Transcript for:
Mastering Google Ads for Lead Generation

welcome to the Google ads lead generation master class here's what we're going to cover in this video we're going to go over what to expect we're going to also go over the course outline and then getting started please subscribe to my newsletter it's Philip chan.com newsletter that's where you'll find it for important updates regarding this course also subscribe to this YouTube channel uh check out my Instagram Tik Tok and Linkedin for exclusive content at Philip chander or PPC Philip also guys share this course let's start a revolution and change people's lives together warning this is the most important video in the entire course watch the entire video don't skip and please don't fast forward Pro tip watch the video in 2x speed now who am I and why should you listen to me my name is Phillip I am a goaz expert with over 3 and a half years of experience plus at this point in time and I've man basically managed and optimized Gaz campaigns over that period of time and i' a I'd like to think a pretty deep understanding of G as lead generation and how to generate high quality leads across various Industries um yeah I've worked at multiple U seven figure agencies around the world um and yeah I've managed over $1 million plus in ad spin at this point in time and I've achieved um some pretty crazy rois for my lead generation clients and yeah most most clients I've actually worked with our lead generation clients so I have a really deep understanding in terms of lead generation um with Google ads and um proven strategies my work has consistently delivered exceptional results and I've even doubled with lead generation at times and uh drastically reduced cost per lead for clients across various Industries so no matter what industry you're running Gaz lead generation campaigns for um I'm your guy I have basically ran Gaz for very Industries at this point in time so I have a pretty good idea on how to generate leads um consistently and high quality leads um and a large volume of leads as well um across various Industries using Google ads now here's a few uh campaign results I have um for this client I achieved about a 22.92 conversion rate uh that was about 1032 conversions um and then for this client about the same 3 00 conversions um at 24.6 7 conversion rate and then for this client this client was actually a new client as you can see uh we onboarding him on the around October right October the 14th or 15th somewhere there and then um yeah from that time uh from about the 15th to the 31st um generated about 182 conversions right so those are high quality leads right and um conversion at conversion rate of about 31.7 6% right so yeah I I I know my stuff right and here's a few um uh here's a few testimonials from some of my clients my upward clients um yeah it's uh here like Philip was amazing to work with jumped right in audited our campaigns provide actual insights to improve our campaigns and executed with Precision uh definitely hire him again Philip was nice to talk to um he carefully explains what needs to be done and what could could be done better and how he'll take things forward and basically he'll hire me again um and then yeah there's also another one there but this is these are just a few of my five star reviews I've received um over the point in time and here's a testimonial I also have from one of my long-term clients uh Scott and he says I worked with Philip for well over a year his responsibilities were researching Target keywords writing effective ad copy setting up and setting up solid Google ads campaigns as well as reporting on findings and campaign optimization the skills that Philip has will add value to any business the kind of value that actually impacts your bottom line he has a strong attention to detail and a great work ethic he has a great communication skills and executes instructions with ease I wouldn't I would not hesitate to use him again in future I Pro he proved himself to be a valuable access to my business and my clients so here is one of my clients as well I managed some of his clients and I was managing like 13 or yeah quite a lot of clients for him at one point in time um yeah and just consistently knocking out the park you know what I mean so um yeah I definitely know my stuff but in terms of this course what can you expect from this course um you can expect some structured learning this course is divided into five weeks um each focusing on different aspects of Google as lead generation and then Hands-On activities and exercises you can expect practical exercises and real world examples to apply what you've learned these activities will reinforce your understanding and build confidence so I provide you with tons of templates tons of um resources as well um just you know download them use them you know um watch the watch the video in the course that correlates to it but um yeah you you'll you'll see as we go through this course um everything I provided for you but um it's really just going to build that confidence you need um to generate Lees Google ads and then ultimately I'm trying to help you master Google Google ads but this section um gole ads lead generation and by the end of this course you'll have um a solid understanding how to create manage and optimize Google ads campaigns for lead generation so that's my goal I want to help you master Google ads lead generation um you know by the end of this course um you should be able to you know leave a comment or leave me a testimonial and say hey Phil um I've increased my conversion rate by this much or hey Phil like my ad copy is really impressing my boss or whatever you know what I mean like no matter what it is you know what I mean or even if it's if you're running Google as lead lead generation for your own business you know hey F I've generated you know 500 leads this week it's crazy like it's it's really um it's really all about that and I really want to help you master gu lead generation and ultimately too I want to help you achieve results as we're talking about I want you're going to learn proven strength strategies to increase your traffic generate leads and achieve a higher return on investment for your ads and then you're going to build a lot of confidence you're going to gain the skills and knowledge to confidently run your own goog ads lead generation campaigns and make data driven decisions now here's the course outline in week one called foundations we're going to basically just go over the basics covering the Google ad foundations then week two called plan we're going I'm just going to teach you how to plan your campaigns and you know choose the right keywords and create compelling ad copy and a bunch of other stuff as well um that basically drives clicks and conversions right and then in week three we're going to focus on tracking and measuring performance including setting up conversion tracking and phone call tracking and then week four we're going to dive into campaign setup U for different types of ads including setup uh uh search display video and there's even more than that too um and basically just going to learn how to also use ad extensions effectively and then in week five the final week you're called optimize you're going to discover different optimization techniques and unique and strategic like like optimization techniques that honestly I wish I knew earlier and um yeah like um yeah I'm really excited about that week um but to improve your quality score and refine your your keywords adjust your bids and analyze performance data so all of these weeks are important every single one of them are important every single video is important in this course and if you want to master go as lead generation you have to pay attention take notes um if you if you want one-on-one help I also do one-on-one coaching as well so just check the link down below if you want to get one-onone help but yeah whatever like just make sure that you pay attention as you're going through this course and um yeah and you'll be fine now getting started uh join the crossing free community if you haven't joined cross and free yet um please connect and join um cross and free uh just you can click down down below and you'll just easily be taken to the school page and that's where we are um I'm like Crossing free and um there you'll be able to connect with fellow Learners and in our online community and you know really share experiences uh questions and get support from peers and myself right the link is down below and then um also make make sure that you utilize the resources that provide you take advantage of the resources right um including the guys the templates and the the community as well um these are ultimately just going to help you implement um what you learn right and especially with the plan uh as well you really have to make sure you you plan it properly and I'm going to give you a bunch of resources um on how to actually plan your campaign and then stay committed right dedicate time each week to learning and applying the material consistency consistency is the key to mastering gole as lead generation and achieving your goals and then also book one-onone coaching if you want personalized help and uh yeah you can book one-onone coaching with me uh to get tailored advice and and support specifically specific to your needs right uh just click the link down below so if you're enjoying this course so far leave a testimonial for me um at testimon testimonial. ph.com um and if you're watching this anywhere else you leave a comment you know and yeah uh you can win special prizes if you're on Crossing free um yeah if you leave a testimonial for me as well so awesome now this is Dale cari's quote and it really inspired me and I wanted to also just tell you about it and he basically said in action breeds doubt and fear and action breeds confidence and courage so yeah just make sure that you take action you know um that's what's really going to build confidence and that's what I'm trying to teach you in this course and this is um something a major theme in this course is action take action um because ultimately that's what you you want your clients and uh your clients not your clients but your your leads and your prospects the people that you're generating right um using your Google ads you want them to take action right so just think about it right and it all starts with you taking action right and that will build the confidence and the courage you don't need to be there yet you just need to be willing to be there yet to be there you know I mean so just make sure that you put in action you put in the work and you pay attention and awesome let's get to work welcome to what is Google ads here is what we're going to cover what is Google ads we're going to answer that question we going to cover how Google ADS works we going to cover the benefits of using Google ads then finally we're going to go over why you should use Google ads and why it's the best decision you should do if you're looking to generate leads for your business or your client's business please make sure to subscribe to my newsletter guys Philip chalanda newsletter for important updates regarding the course please also make sure to follow all my social medias YouTube Instagram Tik Tok and Linkedin for exclusive content at Philip Chanda also make sure to share the course guys let's start Revolution and and change people's lives together warning this is the most important video in the entire course watch the entire video guys don't skip please also don't fast forward it's imperative that we you watch the full video you don't fast forward you don't skip or anything like that here's a pro tip watch the video in 2 xped what is go at so let's get started what is Google ads Google ads is an advertising platform I just qu it's an advertising platform it's a tool that allows allows businesses to create ads shown to go shown on Google search results and on other websites so basically allows businesses to show ads or create ads and show those specific ads on Google search results and various websites and properties so basically the Google ads network is quite vast so you'll find that you know there's Google ads available for search there's Google ads available on YouTube there's Google ads available able on various websites you might see a banner or you might see an image on the website and it's taking you to a website and that's actually a Google ad so Google ads actually has a very wide network of placements or places where they can actually place the ad and they utilize and we can utilize those different placements and those different destinations to position our ads to effectively reach our ideal Prospect or effectively reach our ideal client so add this call paperclick it's a paperclick it's based on a paperclick Model right so you pay only when someone clicks on your ad right it makes extremely cost effective way to ad advertise so you can basically just set your own budget you know what I mean because you're choosing you're choosing who you're not choosing who but you're choosing where you add a a placed and things like that so based on that whenever someone on that when whenever someone in count as your ad and they click on your ad that's only when you'll be built and you'll be pay you will pay for that specific click a lot of other platforms require maybe upfront payments you know traditional advertising as well requires up upfront payments but Google has really changed the whole system for us and has allowed for us to just pay per click so every single time you click it also provides targeted advertising allows you to re specific audiences based on keywords locations demographics and ENT so Google allows you to really go deep into into who the person is and this is going to be covered more in in the customer Persona video in this course where we're going to actually build a Persona and we're going to identify who that person is and based on who that person's identity is we can now use ghoul's targeting the keywords location demographics and interests to reach that specific person and position our ads extremely strategically and tailor made to them so budgets all right it also allows for flexible budgets you can set and adjust daily budgets based on your needs or according to your needs and you can control how much you spend so yeah so you can choose how much you want to spend if you want to spend a $1,000 you can start with that if you spend $100 you you can do that but you know we're going to show you some really smart ways I'm want to show you some really smart ways to actually determine what kind of budget you should start with because a lot of people do guess work when it comes to the budget and they end up either having too high of a budget and without with an untested offer so they end up burning through add budgets and it's it's tragic honestly because they haven't done the due diligence of doing research and testing and things like that so I'm going to show you a proven a proven strategy to find the exact budget that you need for your campaign later in this camp this course and then finally performance tracking you know Google also allows for performance perance tracking you know you get based on on these various based on the performance of our campaigns we can get detailed analytics to monitor our ads Effectiveness and make data driven improvements so that's another mindset that we'll talk about in the mindset video but you have to make data driven decisions and this ghoul really allows you to do that based on the different reports and analytics that we can generate using it so it's really powerful so how Google ads Works let's discuss that so keyword selection you choose key you choose words that people type into Google when looking for something these keywords trigger your ad to appear in search results so basically how it works is B it works on a keyword basis so basically if you if you're the person that that on if someone searches your keyword right and they they see your ad right because your keyword your ad is linked to your keyword right that is how it works right so they find they find your ad based on the keyword that you're targeting in most cases and there are some cases where keywords you know there are some cases where keywords you know don't really playay as much of a role but 99% of Google ads is keywords then ad auction your ad competes with others based on bid bid amounts and AD quality this process decides whether or not your ad shows up on the page so basically how your ad your ad is basically competing right at at every single point in time when you run Google ads you'll find that we even going to go through this in in the interface video but there are ways for you to see that the people competing with you and based on that because there's limited because the limited keywords and there's limited search traffic right there's obviously and there's more people who are searching who are who are the people who who are advertising on the same keywords Google has now created ad auction system basically where they they they your ad competes based on the bid amount and AD quality so your bid amount how much you bid for a specific keyword so let's say what you are bidding $100 for a keyword and your your comparator is bidding $20 Google would prioritize your bid your your ad because you have a higher bid amount right and then add quality as well right so add quality as well so if you add quality if your quality score is above your your above your competitors you can find that it will also perform well so Google Google what they do Google Google determines your position right and Google determines whether where you add shows and if you add shows based on these two things Bild Mon and add quality so add rank your ads position is determined by a combination of your bid quality your bid and add and add quality score as you've discussed right so higher scores mean your ads appear on higher in sear results ad formats we can use different texts images and video ads and different formats to reach various audiences and me specific campaign goals so Google also provides you various ad formats they provide you with text image and video ads so you can basically use these in different campaigns to reach specific campaign goals and then finally go then based on this whole process of you biding for your keyword biding for that spot and then clicking and then paying for that for that click right and your ad showing there based on your ad Rank and based on the auction system we get all this data and it is all mated in performance tracking you know and G allows us to monitor our success by tracking our clicks views and conversions these are the main three things you're going to be well not main three but the other the other ones that that we're going to be diving into but you know they they basically categorize them into clicks views and conversions and a whole bunch of other columns which we're going to go over right and then you can use these this data to optimize and improve your ad campaign so yeah we're going to use all the data that we receive from the campaigns to improve our ad campaign now some benefits of using go ads targeted advertising you can reach specific audiences based on keywords locations and demographics this ensures your ads are seen by potential customers so because we can so specific about who we're targeting we can increase the likelihood that we're going to reach our potential customer right if we're just doing a traditional advert on like on like a street sign or something right you you'll find that that advert isn't as targeted as Google ads because we haven't been able to specifically reach the person that we want to reach now Google ads allows us to do that based on keywords locations and demographics so if you can dial in the keywords if you can dial in the location if you you can dial in the demographics this will ensure that you're seen by the potential customer also another benefit is that it's cost effective you pay only when someone clicks on your ad and this allows you to control your budget with daily spending limits right so when Google ads you can basically you can choose how much you want to spend per day right and that allows you to to monitor exactly um how much money is being spent how much money is being taken from your card you know so yeah measurable results you know Google ads also allows you to track your ad performance with detailed analytics and see what works and optimize your campaigns right so it allows you to track your performance with deal analytics as we've gone over then quick visibility right you can get your ads in front of people fast right Google ads can drive traffic to your website almost immediately so this is something that's really powerful especially for clients and people who are running businesses and you maybe it's even a startup you know it's a new website and you just want to really get some traction some sales in the door right some leads you'll find that Google ads is actually one of the fastest ways to do that because people are searching 24/7 so your ads are going to be running practically 24/7 unless you have a specific um ad schedule that you choose but yeah so that's how it works it's very powerful it's extremely quick visibility and then they're flexible and scalable you know you can adjust your ads and budget at any time and you can scale your campaign as your business grows so Google ads allows you to increase your budget and create new ads Target new keywords at any point in time so as your business grows as you see what works remember what we said about 8020 rule right once we see that something that works we we increase we put the fire on that more because you've seen that it's provable right you don't you know and when it comes to scaling you don't scale a broken system you scale a scalable system and that's the worst thing that I've seen one of the worst things I've seen with people especially with Google ads when they do go ads is that they will scale you know poorly performing ads and you you're burning through money and you you're thinking by spending an extra $2,000 a month that you're going to increase your ad performance but if the system is broken then I promise you my friend everything is not going to be better just by you putting money on it so we'll see what works we'll get that 20% right that brings 80% of those results right and we're going to focus on that we're going to scale using that right so we're going to go deeper into that in terms of in in the optimized section of the course but that's basically what what the benefit of Google ads is that we can scale what works as a business grow so if we find a YouTube ads really performing well we can increase the budget on that you know and as a business grows and you get more money so why you should use goog ads you can reach your audience you can specifically Target keywords demographics and connect with potential customers this allows you to show your ads to people searching for what you offer right you can control your costs like we said you can set your budget and only pay for when people click on your ad you can spend you can adjust your spending any time to fit your needs right and then you can measure success right you can use Google analytics tools to track conversions clicks Roi right and see what works and improve your ads and then finally you can get fast results as we've mentioned you can launch campaigns quickly get immediate visibility and drive traffic to your website right away and then flexibility and growth you can easily modify your ads budget and targeting to scale as your business expands so here is a quick summary what is Google ads Google ads is an online advertising platform by Google it allows businesses to create ads to appear on Google search results and on other websites so you only pay when someone clicks on your ad how go as works right we covered how goaz works we you basically choose keywords and you compete in ad auctions based on bid bid and quality and then you track your performance right that's basically the fundamental of how go as works you choose keywords you you compete and obviously you create your ads and everything you compete in your ad in the ad auction right on build on build and quality based on build and quality and then you track performance and then you use different ad formats to reach your audience right based on based on Concepts that we'll we soon cover then benefits of using Google ads you can Target specific audiences you can control costs um with a PPC model you can get measurable results and you can achieve quick visibility and you can enjoy flexible scalable advertising options and then finally why you should use Google ads you should it allows you to reach your ad your your your audience effectively allows you to control your budget it allows you to measure your success you can see fast results and finally you can modify your campaigns as your business grows so guys make sure to please leave a testimonia at testimonial. Philip chan.com to leave to win special prizes and I've got quote from you guys by um berett and he says good advertising does not just circulate information it penetrates the public mind with desires and belief and that is extremely important guys because you should understand that as we've gone through this video and as you go through this course that you should be in the mindset of benefits and desire and and belief you want to really focus on these things because you want to be focused more on the p through from the person from the customers's perspective right and you find that many people when they advertise they're just telling everyone about how great their product is right my product has X feature and Y feature and this that and this Bing bomman whatever right you should think like the customer what does the customer want to see right and you should hack their desires and their beliefs and this is what we're going to cover in our our customer person we're going to understand what the desires and what the beliefs are so we can position our ads in a way in which it communicates directly to their desires and beliefs so here's an example right just a quick example right you could either position your like a law let's say you're running law go ask for lawyers right let's say divorce lawyer right you can you can you can either position your ad as we have X amount of experience 15 years of experience right yes that's Authority yes that's that's good right but or you can even say we have degrees in in in law or whatever or we're you know what I mean just benefits about who you are right you can either say that or you could speak about the desires of the person who would want that service so let's say it's a divorce law service your position to ad as experience the singlehood you have been craving you see how how I've literally transformed the how I've changed that from being just a public just information I'm giving you information to more I am this I am you know it's the it's the I am communicating with their desires I'm communicating with their carnal mind and what they actually want you know they want that freedom they want that singleness they want that whatever right and you're going to Comm you going to communicate that you're going to show that your that you're going to show that your service is the bridge that transformation so with that being said guys let's get to work just welcome everyone to Google ads mind principles and this is going to be one of the most important videos that you ever watch in this in this course so please make sure that you pay attention I'm going to explain exactly what mindsets are essential for successful execution of Google ads campaigns how to actually think in Google ads to actually be successful because there is a key difference between effective and ineffective thinking when it comes to Google ads and it's literally the nday difference between you having campaigns at tank and you having campaigns that Thrive and produce sales and leads for your for your clients or for yourself so this is one of the most important videos so with that being said we're going to cover five principles and the first principle we're going to cover is embracing experimentation right the second princip we going to cover is data driven decision- making the third principle we're going to cover is long-term strategy the fourth principle we're going to cover is customer Centric thinking and then fifth principle we're going to cover the final princip going to cover is adopting adaptability so with that being said guys please make sure to subscribe to the newsletternewsletter for important updates regarding the course also make sure to subscribe to my my social media Pages my YouTube channel I post exclusive content on my YouTube channel pretty much weekly so if you guys want some some more content and some more value that can help supplement this course I suggest you definitely subscribe to my YouTube my Instagram as well I also Post in Tik Tok and Linkedin for make sure you follow them for exclusive content you can find me at Philip chunda on all four of these platforms and guys make sure that you sh you share the course right there's no harm in sharing the course really we can start a revolution and change people's Liv together right this knowledge is really transformative because at the end of the day let's say you don't you you don't have to make money online right Google ads is literally one of the most powerful ways to start making money online let's start a revolution let's change people's lives together you know this this knowledge really changed my life Google ads and help me start making money online and really changed my life you know I I dropped adversity and guad was literally my Saving Grace to actually being able to make a living for myself and be successful at it you know and I know that a lot of people in this world could definitely use another income Source despite there being an income Source you can definitely learn from this course a lot and use it however you want so make sure that you share the course guys let's start Revolution change people's lives together also guys here is a very important warning right this is the most important video in the entire course right so watch the entire video don't skip and don't fast forward right as a pro tip this is what I like doing I like watching the videos in 2x speed it really speeds things up and allows me to get through more content quicker so I suggest you also do that so with that being said let's talk about the first principle which is embracing experimentation you know so let's talk about it the first point in embracing experimentation is you have to be willing and open to change you have to understand that not every strategy you will work perfectly the first time you have to be willing to Pivot and adjust your approach based on what what you what you learn as data comes in right and those first seven days you're going to want to let it run and get some more data right data is the most important thing you actually realize in goog ads because data is what informs your decisions data is what allows you to actually see if your campaigns are working and what strategies you should double down on or what strateg you should taper off of so it's really important that you have to let data come in you have to let data accumulate in your account between one to two weeks of data at least you need between experiments and between in seeing what how