the biggest issue with LinkedIn advice from the Internet is that most of it is subjective what works for me might not work for you and vice versa the second biggest issue is posts like this and that's why Sarah Johnson's recent study of 4,879 studies is so valuable data to a large extent takes the guesswork out of what makes a strong LinkedIn profile as usual I care about your time so I'm going to First share the five key takeaways from her report then I'll walk you through the actionable steps you can take today to optimize your LinkedIn profile let's get started here are the five key takeaways from Sarah's study to rank higher in search results relevant keywords should appear 9 to 10 times throughout our LinkedIn profile 46% respondents see the headline as the most important section yet only 20% of LinkedIn users update it 84% of people read at least the first sentence of a LinkedIn about section of which 32% always end up reading the whole thing 65% of users many of whom are recruiters and hiring managers reached out to someone they didn't know because of something they read on the Lin profile and finally 45% of recruiters actively reference the skill section and individuals with five or more skills receive 17 times more views Thumbs Up And subscribe if you agree all YouTube videos should share the key learnings upfront now we know the key takeaways here are five things you can do to maximize our chances of Landing a job using LinkedIn starting with tip number one master the art of keywords in a nutshell when recruiters and hiring managers look for candidates on LinkedIn they search for phrases like product manager Healthcare where product manager and Healthcare are what's known as keywords and the people who show up at the top of the search results mention those keywords frequently in their profile this begs two questions number one how do we find relevant keywords for the roles we're interested in and number two where do we place them in our profile to find relevant keywords first a bookmark five job openings you're interested in and copy and paste all five job descriptions within an empty Google Docs then head on over to Chach BT or Google Gemini and input this prompt I am a job Seeker applying to marketing manager positions your task is to analyze the five job descriptions I will paste below and identify the top 10 keywords that appear by frequency clearly show the number of times that keyword appears in the five job descriptions I.E show a numerical value next to the keyword here are the five job descriptions and you paste the five JDS you'll end up with something like this and I promise you'll find keywords you haven't thought of yourself for example I work full-time as a product marketing manager and unless my colleagues are watching this video in which case I'm joking these are five real job openings I would actually apply to and I didn't think to include measurement and channel as keywords now that we have the keywords pick and choose the three most relevant ones since we'll be coming back to these throughout the video Sarah recommends including the keywords once in our LinkedIn headline two to three times in the about section three to five times in our experience section and one time in our skill section for a total of 9 to 10 times in our profile note that this applies to each keyword so for the three most relevant keywords we identified they should appear a total of 27 to 30 times throughout our LinkedIn profile moving on to tip number two writing keyword driven headlines according to LinkedIn itself your headline is a major factor in their search algorithm according to Sarah's study 46% of respondents see the headline as the most important section and yet only 20% of LinkedIn users updated before going through examples of what we should do here are three mistakes we want to avoid at all costs first don't use abbreviations unless it's widespread in your industry second don't use your current job title since you want to stand out from the 99% of other users who just use their current job title third don't use seeking opportunities or open to work because recruiters are not actively searching for those keywords instead we want to adopt the two-part headline formula from Austin bellac another well-known career coach with Decades of experience the formula consists of part one a keyword filled overview and part two value illustration with results in this example the three relevant keywords are highlighted in blue and the last sentence includes quantifiable metrics that gives you instant credibility and helps you stand out from the crowd here's another example using the keywords we found earlier on in this video product marketing divider digital advertising divider helping small businesses to X their return on ad spend if you're having trouble coming up with numbers to include in the second sentence I've actually made an entire video on how to identify relevant metrics for any role so check that out after LinkedIn profile tip number three steal with pride if I were you right now I'd say everything sounds great in theory but does Sarah or Austin have proof any of this works in real life for my own situation to answer this question head on over to your LinkedIn homepage click into the search bar up top and hit enter to perform an empty search then click posts all filters and under author company input the companies you want to apply to and click show results you now have a list of active LinkedIn users who put real effort into optimizing their profiles and they all work for companies you are interested in go through and pick five profiles resonate with and I'm willing to bet many of them use the two-part headline formula you can now reference these real and relevant examples when writing your headline Pro tip for job Seekers pick the profile you want to emulate the most copy the URL create a free account on Teal the only job search company I've agreed to a sponsorship with and you can import that LinkedIn profile to create a resume from scratch obviously you still need to tailor this with your own experiences but number one you just saved a bunch of time and number two you didn't have to reinvent the wheel because you know you're building on top of a strong profile I've talked about teal many times already I love their product their free Chrome extension integrates perfectly with LinkedIn you can save a job with just one click and their job tracker tool neatly organizes all your applications based on where you are in the process they also have customized checklist for each step and it's just the most user-friendly tool I've come across for job Seekers teal is completely free to use check them out using the link down below oh and don't forget to send a thank you message to the person whose profile you reference it's a really good excuse to connect with someone working at your target company diving to tip number four writing an effective about section as a quick reminder Sarah found that 84% of people read the first sentence of a LinkedIn about section of which 32% read the entire thing and 65% of users many of whom are recruiters and hiring managers have contacted someone they didn't know based on their profile here we can use Austin's out section template designed specifically for job Seekers It's broken down into four sections a strong intro paragraph with keywords and measurable metrics three examples that showcase your strongest achievements a very sneakily worded sentence that signals you're open to New Opportunities without tipping off your current employer this is my favorite part of the template by the way you literally write I get excited about opportunities where I get to do X it's very sneaky but also very smart and of course your contact information at the end I have an entire ire video going over specific examples using this template so I'm not going to waste your time here but here are a few Pro tips to keep in mind first although there's no perfect length most about sections are between 880 and 1,120 characters long second your LinkedIn profile is a high level overview of who you are professionally so your about section can be a bit more General whereas your resume should be hyper targeted for each role you apply to finally Sarah study shows that 80% of respondents prefer profiles written in the first person so instead of Jeff is charming hardworking and smart we'd have I am Charming hardworking and smart LinkedIn profile tactic number five get your skills endorsed on LinkedIn I was initially skeptical to see that 45% of recruiters care about the skill section until I dug deeper and found that the LinkedIn recruiter tool used by most recruiters have a specific filter for skills and Linkedin itself says individuals with five or more skills receive seven 17 times more views on average here we again rely on chbt to do the heavy lifting for us and as a reward for those of you who stayed until now I've included all the prompts from this video in a link down below I'm a job Seeker applying for marketing manager roles I will share five job openings I'm interested in below and your task is to identify the top 10 most relevant skills I should include in my LinkedIn profile sort the skills by most relevant to least relevant here are the five job descriptions and you copy paste from the Google Doc we created earlier Pro tip linkedin's search algorithm will only factor in a skill if it has at least one endorsement so here's a list of people you can ask for endorsements feel free to pause the video and take a screenshot Pro tip number two Austin says linkedin's search algorithm gives more weight to endorsements from professionals who already have those same skills listed on their profile if you made it this far please comment if You' like me to create a structured job search toolkit you can download for free if there's enough interest I'll put something together and Link that down below as well in the meantime though check out my LinkedIn playlist on even more actionable tips like how to easily create a professional looking P shot and Linkedin banner and as usual have a great one