybe someone reviewing it or showcasing or talking about the product.

Delete these image slides and we're going to want to add back video slides because we're using videos. So video, video. We're just going to do three for this example here and we're going to select main thing here. We're going to delete the text. We don't want any text there.

That's for page just one. corner radius and let's go ahead and add in our video so we could kind of see what we're working with so now we have our three videos in here and what we're going to do is go back to the mobile and we're going to preview the next video so that way people know that there is more than just one video available to watch here hide the dots we're going to hide the arrows so it's a much cleaner look and feel people could kind of just swipe across so with our videos we're going to add some text underneath so we're going to use rich text here And we're going to delete our button. We're not going to be using that.

Then we're going to make our heading size smaller. We don't want it to take up too much space. So obviously we don't want too much text. We don't want it to take up too much room or anything.

So kind of just to go off of what we had up there. Then if you guys have more product images, I'm going to add in a image banner. For this case here, we're going to delete all of the text. Delete, delete, delete.

And just leave our image. And we're going to show this at adapts to first image. So it's a really smooth scrolling type of thing.

We can see that it's safe for the brushes. There's a spinner and a power button here. And we also have our logo there as well. Depending on your product, we're going to do a before and after.

So with our product, it cleans your makeup brushes. So we're going to show how good of a job it really does. So the before image, as you guys can see, it is a full image, like 500 or 1080 by 1080. Select it.

And then our after image, we'll use right here of the clean brush. So that way we could see that. that true before and after, and then add in some text talking about how your makeup brushes will be a lot cleaner.

Good tab for this type of product, but obviously this comes down to what product you're selling. We're going to add in a Another rich text here to talk a little bit more about our product. We're going to delete our button label, make our heading size small. As you guys can see, I have some bolded text in here, what I really want customers to be reading. And another tab that we're going to be using to build some more social proof is a image with text.

And we're going to leave the button label this time actually, so select image. And we're going to be using this picture of comments talking about how much people love our product. and our button label is going to be claim 50% off. You can rush cleaners that way when they click it, it will bring them back up to the product page. We're going to add a block rating stars to build a little bit more of a reputation here.

We're going to say rated 4.7 out of that. Make the text size smaller. There we go. Perfect.

So again, building more trust factor with the brand and social proof as well. After that, we're going to want to add in a FAQ. where i believe it's collapsible content here we go and we're gonna do our title so faqs let me ask questions and we're gonna fill in content that is more related to what our product is solving i'd like to stick to only three to four here not do a ton where it's just like an eye sore to look at so i'm gonna just do three and you guys could fill this in with your own information and then we're gonna add in testimonials so you guys actually don't need to pay for a review app what we're going to do is actually instead testimonials so i like to stick to around three so you guys can even add in video testimonials as well like maybe if someone reviewing the products or like holding it that works really good so you guys can see we have a video here and then we could talk about our products and add in each one for each customer and so this is a really good little tutorial on how to make a decent looking website here now after you guys are done making your website we need to build content like a content drive of our makeup brush cleaner so what we're going to do here is actually uh go into tick tock and we're going to search makeup brush cleaner and we're going to be able to find a bunch of videos of people actually using the brush cleaner organic content and what we're going to want to do with this content that we find if we find a really good video here let's look around just a little bit so if we click on this one we could see the product actually in motion so we're going to do is copy the link and head over to snap tick So if we copy and paste it in and then press download, we're going to get the download without the watermark.

So go ahead and build a content drive. I'd recommend getting like 20 to 30 videos downloaded. You guys can work with when we make our creatives. And after you guys build your content drive, it should be looking pretty big. We're going to drag it all of our content into CapCut into a new project file.

All right, so I'm going to go ahead and play out this clip so you guys get here. Do you clean your makeup brushes? You probably don't clean them, do you?

This makeup brush cleaner by Rinse Lily, smartest invention of all time. Let me show y'all how it works. Obviously, you need your dirty makeup brushes. Grab that cleaning device and do half water, half soap, or any cleanser of your choice.

Turn it on and let it work its magic. Look at the water. Once they're clean, you just take them out and air dry. Y'all need this, so go buy it.

All right, so the video is already cut and everything by our content creator. If you guys want UGC content just like this, I'll leave a link in the description of where I get all of my content from. So first thing we're going to do is go to text, auto captions, and then generate. So we're going to auto caption subtitles just to make the video a little bit more engaging.

So someone doesn't just end up swiping away. We already have a hook. Quick question.

Do you clean your makeup brushes? So that is a perfect hook already. And what we're going to do is make the text very like natural to TikTok.