your changes are affected between one and two weeks about seven to 14 days right so you want to within that range you want to be looking at the data letting it accumulate accumulate accumulate and then at the end between the at the end of those two weeks or what you're going to do is you're going to now start looking at the data right but you always have to learn as the data comes in and adjust your approach and pivot right you know especially in business you find that you know a lot of big companies when they when strategies aren't working let's say a sales strategy isn't working for them what they do they don't keep on doing the same thing over and over again as Einstein says only what does Einstein say Einstein says something like you do if you do the same thing over and over again expect different results it's literally Insanity something like that right some paraphrasing but I think many of you guys have heard the saying by Einstein and it rings true especially with Google ads because you have be willing to Pivot and adjust your approach right so let's go on to the next Point curiosity over Perfection right you have to to embrace curiosity over Perfection you have to approach every situation problem and experiment with curiosity you must learn you must aim to learn what truly works best rather than striving for immediate appearance of good results so I'm going to read that again right you must aim to learn what truly works best what truly works best rather than than striving to achieve the immediate appearance of good results now I found that I think that a lot of you guys once you start you know a lot of you guys have run Google ads before and for the people who haven't run Google ads what you find is that sometimes people's campaigns are overinflated and you'll find that when I say that over overinflated data I mean and what I mean by that is that you enter a a Google ads account created by let's say a different agency or someone previously and you'll find tons of conversions you'll find tons of clicks you T you'll find tons of to be good results right a lot of data that appears to be good result you know 25% or 30% conversion rate and you know click the rate above whatever right now the question is is it actually working a lot of situ a lot a lot of times you find that there's a lot of situations where then the numbers aren't actually reflecting on the True Performance of a campaign now what I mean by that is that Google ads allows you to track conversions allows you to track all these different metrics right but how you use these metrics is up to you now let's say for example you are running a g campaign for a dentist and now this dentist is booking want he wants to book consultations with potential clients but now you created a conversion action or someone's created a conversion action maybe wasn't you maybe was someone else who was running the account they created a conversion action that let's say is for phone calls right only phone calls right but we want track booked consultations right and we want that to be to to be the primary level of success so when you go to the doctor and you say hey I've created all these conversions for you I have you know we have over 115 conversions and they'll look at you and be like dude we haven't gotten one like successful inquiry this whole week and all of the inquiries we've had are pretty much spam you see what I mean so even as you Embrace experimentation you must as it says here right you must aim to learn what truly works best that's the whole purpose of experimentation and approaching each situation and problem with curiosity you have to be curious about what really works best and you have to think like the way I did just now right you have to think okay why why is this causing what it's causing what are the underlying aspects and underlying factors that influencing this result to be and once you can identify those that's when you can actually approach situation a little bit more intelligently and start experimenting right but unless you approach it with curiosity you make the same mistake of the previous person who was creating a campaign or the previous person who doesn't know how to create campaigns and have overinflated numbers and appearance of good results without actually having good results so approach it with curiosity understand what truly works best right and let go of everything that doesn't work best next the next point is you have to test new ideas don't be afraid to try new angles even unconventional ones to uncover unique opportunities and insights I'll give you guys a quick story right when I first started working for my mentor this is in 2021 he approached me on Fiverr and he was like yo Phil can you help me with my goads and all these different things and I was still starting out right and I was still learning and everything and I came to him and I said look I am more than happy to work for you right but I want you to allow me to experiment with new ideas and New Opportunities and insights cuz remember I just started goog ads this is in 2021 and this is my first major client that I got in 2021 right and he was like he was like sure like he definitely believed in me right and I had about a year worth of experience back then I was experimenting new ideas and things like that and on this journey of Mastery right that I that I took with Google ads it made me about ways to Unique in how I approach situations right and if you can be unique in how you approach situations you'll find a lot of potential opportunity unties to improve your performance of your campaigns because you won't be able to see them any other way right if you stick to what you know you going to get the same results as you do but the great thing that I did in 2021 is that I embraced experimentation I embraced the idea of testing new ideas I was willing to make mistakes I was willing to mess up and guess what to this day I still work with that client right and I think that's a testament of being willing to experiment try new ideas test and see what works and to be willing to you know just stick by your decision you know if you make an experiment write it down track it but also be willing to make that decision to experiment in the first place don't just be like complacent with your with the results you're getting because I went to I enter some of his campaigns and I saw some pretty good results and I was like let me dig deeper and see if how can I how can I improve these results and I found a lot of opportunities to improve some of them I hadn't even tried before but you know what I still tried them because at the end of the day what's working for someone else is most likely going to work for me so whenever I approach experiments I'll think about what what works for everyone else and what's working for other people through research and different things right I would find that this is how I must do it and I would basically experiments these new ideas I'll read books and take courses and try all these different things to actually provide amazing value right and to increase the results of the campaign so that's what you must also think think uh how can I test this new idea I see this maybe in this course that you're watching right now by me you find a new idea in terms of maybe experimentation you've never experimented before right this is the this is the the the perfect time for you to experiment and try a new idea all right so look for Unique opportunities and unique insights right uh party insights unique opportunities from third parties so you want to look for people who are more knowledgeable in your space right and you want to look for these opportunities and insights and see how you can apply them into your campaign because most people guys I'll tell you this right now right by you watching this course you are probably in the top 3% of like people who are about this right and because most people I read this book in in I read this book by Brian Tracy and he was basically like saying like 99% of people once they learned their job the first time they never ever go back and learn new skills upgrade their skills or even invest in new knowledge right and by you doing that you're already setting yourself up right so just think about that you know and be proud of yourself that you're taking this step and don't be afraid to use these ideas that you use that you learn in this course because I promise you they've worked for me and I don't I'm not going to teach you anything that is not going to work for you right I'm not going to teach you anything that is you know just that I don't use right everything I've taught you and everything I'm teaching you in this course is because I've used it and I've been successful in it I've made thousands of dollars online with Google ads and this is what how I do it so with that being said Test new ideas right and you have to learn from failures you have to treat every un successful campaign as valuable opportunity to learn right as valuable feedback that can in that that can inform and improve your future campaigns right so everything is a feedback loop right think of everything like a feedback loop Okay cool so I create an experiment I see how how how it affects my campaign after two weeks and then I go back and I I B I basically make adjustments and improve my my my strategy based on the feedback I receive from this experiment so at the end of the day there's no unsuccessful experiment really I think that every successful every experiment is successful if you think about in the sense that what can I learn from it now I don't mean that in the literal sense that everything is going to work out exactly how you want but it's always good to have a better to have a class half full mindset in life and also in Google ads and it will definitely help you in terms of achieving great results if you learn from what you experimented and you apply that into your campaign going forward right even if it's an unsuccessful campaign you know that that strategy doesn't work so what you do with that strategy you put it away you say okay cool I'm not going to use this strategy I'm going to try something else right but you wouldn't know that unless you tried and you'll be thinking a lot of people will be thinking oh no this strategy works this strategy works this strategy works but in actuality it doesn't actually work and they'll never know that because they've never experimented so be willing to fail don't be you know you know don't be don't be afraid don't be scared just make the make the change make the experiment write it down make sure you track and you follow exactly what you've done and don't be willing to don't be afraid to fail because what's the worst that can happen right the worst is maybe you lose two weeks of progress or whatever right and let's say the campaign fails or whatever right but that's really worst case right the best case is that you learn something new right the worst case is that that happens and you learn something new the best case is that your campaign your experiment actually runs exactly how you how you expected your hypothesis was correct and because of that you can now apply this camp this experiment across the whole campaign and see even greater results so learn from failures Don't Be Afraid with that being said stay positive keep an optimistic mindset know that consistent experimentation is the path to long-term success don't I promise you guys don't be that guy who doesn't experiment just because you're afraid to make mistakes don't be that guy I used to be that guy and I got out of the mindset real quick because in Google ads if you can't experiment and if you can't put your neck on the line to actually make things work I promise you it will not work because if you have that fear of action and fear of mistakes even the things that you're working on right now you're creating you already have mistakes right so the purpose of experiments is to either expand the results of a campaign or to minimize the mistakes and the negative impacts of a campaign right if you're already in that situation right and you've experimented or whatever you've already learned a a lot right and that's already putting you on a path to Long success right so just keep that mindset that experimentation is absolutely key you must always be testing and that's one thing that you must also learn is that you must always be testing test test test test every time there must be a test either you're split testing ads you split testing keywords you're split testing whatever bid strategies budgets whatever right you have to just think about how you can test and consistently test because that's what's going to produce more results and once you actually see a test is winning right this is how you actually make a test this how you make a test right once you see a test is is winning you just expand it to the rest of the campaign right or you slowly do it one one by one one one by one one by one until you expand to the rest of the campaign right but you wouldn't have known this Insight unless you actually were willing to experiment so keep a keep a strong mindset keep positive keep optimistic and know that consistent experimentation is the path to long-term success one of the guys that I learned guads from Perry Marshall and that's what he said in his book and that's the major takeaway from his his book that I basically took took away right I took away the fact that you have to always be testing always be testing so if you're going to take away take away anything from this video guys always be testing the second principle we're going to be covering is datadriven decision making and the importance of it why it's important and everything regarding it so that being said let's get straight into it you have to set clear metrics define specific key key performance indicators and with your business goals this in this provides Clarity and focus when assessing campaign success right so you have to clear metrics and key performance indicators so key performance indicators guys are indicators of metrics so basically they metrics that serve as almost like a baseline for what is willing for for what you want to achieve right so let's say you have the key performance indicat of let's say a 10% conversion rate right and you say that in all my campaigns I went to ensure that I have a 10% conversion rate right you have to ensure that you have key performance indicators for every single thing right make sure that you have key performance indicators for every single thing right you have to have key performance indicators for every aspect that you want to track in terms of your business goals right so meaning so let me just revise that quickly right you want to have key performance indicators for the things that you want to track right uh that align with your business goals okay and this will ensure that you keep Clarity and focus when in campaign success because you can look and be like hey my campaign is only converting at 2% and my threshold is my key performance indicator is 10% and the minimum threshold I want to actually make and the minimum threshold I want to reach where I'm actually going to be okay with my results is maybe 8% so I'm not in the range that I should be between 8 and 10% because you want to have a threshold where it's like okay this minimum I'm going to get then you want to have a key performance indicator where it's like okay cool I'm performing well we've process key performance indicator dat right then you want to analyze these data Trends right over time in spite patterns in audience Behavior performance campaign performance and Market shift right you want to basically analyze this data right once you have all this data that that you basically tracked and you're seeing okay cool my campaign is converting at x amount for the past 30 days right you can now look into the campaign be like okay cool what audience what's the audience Behavior here what people what audiences are showing up for my my campaign you know what's my campaign performing at you know what's what shifts in the market are happening are people resonating with my my ad copy are people uh more more inclined towards my competitor you have to think about all these different things right and analyze the data because the data will show you exactly right and if you want to trust anyone in this world trust the numbers right what happens when when people are let's say when the FBI is investigating someone right what do they do they look at the numbers they see the numbers okay cool where is this money going where is that going where is that going where is that going right and from that they can make educated decision and educated an educated Insight from that data right and be like okay cool this is how it was used and this is what was being done right and this is the effect so it's really important that you do that right so make sure you analyze Trends right then regular reporting you have to create consistent reports to monitor progress and measure results against your objectives use these reports to refine your strategies right reporting is the most one of the most essential things you can ever do guys because if you aren't reporting on a regular basis weekly monthly you know bi-weekly whatever right if you aren't reporting you can't monitor your progress and you can't measure results against your objectives right and especially if you have clients this is one of the most important things because you want to keep your clients involved in the whole process of everything right and I want to show you exactly how to um manage the client relationship and onboarding and everything in this course as well but this is just super important guys ensure right ensure that you consistently report and you monitor the progress of these reports and measure your results against your objectives because by doing that you can then refine your strategies to achieve your results even more so the next point is optimize based on insights right you have to leverage right the key word is leverage Data Insights to what refine targeting adjust add copy and three allocate budgets more effectively so why do we leverage Data Insights we we leverage them for for three specific reasons we firstly leverage Data Insights or we use Data Insights to refine the targeting right the main thing of Google ad is targeting right I could talk all day long about the the the most awesome B strategy and the most awesome ad copy and the most this and that but if you don't reach the right person if you don't Target the right person if you don't reach the Right audience if you don't reach the right person that actually is going to resonate with your ad copy and with your business that you're advertising my friend you're not going to be successful in it so why do we leverage Data Insights so that you can be successful right we do it so that because it allows us to refine our targeting then we also use it to adjust our add creative I'll add copy I'll add creative it's a video we we adjust the video if it's image we just the image you know Etc and then third point is allocate more budg budgets effectively and when I say allocate budgets more effectively I want to specifically mention uh that when you're allocating budgets you want to allocate the budgets towards campaigns that actually perform better right so you want to take away budget from campaigns that don't perform well and put more budget towards campaigns and strategies that perform more perform well right excuse me right so it's important guys right that these three things refining Target refining Target adjusting ad creative and allocating budget these three things are all influenced and all Paramount linked to leveraging Data Insights you can't adjust your targeting you can't adjust your data creative you can't adjust your ad creative or your all your budget if you don't have any data so data is the most important thing right leverage the data inight use data make decisions Based on data and data alone not on feelings not on how you feel and all these different things there's nothing wrong with that but you know it's good to trust your gut but I promise you in terms of cool ads trust the data I promise you trust the data you might hear someone say oh try this strategy try this ad try this try that you know what I say to the people I say screw you because the date says something different and I'm not going to put my job on the line I'm not going to put my business on the line I'm not going to put my clients on the line because of how you feel I'm going to put I'm going what I'm going to do is I'm going to make data driven decisions based on data right and that's what's going to lead to more success because I promise you the data is not going to switch up on you all right the data when I say switch up I mean like the data is not just going to change one day and be something different if yesterday got a conversion rate of 5% I promise you tomorrow it's still going to be 5% so you know just ensure that okay so make sure you make data driven decisions and this will allow you to refine your targeting your ad creative and allocate more budget effectively and then finally guys is stay flexible be prepared to change tactics quickly right quickly is the key word there Based on data data findings to ensure that your campaigns remain relevant and effective right so be prepared to change tactic quickly right if the campaign is not working out I promise you bro like start a new campaign if that's the case right and or see what's working what's not working in the campaign that's that's that's doing that so you know sometimes sometimes sometimes a whole strategy can be completely up let's say a whole campaign completely messed up right and that campaign is consistently it's a search campaign but it's consistently converting at 5 at 0.5% right I've literally been situation where people are just too scared to even switch that off I promise you if you switch it off and you replace it with something that is more in line with your business objectives and is building upon various experiments and also on the data we received on previous campaigns that campaign is going to be even more successful and I want to explain this concept for you guys because I think it's so flipping important right when you're creating a new campaign and let's say the or let's say you try and change your tactic quickly or something like that there's so many sources of data right and data in go ads is multifaceted you can have data from a campaign that is currently running you can have data from campaigns that previously Ran So it's it's essential that you leverage whatever data you have historically in the account to make better data driven decisions to create campaigns that align with business objectives and achieve the goal right and now this course right now is go as lead generation but this this is still uh this is still this is still applicable to what you call it sales and e-commerce if you're running that as well right ensure right ensure that you you make Daya decisions and you quickly change your strategies based on the data findings right historical or present right so with that being said let's go to the next slide online so next next this next topic the next principle we're going to talk about is long term strategy right and the importance of it and the first point is Big Picture goals right you have to establish broad goals that align with your business vision and you have to ensure that each campaign supports each of these longterm goals if it's applicable right and Google ads can be used for that right now let's say you are a roofer right and you have a goal of 50 projects in a year what I like doing is I like breaking down the inputs required to to achieve a certain output now what would that look like in terms of a Gaz campaign maybe it'll be a certain amount of conversions right maybe it'll be a certain amount of clicks maybe there'll be a certain amount of traffic on your website you have to have different goals right and break down your goals into the key aspects the key inputs that are required to achieve it right and align your gole ass campaign to achieve those goals right because if you can align that that means that your go your go campaign is even more effective because you can achieve your business goals more directly right you find that some you don't to run Google ads without any goal you don't just run Google ads just to generate traffic you don't have to run go ads just to you know get your name out there right you want to run go ads to make money at is cool you want to run go to make money and and maybe there's other there's there's certain certain cases where that's not the case but I promise you Google ads is a business it's a business that makes money off you and the money that you invest into ads now if you don't have a good strategy you don't have a good goal you don't know why you're on the platform you don't know what you're doing you don't know what you're doing for the client you don't know what the client's goals are you don't understand why they are running Co ads my friend it's it's not going to be pretty right and you have to you have to boys ensure that you're have a broad goal right that aligns the business with the overall business vision and ensure that each campaign supports this long-term goal or the long-term objectives that are required to achieve this long-term goal then incremental progress focus on achieving steady incremental improvements in campaign performance right aim to aim aim for gradual progress rather than drastic and immediate results and this is one of the most important that I I think we're going to cover in this whole course is and this also talks a little bit about delayed gratification right the principle of delayed gratification the principle of incremental progress you know you have to ensure that with life goog ads with everything right everything is a by step it takes excruciatingly long to achieve your goals and I think anyone who else is you know achieving their own personal goals their own business goals maybe you're on this course to try and learn the new skills to make more money maybe on this course to improve your Google ads mindset and skills whatever your mind whatever your your rationale is for watching this course and being a part of this movement you have to just understand that success is not going to happen today right success takes time and with go specifically don't expect your first experiment to just you know be the greatest bsiness whatever all right you have to also be understanding that it's going to take time right remember what I said you want to let the campaigns run for at least one to two weeks before you start making data- driven decisions and if that's the case how do you think people going to feel when you tell them that let's say your client tells comes to you and you say you say your client look we're it's lay the campaigns learning period just pass can't make any change in the campaign some clients will be like hey what are you doing man but that's when you have to be levelheaded as a GU as expert this what I'm trying to teach you in this module of course of the course is the G mindset is the stoic strong mindset of look these this is the data this is what we have to do to achieve your goal right I am the vehicle to help you achieve your goal be just in the go ad side but nonetheless I know best and I promise you clients love being told what to do right and if you can just tell them look just be straight up and say look you want me to do my job correctly what I have to do you have to wait a little bit of time for this data to accumulate so I can make better decisions and I promise you if that's a good client they will keep you if that's bad client which I experienced before they'll be like I want it now I want it now but you know some some people just AR you can't work with right but that's nonetheless nonetheless that's the the case is that you have to be willing to look at everything through incremental progress and seek steady uh progress and not just uh immediate results okay okay then build relationships right prioritize in building customer relationships and brand loyalty in your campaigns right cultivate repeat business and positive referrals right so in your long-term strategy think about how you can also enhance the business that you're running for the go ads that you're running for how can you enhance the people that your target market how can you enhance your ability as a business to build relationships your customers and build brand loyalty right how can you C think of ways how you can cultivate repeat business and positive referrals through your goaz campaigns right and this is kind of like a more long-term thinking and I think this this will be more applicable once you've actually got some campaigns running and you've built a strong presence and you know you trying to expand things this is more of a long-term strategy but nonetheless this is something you should definitely keep in mind you want to ensure that you maximize your client's lifetime value now there's multiple ways in which you can do that right you know upselling them you know reselling them you know there's different ways but go ads if you think about creatively you can you can really retarget these people who have already purchased from you right to upsell them right so hey it's you have to think about Google ads in terms of not necessarily always as acquiring new clients but how can you maximize the existing clients you already have right this is when things like remarketing can come in and you can smartly use remarketing you know you want to ensure that you are maximizing the client value right or the client value from your services Google ad services or and by doing that you do that by creating repeat customers right and that's through remarketing and talk to the people who have basically bought from you or whatever parameters you choose right next you have to adapt to to Market changes right in terms of long-term strategy you have to monitor right market trends and shifts and adjust your strategy Pro actively to to remain relevant and competitive over time so like we said monitor Market shifts and Trends right and adjust your strategy proactively and that's the key to being competitive over time because if you stagnate let's say and you don't actually adapt and you don't actually see that your customers moving in this direction or the Market's moving in this direction and let's say you are using outdated Tech or whatever in your business and you can see that your customers your competitor is now leveraging this unique selling point of them having the latest tech and all these different things think about how you can actually utilize these things right to to adjust your campaigns and improve the your competitiveness over time right look at your competitiv see what campaigns they're running see what Co ads they're running right and see how you can adapt this for yourself you know then sustainable budgeting right you have to plan your advertising budget with long-term perspective right Ensure sustained investment for Camp you have to ensure a sustained investment for campaigns to deliver consistent results so this is also another thing that I think I should also mention is that you have to think especially if you run your own campaigns you have to plan your advertising budget with a long-term perspective right and you have to ensure that this initial investment the investment you make into