How to Communicate and Speak Like a CEO

Introduction

• Learn 12 ways to communicate and speak like a CEO.
• Insights from coaching CEOs of billion-dollar companies.
• Emphasis on effective messaging and communication techniques.

Key Techniques

1. Get to the Point

• Avoid unnecessary details; start with the main issue.
• Offer details only when requested.
• Being concise enhances credibility and avoids perception as a lazy thinker.

2. Schedule Everything

• CEOs schedule activities weeks in advance and stick to them.
• Respect for time is crucial; last-minute cancellations are seen as unprofessional.
• Be proactive and communicate early if changes are needed.

3. Embrace Media and Podcasting

• CEOs now focus on branding and need to adapt to media appearances.
• Communication training is important, especially for technically-focused leaders.

4. Establish Touchpoints

• Create multiple interactions to build rapport and visibility.
• Use brief communications to stay on the radar and seem more familiar.
• Increases opportunities for recognition within an organization.

5. Display Confidence

• Avoid insecurity as it communicates uncertainty.
• Speak with conviction to gain trust and ensure your ideas are considered.

6. Change Their Perspective

• Influence by altering existing beliefs through questions and discussions.
• Example: Simon Sinek’s "Start with Why" philosophy.

7. Avoid Making Things Up

• Be honest if you lack information but phrase it positively.
• Making up information reduces credibility.

8. Provide Comprehensive Advice

• Offer insights in areas beyond your immediate focus to become an all-round advisor.

9. Act Like a CEO

• Carry yourself with confidence to be perceived as equal by others in leadership.

10. Avoid Gimmicks

• Authenticity matters; avoid rehearsed lines or flashy presentations.
• Focus on storytelling and genuine engagement rather than performance tactics.

11. Propose Solutions to Problems

• Always accompany problems with potential solutions.
• This approach demonstrates initiative and problem-solving skills.

12. Manage Perception

• Be aware of how you are perceived; this impacts critical decisions made about you.
• Align your visible traits with the values and expectations of your organization.

Conclusion

• Effective communication involves clarity, respect for time, proactive engagement, and authenticity.
• These skills are crucial for leadership roles and for influencing at the executive level.