Observational Learning and Social Influence

Dec 24, 2024

Lecture Notes: Observational Learning and Social Cognitive Theory

Introduction

  • Setting: Stanford University, 1961
  • Notable Experiment: Albert Bandura's Bobo doll experiment
    • Observed adult aggression towards a Bobo doll
    • Children who observed were more likely to mimic aggression

Key Concepts

Behaviorism

  • Dominant psychological theory before Bandura's research
  • Focused on conditioning and association, rewards and punishments

Bandura's Contribution

  • Observational Learning: Learning through observing and imitating others
  • Challenged the notion that learning is solely through conditioning
  • Pioneered social cognitive learning

Conditioning

Types of Conditioning

  • Classical Conditioning: Associating a stimulus with an involuntary response
    • Example: Pavlov's dogs
  • Operant Conditioning: Associating a stimulus with a voluntary behavior
    • Example: Rats pressing levers for food

Limitations of Behaviorist Theory

  • Critics argue that learning capacity is limited by biology
  • Example: Humans are more taste-averse than sight or sound-averse
  • Animal Behavior: Animals learn associations that help them survive

Cognitive and Observational Learning

Cognitive Maps

  • Mental representations of surroundings, developed without explicit intention
  • Observed in both humans and animals

Observational Learning

  • Learning by watching and being influenced by others
  • Modeling: Observing and imitating behaviors
    • Examples: Chimpanzees using tools, cultural trends in humans

Mirror Neurons

  • Discovered in the early 1990s
  • Fire when performing an action or observing another perform the same action
  • Linked to the connection between observation, imitation, and learning

Implications of Observational Learning

  • Role Models: Powerful influence on behavior, starting from early childhood
  • Positive Role Models: Encourage supportive and loving behaviors
  • Negative Role Models: Can lead to antisocial effects

Conclusion

  • Imitation as a fundamental form of learning
  • Encouragement to consider who we spend time with and how we act

Credits

  • Written by Kathleen Yale, edited by Blake DeBastino
  • Consultant: Dr. Ranjit Bhagwat
  • Director/Editor: Nicholas Jenkins
  • Script Supervisor/Sound Designer: Michael Aranda
  • Graphics: Thought Cafe