your go ads is consistent because you can't have campaigns running for one day for one month and then the next month off one month on next month off like you know go ads needs month upon month upon month months of consistent data to actually maximize the performance of your campaign that's why you find that when you when you start running campaigns for clients you find that or even when you run campaign for yourself you'll find that the the campaign becomes easy to run and manage over time and that's only because of the accumulation of various data that has allowed you to to do that so think about it right how can you plan your advertising budget with such a long-term perspective that there consistent Investments and this is more for the people people who actually control the budget and how much money they invest in Google ads but that's something you should definitely realize and recognize that Google ads requires a consistent and a consistent flow of budget right and that doesn't mean that the budget must stay exactly the same or it must be higher or lower you know it's it's just the budget is ultimately determined by the performance so if your campaign is performing well that's when you're going to increase your budget if perform if campaign's performing poorly that's when you're going to reallocate the budget towards a more High High performing campaign so just keep that in mind make sure you have a consistent budget in your campaign to ensure consistent results then the another principle is customer Centric thinking right you have to understand your customer's needs right you have to research the audience that you're targeting uncover their pain points their preferences and their challenges right so specifically their pain points their preferences and their challenges you want to tailor your ads directly to address these right you want to speak the their language right I'm going to say that again speak their language use the language and tone that resonates with your with your target audience make them feel understood and valued in ad messaging people love feeling heard and understood right and this is just human human nature this is how human human beings are and if you can manage to someone feel understood through a ad through the languaging that you use right I promise you you will see much higher clickr rates and even conversion rates if that language is also translated onto the landing page and we're also going to go over in this campaign how to create effective landing pages as well not in this campaign excuse me in this course how to create effective landing pages but the key principle right is ensure that your campaigns have language that resonates with your target audience this will ensure that they feel understood and valued and increase potentially increase your click the rate and conversion rate then you also have to prioritize customer experience ensure that your customer your user Journey sorry excuse me prioritize user experience right ensure that your user Journey from click add click to conversion is smooth and intuitive a positive experience can boost your Brand's reputation right so this also goes into branding right and I think this is a little bit of a higher level thinking kind of thing that you have to also understand and it's crucial to understand is that the user experience client has or Prospect has user has on basic with your Google ads is literally going to determine you having high conversion rates and you having poor conversion rates you having good good good stats in your your in your campaign for click through rates and conversion rate crossback I promise you the major thing is user experience because if you can nail down you know their needs and you can speak their language and you can ensure that there's a clear user experience super clean the website is sharp you're using a great template you know your landing page is clean and I'm going to provide you guys with tons of these Pages specifically for various Industries once we reach the landing page section of this course but you have to ensure that you have a great user experience right you have to have a great funnel if you want to introduce this this concept now right a funnel right we want to we want to talk about how the fact we have to have ensure that people are going towards a desired end and basically a funnel is basically taking a funnel at its roow concept is basically fun is basically filtering traffic traffic to achieve a specific result that's what I see that's what I see funnel funnels are right you basically have a huge traffic source of basically Google ads and you have various steps within that funnel so let's say they click on the ad then they they opt into an op- in form then they receive a phone call then they booked into a meeting etc etc etc right once you have that funnel right you have to ensure that every sing single stage in that funnel is smooth and intuitive right and every single thing that the person sees regarding the brand from that Google ad has to be clean and the key word here is clean clean sharp high quality you know strong brand I'm going to provide you guys with all these landing pages and things like that so you guys can actually do this and also with a whole bunch of other extra stuff that is super super going to be helpful for you but you have to ensure that you have a strong ad click to conversion uh Journey right for the user right this will ensure a positive experience and boost your Brand's reputation then you have to think about solving problems you have to or you have to position your product or service as a solution to your customer challenges right you have to focus right on how you can help rather than just selling a product right so this is also goes into and I think that it's super important that you Rec ize right that when you selling something right sales at its core isn't is a value exchange right I am giving you a solution to your problem or to your challenge and you are giving me money right and that's literally what sales is right so but the thing is people like to skip to the second part of giving me money right they forget the first part of providing value right now how do you provide value right you provide value by positioning Your Service as a solution to a specific problem that your customer or your ideal target market or your your ideal customer profile who that person would be that problem right you position your product or service as a solution to that problem right and that will allow you to actually make more sales because it's more logical right it's not just give me money for something that's going to make my life that that's that's just going to you know f up my life no people pay for things that solve problems all right why do we have cell phones why do people spend thousands of dollars a year on the same flipping iPhone right because it solves a specific problem right and they've literally nailed down every single other thing right they speak the PE the customers language they prioritize user Journey when you use an iPhone it's super clean it's it's it's just unbelievable right and the reason why they can do that is because they've created such an amazing user Journey and they speak the language they understand the customer needs and they tailor the solution to that problem that we have of communication in such a unique way that's almost undeniable for us to spend money on it and that's why I want you guys to think this I want this is why I want to drill in you guys' heads as you watch this course and how you go through it is The Logical steps of buying a product or service and if you can understand the logical steps routine of buying a product and service I promise you it will literally simplify your whole life because that's how you make money right and same thing with Google ads right let's say someone wants me to run Google ads for them or you want they want you to run goog ads for them right you position yourself as Okay cool so what problems you do you have okay maybe you don't run go maybe you don't understand any of these things that we're talking about in this course maybe all these different things they have problem problem problem problem problem right and you list them out you see okay cool this is the problem what's the most compelling problem for this person okay what's the problem that's if they solve that one problem and I feel like maybe if they solve that one problem right will actually result in a solution will result in a sale right or result in not excuse me not a sale but if they solve that one problem what will result will result in the resolution of all the other auxiliary problems right and if you can identify that one key problem and pinpoint your targeting and messaging towards that one problem that resonates more that that that you have a solution for right and you PR present an effective solution to that you will literally like you know you you hook the person because that's what they're looking for you know people are struggling I promise you right and if you can understand if you can if people they're struggling with their problems right and I want you guys to really feel the pain of your customer understand how struggling they are right and position your solution as the solution to that right your service is the solution to that problem right in such a powerful and compelling way with so many guarantees and benefits that it's like okay I can't I can't do it right and I think that one thing that one book that you guys should definitely read is a book called hundred million offers and by Alex hosi and it's G he's got another book as well called hundred million leads but I'm specif to $100 million offers right you have to create a specific compelling offer that's that's recommended course material right for this book right for this course read $100 million offers and let me know in the community what you think about the things he talks about in terms of that like create compelling offer right and specifically Target your customers challenges and present Your solution as solution to that specific customer challenge right but we'll show you I'll show you exactly how to do this once you start writing add copy once you start identifying our C our ideal client Persona all these different things you know this is something we're going to cover as well right even more in detail then seek feedback right you have to regularly collect and act on the CL on customer feedback to refine your ass strategy and create campaigns that better meet the expectations so like we said collect feedback from customers and refine your as strategy to create campaigns that better meet your expectations now how you collect this feedback you can do it in many ways you can do it through surveys you can do it through you know email if you have email subscribers you can send them an email or even just look at the data so just you just have to always consistently collect customer feedback and then look at the data you receive from the customer customer feedback and refine your ass strategy and campaigns right and then adaptability this the final principle adaptability and basically it talks about you have to stay informed right and you have to keep up to dat with Trends updates and shifts and digital advertising and specifically Google ads to ensure that your campaigns remain relevant and effective right I told you guys earlier in this course that Google ads is something that I've chosen to pursue Mastery and and the only way you can achieve mastering a subject is if you stay up to date right and remember what we said in this earlier in this course guys ear in this video even people will start learning something and then they will never ever learn anything new ever again they'll learn their skill let's say they're they're an accountant oh cool I learned my account I went to I went to college University and I I got my accounting degree or whatever right and then they never ever ever ever find any new knowledge about this craft they find they don't keep up with Trends they don't keep up with updates and shifts in in their market and guess what five years later they're reaching out to people like us look trying to find leads now if you stay up to dat with Trends and updates and things like that your knowledge of the subject will increase so much right that you know I really think that successes is relatively hard for you to reach right it's going to be success is going to be hard for you to to miss is because people are recognized for their talents all right and if you can provide a valuable service to someone a service that so flipping valuable guys that it knocks the socks off and just you know helps them achieve their their their goals right and solves their challenges people pay you as much money as you can even ask right but it's only if you stay informed and if you stay up to dat with Trends and opportunities because you don't want to have your skills become outdated and obsolete you want to Ure that skills are always up to date and always sharper than a two-edged sword to quote the Bible and be flexible right be prepared to change strategies quickly based on new data market market trends and customer Behavior to maintain campaign performance we covered that already learn continuously right Embrace long-term learning to to adapt to to platform changes new technologies and ever evolving customer preferences and this is actually something that we can mention here in 2024 right and we witnessed something insane with the Advent of AI and how it's going to affect go ads is going to be absolutely mindboggling I can't even put my mind around it right because you know AI has absolutely revolutionalized our way our how we search how we find products how we find Services how we determine which products and services are actually right for us even in terms of like the search go ad search we don't know how how the AI searches that Google supplements the Google search you know Google search.com Google search like how it's going to supplement that right and we don't know how it's going to work but then if you don't stay up to date with these things right you have to you won't stay up to date with them and you'll fall behind to people who actually do so with that being said always stay up to dat with you with the trends opportunities things like AI all these different things you much money people are making off Ai and I think you know I'm going to show you a cool a a couple cool ways use AI in terms of cool ads and everything like that so you can leverage it as well but it's just absolutely mind blogging it just completely just changes my it completely just rattles my mind because you know the world has completely changed you know ever since Google ad started it's not the same and I promise you it's not going to be the same in the next 10 years so just stay up to date stay up to date bro keep it up right and I promise you right you will learn more and more every single day and your skills will stay up to dat and people will reach out to you based on this knowledge you know and of course if you have you you have you know good reviews and good testimonials and things like that but I'll show you also as well in the course how to get clients but that's I'm really just skipping I'm really just jumping the gun but learn continuously right learn continuously Embrace lifelong learning right read that book uh $100 million leads $100 million offers excuse me also read another book guys it's called Mastery by Robert green and it'll Flip and Change Your Life right it's it just read Mastery and let me know in the com in the in the community right experiment regularly test different approaches and ideas to see which one works best to deliver best results allowing you to deliver campaign let's start it again test different approaches and ideas to see which ones deliver the best results this will allow you this will allow your campaigns to evolve over time right so like we said test regularly right and then pivot when Neary if your campaign is in delivering results don't hesitate to Pivot to a new creative strategy or targeting is for B outcome so basically like we've covered in this this section here adaptability in this principle um adaptability is essential you know stay informed be flexible learn continuously you know experiment regularly and pivot right be adaptable be like what Bruce Lee say be like water or something Bruce Le probably didn't say that but I don't know but you know be like water right you see how water flows it just it shifts it changes you know let the data be that river that you're flowing under that you're flowing through and as the data as the river flows and the data changes and things like that the water is also going to change and you know be like water be willing to change and Flip Flip and be flexible in terms of what strategies and ideas will work right and in summary guys we reached the end of this module in summary Embrace experimentation right be open to trying new things new strategies and testing different ideas learning through trial and error is essential for finding the best best tactics to that resonate with your audience right so that being said be open right be open to trying new strategies and different ideas right it's super important right data driven decision- making use key performance keepy key key metrics and performance data to to guide your choices this ensures that you campaigns remain continually optimized and aligned with your goals focus on achieving steady progress and sustainable results and each campaign with your business vision and build strong customer relationships right then in terms of customer thinking customer sentor thinking prioritize understanding and addressing your audien's needs craft ads that speak directly to their challenges while delivering a seamless user experience and then the fifth principle that we covered was stay with adaptability stay flexible and be ready to adjust strategies quickly Embrace change experiment regularly and learn continuously to keep your campaigns fresh and in effective with that being said leave a testimonial at testimonial. Philip ch.com if this video If you like this video and you enjoying this course so far you have also chance to win special prizes I'm going to be providing special prizes to people who do deliver who do submit testimonials you know so that being said here is a quote that I really found that really help us as we think about what we've learned about today it's by Peter duer and he says the aim of marketing is to know and understand the customer so well that your product and ser or service fits him and sells itself super powerful guys the aim of marketing is to know and understand the customer so well that your product or service fits them and sells itself because if you have a good if you have a good fit between the between your product and your customer is just going to be an easy thing you know but it all depends on your your product and service and whether not it actually fulfills the customer needs so with that being said let's get to welcome to Ideal customer Persona here's what we're going to cover in this video we're first going to cover what customer personas are we're going to understand why customer personas and why you should use customer personas then we're going to identify your ideal customer Persona or your ideal customer then we're going to build your own ideal customer you're going to build your own ideal customer Persona uh with something that I have planned for you so with that being said subscribe to my newsletter at Philip Chand Philip ch.com newsletter uh for important updates regarding the course also uh subscribe to my my social medias my YouTube Instagram Tik Tok and Linkedin for and you must follow it for exclusive content at Philip Janda and then share the course guys you know let's start Revolution together and change people's lives together you know so with that being said warning this is the most important video in the entire course right so please make sure that you pay attention you watch the entire video don't skip don't fast forward you know um Pro tip watch it in 2 xped all right so let's get started with the first uh the first topic what are customer personas and we're going to break down what they are customer personas the definition of customer personas are Uh custom personas are madeup characters that represent your ideal customers they're based on real data and research about your audience so they're basically uh ideal your ideal custom Persona is basically uh is just a madeup person that you are basically going to be understanding who they are and a bunch of details about them so they can and they represents your ideal customers right so it's really important that this character is representation of your ideal customers because um that is how we that is what an ideal customer Persona is it's the ideal customer that you want to reach so for example you know you um you you you could you could you could be um you could be getting you you could be running gu as for let's say a plumbing company right um your ideal customer right would be the person who is interested in plumbing right and you have to really dial in into who that person is and we're going to explain a little bit more on how how to do that later in this video so with that being said what is the purpose right what is the purpose they help you understand what uh what your custom need want and need uh this way you can create ads and contents that really speak to them right uh components right a Persona includes basic details about the age and job right as well as goals and problems it's like a mini it's like a mini biography uh of your perfect customer right so you're really dialing into who this who this person is you know their age their jobs you know their goals their problems you know you're really dialing into who this person is you know so you can and this is a this person has be a representation of your ideal customer so who is your best customer right think about that who's your best customer and then from that perspective um identify what their traits are you know what's their age what's their job and there are lot of other um characteristics that we'll go over benefits personas make it easier to to create targeted ads and content this helps you connect better with your audience and improve your marketing results application you can use personas when planning your Google ads campaigns they'll guide you in writing your ads and choosing keywords that trct the right people right so it's really imperative that you understand who you're targeting because the worst thing you can do is run Google ads and not understand who you're targeting right targeting is majority is is a it's a large portion of the battle when it comes to go ads so you have to always Ensure that you understand who you're targeting and having an ideal customer Persona will always ensure that you're targeting will always ensure that you you stay focused on who on who you're targeting because by doing that you'll be able to create better create ads and content within Those ads that better speak to that person because you know who you're speaking to if you're speaking to everyone you're basically speaking to No One But if I know exactly who I'm speaking to um at that point in time it's a lot easier to create ads and content for Google ads that speaks that exact exact person and encourage them to take the action that we want them to take which would be uh generate a lead for us or submit a a contact form you know or make a phone call right these are the actions that we want to take we have to speak to the person in their language right and that's also one thing about ideal customer personas that is super important and also I think very helpful is the fact that if you can really dial into how they speak who um and the verbish that they have you can really unlock uh a huge uh a huge uh flood of um you know relatability with your audience which can definitely increase your conversion rate and also your clickthrough rate because if your if your uh if your ads aren't worded in the same word as in the same wording as the as the industry or the of the or of your ideal customer Persona then all your marketing efforts AR going to work your Go's effort is not going to work because they can't understand what you're offering them I can't go to a dentist and start speaking you know very basic things and um not really speak their language you know and I'm trying to talk a dentists let's say I'm trying to talk dentist for let's say Google ads Services right I I have to show some kind of competence some kind of knowledge within their space within the industry uh within their um their Niche right for me to uh for me to actually break in and um you know establish myself as a credible source so if you want to establish trust and credibility it's really important that you how people talk understand how your how your ideal customer speaks understand how they think you know and how you do that is really by understanding who they are in the first place because once you understand who they are that's when you can actually start understanding how they think and that really changes the game right because that's when you can really uh start mind hacking things when it comes to these when it comes to Google ads so why customer personas better targeting personas help you understand who your ideal customers are so you can so you can create more targeted and effective Google ads campaigns clearer clearer messaging on uh knowing your uh your audience let you craft ad copy that speaks directly to their needs and interests and this increases your engagement and your conversions right uh higher Roi by focusing your ad spend on the right people you get a better return on investment personas help ensure your ads reach the most the those who are most likely to buy improve strategy now personas allow you to segment your audience and tailor your marketing strategies for each segment leading to more personalized marketing right and then consistent branding understanding your personas maintain a consistent brand voice that resonates with your with your target audience across all marketing channels so this is basically what we talked about a consistent brand voice right you want to have a consistent brand voice and and what this what I'm trying to say here is um yes your brand should have a consistent voice um like as a brand but also you must have a consistent voice that resonates right the key is your brand voice must resonate with your target audience right it's across all marketing channels and you can only do this if you understand who who you're speaking to and you understand the Persona um the personas you know within your Niche so identifying your ideal customer right demographic details determine key details like age gender location income level to and income level to understand your ideal who your your ideal customers customers are so it's really important that you really go deep in terms of um the key details of who your of who your ideal customer is right you have to understand with their age their gender the location the income level um on top of a whole other whole lot more details um that I've included in the in a in a resource I provide for you guys in the in the that we'll go through later in this video but it's really important that you dial in in terms of who they are and all these details because if you you know you you don't put as much effort into you know understand who they are and all these different things it can really um mess up your whole targeting because um this is really the foundations you know and as the this module is called foundations it's really important that you understand these foundations because and everything in this course really because uh everything else builds upon it you know and I'm not joking when I say this is the most important video that you watch watching the course because the of the day guys um everything that I'm saying in this video If you you can't skip things right especially with Google ads if you if you skip one thing it will come back to bite you so when it comes to Ideal customer personas um it's really important that you understand and you put a lot of effort into detailing out these details about this person so you can really understand who they are behavioral patterns look at things like behavioral patterns right look at uh your best customers look at how your best customers interact with your brand includ including their buying habits and preferred channels right so you can even look at your previous customers and see um if you if the customer that if you have previous customers look at your previous customers where they buying habits where they prefer channels you know speak their language you know try and see how you can um if you can isolate these different things so you can incorporate them into your planning right pain points and goals right understand your problems understand the problems your customers face and and want to achieve this helps you offer Solutions offer the solutions that they need right so you have to understand the problems that your customers face and what they want to achieve because at the end of the day guys sales is literally sales and marketing really is just uh solving problems if I can solve your problem right compellingly enough and I can show you compellingly enough that can solve your problem um well there's going to be an equal value exchange uh in the form of money right now how you get there is literally by providing value right and how you provide value value is provided by understanding that there's a problem in something and uh you know and looking for ways to either remedy the problem uh or you know or remove the problem completely so it really the the the value has to be value has to be given right and uh once you can understand the problem that your C your customers facing right their deepest desires and their problems right what they want to achieve and what the what the what's stopping them from achieving those things you can use those things to leverage in in in your direction how you can actually help them overcome these these challenges and achieve this desired result right because if you can help them achieve this desired results and remove these problems they're facing that potentially they've been facing for a long time um that's when your conversion rates and your click theough rates will definitely increase right but you have to be able to you have to be able to communicate that right um You have to be able to for you to for your conversion rates and click the rates to increase by using that you have to be able to communicate that right you have to be able to speak the language right so the point I'm trying to make here guys is understand who your customers are go really in depth in terms of how who they are right and uh it will definitely serve you for the better uh psychographics you know uh physiog Graphics or psychographics right uh consider lifestyle values and interest to gain a deeper understanding of what drives your customers right so again lifestyle values interest right think about those things you know and then lastly comparative insights you know analyze your comp your competition's uh customers to find gaps and opportunities in the market right so analyze your your your your customers you have to analyze your compartive customers to find gaps in and opportunities in the market right so your customers your competitors will have