Key Concepts on Selling Before Building a Product

Introduction

• Common mistake: Building a product first, then trying to sell it, leading to product failure.
• Core idea: Prioritize finding a buyer over creating a product.
• Strategy: Sell a promise first, then build the product.

The Problem with Traditional Product Launches

• People spend months building a product only to face silence upon launch.
• Mistake: Creating for oneself rather than the market.
• Lesson: Avoid investing time into something unvalidated by market demand.

Selling a Promise Instead of a Product

• Focus on selling certainty, transformation, and results.
• Customers care about future outcomes, not features.

Steps to Selling a Promise

1. Identify Market Needs: Understand what people desire and the results they seek.
2. Create a Minimal Viable Product (MVP): Pre-sell the promise with clear outcomes before building.

Real-World Examples

• Example 1: Pre-selling a masterclass on how to 'fire your job,' leading to successful sales and later product creation.
• Example 2: A community member using a Google Doc to pre-sell a service, then building based on feedback and demand.
• Example 3: Tesla’s pre-sale model, taking deposits before manufacturing.

The Beyoncé Effect

• Misconception: Believing people will buy without knowing about the product.
• Reality: Unlike celebrities, most need to validate and market their offers beforehand.

Five-Step Process to Avoid Traditional Pitfalls

1. Identify Single Problem: Focus on solving one specific problem.
2. Make a Bold Promise: Clearly communicate the promise to solve that problem.
3. Build a Simple Checkout Page: Use a basic landing page or even a Google Doc for pre-sale.
4. Run Traffic & Talk to the Market: Engage with potential buyers and understand their needs.
5. Ask for the Sale: If there’s interest, proceed to build the product.

Conclusion

• Build based on market validation, not assumptions.
• Join the community for weekly coaching and further guidance on building successful online businesses.
• Embrace selling promises first to ensure a product-market fit.
• Additional resources available via the provided link for deeper learning on effective launches.