How to Avoid Ruining Your Etsy Shop

Introduction

• Presenter: Starla Moore
  • Founder of Handmade Elf Academy for Etsy Sellers
  • Manager at eRank.com, Etsy’s popular tool
• Focus: Mistakes that can severely damage or destroy your Etsy Shop.

Major Mistakes to Avoid

1. Abusing the Renewal System

• Past Exploit: Sellers would renew listings daily to get to the top of search pages.
• Etsy's Reaction: Caught onto the exploit and changed their algorithm.
• Consequence: Can lead to a drop in search rankings.

2. Misunderstanding Listing Quality Score

• Definition: Listings are ranked based on a quality score.
• New Listings: Get a slight boost to build initial quality.
• Warning: Abusing this boost (e.g., constant renewals) can harm your shop.

3. Constantly Tinkering with SEO

• SEO Understanding: Etsy SEO is not instantaneous; it evolves over time.
• Algorithm Time: Etsy may take 60-90 days to set a listing placement.
• Impact of Changes: Frequent changes can disrupt Etsy’s ability to rank listings.

Best Practices

Treat Listings as Experiments

• Avoid Mass Changes: Make changes in small, controlled batches.
• Monitor Changes: Carefully observe the impact of any modifications.

Preserve Successful Listings

• Successful Listings: Leave high-performing listing titles and tags unchanged.
• Example Error: Changing keywords can accidentally remove important search terms.

Keyword Matching

• Broad Matching: Etsy matches keywords in various combinations, not just exact matches.
• Example: Removing misconceived unimportant keywords can drop traffic.

Announcements

• Event Participation: Starla Moore attending Amplified event by Printify.
  • Date: September 26th
  • Offer: Use code "Starla" for free access
  • Activities: Streams, Q&A, prize opportunities

Conclusion

• Emphasis: Refrain from tinkering with successful listings.
• Final Note: Check out the Amplified event for more insights and opportunities.

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Additional Resources

• Video link on reasons for shop suspension.
• Workshop on Etsy listing quality score.
• Link for Amplified event registration.