Five Free Ways to Market Your Online Business

Introduction

• Presenter: Isabella, owner of two six-figure online businesses
• Focus: How to market your online business using five free methods
• Commitment: 100% free education

Overview

• No Ads Needed: Focus on organic marketing strategies
• Topics Covered:
  • Mastering vertical video content
  • Using social media platforms

Platforms to Use

1. TikTok
2. Instagram
3. Facebook
4. Pinterest
5. Twitter

TikTok

Short Form Video Content

• Edit down to 10-15 seconds
• Key Elements:
  • On-screen captions
  • Fast-paced content
  • Steady angles
  • Good lighting
• Goal: Direct viewers to the next step

Content Ideas

• Behind-the-scenes of your business
• How your product works and how to use it
• Funny customer stories
• Five ways to use your product
• How you make your products and packaging orders
• Story behind your product

Examples

• Example of a business growing on TikTok rapidly
• Live streaming benefits (packaging orders on live stream)
  • Requirements: 1,000 followers
  • Redirect viewers to link in bio

Repurpose Content

• Reposting TikToks to other platforms
  • Instagram Reels
    • Instagram’s competition with TikTok
    • Similar or better engagement

Instagram

• Start with TikTok then to Instagram
• Running Reels for various audiences
• Creating and editing content
  • Use InShot app for editing
  • Best practices for video creation

Twitter

Classic yet Effective

• Personal and business accounts
• Promote business through retweets
• Linking product directly in tweets
• Case study of successful Twitter promotion for a drop-shipping business

Facebook

Utilizing Facebook Groups

• Share business videos in relevant groups
• Grow Facebook account through viral posts in groups
• Facebook Reels (similar to TikTok and Instagram Reels)
• Selling directly through Facebook Marketplace

Pinterest

Creating a Business Account

• Access to analytics
• Reposting TikTok videos as Idea Pins
• Adding shop link in bio
• Photo-friendly platform for drop-shippers

Drop-shipping Specific Tips

• Recommend ordering a sample for original content
• Use Pinterest and Twitter for promoting products
• Finding and using existing photos to market your products

Conclusion

• Interaction: Encourages comments and questions
• Follow on Instagram for more tips
• Additional free courses on YouTube channel
• Thanks viewers and hints at more free content