Day Trading Attention

Key Concepts

Definition: Day trading attention involves focusing on the current state of market trends and behaviors, rather than past successes or future predictions.
No Sentiment Attached: It emphasizes not putting any platform (social media, Google, etc.) on a pedestal; instead, focus on what is relevant today.

Supply and Demand: Understanding that everything is driven by supply and demand.
Past Experience: Example of using Google AdWords effectively; bought the term "wine" for 5 cents and held it for 9.5 months before competition increased.

Focus on Youth: The primary audience (ages 13-20) engages with platforms like Instagram, Snapchat, and Vine.
- Grape Story: Founded an agency representing emerging content platform talents for branded content.

Facebook: Viewed as the best direct selling marketing platform currently.
- Live QVC: Concept of live retail selling is gaining traction.
Instagram: Moving in the right direction; strong platform for visual content.
Musical.ly: Emerging social network gaining attention.
Snapchat: Currently more fruitful than Facebook, especially for video content.
TikTok: Noted for underpriced attention—unique opportunity for rapid follower growth.

Influencer Marketing: Anticipated to grow significantly over the next decade.
Organic Reach: LinkedIn is experiencing a revival in organic reach similar to Facebook's past.
Content Strategies:
- Consider starting a social network with a 24-hour posting restriction.
- YouTube Shorts and Facebook Reels are emerging as important platforms.

Real Estate Analogy: Getting in early yields better results as the market matures (example: Hudson Yards).
Cost of Entry: As larger businesses enter advertising spaces, costs increase, making it harder for smaller entities.

Focus on Now: It’s about being aware of where consumer attention is at the moment and marketing accordingly.
Avoiding Obsession with Past/Future: The biggest misstep is fixating on past successes or future possibilities while neglecting the present market landscape.

Continuous Adaptation: Emphasis on the need to adapt and respond to current trends rather than relying on previous experiences or predictions.