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Inclusive and accessibility design process at Google I/O (2018)
Mar 23, 2025
Lecture on Inclusive Design and Accessibility
Introduction
Presenter:
Jen Devin, User Experience Leader at Google Accessibility
Panelists:
Andrea Wong, Researcher on Accessibility
Catherine Ideal, Designer on Accessibility
Bethany Fong, Lead Designer on Google Material Design
Objective:
Discuss inclusive design, accessibility, and how to make products more inclusive.
Understanding Accessibility and Inclusive Design
Definitions:
As per the Web Accessibility Initiative:
Accessibility:
Ensures users with disabilities can perceive, interact with, understand, and navigate tools and services without barriers.
Inclusive Design:
Considers a broad range of human abilities, including age, gender, ethnicity.
Usability:
Ensures that a product is not just accessible but also provides a great experience for all users.
Importance of Accessibility
Benefits of Accessibility:
Beneficial for users with disabilities and those in situational limitations (e.g., low bandwidth, distractions).
Examples: Alternative text for images aids both visually impaired users and those with slow internet.
Overlap with Inclusive Design:
Accessibility is a key component of inclusive design.
Case Study: Designing the Crane App
Objective:
Demonstrate inclusive design using a travel and hospitality app called 'Crane'.
Design Framework:
Stages:
Define product vision, design, development, and post-design.
Approach:
Use standard user-centered design methodologies and material design systems.
Stage 1: Defining the Product Vision
Key Considerations:
Understand user needs, including those with disabilities.
Use assistive technologies in research.
Identify permanent, temporary, and situational disabilities.
User Engagement
: Inclusion of users with disabilities in research for insights and better user experience.
Stage 2: Design
Interaction Design:
Group related content and controls.
Design a tab interaction model.
Ensure easy navigation (e.g., keyboard navigation).
Visual Design:
Ensure high color contrast and visible focus states.
Provide multiple indicators for color-coded information.
Ensure appropriate touch target sizes.
UX Writing:
Use meaningful, concise labels for screen readers.
Motion Design:
Ensure alerts/snackbars are visible long enough.
Provide easy escape options from overlays.
Heuristic Evaluation:
Check the app for clarity, robustness, and specificity.
Stage 3: Development
Best Practices:
Use standard components when possible.
Ensure scalable text.
Use development tools for accessibility checks.
Tools:
Material Theme Editor, Accessibility scanner, and gallery.
Stage 4: After Development
Tools for Testing:
Pre-launch report and Lighthouse for checking accessibility issues.
Help Content:
Provide accessible help content and tutorials.
Feedback:
Include feedback from users with disabilities post-launch.
Conclusion
One Action Per Stage:
Product Vision:
Talk to users, especially those with disabilities.
Design:
Consider keyboard navigation for interaction models.
Development:
Use standard components for consistency.
Post-Development:
Ensure accessible onboarding and help content.
Final Note:
Creating inclusive products is critical to empowering all users and removing barriers.
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Full transcript