uh um will have customers and if you canot access them if you can access them look and try and find Opportunities and gaps within the market so that being said build your customer your ideal customer Persona right uh create a detailed a detailed profile develop a detailed profile for each Persona right including demographics uh behaviors goals and challenges right give each Persona a name and a backstory to make them relatable and what I've done for you guys is I've created U uh what we have what we PR for you is uh a a Persona worksheet that you can basically use to break this down but um I think the F what we should do is let's go through these these points and I'll we'll go through that then visual representation use visuals like charts and infographics to represent your personas making them easier to understand and use right guide campaigns use personas to inform your Google as targeting add copy keyword selection and keyword selection and because this will make your campaigns more relevant and effective right so this is not just fluff guys we have to use your you have to use your personas to inform your go strategy your targeting and your um your go as targeting add copy and key and keyword selection right and those to your strategy as well right um because these things are extremely important that you are speaking directly to to your ideal person right if you're not speaking D directly to your deal customer you're not going to be able to actually resonate with them strongly enough to make them to to to Really achieve those exceptional conversion rates and clickthrough rates um that lead to success and go ads and then finally update regularly you know revisit and update your personas based on new data and insight to keep them accurate and useful and I know I've said personas plural right this as as in multiple personas uh what I mean by that guys is you know you can have different personas for different uh you know types of customers that you're targeting if if that's what you want to do but I just for for the sake of this course and for the sake of um for Simplicity it's perfectly fine to just have one customer Persona if you really understand who that person is and really dial in deep into uh speaking to that person um and understand who they are so that being said let's look at the the ideal customer Persona worksheet that prepared for you so what will you find here guys is the ideal customer Persona worksheet and you can find this in the resource section below this video um and all you can do is just go here and make a copy for yourself and you'll be able to make a copy and fill this in yourself right and make edits and all that jazz but basically I'm just going to walk you through this so here's a few instructions I've have I've put for you you know follow the instructions below to fill in the details of your deal customer use examples use the examples provided to guide you through each section by the end of this worksheet you should have a clear and complete and complete picture of your deal customer so what we're going to do here is you're going to fill in each section you know so step one basic information fill in her fill in uh your ideal customers Bas B basic information I put some uh you know just some random basic information here you know Mary is 30 years old she's a female lives in New York uh marketing manager she has bachelors in marketing she's married she has two kids right then your turn you you fill in who your ideal customer is you know you think about who who this person is right then your demographic traits right uh then you add these right your age range so 25 to 34 is what you chosen you know female and you can actually even keep this really specific let's say 25 right uh keep it super specific gender female location um where they stay you know occupation what they do education level again you know or what kind of education level do they have do they have high school education um uh college education you know you never know uh so you have to just understand who they are and put that there then marital status you know are they married single uh children yes and know right then psychographic traits right uh the interest and hobbies what interest and hobbies do they have do like um let's say for example they like Fitness healthy eating and technology these are things that they um that resonate with them right and you can see how this can even starts sping ideas in terms of a few things we'll talk about later in the course right audiences right but um if you really understand these these things you know values and attitudes Environ are they environmentally conscious are they techsavvy you know value um do they value quantity over price you know if you understand all these different things you can really um use these uh these traits and and um you know these traits really to uh inform your gu strategy right so lifestyle what lifestyle do they have do they have Urban do they have an urban living lifestyle is it is it active lifestyle you know are they they have an active lifestyle do they are they frequent Travelers you know influencers are they influenced by social media influencers are they or peer PR peer recommendations right these are examples that I've just put here you know but um you know uh content preferences you know what kind what kind of content do they do they prefer do they prefer video content or detail blogs you know what kind of content do they prefer because this can really also help you understanding what kind of ads as we'll explore later in the next module uh uh as we start building at the campaigns this can really help you understand what kind of ads would resonate with them best right um like for example I've I've worked with a lot of different Industries and I found that a lot of a lot of people are on Google Search right so you find that a lot of lead generation um would be would take place on Google Search right in Google search ads so just think about that you know um because think about it right let's say uh we're we're running Google ads for you know let's say doctor right and um we're running it for let's say actually let's talk about someone I've ran before G ads before right I I used to run G ads for a gynecologist right and this gy colleges we used to run go ads for them and um we used search ad right and why is that why is that significant because when people are looking for Gynecology work or whatever right um they usually go on Google and they search it you know uh another good one could be even be YouTube you know um but it's really up to to the audience and the demographics that you're targeting that ideal customer Persona specifically like what's all working on you know it's really up to this for you to really understand who what kind of Google ads will really resonates with your audience and convert right so then it's your turn right so you put so you put your stuff now right um interest Hobbies values attitudes lifestyle influences content preferences right then buying motivations you know where are their goals right um are they motivated to to stay fit you know um find high quality products a reasonable price what are the challenges you know uh finding time to exercise high high cost of uh of quality Fitness Gear you know uh preferred uh content types you know videos blogs webinars what kind of content do they like you know uh buying Journey you know what's their buying Journey right what do you want their buying journey to be you know let's say are they let's say they they discover through social media ads or you know they sign up uh on a newsletter or they receive a personal email and they purchase two weeks after like what kind of buying Journey are you envisioning for your for your ideal customer you know really explore that then Behavior interaction right um you know purchase frequency how often do they purchase you know engagement metrics you know uh High click the rates on what kind of Engagement metrics they have like in terms of Click thre rates and things like that like what do you think they'll be more engaged with you know uh customer Journey again you know just talking about who what kind of Journey they're going to walk through in terms of interacting with your ads and and your business right interaction channels where can you interact with them what channels could you leverage you know um could you use YouTube ads uh could you use uh could you use could you use YouTube could you use um let's say could you use YouTube uh you know all the there's various different channels that you could use right so you just have to explore right and see you know YouTube display uh search what kind of channels do you think that that they could interact with more right think about that right behavioral Trends uh prefer uh do do they prefer uh discounts and and like special offers these are just ideas that to just get your mind churning right then uh point six pain points remember what we said understand the pain points understand what they really want and this is what the purpose of this whole document is and the whole worksheet is for you to really understand in detail their pain points their their goals and their motivations so that you can really speak to those um in your ad in your ad copy you know uh what challenges they face that like do they have do they do they struggle to find time Etc you know product and Service Solutions you know customer feedback unmet needs you know improving areas these are all different things that you have to identify for your own customer persona know who you want to Target for a specific campaign that you're running right or specific um business you're running at for right really understand who the people you're targeting in is now if and I know that you I said that you can you should only have one but you know you can have multiple right let's say you you have different targets you have different segments of uh customers that you're targeting right you can have one for each customer segment right so for for each group of people that you're targeting right um but it's really important that you dial in put campaign you have one that you're really dialing in and focusing on delivering um high quality ad copy to that person right and converting them then finally your customer Persona summary right what's your what's uh here's just a quick summary right uh your demographic summary what's their demographic what's their story you know they are they 25 to to 4-year-old a female you know Etc you know go into detail you know a psychographic summary how does they think you know um what do they believe you know go into detail with that behavioral summary you know how do they behave you know pain points and solutions you know what pain points and what Solutions are they really looking for and that's really going to help you dial in finally in terms of um who you should be targeting so make sure that guys you make sure to make a copy of this documents it's in the resource section below this video and I hope that you uh enjoyed this this I hope that you enjoy this this worksheet that prepared for you so let's just go back to the slides Okay so we've gone through build your ideal customer Persona right the visual representation update regularly right so with that being said let's just go through a quick summary right an ideal custom person the definition of an ideal custom p is a detailed semi- fictional profile of a of your perfect customer right based on real data and research so just as a quick refresh for everyone right know it's been a little a long video but just stick with me we're almost done um it's a detailed and semi- fictional profile of your personal of your perfect customer right so really get detailed really use a worksheet to get detailed um into who your customer you perfect customer is and use data and use research you know uh try and find this different data data points on Google you know search things regarding who you think you could be targeting how do they think you know uh yeah to use that to reinform you the purpose of a ideal customer Persona is to help you understand and connect with your Audience by addressing the specific needs preferences and challenges right components right it includes demographic information about the age gender Etc right Behavior insights you know buying patterns interests psychographic uh uh details values lifestyle Etc right so um it's very comprehensive right benefits right it improves your targeting and messaging in your Gass campaign leading to higher engagement better Roi and a more and more and a more personalized customer experience so in application right uh make sure to create and use your persona right the one that I've given you in the resource section below that you can download below this video all right just go down this below this video and click on the resource section uh click on the link in the resource section for the ideal customer personal worksheet you'll find it there right and use that Persona right um it'll help you guide it guide your ad copy and targeting um and keyword selection to make sure that as as we go into these next modules building out the C the campaigns and all these different things it's really important that you stay locked in and you understand exactly who you're targeting so uh and it will help you resonate to the Right audience and drive better results uh if you enjoy the video obviously leave a testimonial at uh Philip Chand teson Philip trand right and win special prizes um and I've got a quick quote for you guys from uh our good friend Bill Gates right uh success is is a lousy teacher he says it seduces smart people into thinking they can't lose and it's true you know um failure is usually a better teacher than and success um so learn from your failes you know uh learn from the you know one of the richest men to ever live Bill Gates and alive right now Bill Gates so you know learn from him you know he says that success is allows you teacher you know being successful sometimes you know it it makes you complacent and lazy you know and you have to have that edge you have to stay on point right and only way you can stand on point is by learning all the lessons that even failures bring you so with that being said let's get to work see you next video guys let's talk about account setup here's what we're going to cover in this video we're going to talk about the Google ads account setup and just a quick introduction on that uh then navigate in the Google interface we going to navigate the Google interface as well after we set up the account now please make sure to subscribe to my newsletter Philip tr/ newsletter for important updates regarding the of course also my social media Philip uh um on my on YouTube Instagram Tik Tok and Linkedin uh for exclusive content at Philip Chanda and then guys make sure to share the course right let's start a revolution together and change people's lives together warning this may be the most important video in the entire course watch the entire video don't skip and don't fast forward right here's a pro tip right watch the video on 2x speed right so here's a quick introduction to Google ads account set up getting started setting up your Google ads account is the first step right to launching your online advertising campaigns your Google ads campaigns this process involves in creating your account set up your building information and configuring your first campaign now Google ads is going to require you to create a campaign when you first uh create a Google ads account just create a campaign with any just random stage data random data there uh random um you know just fill it in right and what we're going to do is we're going to pause it right because we're not going to use that campaign and that we're going to be using that gool is going to help us create create when we set up our accounts we going to create our own customer campaign so just make sure that while they're asking you to do that that you just add some random data is fine because we're going to end up pausing that campaign right uh so that we can actually start using our camp uh building our own campaigns now an the account structure a well organized account structure will help you manage and optimize your campaigns efficient goog ads accounts are structured into campaigns ad groups individual ads each with its own settings and targets so it's important before we even reach Google ads that you understand how Google ads um works and how it's structured right so it's structured with campaigns ad groups and ads right yes really important that you keep everything extremely organized and I'll teach you a few tricks along the way as we start building our campaigns and how to keep your campaigns organized your ad groups organized and your ads organized um because it's really important you keep everything organized so you can optimize and manage it efficiently then uh importance of setup a proper setup ensures your ads reach the Right audience helps you stay within your budget and maximize your return on investment right taking your taking time to set up your account correctly is very crucial to long-term success right so with that being said let's set up the account now so I'm going to go here and to a new tab and I'm going to create I'm going to search your Google ads in the Google search and I'm going to click on the first link here go ads and you can see here that uh this we've now reached the Google ads landing page here and you can see here that uh Google ads allows you to be found show up Etc with Google ads and you can see at the top here something very interesting um to get to help you get started with Google ads Google ads offers you a 6,000 Rand credit and understand that a lot of people here aren't this aren't based in South Africa of course so this is in Rand but this will also most likely be available also in dollars as well or whatever currency is um uh used in your country that you're watching this course but um it really helps you know um you have that ad credits you spend that the ad credits and then they give you an additional equivalent add credits right so it's really powerful right so you can just see that Google has this nice landing page that teaches you shows you a little bit what they do with what goass does you know you can maximize your conversions and leads sale increase your sales you can drive in uh in store foot traffic which is very interesting as well for people with offline businesses goads can also help you generate lease for offline businesses too which is also cool uh then you can show your brand to more people and Mark your app right so it just goes through and shows it but you what we're really interested in is we're interested in clicking start now so you're going to click on start now and then you're just going to add your your Google information I'm just going to quickly pause this so I can add my information so once you've so once you've uh gone through and you've added all your information you've created that dummy campaign you've paused it as we previously discussed you're going to be presented with the go ad interface right so let's just quickly talk about navigating the go ad interface right so just going to go over here right so you set up your account now right and so you've set up your account now that's where we're at and now we're going to navigate the goad interface right so let's just go over a few points before we go through and navigate through GL interface together uh the overview page the overview page is your main dashboard displaying key metrics and performance summaries right the campaign campaigns tab uh create manage and monitor your ad campaigns here right each campaign can be individually tailored with its own settings and budget ad groups organize your ad groups with campaigns by theme or keywords improving your relevance uh and performance right and then settings and tools uh configure your campaign goals budgets and bid strategies um as well in the settings and tools right and you can access tools like campaign uh like keyword planning performance reports and even audience insights right so very powerful so let's just go through and navigate the goads interface quickly so when you're on the goads interface here you're going to be presented with a whole bunch of tabs here right and you're going to start off here may on the overview tab all right and this is going to be an over view on your entire campaign right your entire account excuse me right and it's all determined based on these different filters that you have up here so you can have uh you can add different filters and these filters are um are very important because they allow you to to trigger what is shown on the screen here so you can choose what campaigns what type of campaigns are shown what status what statuses are there you know all do you want to show all your campaigns um I currently have enabled meaning that all the campaigns I have enabled are showing and I currently don't have any campaigns enabled in this PPC phlip campaign um in this PPC phlip account I don't know how many times I want mix that up but I'll try not to um in this account enabled and enabled and poised and then uh you just go through and you can see there's various filters right but you can you and you can really get really detailed in terms of the filters you want to add so you can have bit straty names B strategy type campaign campaign name campaign type label right and then up here uh you can see that uh you can just click on what if you want go back to your to all your campaigns and then you can choose what view you want to see so do you want to see all your campaigns search campaigns pmax campaigns performance Max campaigns um you can even create your own view here right and then uh you can select your own campaigns here right so all your campaigns will be listed down here that you can just select right so just shows you here on the over let me just show you around the over overview page before we go through the other tabs um you can see that this this is a quick this is like a dashboard that provides you with information regarding your campaign um your clicks your impressions are shown here and you can what's really cool about this as well is that you can customize what's actually shown on um these metrics right so you can choose what metrics are going to be shown you so um you can add clicks Impressions click the rate conversions so let's say you want to see conversions and click the rat you can just click the apply and we'll do that and then conversion you can choose there really go in depth in terms of what you're actually seeing on the dashboard but for now I've just click click the rate and conversions as well and you can see that it's shown the the these two things so I could I could see this at um also here this is where you can see the the date uh date range and everything and I can customize the date range from here so uh what I like doing is you can compare so meaning that you can have uh just a straight date range like this right 16 days 1st June to 16th June right and it'll show you the date range and then what's interesting as well is you can click compare and then it'll compared to the previous 16 days so it also show you um the performance from the previous 16 days here with indicator with a dotted line so you can see that will show two different sets of data uh based on that so very cool very interesting right then also show you a bunch of uh this overview this overview page also goes over and shows you a bunch of uh things like recommendations your building information any campaign drafts you have open um like if you're working at a campaign you know you can actually remove that um and then measure you can measure your conversions right we're going to explore I'm going to explain exactly how to do conversion tracking in the conversion tracking video of this course but for now uh it's that's what it's shown right then the recommendations tab this is uh one of the most important tabs in your Google ads account um absolutely one of the most orts and tabs it provides you with all the recommendations that are required uh in your Google ads account to make it successful um and what and actually dynamically adjusts and creates recommendations on the fly so that's also something that's really cool right now obviously there's no campaigns right here showing um because we haven't got any campaigns running but um what you'll find is that there'll be various recommendations that are shown you all right so and we'll explain I'll explain exactly how to to choose recommendations and all these different things once we reach the um optimization phase of this course but for now that's something you should know then in terms of insights and reports this is also something new in the goog ads interface now there are two there was there was an old goog ads appearance as you can see that has kind of been F tabs you have insights and this provides you various insights from your campaign as well right so then you have auction insights provides you various insights about your auctions uh Search terms provides you with various search terms that you can select um that they're actually generated what's really cool is that your Search terms actually are dynamically generated as your campaigns run so you'll find that all your Search terms that uh that that are attracting traffic in your campaigns actually listed here right so it'll show you exactly what your sear terms are so um sear term meaning that a search term is basically a a term or keyword that is searched and your ad is triggered for so if your ad is triggered for a certain keyword it's going to be shown here no matter when it was triggered when no matter if it was clicked for whatever even if it wasn't clicked for it will still show in the system report which provides a very interesting dynamic in terms of what data you can utilize because if you can see what your your um your audience is searching you can better tailor your ads right and I'll teach you how to do that too and then uh when uh when and where ADS are shown ads are shown the date and the date and location as to where ADS are shown shown so when your eyes are shown where your eyes are shown the devices and even the match locations so if it can really give you some really great insights in terms of where and when your eyes are shown then landing pages as well this gives you a lot of tons of great information in terms of your landing pages so your mobile Score Mobile friendly click through rates your uh valid click click rate gives a lot of detail turns of your landing page um which is really helpful so basically uh on this tab you can basically see all the various campaigns you have running um or that aren't running even you can have remember what we said about filters you can choose what filters are are showing and then um your ad groups shows you the same thing about ad groups gives you all the data regarding your ad groups and then specifically your ads uh shows you all the data regarding all your ads and it shows you actually lists out all every single ad that you have running and every single ad impression interaction rate Etc that you're getting from these ads right then experiments right this is something that's very useful as well um it's very useful as well because you can create experiments that can help you continuously improve your performance of your campaign so that as it says here when you test different campaign settings you can reach customers and drive better results quickly and efficiently for your business by using Campa by using experiments so instead of instead of using your budget your ad budget um solely on on a strategy that you don't Know full work you can actually set up an experiment that can uh let's say put 50% of your budget budget towards an experiment that you're running um that test that tests various different things right and you can have different experiments custom experiments you know and it gives you uh you can even do ad variations and even performance Max experiments then campaign groups this is where you can create campaign groups as well and then uh assets this is basically where your assets are going to be for your campaign right um this is uh very important right in terms of uh uh in terms of like your your campaign because this is where your structure Snippets are your call outs are your business logo these are all different things that we're going to explain and talk about um as you start building the campaigns but uh this is basically uh how it is right provides you with all these different options that you can have in terms of assets business name business logo site link that's just basically a link on your site right that you can that you can link to right uh headline descriptions all your headlines descriptions your call out uh structure Snippets your call uh your your your your phone number that's linked to the Google ad account it's also here then lead forms location price app and promotion right so very extensive in terms of assets and then audience uh audiences and keywords then here is basically where you're going to find the the different keywords that you're running right so all of the keywords you're running going to be here um this is also where you can add keywords as well if you want right and you can add it by the ad group and then um you can add it by the by the campaign and then into the ad group and then the then negative keyword as well this is where you can add negative keywords too and then audiences right audiences is basically um you know various audiences that you you can reach on Google ads basically various interests and um you know interests and behaviors that you can actually pinpoint and Target um through using Google's uh you know various audience data so what Google does is that they aggregate various data regarding different people and all these different things and you can use these insights to actually um uh Target uh audiences that you want to Target so there's tons of different audiences that you can Target but you can see here that even provides your Insight in terms of what audience segments are performing well so that's also really powerful you know Google is really um allowing us into a lot of data that um that previously wasn't available to us you know um you can actually see what audience segments are are are resonating with your with your with your with your ads um and Target them you know to improve your ad performance really important then locations uh you can choose different locations and then you uh uh for your ads Etc right and then um or you can even get the information regarding your ad your locations and things then your content right this is where your content is as well then you add schedule uh this is BIC where you where you schedule your ad and uh this this this is basically uh not this is this is basically where you can you can schedule your ad right and see where your add is is performing and different things right then uh add then you add uh Dynamic ad targets is where you can dynamically add various ad targets right to your campaign right you can even add negative Dynamic ad targets like very powerful then uh Advanced uh bid bid adjustments and then your change history this is basically where you can see exactly what changes were made in your campaign um and really just inform and understand exactly what's going on in your campaigns so let's just move on so you can see that on the left hand side there's a there's a row of of various um icons that we