The Philosophy of Cringe

Jul 8, 2024

The Philosophy of Cringe

Key Concepts

  • Cringe as Ultimate Evil: Cringe is considered the ultimate sin online; it's the most unforgivable action in the eyes of internet communities.
  • Virality of Cringe: Cringy content often goes viral, sparking debates and negative reactions.

Viral Cringe Videos Discussed

  1. Pancake Boilerplate Video

    • Content: Woman celebrates her pancakes with an exaggerated, goofy dance.
    • Reaction: Video received over 100 million views; sparked intense debate online.
    • Public Response: Mixed reactions; some found it humorous, while others were annoyed and disgusted.
    • Impact: The performer responded to negative comments aggressively, which led to more backlash.
  2. Love Surge Video

    • Content: Couple demonstrates an overly affectionate routine called 'Love Surge.'
    • Reaction: Highly criticized; people found it extremely cringy and responded with hate comments.
    • Performer’s Reaction: Posted a follow-up video to express the hurt caused by the hate comments. This follow-up led to even harsher comments.

Analysis of Online Behavior

  • Weaponized Cringe: Cringe can be seen as a 'weapon' used to attack people online. Those who post cringy content are often subjected to extreme backlash.
  • Nature of Online Hate: When people dislike something online, they often express their disapproval in the most extreme ways possible.
  • Anonymity and True Colors: Anonymity often reveals people's true nature, which, unfortunately, is not very kind.

Broader Implications

  • Comparison to Real-Life Events: Howard Dean's 2004 presidential campaign suffered from a cringy outburst known as the 'Dean Scream,' illustrating that the disdain for cringe isn't limited to the internet.
  • Forgiveness in Online Culture: People are more likely to forgive severe transgressions than cringy behavior—e.g., Chris Brown's continued success despite his criminal record.

Final Thoughts

  • Cringe elicits extreme emotional responses and harsh judgments from internet users.
  • The cultural expectation to share personal moments for online validation can backfire, leading to public shaming.
  • Online communities have little tolerance for what they perceive as “cringe,” often leading to ongoing cycles of negativity and backlash.