Like as if someone is scrolling through TikTok and they see a video, like we don't want it to stand out like an ad. We want this to be natural to someone's eyes. So what we're going to do is use very normal text.

So what I'm going to be using for this example is the border text. Go there and we're going to make it just look like the normal, literally the normal TikTok text. Like we don't want to make it look unnatural and we're going to want to cut it to the point where it's just one line of text where it's not too much.

We're going to make our text size a little smaller as well, like maybe eight. Perfect. you clean your makeup brushes and we're going to move it up as well because we are going to have text like buttons that we want to make sure we're not covered or being covered by our text perfect right there perfect so we don't want to make anything super long to read so it's most of the time just one line of text perfect and after we do all that um so at the end we want to make sure we add in our call to action so we're going to end up deleting this add text default text And we're going to make it a little different from what it looked like before.

So we're going to just use normal text here, the size down, and we're going to call our offer 50% off sale, right? Duplicate it, move it down a little bit. Plus free makeup brush set.

Then we're going to make this one smaller underneath it. There we go. Make sure that it's on there long enough for people to actually be able to read it and see it. So what you guys could even do is either leave it without voice, like just without music, or you guys could add in background music and make it very low right here.

We're going to go ahead and click. file and then export and then you guys are going to be able to make two more different variations of a video like this so if you guys have more content make more videos let's try to get at least three creatives and now we're going to go ahead and set up ads for our store so now that we're inside of the ads manager here what we're going to do is click create and then we're going to click a sales campaign continue manual sales campaign continue and we're going to name this cbo and videos and then let's put the date just to be a little organized here 23 24. awesome turn off advantage catalog we don't want that advantage campaign set the budget to 50 right here 50 and we can go on to the next name it broad and then select website and then make sure you guys have your pixel connected and select purchase we're going to enable dynamic creative press continue Dynamic creative is basically going to allow us to have multiple creatives inside of our campaign So we're not just limited to one ad so facebook's going to be able to choose What is the best performer and push more ad spend to that creative? Change the start date tomorrow and 1201 Am so it starts at midnight. We don't want to end date and right here is really important We want to leave audience controls alone and select wherever you're targeting.

I only target us. So i'm going to leave that alone and switch to original audience options yes it says you're gonna have a lower cpa with this but we want facebook to target um very broad we don't want to limit facebook by adding interests in so basically when you add an interest in what you're basically doing is telling facebook like only target this group of people so there's people outside of that group that will still purchase your products but the ad won't even get pushed them because they're not in that interest group so it is much better to go broad you guys have to think about this uh meta puts so much money into their algorithm to really figure out what product someone would buy so you guys have to really trust meta here and just go broad so advantage plus campaigns make sure this is on so facebook or well meta is going to choose what platform performs better on facebook or instagram and it's going to push more ad spend automatically to those plats so next name it cbo or just do dynamic And just make sure your Facebook page and Instagram is connected and selected. And this is where we're going to select our videos.

So we're going to select our three creatives that we went ahead and made. And for our primary text, we have a few different options here. So you guys could go ahead and read out what I have here. But this is from one of my past campaigns headline. What we could do is make a brush cleaner.

So we're going to do multiple headlines and figure out what works best. We're sent off. Plus free shipping, clean your brushes effortlessly.

And then for your description, what I like doing is just adding in our reviews here, whatever you guys have set to your actual website. And you guys can even preview what it looks like. We're going to select our website URL, copy and paste that in there.

And then make sure you guys click preview URL. So you guys make sure it is in fact working. and you guys can actually see what your ad will look like before it goes live call to action make sure you guys do shop now after you guys do all that make sure you guys have your three videos in there and that's basically how you're going to set up your testing campaign go ahead and click publish and then publish without adjustments if you guys have that pop-up and we're going to wait till it is published so there we go in draft and we're going to click onto it we're not quite yet done guys we're not quite finished what we're going to do is duplicate this ad group three times so that way we're giving facebook uh the best possibility to figure out uh what because some ad groups will perform better than others same with campaigns you get the same exact videos headlines text and everything and one will perform better than the other that's why it's important we do multiple ad sets here so make sure your guys's time is set to the same it's the other one along with your pixel and then review and publish and then after that you guys are good to go let your ad campaign run This is how I kind of do my testing and also how I built the Rinse Lily product page and everything. So I 100% recommend watching this whole video if you guys skip to the end. And I'll see you guys in the next one.

Peace.

Transcript for:Successful Drop Shipping Strategies Overview

Transcript for:
Successful Drop Shipping Strategies Overview