can click on and you can see that you can either you can click on the create button here and by clicking on this create button here you can create some various various things you can create campaigns add groups Search keywords conversion actions and assets right so very powerful right then what we've done is we've now gone to goals right and goals the goals tab is basically where all your conversion data and your goals for you for your for your advertising campaigns are stored so basically you can see here that I've got a bunch of different conversion actions here and these are goals that Google looks at in terms of conversion and conversion actions and conversions that communicate a Google that you've actually successfully achieved a goal in your campaign so if it's submitting a contact form it will be here if it'll be phone calls uh it'll be here right you have separate conversions for each of these different things you can see there's various options here submit submit lead form phone call lead contact UM Etc get instruction get this get this uh get directions you know tons of various options right then the Diagnostics tab here you can also find that there's now Diagnostics uh regarding the regarding conversions right um and yeah don't reuse this tab that much but uh value rules as well use to record your to record the relative value based on on based on conditions such as location device and customer attributes right value rules only apply to PMS campaigns in addition to search shopping display and campaigns and only and only one rule can can execute for E for one conversion event right very powerful stuff right so then there's custom variables and then settings that various settings regarding conversions and then measurements uh just talks about attrib good right now then here uh planning in terms of planning uh in terms of tools there's various tools that that's available to us with Google ads um they give us the Keyword Planner this basically where you can start planning your keywords and everything performance planner is basically where you can uh forus the performance of your campaign uh reach plan also is also going to be um just helping you forecast the reach of your campaign and then uh advertising Hub I already use app advertising Hub we shouldn't isn't really something that's is NE necessary for us to cover and then the shared library is just basically the library where that shares various assets across that can be available to um to all campaigns right and you can uh it's shared across everything right and you can basically use it right then those give us some other things here like troubleshooting bul actions uh bidding and budget and then business data right then the billing section is where all the billing happens when it comes to goog ads um this basically where you going to add you your credit card information um and and to ensure that your card is is being charged for your go ads Etc right gives you the various information terms of your uh in terms of your billing activity it gives you documents uh payment methods uh that you can add then your promotions and then your uh building transfers add advertisements and then there obviously billing settings and then finally your admin these are your admin settings um so you'll go over your account settings and it BAS basically this basically provides you with all the settings that are available in your account and then your preferences you can also choose your preferences in your account then notifications and then security right and then the access to security basically chooses how uh who is has access to your to your Google ads account and you can actually determine that so with that being said let's just let's go back to the slides and uh continue so a quick summary of this video getting started with go ads is very very simple it just involves creating your account and setting up your building information and configuring your first campaign just make sure that you pause that campaign cuz we're not going to be using it right we're going to create our own campaign as we go through this course and then your account structure just ensure that your good as account is structured uh is organized is organized uh Google ads accounts are organized in campaigns ad groups and individual ads um with each with each of its own settings and targets to optimize management and performance and then the importance of set up a proper setup in ures your ads reach the Right audience stay within budget maximize and maximize Roi making it crucial to long-term success then in terms of the overview page the main dashboard displays key metrics and performance summaries providing you the s a snapshot of your um of your campaign's Effectiveness so it's important that you look at your overview page every day and you see how your campaigns performing because it'll help you right and it'll help you inform your strategy so with that being said leave a testimony at Philip cha.com uh to win special prizes and just remember you know this is a quote by Joe chov good marketing makes the company look smart great marketing makes the customer feel smart so just make sure that you remember that you know um it's really about the customer more than anyone else because if the customer is happy and they understand and and and you make the customer feel smart um you're winning because they'll also see in a positive light you know and we feel more encouraged to actually work with you so um really ensure that you're you're focusing on the customer providing some value because yeah it really that's just really how how business works you know ensure that you provide value uh more value than aone else and you'll really stand out so let's talk about the different campaign types here's what we're going to cover in this video we're going to go over an introduction to campaign types then we're going to talk about s campaigns display campaigns video campaigns performance Max campaigns and then we're going to compare and choose the best campaign type right and I'll talk about that and then um please subscribe to my newsletter Philip ch.com newsletter for important updates regarding the course uh subscribe to the YouTube channel also check out my Instagram Tik Tok and Linkedin for exclusive content Philip CH or PPC Philip and share the course guys let's start Revolution and share and change people's lives together warning this is the most important video in the entire course watch the entire video don't skip and don't F forward Pro tip watch the video in 2x speed Now with an introduction to campaign types there several different types of campaigns right in Google ads uh designed to achieve different marketing objectives including search display video performance Max and more we'll be focusing on these four because this is where I found to be most effective for generating leads uh importance of choice choosing the right campaign type is crucial for the effectiveness of your advertising efforts it ensures your ads reach the right Right audience at the right time and maximizing your return on investment um and then utilizing different channels each campaign type utilizes different channels such as search search engines websites video platform and video platforms understanding these channels can help you craft a well-round advertising strategy that meets your campaign your specific goals so why did I choose search display video performance Max Etc right why did I choose these four um well purely because this is well I found generates the best quality of leads and also um it's not like you're going to generate leads with a shopping campaign you know what I mean so it's like um this this is this this is just based on my own experience um is the best way to generate leads um these four are probably the top four in my opinion um the big four right or whatever but yeah that's basically why I chose it yeah now let's talk about search campaigns now the B Bas text ads on on search results right so search campaigns are basically text ads on search results right and search campaigns allow business businesses to show text ads on Google search search Pages these these ads appear when users search specific keywords related to your business making them highly relevant now reaching High intent customers they're effective for reaching potential customers actively searching for your Solutions or Services your ads are shown to people with high purchase intent increasing conversion insurances now in order for that to happen keywords play a crucial role in in in your search campaigns right bidding for on the ride keywords can position your ads at the top of search results enhancing your visibility and click through it so um it isn't necessarily a plug andplay thing you actually have to know what you're doing in terms of like choosing the keywords and that's exactly what I want to teach you so by going through this course you're going to be better than 90% of people who don't you know want putting the effort to learn right and R you're separating yourself from everyone else so I want to teach you all the secrets I want to teach you all the all the game everything that you need um to yeah just get really high quality leads and um high quality um uh you know high quality leads yeah now let's talk about display campaigns now these are ads and websites display campaigns show ads on websites within the Google Display Network reaching users while they browse their favorite websites check go uh check check their Gmail and use mobile apps this extensive network covers millions of sites and apps now visual ad formats these ads are images banners and responsive ads allowing you to choose the format that best showcases your product or service visual ads can be uh highly engaging and memorable and they build brand awareness they gr for building brand awareness and reaching customers either early or late in the buying cycle and um what I mean by that is that you know they can you know they can they can be reached early or late in the buying cycle exactly what I mean U yeah so display campaigns keep your brand top of mind even when users are not searching for your C for your products so what I mean by that is that if you if you use your you can use display campaigns in very strategic ways right so you can use it to either build brand awareness that actually builds that brand awareness in terms of like um people understanding Who You Are in the market and getting your name out there but it isn't necessarily something that I would typically rely on exclusively if you want to if that if you want to use that as an as a way to generate leads right now what I mean is that there's two ways you can look at this right with display campaigns you can either do that build brand awareness or you can reach them late in the in the buying cycle with retargeting ads right and that's also really a really powerful way to use display display campaigns and display ads that's what I was trying to say but like um literally just that you know what I mean so you can really choose how you want to do it but um nonetheless either way um all I mean is that display campaigns in the brand awareness early in the buying cycle is going to you're going to have a a little bit of a lower cost conversion rate than you would with retargeting ads if you're using that with that because I've usually found that retargeting ad um actually perform very well but yeah uh engaging visuals you can use engaging uh eye-catching visuals and strong call to action to attract attention and drive engagement you can test different ad formats to see which works best for your audience video campaigns video ads uh video ads on they're basically video ads on YouTube video campaigns let advertisers show video ads on YouTube and across um Google's video partners and across video Google's video Partners right these ads can appear before during or after video content as well as on YouTube search results and on the homepage now powerful storytelling right it's a powerful storytelling tool video is a powerful tool for storytelling and engaging potential customers it allows you to convey complex information in a really engaging and easy to understand format demonstrating products and services you can use video ads to demonstrate products and services in in in action and you can share uh customer success stories in you can even explain complex topics in a very compelling and witty and you know uh way that you know builds trust and educates your your audience on the benefits of your products and services now let's talk about performance Max campaigns now performance Max is basically it's an all-in-one optimization solution right um performance Max campaigns use Google's machine learning to optimize um ad placements and biding across all of Google's platforms including search display YouTube Gmail and maps um it's awesome for achieving conversion goals and it's designed to help advertisers achieve specific conversion goals such as lead sales or website traffic they leverage ghoul's entire uh inventory from a a little from from a single campaign um simplifying management comprehensive solution it's ideal for businesses looking for comprehensive advertising or lead generation solution um performance Max offers a broader reach and smarter targeting right it's it's helping it's it's perfect for helping it it perfect for helping to achieve better results with less manual effort and then um monitoring key key metrics you can just monitor your campaign uh settings based on performance data as well in the performance Max as well and you can let machine learning handle the optimization but obviously you just still keep an eye on the metrics to ensure um everything aligns with your goals right but we'll talk more about optimization once we talk about optimization now comparing and choosing the best campaign type let's talk about that you have to firstly identify your goals Define what you actually want to achieve with your ads and if you're watching this course it's lead generation right you have to match your goals to your campaign type that best supports this right so your campaign type has to support lead generation because that's what you want you don't want to start running a shopping campaign if you want to start getting quotes right um You Rather Have a you rather have a search campaign a performance Max campaign you know um start with those two and then uh you can start adding on after that but um what I've what I've honestly found is that you you honestly just start with search campaign right and um yeah you can so start the search campaign and then you can add on these campaigns progressively right so understand your audience consider way your audience spends their Time online if the average YouTube watches video campaigns might be might be best for them so again you can you can also see like understand what your audience who your what your audience likes right so if if your if your audience is um you know if your audience spends their Time online and they love watching YouTube and you know that they love watching YouTube like I know um with like solo I know solo uh YouTube has really work with soda right so you could run search and uh video so yeah but in terms of performance Max I would honestly advise you with performance Max to um only add performance Max after you have a good like search campaign that's the only time I'll actually add performance Mass campaign I wouldn't start with a performance Mass campaign unfortunately I would say start with a search campaign and then you add a performance Mass campaign or you can start with a video campaign too um if you want but you honestly need um to just think about your audience where where are they and meet them where they are and then you can evaluate your resources determine your level of effort you're willing to commit to managing your campaigns um performance Mass campaigns are automated and they they require less manual effort um then you can just assess your creative assets to choose the right format right so um you have to just ensure that you your performance you can also if you don't want to you know spare a lot of time managing campaigns performance Max could be a good option and now um consider your budget right uh different campaign types have different cost structures right so such campaigns can have a higher CPC but yield higher quality higher intent leads or higher quality leads uh but display campaigns can be lower cost but for they can be more cost effective for brand awareness so obviously if it's brand awareness um you're not going to get those um High intent leads because it's just a brand awareness you know what I mean so if you want to get really high intent leads like like hot leads start with search right and video right and um yeah you can have a killer setup just like that and then you add a performance Max after that and then you can even add display as well right so uh but honestly you just have to test and optimize right so you have to start with a mix of different campaign types and see what works best for your business so it's a business to business basis and um yeah you just have to test and optimize so here's a summary for this video search campaign show text ads on Google search results ideal for capturing intent driven leads High intent driven leads through targeted keywords and then display campaigns basically they display an image Banner or responsive ads all across Google TOS Display Network and it's great for building awareness engages and engaging users early or later in the buying Journey right now video campaigns they you um video campaigns basically feature video ads in YouTube and on Google's video Partners um and basically they're effective for storytelling and demonstrating product benefits visually uh performance Mass campaigns leverage ghouls machine learning and AI to basically optimize ad ad placements and bidding across all Google platforms and it's basically a comprehensive solution for achieving specific conversion goals like leads and sales and um just make sure to match your audience uh your goals with your audience and resources and and align your your your advertising goals with your most suit with the most suitable campaign type right and consider where you act where your audience is most active now if you're enjoying this course so far leave me a testimonia at testimony. f.com uh to win special prizes now here's a quote from Brian heligan haligan and he says it's not what you sell that matters as much as how you sell it so it's for a little bit of food for thought right it's not it's not a matter of what you sell it's how you sell it like how are you selling what you're selling like how are you presenting it what's the offer because the offer could be great but if it's not presented in a way that um reaches could be one one reaches the user how does it reach the user if it if it doesn't if it can't if the user doesn't even see it right you can't sell it right so the offer could be amazing but if the user doesn't see it you can't sell it so maybe you you want to you want to run a video campaign but your audience that you're running it to doesn't watch YouTube or they don't watch videos or whatever it's it's really just um it's really just how you sell it so think about your audience and um think about where they consume media and position your offer and position your ads on that specific location so with that being said let's get to work welcome to week two let's get started here's what we're going to cover in this video we're going to just I'm just going to go over a quick overview of week two and then um just talk about the importance of planning and then I'm just going to summarize video and close out there now if you're enjoying this course so far guys subscribe to my newsletter for important updates regarding this course and um also subscribe to this channel the YouTube channel check out my Instagram Tik Tok and Linkedin for more exclusive content Philip CH or PPC philp and also guys let's share this course right share this course as much as you can let's start Revolution change people's lives together warning this is the most important video in the entire course watch this entire video don't skip and please don't fast forward here's a pro tip watch the video Until speed so that being said let's talk about an overview of week two what can you expect firstly welcome to week 2 this week we'll focus on planning your Google ads lead generation campaigns planning sets the foundation for successful ads by providing a clear Direction and focus topics covered we're going to dive into keyword keywords ad copy landing pages display ads video ads bit strategies and even audiences each Topic in this in this week is extremely crucial to creating effective lead generation campaigns and maximizing your leads and then uh learning objectives by the end of this week you'll learn how to plan and structure your go as lead generation campaigns um and this knowledge will really help you to create as a drive results and achieve your business's goals or your client's business whichever one then in terms of importance of planning right why is planning important planning helps prevent pitfalls and mistakes a a well structured plan provides a road map to guide your efforts and ensure you stay on track and then in terms of just this week what you can expect um this week will basically expect will equip you with the tools and knowledge you need to create compelling Google ads lead generation campaigns so make sure stay engaged take notes and also just guys just make sure that you complete all the activities I go through this week like this week is um we're going we're going to go through a lot of activities it's going to move really quick but you know um you just got to keep up right and um complete the activities and um yeah just do your best to take notes and pay attention now let's talk about the importance of planning right why is planning important in go it's very important topic right in terms of strategy development planning helps you develop a clear strategy it ensures your ads are aligned with your business's goals and T target audience and target audience leading to more effective campaigns then resource allocation proper planning allows you to allocate your resources efficiently this includes your budgets your time and effort ensure that you get the best possible return in investment then measuring success a weal throughout plan provides benchmarks for measuring success it helps you track performance and make necessary adjustments to improve your results and then risk mitigation planning helps helps identify potential risks and challenges by anticip ating these issues you can develop a contingency plan to address them effectively and you'll find that sometimes um if you don't do planning right you you'll end up running a campaign that doesn't have any traction or anything like that and um what I mean by that is that without planning the keywords you w know how many how many people actually are searching for that keyword without playing the ad copy you don't know if the ad copy is going to resonate with um your target audience so planning is extremely important and it is literally the foundation of everything right and it also ensures consistency a detailed plan ensures consistency across your campaigns consistency in messaging and targeting ensures brand recognition and Trust so you don't to be just typing in random ads like all willy-nilly I'm going to teach you exactly how to how to set up how to plan your campaigns from A to Z I'm going to give you a like a really full understanding of it and I'm going to provide you templates and tons of different things that you can literally use yourself to plan your campaigns and make that job super easy EAS for you I want Lally simplify it for you it's going to be crazy right now let's talk about summary of this video now this week we'll focus on on the importance of planning and setting and and laying a strong foundation for successful Google lead generation campaigns planning will help you define your clear will help Define clear objectives Target audiences effective effectively and allocate resources efficiently now this week we'll cover essential the essential topics we're going to be covering this week is keyword research crafting ad copy optimizing uh landing page PES utilizing a v uh a display and video ads and just also the process of setting those up and how to how to source and all those different things how do you how do you even you know uh find a display ad um how do you create one I'm going to talk all about that stuff and then selecting um B strategies and um defining ad um Target Target audiences um yeah so each each of these topics will provide a crucial role in creating High performing ads then by the end of this week you have a comprehensive understanding of how to plan and struct your go campaigns and um this will just help you uh create not only engaging ads but that drive results but also align with your business's goals then the importance of planning just to recap planning is is critical for helping uh help is critical because it helps you avoid common pitfalls and mistakes that can hindle your campaign performance a well structured plan can serve as a road map guiding campaign efforts and ensuring that you're on track to meet your desired objectives and then setting up to expectations you can expect to be equipped with the necessary School uh tools schools whatever um yeah join the way join the school if you haven't joined it yet Crossing free by the way um and uh knowledge to create compelling go as lead generation campaigns it's it's essential to stay engaged and take notes during this week's lesson to fully gross each topic and its significance in campaign in campaign planning if you're enjoying this course so far guys um leave a testimon for me at ton.com for to win special prizes and guys also make sure that you join Crossing free it's it's a free go it's basically it's the free guad community that comes along with this course and basically this course is housed there as well so I really encourage you to join Crossing free um tons of people there who are who are literally doing exactly what you're doing generating leads with Google ads and um it's really a lit time that side so join cross and free and by by preparing to fail uh by failing to prepare you you're preparing to fail that's Benjamin Franklin right and this is a smart guy a really really really smart guy right and um I tend to listen to really smart people because um well especially people like B Benjamin Franklin um and the thing is like with this quote specifically um yeah it's exactly just emphasizing what we spoke about today you know if you don't prepare you know you um you're preparing to fail you know so make sure that you prepare uh take a deep breath this week is going to be jam-packed but I'm excited so let's get to work so let's talk about keywords here's what we going to cover in this video going to go over an introduction to keywords I'm going introdu to keywords and then we're going to talk about the different types of keywords then we're going to go over keyword relevance and what that means and then longtail keywords and then keyword resarch tool um then we're going to go over how to do keyword research then I'm also going to go over building your keyword your keyword list and then I'm going to talk about organizing your keyword list then we're going to summarize the video at the end so with that being said subscribe to my newsletter Philip ch.com newletter for important updates regarding this course also subscribe to the YouTube channel Instagram Tik Tok and Linkedin for exclusive content at Philip sh or PPC Philip and guys please share this course uh start Revolution change people's lives together warning this is the most important video in the entire course watch the entire video don't skip and don't F forward Pro tip watch the video in to xped now introduction to keywords keywords are phrases are words and phrases that potential customers use to search for products or services online they're crucial for matching your ads to M it's crucial they're crucial for matching your ads to these Searchers because how else you going to match your your ad to the search unless um is through a keyword right and the keyword is basically just whatever the person is searching right so the person is just going about the day all Dandy whatever right and they're searching oh I need um I need some solar panels for my house and they search it and they type in solar panel uh near me right and your ad pops up hopefully right um so uh yeah that's that's basically keywords right and um yeah so importance using the right keywords and show your ads appear in front of the Right audience this increases your chance of people clicking your ads and filling in a contact form or booking an appointment so essentially just becoming a lead they're the first step in that that process of becoming a lead they have to first search using the keyword they find your ad they go to your landing page boom they fill in the contact form boom you got a lead right simple as that Now keywords connect your ads to potential customer Searchers they help you ensure your ads are seen by people who are actually interested in what you're searching and in what you're offering excuse me impact on budget choosing the right keywords help you helps you spend your advertising budget wisely good keyword selection ensures you get the most out of your money continuous process keyword research is not a one-time task so even though I'm going to teach you how do key research now I hope that you don't this isn't just a onetime task right you need to um even even if you have watch this video over and over again to kind of reinforce the knowledge do it right but because keyword research is not just a one- time thing I'm going to set my campaign now do key research and that's it no it's actually ongoing you need to be doing it as you actually even run your campaign you should be continually researching keywords looking for new opportunities seeing what's there what's there and missing your campaign and continually updating it right there continuous process now types of keywords there's bro match keywords and these are um these basically are a type of keyword that reach the widest um the WID Audience by showing your ads on searches that are related to your keywords this includes like things like misspellings and symtoms this can help you increase your visibility but may attract irrelevant searches or irrelevant clicks then phrase match one of my favorites right and also BR match actually I love all of the all the match types right um because while I'll teach you and what I'm teaching you is that you you have to see match types and you have to see go ads creatively and how can I use these match types um in in a very very creative way and efficient way um in my campaign like sometimes I find that bro Mash keywords perform better than phrase Mash keywords but most of the time I actually do find that phras Mash keywords perform the best out of everyone I'm going to show you right now but that's just my opinion but you have to um just be willing to test be willing to try out all the different keyword match types that Google has offers um they all have their place but I would suggest that you start off with phrase match that's my personal um recommendation to you is start with phrase match and then build upon upon that so there's also exact match um well actually let's