How to Run Facebook Ads for Your Freelance Brand

Introduction

• Purpose: Guide on running Facebook ads for freelance brand, especially for beginners.
• Objective: Run profitable ads that generate revenue.

Prerequisites Before Running Ads

• Solid Product: Essential for success.
• High-Converting Website: Increases chances of purchase.
• Fair Pricing: Ensures competitive advantage.
• Content/Ad Creatives: Necessary for engaging ads.

Setting Up Facebook Ads

Accessing Ads Manager

• Example: Previous clothing brand with $15,000 ad spend, 4.40 ROAS, $65,000 revenue.

Creating a Basic Campaign

• Create Button: Start by clicking the green button.
• Campaign Options: Choose between Awareness, Traffic, Engagement, Leads, App Promotion, and Sales.
• Recommendation: Use Traffic and Sales options.

Choosing Campaign Type

• Sales Campaign: Recommended to always use manual sales campaigns.

Campaign Setup

Campaign Naming

• Example: Name campaign for easy identification (e.g., "Harley YouTube").

Special Ad Categories

• Leave blank; not necessary for basic campaigns.

Campaign Budget

• Advantage Campaign Budget: Leave off unless scaling a campaign.

Audience Control

• Location: U.S. recommended due to high buying power.
• Age: Customize based on target demographic.

Ad Placements

• Manual Placements: Focus on Instagram for higher sales conversion.

Ad Creative and Setup

Linking Accounts

• Ensure correct Facebook and Instagram accounts are linked for trustworthiness.

Creating the Ad

• Manual Upload: Choose single image/video or carousel.
• Primary Text and Headline: Use tools like Chat GPT for optimized text.
• Call to Action: Always use "Shop Now."

Budget and Scheduling

• Recommend starting with $20-$50/day.
• Ad Testing: Experiment with different creatives.

Important Considerations

Creative Variations

• Utilize different text and image/video variations for AB testing.

Common Pitfalls

• Avoid using music or 3D animations in ads.
• Ensure ad pixel is green for functionality.

Conclusion

• Experimentation is key; if initial results aren't great, try different setups.
• Ensure product and website are optimized before running ads.

Additional Resources

• Training Links: Free training and success circle application available in the video description.
• Support Offered: One-on-one support through the success circle.

These notes summarize the key steps and considerations for setting up and managing Facebook ads effectively for freelance brand clients, ensuring successful and profitable campaigns.