go with phrase match quickly and explain that right ads uh phrase match are basically when um ad your ads appear um or or basically ads that appear on searches that include the exact phrase of your keyword with additional words either before or after and this often this offers more targeted reach while also allowing some variation In Search terms so um it's it's almost like bro match but uh phrase match is slightly more strict in that it only it only includes um words that uh it only includes the exact phrase of your keyword with additional words either before or after whereas broad match is things that are related to your keywords right so there's a big difference there it's not necessarily what is related it has to still have with phrase mat still has to have the exact phrase but you can also have something that we call qualifiers things like shop now or things like um near me things like that those are qualifiers that um things I like qualifies on keywords and that's can they can actually be pop they can pop up and be you can actually Target them better and more efficiently with phrase match and that's what I found now exact match ads um ads show basically on searches that match ex the exact keyword or with close variations this this provides most precise targeting and Shing that your ads reach the right place so how I would do this is I'll start with phrase match and also um I'll actually start with phrase match right and then if I find the keyword is really performing really well I move it over to exact match see how it performs right if it doesn't perform as well in in exact match I'll would actually test out broad match as well on that and then um yeah like if that's if it's performing really well and um that's that can also uh and that that strategy um is something that i i i actively do and I I I honestly believe in right I I don't think I generally think that you must start off firstly with phrase match and then um if that keyword performs well right you can you can test it out in a different match type and see how it performs then and then if it doesn't perform better in in that in in in the new match type um what I like doing is I ensure that it's I'm just creating a copy I'm not necessarily creating a um I'm not creating I'm not just changing the keyword the match type of the keyword I'm creating a copy of the of the keyword and um basically um change the MK up like that so you want to always ensure that you have the original um keyword that you have if the keyword is performing one phrase match you don't just delete the keyword and then change it to exact match you want to keep you want puse that keyword and create a duplicate of the keyword in a different match typ and tested like that and then there's also negative keywords a super super important um match type right and these preventure ads from showing on searches that contain specific words and this helps filter out relevant traffic and improves the quality of your a clix and I want to show you exactly how to even use chat gbt to find some crazy negative keywords and um just make that list and that process super easy for you uh keyword research is not hard I'm going to show you exactly how to do it and really simplify this this process for you so you can also feel confident in doing it as well now let's talk about keyword relevance choosing the right choosing relevant keywords using relevant keywords is shows your ads reach the Right audience and this improves your clickthrough rates and conversions by matching user intent by me choosing the the right keywords I'm ensuring that the keywords that I'm actually choosing are going to be searched by my ICP that's why it's important that you do the ICP exercise that we talked about in the beginning of this course you have to also do that to ensure that you have that strong understanding strong knowledge of who you're targeting because once you have the strong knowledge of who you're targeting that's when you can actually start thinking what would my target market search right user intent understanding why users search for certain uh terms can help create more talk to that aligning keywords with uh user intent leads to better ad performance and higher relevance quality score relevant uh relevant qu uh keywords contribute to a high quality score in goog ads a better quality score can reduce your cost per click and improve your ad positioning leading to better overall um overall results then add relevance make sure that your ad copy matches matches the keywords you're targeting and um this improves your user experience and the increases the likelihood of clicks and conversions and then landing page experiences experience keywords should align with the contents on your landing page and those your add copy right um and this ensures that your seamless user experience uh this ensures the seamless user experience and can boost conversion rates by meeting user expectations so how do I get these crazy conversion rates like I showed you the of the course it's literally by doing this I ensure that the keywords are dialed into my ICP and my target market right the people who I want to actually attract um and yeah I ensure that I'm super DED in and I start thinking in the head of the user right um to quote Perry Marshall think in the head of the user you must think as if you're that person what is what what would this person be thinking when they're trying to install new solar panels in their house right for example what would they be thinking they'll be thinking um I need to install new solar panels maybe there's someone near me so let me search um residential solo near me or let me search solo for home near me you know what I mean and you test out these keywords and I'm show you exactly how to find those exact keywords with this awesome tool that is free and everyone has a that's available to everyone who uses Google ads now let's talk about longtail keywords longtail keywords are more specific phrases that usually consist of three or more words and they target Niche audiences and specific search queries the benefits these keywords can often have high conversion rates because they attract users with a clear intent you understand what the searching with longtail keywords right they they are less comparative and usually cheaper to bid on right for an example right here's an example of a longt k just to reinforce the idea right instead of solar you can use residential solar near me right this targets a specific audience reducing competition and increasing your your relevance right someone who searches residential solar near me a residential solar for sale near me right this is someone who is looking for resal solar near them like their intent is super super super clear compared to solar this could be someone just searching about solar's impact on the environment people this could be someone searching about the um a sports team that could have solar in the in the in the in the name you don't know about the intent and the key thing with Google ads you could literally sum it up in this you have to just literally understand the intent know the intent re understand why this person search in the search and include that right now lower cost low longtail keywords typically have lower cost per click compared to Broad keywords and this makes them effective for advertisers with smaller budgets now this is the case when um the keyword doesn't have a lot of competition right now what you can find is that there are a lot of good keywords that actually that are long to keywords that have competition and um I can tell you right now a keyword like residential s me is probably going to be uh going to have high competition but in order for you to actually get the high intent searches you have to also bid on keywords that have the highest intent now that's literally the only way in order to for you to get high quality leads is for you to ensure that you're bidding on keywords that have high search intent right now if Google is works in the bidding system and we'll talk about B strategies as well and how how that work as well but um truly right you want to ensure that your keyword and this is the importance of about budget right if you're if you're if you're if you're choosing the right keywords you won't be spending money on keywords um poor keywords and you'll actually be all your money will be going towards those High keywords and increasing your conversions and that's what you want to do right so uh yeah now higher Roi because longale keywords are highly specific and they often they often yield a higher return on investment they can attract users who have who are closer to the purchase intent right and because of that right uh you're going to find that there's going to be a higher conversion rate on these these uh longtail keywords these specific super specific keywords and how you find these is just through keyword research like I'm going to show you and also going through the Search terms the Search terms as well and finding these keywords that been converting that's what's really going to allow you to um really unlock um your campaign's conversions by finding High intent keywords either in your either in the the conversion tool the the keyword to I going to show you or the or you you use your Search terms in goog ads and um also we uh I've been talking a lot about I haven't I don't think I've mentioned adalis yet but adalis is basically a tool that you can use to manage Google ads and basically there's a link down below for it as well that you can also look at right but but that's going to also provide you with these keyword suggestions that once you have the keyword running your campaign you have the campaign running for you it's also going to provide you with Search terms as well that you can also um add to your campaign so super important tool that I definitely think you should check out the link is down below now let's talk about the keyword resarch tool I've been talking about throughout this whole video right and it's really simple it's called Google Keyword Planner right I know re huge Revelation right this tool helps you find relevant keywords for your business and provides data on search volume competition cost per click and essential for Effective keyword research and the reason I'm saying it's a huge Revelation is because you don't need all these paid tools you don't need all these paid keyword research tools like SE rush and all these other things like you don't need them if you want to generate Le of Google ads all you need is Google Keyword Planner right I'm going to show you exactly how to do I'm going to walk you through exactly how to search I'm going to Lally talk you through what I'm thinking when I'm looking at keywords so you'll be you'll be grand right and I've gen all the campaigns that you've seen all the great results I generate Sly through the Google qord planner right it's literally through that and there's that's that's the secret it's just but it's just about choosing the right qords and understanding the intent of the keyword now how to do keyword research let's talk about it you first have to identify seed keywords so you start with a broad term relates to your business and these these and these are C keywords these are these are your C keywords and they'll form the foundation of your keyword research so let's say for example the whole running theme of this course has been like soda whatever but um let's say for example you're um you are you're doing residential solo whatever right residential solo will be your your seed keyword right and then you'll put that into your goog ads key planner like I'm going to show you now I'm going to walk you through it and then you're basically just going to um you're basically just going to um build off that so um that's actually uh how it works so let's talk about expanding keyword list you can use Google Keyword Planner to expand your list you look for variations Syms and Rel related terms to cover all possible search queries and then you can filter out q and you remove irrelevant or low performing Keers from your list focus on on terms that align with your business goals and target audience for for better results and then prioritizing keywords choose keywords based on relevance search search volume and competition a balanced mix of high volume and longtail keywords ensures comprehensive coverage and then using data regularly review performance data and your Search terms right to to refer to refine your keyword list and basically adjust your strategy based on the keywords you that driving the best results and meetting your objectives so let's now St let's now build the list right and we're going to use the resource that I provided and um to to build our list and it's pretty comprehensive and it's going to cover all the it's pretty it's pretty it's you have to ensure that it's comprehensive and targeted and covers all the relevant search queries related to your business so let's go through it now I've created this um K planning uh sheet uh you can find down below you can also use it just go here and just copy and make a copy for yourself and this is basically how how I plan it right so I'd have multiple columns so campaign add group keyword match type search volume landing page notes then my negative keywords and campaign for the negative keywords Etc and this is just like the keywords and then the ad group that this keyword group is going to be in right so these keywords are like solar installation solar installers near me Etc and they're all in solar panel installation now this could be my seed keyword right for example right and I've already done this keyword research prior to this um to this video but to speed things up but I'm just GNA walk you through how I would do it right so this would be a seed keyword right so I'll put solar panel installation let's say that's is something that's something that we offer right or a client offers or something like that I'll go through and I'll see Okay cool so um I'll filter by average monthly searches firstly to make sure that I'm actually building for key with not search volume and then I'll take a look and I'll see okay so this is good so install is near me it's got a it it tells me a lot about what this person is actually the intent is because they're looking for solar installers near them so they're actually in the market of looking for solar installers now you can see that um I don't really um what really matters for me is just the search volume honestly um in terms of the bid in terms of the bid I'm we're going to be using automated bidding so it isn't necessarily something that you should worry about but um yeah just look for keywords that have high search intent right and um we're going to primarily on those so going to go solar panel providers solar panel companies solar panel installer so let's say for example this see so this would be we have just increase the rows there and it will give us more values or more options and then we going to go through solar panel companies name me that's a good one solar so you just going to go through right and now if you see for example um they have different like different keyword like the let's say for example they're different keywords right so this is solar installers this is solar panel companies this is solar panel providers um this is solar panel solar installation just solar installation so what you can do is you can actually create individual ad groups for each of these um types of keywords and then you use this as like a seed keyword So Sol installers that would be that'll be your next seed keyword and you'll add that and you'll basically search that and then you'll find keywords for this now this ad group called solar installers right so you just going to go through and you want to select about I'll say about less than 10 keywords per ad group when you're first starting out and just make sure that you have all the different um search variations and stuff that they have and you go through and you create different ad groups using the using this the the the the results you find to create new um seed keywords for new ad groups that's literally the whole process right and I've kind of shown you literally how it works is a solar panel stellation this would be a seed keyword and these are the keywords that I find from the seed keyword right and I just put them as phrase match cuz I told you I love phrase match and I think it's something you should definitely go for and then uh search volume just to ensure that I have enough search volume not biding for keywords that like for example um have like 10 like this isn't something I would want to let me show okay let me actually show you a bad keyword right so this would probably be a bad one because this looks like a brand a brand keyword that's a bad one um the best solar panel companies the best solar companies I wouldn't really bit on that hasn't got enough volume um solar panels no up front cost I don't really like cost because this is something that I found very common with people who actually don't want to pay and don't want to um are just researching they AR really willing to buy immediately they they have low search intent low purchase intent so you don't want to go for things like how much does this cost and things like that you want just search for keywords like the um like solar panel providers near me that's a good keyword Tesla solar installers near me if you supply Tesla and solar that could be something you could could bid on reputable could be a good one reputable solar installers near me that's a good one uh rep reliable solar installers uh this is something you could test I I'm not really confident in reliable solar installers as a keyword but this definitely something you could test the reason I'm not confiding is because the intent isn't very clear and maybe this person just like wondering what's a reliable solar Solar Company right or they they're just looking for blogs you never know right so you're looking for this like best to S the companies Nam me this is a really good keyword I'll test that out even if it's only got 10 to to 100 right this is something that I'll definitely test out because of the intent how strong at is so yeah I'll be more lenient in testing out keywords if the intent is strong even if the the search volume is quite low but initi honestly you should just um try and focus your effort on keywords have high search volume as well as a high search intent right so now in terms of like finding negative keywords as you can see I've got a bunch of negative keywords Here and Now how did I find them how do you find them pH so I'll provide you with um this uh sheet as well it's going to help you as well it's going to teach you just how to find negative keywords with chat gbt and you can just use this this list to basically um you can basically use this template to basically um these templates here to basically find your netive CU so for example you can say I need to identify netive cuers for my G campaign uh you can even say here like Sola G campaign or whatever Gass campaign you have right and you can actually to be more specific here and say Google ads lead generation campaign right cuz with chat gbt it's just about how specific your parets like Lally that's how qual that's how good the quality of your results is going to be dependent on how specific your your um your templates or your prompters right so you just want to go through and there's different prompts here right so you can there's prompts for identifying relevant Search terms there's a there prompts for excluding compared to keywords avoiding common mismatches filtering out broad match keywords fil refining um negative keywords so this this is all here for you to just uh use when you're creating your negative keywords just add these and um you're just going to add them right to your list and just ensure that with your next keywords that they are on exact match now when I'm searching when I'm selecting NE to cuos what do I look for I think about things like jobs do it yourself cheap things like that that will just bring wrong traffic right so let's continue with the video so we've talked about building your keyword list and using that um uh using the resource now this basically this resource outlines each step clearly and make sure uh make sure to you include variations synonyms to capture a wide range of search intents and possibilities and then collaboration you if you haven't joined the community join the community but work together people in the community guys um to refine and improve your list right um also share and share insights and suggestions to improve your list andure no valuable keywords are missed uh regular updates continuously updat your keyword list based on performance data and Market changes stay up to dat I stay i' say adaptable to maintain effess of your campaigns then organize by themes group your keywords into themes or add groups basically uh this will help you focus uh this will this group your keywords into themes or categories and this will help you focus create more focused ad groups and improve your ad relevance leading to better campaign performance now in terms of organizing your keywords uh you can organize your keywords into themed ad groups and this will help you create more relevance and Target the ads improving your quality score and performance uh you can use negative keywords to fil filter out irrelevant searches and this basically just ensures your ads are shown to the most relevant audience and reduces waste of AD spend improve improves your Roi and then keyword mapping you can map your keywords to you must map your keywords to specific landing pages and um this improves your your user experience and conversion Race by ensuring that your search intent aligns with land page content so if it's a solar if you add group is residential solar installers ensure that it's going to a residential solar landing page you know what I mean so ensure that the the ad group matches the landing page the key match the landing page right that's really important then ad copy alignment also ensure that ad copy is aligned with the keywords as well right and um let's talk about summary of this video Now keywords are crucial words and phrases that users type into search engines and they help you target your eyes effectively and reach the Right audience they basically so in are the types and relevance understanding the different types of keywords and the relevance is essential to that to your success this broad match this phrase match this exact match there negative and there's negative keywords and each of these will serve a specific purpose right now research tools you can use um Google Q planner and if you want to you can even use Uber suggest andm rush but I told you right just stick to with Google ads Google Keyword Planner it more than enough for you right these tools will provide valuable insights into resarch volume competition and keyword performance and then user intent focus on the focus on is to improve um uh on you have to focus on user intent and longtail keywords to improve your conversion rates they capture users with a clear purch intent and leading to higher higher relevance and better apposing so user intent why why is this person um searching this search what think in head in the head of the user when I'm searching this search am I just researching or am I actually wanting to get to to solve a problem because at the another day um we're in the business of solving problems if you're generating leads you're in the business of solving a problem you want to solve someone's Problem by providing a valuable service or helping your client solve their problem by them providing a valuable service now how you going to do that is literally just by uring that the person the person's reached by um ensuring that you're you're talking to the right keywords right and the keywords with keywords the main thing is just intent understand the intent of the keyword why is this keyword um being searched and if it's clear you don't like it's literally just clear on the board there right why is why is this being searched is it a near me keyword is is a for sale uh keyword is it something that tells them shows some some sort of urgency regarding what they want think about all these different things When selecting keywords and you'll be golden literally then finally just organize your keywords um into um into themed ad groups and use negative keywords to to refine your targeting and reduce waste of asand and that's literally keywords and I'm going to go um in the final week we're going to talk a little bit more about um optimizing your keywords and that's a whole different chat as well but um yeah this this should definitely help in terms of just understanding how kers work right so if you if you enjoying this course so far leave a testimoni for me at testimonial. f.com and also leave a comment Down Below guys and also leave um leave a comment down below um about what you think about this course what you thinking about this module um keywords and um tell me about your experiences with keywords tell me about um you know how how you find the course ultimately so uh and you can win special prizes if you leave a testimonial for me at testimonial. fan.com right so that's also to that so here's a quote by Elanor Roosevelt an amazing woman and she says the future belongs to those who believe in the beauty of their dreams so believe in the beauty of your dreams um never give up in your dreams focus on um put doing your hardest and just learning right and really just applying yourself in this journey of Mastery and I really want to just instill this idea of Mastery in your mind as you're going through this course that they say it takes about 10 years to master a subject and I have dedicated like the past three almost four years now to Google ads and I'm in this for the long run because I'm wanting to master this subject I am in it right so you have to have that mindset of Mastery how can I consistently be better and Google ads might not be your um your your subject of Mastery maybe something else but nonetheless it's important to just ensure that you believe in your dreams support them and continue learning in this course and taking notes um as you go through it so with that being said let's get to work so let's talk about B strategies here's what we're going to cover we're going to go over an introduction to B strategies then we're going to just talk about automated B strategies and then some BS strategies for conversions now if you're enjoying this course please subscribe to my newsletter ph.com newletter for important updates regarding this course and also guys subscribe to this YouTube channel LinkedIn Tik Tok and um and Instagram um for a series of content at phip Cha or PPC Phillip also guys please share this course the star Revolution change people's lives together warning this is the most important video in the entire course so watch the entire video don't skip and please don't fast forward here's a pro tip watch video in to exp speed now with an introduction to B strategies now the purpose of B strategies B strategies and Google ads automate and optimize the biding process they align your ad spend with specific campaign goals such as maximizing clicks Impressions views conversions Etc to ensure that you you ensure efficient budget use now impact on campaign success the ride bid strategy significantly influences your ad performance by affecting the visibility the clickr rate and also the conversion rate so choosing the right appr choosing the right and appropriate strategy is crucial for achieving your desired outcomes and maximizing your return on investment now types of campaign goals right so Google ads B strategies Cates to various different goals including different campaign um driving different uh types of different driving traffic increasing brand awareness right or enhancing engagement such as like conversions or views right now selecting the right goal is the first step to determining your BS strategy so you have to know what your goal is right so what's your goal is your goal to get clicks is your goal to get impressions your goal to get um conversions or views um and and with with lead generation your goal would be to get conversion so um that's how we're going to focus this course so manual versus automated bidding understand the difference between setting bids manually and using Google's automa bidding strategies automa bidding um leverages machine learning to optimize bids in real time potentially achieving um uh and potentially improving your efficiency and Effectiveness and I love automated bidding I'll stand by it I don't care what you have to say um I use maximized conversions and it's worked wonders for me and I honestly um just really believe in Google's um automated bidding capabilities because they've consistently Prov prove to me that they can provide really good results as long as your foundation is right your keywords are right your ad copy is right your landing page is really um compelling and um you know it also uh is very simple and easy to understand for the user and reflects what what your ad copy was talking about if you can align your keyword your ad copy on your line page like I'm talking about right now you'll be golden and this ultim ultimate bidding for you will work like a charm now also choosing the right strategy so your choice should be based on your campaign goals your budget and your specific n networks you want to Target so do you want to Target search uh display YouTube you know you have to consider those different things right and um just consider your your objectives and your resources when you're uh selecting a bus strategy now let's talk about Ultimate Building strategies um smart bidding enhancements so smart bidding leverages Advanced machine learning to optimize you optimize for conversions or conversion value at auction time it factors in a wide range of signals such as device location time and day and user Behavior to set optimal bids um auction time bidding so basically this feature allows Googs to Google to set unique bid for each for every um auction and maximizes the conversion value based on the real-time data and con and context it provides High highly targeted bidding adjustments for each individual auction and then the benefits of using smart bidding or automated bidding um it's it automates your bid your bid adjustments and reduce the need for manual intervention and really improves your performance by uh learning from po bid data and it helps you achieve better results with less Hands-On management and basically just makes it suitable for like scaling lead generation campaigns um that's what I found now let's talk about some bit strategies you can use for conversions right now there's Target CPA right that you can use and this will basically optimize your bids to get as many as many conversions as possible within a Target CPA right so a Target CPA is how much you're paying to acquire a uh toire a lead or basically a sale and basically what Google does with um machine learning and all these different things is that it sets your bids for at at the auction time when um when Google um is basically just doing the auction right and it improves your conversion rates so instead of you manually having to change your change your bids um because um you know you're seeing one keyword performing better you're like okay cool let me increase this this bid amount for this keyword instead of doing that Google does all of that for you so that you can efficiently improve your conversion rates and have high conversions with CPA at Target CPA and this will ensure that you your conversions are within a CPA now a CPA for example um could be like you pay $60 for a lead right and that takes it's it's how many it basically gos want to calculate how much it costs in terms of clicks and everything to to acquire that right so this is a good strategy you can use but I wouldn't necessarily start with the strategy I I would only add the strategy at a later stage maybe after 30 days of me using maximiz conversions for me to do that now there's Target or return on investment and basically this is going to adjust bids to maximize the conversion value while achieving specific return investment this is best for campaigns where return investment is a Cru is a key metric and considers and it considers the value of a conversion to bid efficiently so this could be really good if um let's say one uh a certain conversion action to you is worth more than another so if let's say a booking of an appointment is worth more than than a lead form that's something that you can also maximize using a Target return and AD spend and this is only in the lead generation context um e-commerce and sales is a completely different story that's just maximizing how much um it's maximizing U you with Target return and AD spend it's maximizing um the amount of return you're going to get in terms of your ad spend um so this is something you can this is something more geared towards um e-commerce more than anything else but as want to just mention it as well now this is something I highly recommend you use as of basically just rattle on about now it's maximized conversions now it uses your budget to get the most conversions possible without targeting a specific CPA it's suitable for maximizing conversion volume um within specific budget and it focuses on spending the entire budget effect efficiently to uh achieve the number of conversions my my tongue is getting tied but um yeah that's maximized conversions is the way to go you start with maximized conversions then you go onto Target CPA once maximized conversions has given you what maximized conversions has been converting and you you've got at least like let's say um 30 days or wor of worth of data or even at least like 50 conversions in your account okay cool and I know this is how much a conversion typically goes for let me add a Target CPA to try and reduce this target to reduce this cost per acquisition and um yeah get leads at a cheaper rate that's how you do it that's how you generate leads consistently and at a low costbook conversion or at a consistent costbook conversion um that's how you do it right so there's also maximized conversion value and this is this is basically maximized the value of your conversions rather than the number and it's basically spend it aims to spend the entire budget to get your highest conversion value uh prioritizing High con high value conversions for better to Roi so this again is very similar to Target return anend um yeah you can you can also use it to basically just um ensure that Google prioritizes higher value conversions and then there's also enhanced CPC so if you are like fill I love manual manual manual uh bidding you can also I suggest you use manual enhanc CPC and basically this will just adjust your manual bids to maximize conversions increasing or decreasing the bid amounts based on the likelihood of the click resulting in the conversion and this basically enhances your manual bidding by incorporating machine learning uh to improve our performance cuz machines um sorry to say are actually um smarter than us in many ways so um especially with bidding this is something that um can take a lot of time for you if you're doing manual bidding but um with automated bidding and like maximized conversions is Lally just a matter of search on and let Google do his thing now let's talk about summary of this video now the purpose of bit strategies B strategies and Google ads automates and optimize how much you pay for ads and they align your ad spend with goals such as game more clicks Impressions or conversions and basically this will help optimize your budget and use your budget wisely to improve your ad performance now in terms of the impact on lead generation the ride bit strategy boosts your ad visibility your click the ratees and your conversion ratees and really choosing the right strategy is the key to getting high quality leads and um it will ensure that you get the best return investment by reaching the Right audience so um I don't want to don't don't use like maximize clicks um yeah just don't do that rather use maximize conversions have your conversion tracking set up like I'll show you in this in this in this course and honestly you'll be golden just like that and then types of campaign goals there's different types of campaign goals and honestly uh B strategies can help you achieve different goals like driving more web traffic brand awareness or even conver versions and um yeah so it's just crucial to sub up to select the right B strategy and then manual versus automated bilding manual bidding gives you full control over how much you bid for each click how however automated bidding basically uses um Google's um machine learning to adjust your bids in real time and this will save you time and often result in a better performance by optimizing bid bids Based on data and then finally smart bidding basically which is automated bidding like maximize conversions those that's considered smart bidding in go ads smart bidding uses Advanced algorithms to basically help you get more conversions strategies like Target CPA and maximize conversions ultimately um ultimately automatically adjust your bids to hit your goals and this reduces the your need for manual adjustments and you know time and and it really just improves your lead generation results now if you're enjoying this course so far leave a testimony for me and testimonial. flip.com to win special prizes and here's a quote by um one of my favorite people great mentor of mine Tony Robbins and he says goals are like magnets they attract the things they they'll attract the things that make them come true so when you're selecting bit strategy understand what's your goal are you trying to generate clicks or you trying to generate leads and honestly if you're try to generate leads um go for maximize conversions then go over to a Target CPA um that's all the advice I can really give you in terms of the bit strategies but with that being said let's get to work okay let's talk talk about audiences here's what we're going to cover in this video we're going to go an uh introduction to audiences then we're going to talk about affinity and narket audiences then custom audiences and remarketing audiences similar audiences then some best practices for audience targeting now if you're enjoying this course please subscribe to my newsletter philip.com newsletter for important updates regarding the course also subscribe to my YouTube channel my Instagram Tik Tok and Linkedin for important for exclusive content @ philander also guys share the course the star Revolution and change people's lives together warning this is the most important video in the entire course so watch the entire video don't skip and don't force forward Pro tip watch video in 2 XP now here's an introduction to audiences now audiences are groups of users who share specific characteristics or behaviors targeting audiences helps your ads reach the most relevant people increasing the chances of conversions now choosing the right audience uh boosts your ad relevance and your Effectiveness and ultimately just improves your clickthrough rate and your conversion rate because you you reaching the most ideal people right and this will lead to better results with your ad spend because the main thing with Google ads is your targeting so if your targeting is correct um then your go ads will be profitable and that goes across the board keywords um negative keywords audiences is also a very big part of that and now there's different types of audiences Google ads offers various um audience types such as Affinity audiences in-market audiences custom audiences remarketing lists and also similar audiences now each type serves a different purpose and um can be used in different ways right so um tools for audience creation Google provides tools such like audience manager to Define and and organize your audiences these tools help you uh optimize your targeting strategy and literally this is just your audiences within Google ads and um yeah they have tons of audiences within the go ads interface when you're creating campaign um or even when you just search audiences in Google ads you'll find um audience manager and ultimately you can you can um create your you can add audiences um to your campaign to certain ad groups as well and um it Mak it's a really powerful way to actually um improve your targeting in go ads now let's talk about affinity and in Market audiences Affinity audiences are groups of users with strong interest towards a specific topic they help Target users who are likely to engage with your brand and um basically increases your awareness and your consideration right uh increasing brand awareness and consideration now in terms of creating effendy audiences you can choose interests and habits that match your your Target customers and basically go ads will show your ads to the people who fit this criteria and this enhances your relevance to your ad so this again goes to your ICP have your ICP really locked in know who you're targeting and um just think of what interests and habits that person your target market your ideal customer Persona who that person um would uh would would be and choose what interest and habits that person would possess and um yeah uh look for those think of those those those habits and interests that they have and find those audiences within the audiences when you're selecting audiences now in Market audiences users actively re in Market audiences are users who are actively researching and planning um to purchase right um services or products right so they're already in that purchasing mindset and they've they're ready to make a purchase and they making them very they making them valuable for driving conversion so in Market is different from um from affinity and just in the sense that in Market is for people who are actively looking to purchase right so it's very different it's very different from people who have a a strong interest in the topic cuz I could have a strong interest in in cycling but it's very different from me actually wanting to buy a bicycle so um those are the two differences now um in terms of using in Market ordinances you can Target users um who are in the market for your products or services and basically this will help reach potential customers at the right time increasing your conversion rates uh benefits now both affinity and in Market audiences have benefit benefits and they will help you to reach your relevant users so use both of them and basically they'll improve your ad performance by focusing on users who are most likely to convert now let's talk about custom audiences custom audiences basically allow you to create audiences based on specific interests URLs places or even apps now you can tailor your targeting to match your business needs and customer audience um custom intent audiences basically targets users based on recent uh search activity and purchase intent you can use keyword and URLs related to your products and services to create these audiences and then creating customer audiences you can use the audience manager to set up customer audiances and customer intent audiances and Define criteria that reflect your in your ideal customers for precise targeting and then benefits of customer audiences basically they really provide a lot of flexibility and and and Precision in your targeting and allows you to also reach very um highly relevant users so um this will improve your conversion rates and your engagement because you can you can add you can create ordinances based on the interest and you can also create ordinances based on URLs they visit which is very powerful um imagine if you're if you're if you're you know like so like think about solar right Sola people people who who could be wanting to buy solar they might be they might be browsing websites that are related to solar energy um related to residential solar buying your own um buying solar panels things like that like those are URLs that you could definitely Target then examples so you can Target Fitness enthusiasts by selecting Fitness related we websites and apps and you can reach users by by searching for you can reach users searching for keywords such as best uh running shoes and basically creating custom inent audiences with related keywords and um with custom turn audiences with related keywords I like just um using some of the keywords that I have in in the audience so I'll have a custom intend audience for an ad group and then I'll have those specific keywords in um have those specific keywords in uh in the ad group and I'll create a custom audience with that with those keywords and I I'll link that custom audience to my ad group or my asset group if I'm using performance Max now in terms of uh remarketing audiences this is a very powerful tool remarking audiences basically consist of users who have previously interacted with your website or app now these these users have shown interest in your product services and they can be Prime candles for follow-up ads and using remarketing audiences use Google ads to create Mark remarketing lists you can add a remarketing tattoo to website to create to track visitors segments users B and segment users based on their behavior now in terms of types of different uh remarketing uh standard remarketing shows ads to pre to P visitors who have browsed your website or apps and dynamic remarketing tailors ads with products or services or users have viewed on your on your site and then benefits of of remarketing remarketing helps re-engage potential customers who don't who didn't who didn't uh convert initially and it keeps your brand top of bind and encourag them to return visits increasing the likelihood of conversions and finally your some best practices when doing this you want to segment your remarks in lists um uh for precise targeting so you basically just want to have different groups right of your remarketing list and um basically you want to ensure that you personalize the ads for those specific groups and reflect your to reflect the users previous interactions to boost Effectiveness so basically how that would work is that um imagine for example uh someone had a a meeting with you right imagine you booked you got you got a client something like that not like you you got a client but rather they booked an appointment in the in your calendar right and they um yeah and they they don't they show up to your meeting but they don't close as the client you could run remarketing as to them right to get them back into the cycle and this could also be for other people you touched um in your in your uh in your in your sales funnel as well like um remarketing can be really powerful as well for you know customers as well like your your your customers like remarketing to them to upsell them as well could be a good way to use remarketing so it's really just about bringing people back to where they they they left on the on the on the on on the cycle of of becoming a lead from Google ads so let's say they generate let's say they reach a landing page let's say they reach your residential solar landing page but they don't actually um convert you could have a remarketing segment like a remarketing list for that for people who who who joined the land page who went to the land page where they didn't convert you can have another one for people who submitted details but didn't book a meeting you can have another one and you see what I mean and then you personalize Those ads for those each each of those remarks in lists and basically that's that's how you do it now similar audiences um simar audiances consist of of users with uh characteristics similar to your existing customers Google ads finds potential customers who resemble your marketing list and they expand your reach creating similar audiences Google automatically generate similar audiences based on your marketing list and you can use these lists to Target users likely to likely interested in your products or Services now benefits similar audiences help you reach new potential customers who are likely to be interested in your offerings and basically this increases your conversion rates and grows your customer base and in terms of optimizing um similar audiences you can combine similar audiences with other targeting methods for better results and um basically you can regular you can regularly review performance and adjust targeting criteria to uh effect to ensure Effectiveness and then basically here's an example of how you can use similar audiences you can have a similar audience for like past purchases list to find users who are like to find users who are likely to buy right and then basically expand your marketing reach by targeting similar audiences in different in different geographic regions so basically you could have a pre a POS purchases list and basically creat creat a similar audience for that and Google will then um find potential a potential customers who resemble this list of like your past purchases so that is a super powerful way and then basically you can also use that as well as well when you're now expanding into different regions having like a past past purchases re a similar audience and that can really boost your results so it's powerful really powerful now in terms of best practices for audience s in uh you want start with broad audiences so begin with broad audience segments to gather data and insights and you can refine your targeting based on performance to identify the most efficient audience segments so you can start with at least 30 audiences that's my my um my recommendation start with at least 30 audiences reason why I say so many is literally because as you go on um as you start optimizing your campaign you're going to start um trimming that that down you're going to start trimming that down um all the way down to even up to like 10 or so right of like the audiences that have been converting and have good um return on investment in terms of conversion rates cost of conversion Etc now a layer targeting now you can use layer targeting in the sense that you can combine different audience targeting methods like we talked about uh in Market Affinity you know uh remarketing all these different things you can use all those different audiences and layer them for more Precision right and you can um layer demographics interest behaviors basically to um create highly relevant audiences and um improve at performance and then um also on this point as well is like let's say you're creating an Infinity audience right you could have 30 different um interests and things like that in that Affinity audience in that in that in that audience right um 30 different interests uh you could have in Market you could have um Affinity Allin one at least like 30 total for that audience and um you can layer it like that and then you can also have as well like in your campaign um remarketing Custom Custom C intent custom um intent audiences and things like that um you can really do that and it will definitely help and then regularly updates your audiences so you have to keep your audience lists updated based on new data and insights and you want to regularly refresh your a your remarketing list and custom audiences to maintain accuracy and Effectiveness and then you want to leverage automation so you can use Google's a automated tools for audience targeting automated tools can help optimize your targeting strategy saving time and uh campaign efficiency so you want to ensure that you use like automated bidding like maximize conversion something like that um as well as look at how Google is Google is going to provide you with a lot of data in terms of your audiences and what audiences are are performing well and that's goh's AI basically understanding which audiences performing well for you and you can test those audiences as well and then you just want to Monitor and adjust so com continuously monitor your audience performance and make adjustments Based on data regular optimization shows your ads reach the right people and conversion and and drive conversions efficiently so so here's a quick summary so here's the purpose of audience audiences are basically groups of users um with similar characteristics or behaviors and basically they help talk your ads to the most relevant people and this ensures your ads reach users who are likely to convert improving your lead generation like I have to like really emphasize this ensure that the ICP is completed ensure that you know exactly who you're targeting and Target audiences for to towards people who literally fit that ICP and you're all golden like that's it right and then in terms of types of audiences GH offers various types of audience types uh various audience types such as Affinity audiences custom intent audiences remarketing lists similar audiences and each type serves as a unique purpose and targeting strategy effecting uh enhancing ad Effectiveness then affinity and inmark audiances Affinity audiances Target users with specific interest in increasing brand awareness and in in Market audiences Target users basically actively researching and planning to purchase driving higher conversions then custom and remarking audiences just to refresh customer Affinity audiences and in and intent audiences basically allow precise targeting based on specific criteria and remarking audiences basically REM uh reengage uh users who have interacted with your sites increasing the conversion likelihood by keeping your brand top of mind and then um best practices you want to start with uh broad audiences and basically gather data and refine your your targeting and then you want to use uh your targeting uh you want to use layer targeting um use all these different types of audiences I've talked about in this video um basically um for precision and regularly update your update update your audiances and leverage Automation and then obviously just continually Monitor and adjust performance so with that being said please leave a testimonial for me at testimonial. f.com to win special prizes and here's a quote by Brian chesky and he says build something 100 people love not something one million people kind of like so you want to find those people who really love your stuff look at your ICP nail that down understand who you're targeting and really um you know you want to sell to those people the people who are in who are who who are looking for services like yours who have similar who who who who possess traits and habits that reflect your ICP that is exactly what you're looking for and with that being said let's get to work so let's talk about ad copy here's what I'm to cover in this video going to talk about writing effective ad copy then we going to talk about some best practices for ad copy then testing your ad copy and then I'm going to give you some examples of some good ad copy and then we're going to talk about building your ad copy and with that being said subscribe to my newsletter philip.com newsletter for important updates regarding the course also subscribe to the YouTube channel Instagram Tik Tok and Linkedin follow those for important updates and exclusive content content right at pH or PBC philli also share the course guys we can start Revolution and change those lives together so warning this is the most important video in the entire course so watch the entire video don't skip and don't fast forward Pro tip watch the video in 2 xped now let's talk about writing effective ad copy what goes into it headline creation your headline is the first thing people see make it attention grabbing and relevant to your audience and entice them to take action right your headline is 30 characters so your job with your headline is to get them to take an action so you want them to either book an appointment you want them to either contact you or you want them to do something right and you're going to write your headlines ultimately to show various benefits and features right but that going to entice them to take action um because it's obviously going to the product or service that you're promoting is going to improve their lives that's why they would be basically looking for it right so you want to ensure that um your headline is attention grabbing very relevant to audience to entice them to take action right and your uh description text you want to use your description text to provide more details about your offer right you want to highlight benefits and unique selling points to pursuade potential customers and you basically your descriptions are 90 characters Max so you want to use um benefits and unique selling points you can also use them in your headlines as well um if you have a warranty if you have um five star reviews 105 star reviews if you have um 20 years of experience all those different things those things go into your your headlines those things go into your descriptions they help you stand out they they put you a they make you stand apart stand out it's it's it's very seldom that you trust anyone who hasn't got you know any um credibility and things like that and the good thing about your description your headlines is that you can you can persuade not you can persuade them not only through your unique selling points and your benefits but also through your credibility having things like um testimonials and um reviews and things like that are very powerful and then call to action you want to include the call to action and encourage people to take the next step right whether that's contact us or book now Etc then your add extensions you want to utilize add extensions to basically add extra information um extensions such as sight links callouts and structure Snippets can enhance your ad visibility and appeal and I just I also go through this later in the course but it's good to just mention this now now consistency you want to ensure that consisten you want to ensure consistency between your keywords and your your ad copy and your landing page this ensures this improves your user experience and can boost quality score so the one of the biggest thing with your ad copy and what's going to either make it a a win a WL is either is is if is if it's in if it's consistent with your your keywords and your landing page um you want to ensure cuz think about it if I'm seeing an ad and I search for let's say I search for running shoes and I see an ad for laptops it's not going to resonate with me I'm going to click I'm going to click off and then you will get you will get very low click through rates and very low conversion r Ates so you want to ensure that your ad copy resonates with the person's search that means resona with the p with the keywords and it's in line your keywords your ad copy your landing page are all in line you have your ad groups right should should should house your the uh should house similar keywords and similar ad groups and similar uh landing pages all targeting B basically the similar a similar servers right and that's basically how you're going to improve your user experience and boost your quality School Lally that's the key now the best practice for add copy you want to keep it simple and use Clear uh use simple and clear language you want to avoid complex sentences and basically just ensure your message is easily understood right and you want to highlight benefits so you want to focus on benefits of your product and service and explain how it can Pro how how it solve the problem and improves the the user's life to make it more appealing right and then you want to use numbers and offers incorporate numbers discounts and offers in your ad copy right these elements attract attention and they make your ad more appealing things like um 1005 views like um all these different things like um 20 years experience all those different things can definitely improve it right then you want to emotionally connect with your audience right so you want to use emotional triggers to to connect with the audience right appeal to the desires their fears their aspirations and really create a strong impact on the on how they feel right and that's really what's going to build that emotional tension within them of I'm I'm in this this is where I am right now and this is where I can be and your ad copy should basically just create create that Gap within them of feeling like there's something missing I have to get this to solve that right and I'm going to give you some examples of AD copy some good ad copy that does this really well and everything right now testing variations you want to test multiple variations of AD copy you want to experiment with different headlines descriptions and calls to action and find the most effective combinations right so this all about testing I copy now AB testing what's AB testing so basically it's where you test different versions of your ad copy to see which performs better right and this will help you optimize your ads and for better results and higher conversion so when you set up your account you want to at least have two to three um ad pieces of AD copy within each ad group right and you want to split test those and continuously always be testing always always always be testing that's U from Perry Marshall but always be testing and um he wrote a really good book side note he wrote a really good book on Google ads I definitely think that you should read it it's called um something just search per Marshal Google and you'll find it right but nonetheless let's keep on going now analyzing results you want to use the data from your test to make informed decisions look at metrics such as click the rate and conversion rate to basically gauge the performance of your ads right and then you want to iterate and improve and also costbook conversion is a good one as well if the costbook conversion is too high in an ad you can also look at pausing that and replacing with the other AD that is performing better now you want to continuously iterate and improve your ad copy regular updates keep your ads fresh and relevant to change changing user preferences um you don't want to have stale add copy right so you want to ensure it's always um being refreshed and things like that right then split testing you want to conduct split conduct split test with different audiances and keywords and you want to understand how different audiances respond to your ad variations to refine your targeting now let's look at some examples of get ey copy um successful campaigns you want to look at successful campaigns and analyze what makes the ad copy effective and apply those principles into your ad right um industry benchmarks you want to compare add copy against industry benchmarks and and this really helps you understand what where you stand and really identify areas of improvement and basically customer teson want to use customer teson and reviews in a ad copy and positive feedback from real users to build TR trusting capability right then your USB you want to highlight your USB right you want emphasize what makes set your product apart and or service apart from your competitors and then you incorporate storytelling as well in your ad copy and basically a compelling story can engage your users and make your message more memorable now here's some examples right so this one here is for Zoho right and they showed up on customer service software right and this is their cop this is it so these this is their headline right and these this are the headlines and this is the description these are site links here and then this is just the URL right so um best customer service um software right so they use this powerwood like a marketing power word um best and it really makes it stand out so customer service software but they use best and this is most likely a keyword right so it is a keyword keywords uh the keyword is customer software customer service software so they added that as a headline and they put best just to differentiate themselves and have that as a keyword as a headline now it's important when you're creating headlines in Google ads that you have headlines that have keywords inside them right so um you want to find ways to creatively mesh key keywords in your headlines to make them you know really appealing so uh one way you can do that is using marketing power wordss and you can just search marketing power wordss in Google and you find tons of different words you can use like ultimate premium things like that just make the AD stand out right then uh AI to to deduct uh user sentiment so it just gives a little more information there and then let's read the description so it says here close the tickets close tickets faster than ever Zoho desk saves up to 2 hours per agent per day convert all your uh C email inquiries from customers to support tickets for easy and fast responses so right right now this is a really good uh description because firstly they're they're using marketing power so they're saying faster and they're also giving you a clear benefit right they're saying that the if you use Zoho desk right you can save up to two um hours per agent so they're not just telling you that this is what we can do they're rather saying that this is what we this is this is how what we do benefits you and that's a completely different perspective than saying um we have it's blue our our product is blue it has the fastest engine and it is um made made made by by hand right yes these things are nice and they bring a lot of attention to it but what you should do is really think about how can I position this headline and this description in a way in which it benefits the person's life by them using my service and product right so they're now saying look you can close tickets faster with Zoho right and it'll save you two hours per day done headline that's a description boom next description um convert all your email inquiries from customers to support with easy and fast responses right so it's telling you this what this is what you can do this what we do and it's easy and fast so let's look at another one so small business loans and good use here requires 100K annual revenue this is a really good use of um numbers right because it's firstly qualifying who is going to be clicking this ad so anyone who doesn't who doesn't meet this qualification of 100K plus Revenue they won't be able to get this small business loan from them so just by doing that they're increasing the quality of the quality of leads just by doing that um but that's also a good way you can also use numbers and but let's look at the description as well see offers um without affecting your your credit score you can pay uh you won't pay a scent until uh you use your line gets approved from uh resolving business line or credit up to 250k in in as fast as 5 minutes apply online and um dedicated advisors uh fast uh okay yeah so it says so these here are call outs right so apply online um dedicated this could actually be part of the the headline apply online but these are call Arts here um and basically call Arts just add more add more um they they bring more attention to your ad and you can clearly see that that's what it's doing it's taking up more space on the Google ads page just by using extensions as you discussed so um really good and what I want to mention about this is that this um is using this this ad copy is really good because it uses it it showcases benefits really well like you can see here they're talking about you won't pay a scent until you use your line literally it's just straight benefits it's not even like telling you this is what we do this is just telling you look you won't pay a cent until you use your line and it says here get approved um you with resolve in business line credit up to 250k and less than 5 minutes then this is a little bit just telling them this is what we do but again it's it's giving you a benefit right in as fast as 5 minutes this is a benefit that you can use like in as fast as 5 minutes so just think about how you can position your ad copy with a lot of benefits and um honestly just present it in a in a way how how it benefits the person by using your service or product and then this is another one here organic U online so this is for organic food delivery the keyword and basically um it says here number one organic uh online market so they've not used that that that number one there I'll be very worri about using a number one like that um because claiming that you're the best about in like saying you're like the best and things like that is a very tricky legal thing you can get into so I would stray away from saying something like that but but um this is pretty good like save up to 30% on top brands this is really good because it's just a straight benefit like you can save up to 30% off on top brands like who else wouldn't want that if you're looking for organic food delivery right so they clearly know who they're targeting they know the ICP and they're directly speaking to them they're saying look you can get 30% off what you're looking for and we know exactly what you're looking for and says you an online Market an online Market personalized for every lifestyle save up to 30% on organic grocery they're just telling you what they are so they're just an online Market um for every lifestyle and basically they give you that benefit save up to 30% on organic groceries and um I want you to also note the words that they're using so they're using organic right they're using personalized they're using um here's another one let's look at let's actually go back and see it like fast you know what I mean um all these words these are power words you can use in your in your in your ad copy to make it more compelling right and then here the users number here over 1 million users love th right so over 6,000 plus products uh curated by experts right who else has 6,000 plus products maybe other people do but they are using this as a USB so you can be creative in your USBS and you can create them really out of um very things that you take for granted um sometimes they can actually be USPS you know what I mean so let's now talk about building your ad copy and um basically what we going to use we're going to use the resources provided at the bottom of this page uh to guide uh to guide us through building ad copy and basically just going to follow step by step with me uh to create compelling ad copy for your campaign so let's just do that and um so what I've done here for you is I've created this sheet for you and you can find this sheet at the bottom of this page um and basically this is just going to um help you with planning your ad copy because it's important to PL your ad copy before you build your campaign because you'll you'll just make the whole set of a lot easier and it's really important that you build your ad copy for each ad group for each ad that you're running Ure that you have ad copy but let's look through the sheet quickly so you go through and you'll add your campaign details here then you can just Define what your us your USBS are right so think about a few USBS and write them down I've added like um some examples here of like solo because uh why not but yeah like this is basically um it right so you're going to put your USBS then you're going to put then you're basically going to choose what call to action you want like what's your call to action is it to request code is it to call us today is it to book a free side assessment Etc and then um your value proposition as well like what makes you valuable do you have a reliable team do you have is it cost effective like Solar Solutions whatever or do you have 100 plus five star reviews think about that right then you're going to go to your headlines and your add copy now I've created you alsoo uh a sheet as well and you can find this sheet in at the bottom of this page and basically you're just going to use a sheet to um improve your um ad copy right or create ad copy using chat gbt right so how you going to do that is you're going so you're just going to go here and and you're going basically you're going to identify your needs you're going to customize the prompt and then you're going to engage with chat gbt so I've given you tons of different prompts here right well not tons but rather three um three prompts that you need um uh that you can basically add to chat gbt and here's some best practices for ads so you want to keep under 30 characters for headlines for description you keep it under 30 for headlines you want to ensure that the use action words and also how that keepy benefits and then um you can actually say action words uh want I should say this marketing power words yeah marketing power words action words and highlight key benefits then you want to use like strong verbs and things like that right you want to use strong verbs and create sense of urgency right in the C action then you want to also include keywords uh in your ad copy to improve the relevance and the quality score then the tone must basically match your brand and you target audience so how does your T audience speak are they more friendly are they more professional like think about the tone that that they speak in and Target that now here the here the uh The Prompt so basically um I've given you like the prompts here you're just going to go through and copy this prompt like this and um just copy it right and then you're going to go to chat gbt I've already done this and I've just pasted it and this what it gave me so um slash um energy BS today save big on soda now cut cost on solar power solo savings now for home um reduce solar bills and you can basically just copy this and add it to your add copy planning sheet now uh quick quick um caveat and a quick warning you don't to just copy and paste what CH gbt gives you cuz Chad gbt is known for being um inaccurate sometimes so you just want to double check and proof read and also just make sure you also upgrade to chat gbt 4 if you can um it really is going to improve the results you get from chat gbt and I honestly think that using chat gbt for headlines um with the standard chat gbt is just not as good as it is with chat gb4 No Cap I won't lie to you so that's just the truth so if you want better quality results definitely upgrade to that but um yeah that's it like and you going to copy that and then add that to um your headlines there and then I'm just going to go through the The Prompt with you quickly so it'll be I need 10 caty headlines for 30 character headlines for GU headline I sorry I need 10 catchy 30 character go ad headlines for gole ads lead generation campaign this product this this product this product is and your add your product and service right it's aimed at then you add your target market right and um just just a brief description of your ICP and then you're going to say um it should highlight and then you going to add like a few of your your us USPS your unique selling points and then you going to add and it's says drive like your desired action so that could be get quotes uh sign up whatever not click we don't add click there click is not a good one but sign up sign up is not good one get quotes is pretty good or even uh book book meeting could be nice as well right and the tone should be um descriptive right descrip tone right example right so you just basically um add your tone right so he a friendly urgent professional um Etc you just going to make sure that the tone is basically um like friendly just going to add that there in front of that square bracket there right and you're just going to pre and then you going to say uh please incorporate words that grab attention and convey value the value clearly right boom you also want to customize that for whatever product or service you're generating leads for and that'll help you right and then if you're just struggling with call to action like you can also use this and then the same thing goes with the descriptions right and um you can just follow uh you can just use this sheet that I've provideed for you and then you see the descriptions are here you add the descriptions there and then you for um additional ad elements uh you can also just create your your your you can plan your ad elements here so your site links your call outs structure Snippets and then your display URL right so this will definitely be helpful and then um compar to analysis you also want to look at your competitors and see what as they're running and just like screenshot them and add them here just to see what they're running and obviously don't copy them um but just take inspiration and see how you can improve right and then Etc right review notes cool so you can find that at the bottom of this page and um ultimately I actually do want to go over descriptions with you once just quickly just so we can make sure we go over it descriptions right so um install solar panels and C electricity cost electricity bills today get your free quote so basically I'm adding that call to action at the end of the description get your free quote and then um you can also have like get your free quotes as a as a course action like in your headlines so like here like get your free solo quote today that could be a good headline right go green benefits here reduce BS with soda benefits fosil installation um benefits and this is a keyword could be keyword um so yeah there's there's tons of ways you can spin headlines but um and descriptions but you get the general idea just ensure that you have clear benefits um ensure that it's within the 90 character limit and also one thing I also like ensuring is that the first letter of each word is capitalized it just looks cleaner um when it's like just normal text like this it looks really scruffy on Google ads um just just for me uh but yeah like yeah that's basically going to help you and uh let's continue with the video so uh you're just going to go and build your ad copy now before you even set up your campaign before you even think of that do your add copy um plan your ad copy plan your keywords right plan your audiences like make sure you've planned your ICP as well everything we've covered in this video in this course so far make sure you do it now let's summarize this video now writing effective ad copy so you want to sure that you create attention grabbing headlines right and provide detailed descriptions highlight benefits include clear course action and use add extensions for extra information ensure consistency with Landing with landing pages for better user experience and improved uh quality score so look at the headlines I've even added the on the planning sheet like I worked really um I did do a lot of editing on and fixing them um because obviously even though you get them from chat gbt right you still have to edit them and and and make sure that they actually make sense right so um don't just copy and paste and um be lazy be diligent and ensure that you are um your writing headlines are actually um you know doing the things we've talked about in this video now best practices for ad copy you want to keep the language simple focus on the benefits use numbers and offers incorporates emotional triggers and test multiple variants to find the most effective combinations and then testing ad copy you want to AB test ad copy all the time always be testing and compare different versions analyze the results and analyze the results to make form decisions iterate and always improve regularly right commit conduct split tests with different audience segments and gather feedback from your us users and stakeholders and then also examples of good ey copies study successful campaigns from for Effective strategies compare against industry benchmarks and use customer testimonials for credibility right in and also highlight your unique selling point and incorporate storytelling for engagement now if you're enjoying this course so far leave me testimonia tes.com to win special prizes and here is a quote by the great David Oly who wrote the book um oi on Advertising I think right and he said when I write an advertisement I want you to tell me um oh when I when I write an advertisement I don't want you to tell me that you find it creative I want you to find it so interesting that you buy the product so um even though um this this how do I say this this isn't creative writing this is sales and this is marketing you're trying to ensure that the person takes action you know what I mean and obviously you want to have good copyright in there you want to ensure that um there's benefits um and everything we've talked about in in our video today use numbers you use testimonials you talk about reviews you do all these different things build trust emotionally connect to them and ultimately you want them to buy the product right you want them to contact you you want them to enter the sales cycle so that it's no longer just lead generation um but these lead to actually becoming real sales opportunities for your team so with that being said let's let's get to work okay let's get straight into it display ad assets here's what we're going to cover in this video we're going to talk about introduction to displayed assets to start with and then we're going to talk about creating effective displayed assets want to talk to you about that and then a responsive display ads and then some resources for display ad assets and um I'll give you some resources you can use and then some best practices that you should look out for when creating display out assets for you display campaigns so display assets are basically image assets um it's interchangeable but they're basically just used for uh displayers we'll talk about that subscribe to my newsletter Philip chanda. newsletter um it's there for important updates regarding the course also my YouTube Instagram Tik Tok and Linkedin for all that fire juicy content um yeah and exclusive content so follow for that at phip Shand and share the course guys let's start Revolution and change people's lives together warning this is the most important video in entire course watch the entire video don't skip don't F forward we've been through this watch the video in 2x speed now let's get started introduction to display ad assets what are dis display ad assets display ad assets are images videos or other creative uh elements that you use in your online ads so specifically your display ads right they can they help catch the attention of potential customers on various websites and apps where your display ads are shown now why do they matter high quality display ads assets make your ads more engaging and effective which can improve the chance of people clicking on your ad and becoming leads so increasing their click through rate right now types of assets right your ads can include images videos logos headlines descriptions and call to action buttons and each part helps attract and persuade users to become leads different ad formats Google ads offers various formats like um responsive ads image ads and video ads each format works best for the specific type of assets but we'll only be talking about displayed assets right now there's some tools you can create that you can use to create display access tools like canva even Google web designer can help you create ads right I like using canva canva is good but to be honest I'll tell you exactly how I get display out assets um it's pretty pretty good I'm not a designer um I'm a go as expert so like I'm not a designer so you know when I can Outsource things I'll do it and I'll show you exactly how to do it yourself if you also don't create um assets yourself and now these tools provide easy templates and features to create appealing ads now it's is easy to create displayed assets but you know like honestly I think that it's actually a better investment to actually get someone else to do it who's got experience and you've seen their work before um and I'll show you exactly where to do that now creating effective image assets right in case you do want to create them this is how you can do it right you have to use high quality uh images so choose clear attractive images to relate to your product or service good images grab attention right good images grab attention and make sure your ads look professional right so they can't look like you know all wonky and stuff like they have to have good font clean sharp to the point and that'll really you know uh increase the click through it because with display ads remember people usually look at these things for like 3 seconds and they're like whether or not they they they decide whether not they click or not right and I'm not saying that's a a fact I'm just saying that the T the the the the the the time span that they look at these ads is extremely short and especially with display ads when you aren't even focused on the ad and it's just popping up on your on your website it's really important that you have your ad on point and you make a good impression because that's really what's going to stick uh now you have to keep your brand consistent so use your Brand's colors font and logos in all your ads consistent branding helps people recognize and trust your your business now make make different uh sizes so create ads in various sizes to fit different spots on the web common uh sizes like 300 300 by 5 by 250 and then 7 728 by 90 Ure your ads appear everywhere and Google actually has um all the sizes that you need for the display ads cuz they I think they they do they did change or or something like that and I think that the the best place for you to find the exact sizes is um I'll actually link it at the bottom of this of this video here um of exactly where you can find it and it's you just search um Google display ad sizes on Google and you'll find uh Google's recommendation it'll show you like a tab but I'll add that at the bottom of this course at the bottom of this video as well for you to find as well and then clear and simple messages uh write short clear messages that highlight the main benefits of your product so um easy to read text helps viewers to understand your offer quickly right and then strong call to action include a call to action like get a free quote or or a sign a sign up today a strong call to action tells VI viewers what to do next and encourages them to take action and a call to action is super important if you don't have a call to action people don't know what to do don't just have a pretty picture there and think you're you're grand you know you have to ensure that it's um it has it's actually serving a purpose so that's one that's that's where I'll add with that and then responsive display ads let's talk about that what are responsive display ads these ads automatically adjust the size and format right to fit different spaces they use a mix of text images and videos to adapt to where they are shown and this is what ghoul is really pushing on responsive display ads and I've actually had some really good experiences with responsive display ads um also just responsive yeah responsive display ads um campaigns and also within like performance Max as well um they really do well um if you have you messaging on point and you know what you're saying in your display ad um and you have a strong call to action you ensure that you are um yeah it's clean it's well it's well designed and yeah and I'll show you how to do that so how to create them so you upload multiple assets including images logos uh headlines and videos and Google will mix and match these El to create the best performing ads so you'll provide Google with all these different assets right so images logos headlines videos and then you'll basically create the best forming ads with that which is really powerful right and then benefits responsive ads save you time and effort and they automatically adjust different PL placements to use machine learning to show the best combinations right and then the best practices provide a a variety of high quality assets for Google to use regularly check the combination to perform the best that perform the best and update your ads accordingly and then tracking performance use Google ads reports to see how your ad is is is doing and focus on creating more on what works and get the best results now I'll actually go in a lot more detail in terms of performance performance tracking in the optimize and track um portion of this course so but this just a little introduction in terms of um responsive display ads and I honestly think that responsive display outs or you know the bread and butter of um you know Google ads right now um Google ads lead generation um uh right now because you have to have some kind of creative element um let it be um display ads or um a video ad today in today's climate guys um you won't survive go ads with just solely a search campaign I'm sorry to break it to you but you really need to have a multi-prong approach to Google ads especially Le lead generation you have to have that's why I'm showing you all these different courses and that's why I'm showing you all the different um methods of how to create all these different um campaigns search performance Max everything you'll see in the build build week um it's important that you have all these different um uh you know formats and you use them creatively and efficiently to achieve the goal of generating tons of leads for your for your business or for your clients so here's some resour for creating display ad assets um here's there's some easy to use design tools like canva that offers templates um to design features that are that are beginner friendly right and design features that are beginner friendly so um they can help you create professional ads without needing graphic design skills and um canva has really been going crazy with their marketing I'm sure that you guys have probably seen it over the past few years canva everywhere but you know for good reason I think that they they have an awesome uh platform and I've used it quite a bit um you know um just in general for for things like this creative projects um but with display ads as well I've also used I've used them as well so um the awesome thing about canva is um especially with with display ads is that they have tons of templates and um the templates is really what's going to help you um you know um make things make display ads on a budget and pretty quickly if that's what you're looking to do so um that's I I really suggest canva if you on a budget you don't have to pay for um an outsourcer you don't Outsource this to someone else um canva is really good option and then you want to use stock we stock photos and and videos like um unsplash pixels for free online um free images and and videos and you know you can use these to make your ads look more appealing right so and then if you want to and I highly suggest this you know you use um freelances on like upwork in Fiverr to really help you design professional um uh display ads because a lot of these guys they have a lot of experience right and they can help you create custom ads that look great and attract leads right so um they have tons of experience and I honestly think that I have found some really um amazing gems on on on upwork and Fiverr in terms of um what they do so I can definitely highly suggest checking on there for um uh you know display ad designers graphic designers who can um do this on the cheap now and then you just want to make sure that you store and manage your ad Assets in ghouls asset library and that's in the G as platform and I'll show you exactly how to do that when we set up the campaigns it's very simple and this will just keep all your keep everything organized and easy to access what when you need it now some best practices keep it simple don't clut your ads with too much information Focus on one main point and in a clear cult action to make your ads easy to understand test different different variations right or versions uh regularly try different images um messages and cost action use Ab texting testing to see which version gets the most clicks and leads and then optimize for mobile make sure your ads look good and work well on mobile devices many people will see your ads on their phones and mobile optimization is crucial consistent branding use the same colors fonts and logos across all your ads this helps build recognition and trust with your audience and then follow Google's rules make sure you follow goog's advertising policies this is a good one and help avoid any issues that that stop your ads from being shown and I promise you the reason why why why I laughed and said it's a good one because it literally is a good one because dur many times I've literally and I've seen other people's accounts too but I'll speak well myself right I have lit so many times when I've had disapproved ads when it's literally just I'm just trying to get this campaign running I'm trying to get the campaign going so I can start generating leads and it's just being disapproved disapproved disapproved disapproved and I've had to go through and comb through gos policies to see what my disapproval is now you can easily skip all of this BS right this to to be honest right by literally um following the rules in in the first place right if you follow the rules in the first place um you don't um you have the you have the the ads in the correct format you don't have anything that's you know explicit or anything stupid right on the thing I promise you Google won't give you issues Google Google ads their money-making business guys so they don't want to um block people they want as many people to run ads as possible the only issue is that a lot of people don't know how to behave and I'm not saying that just cuz your ads are are aren't um are getting flagged that you don't have to behave I'm just saying that it's important right it's really important to ensure that your ads uh follow the rules and you follow the rules from the first place so you can skip all this BS at the end of um having um disapproved ads and all this stuff just by ensuring that you follow the rules um of Google ads you check the policies of and the best practices and you ensure that you don't do anything that is obviously wrong we all know what um you know just don't cross the line you know just don't cross the line with Google ads and follow the advertising policies and then summarize let's let's talk about the summary of this video now you can use Simple design tools that canver to help you create professional ads easily using templates and features to make high quality ads if you're on a budget and you don't want to pay for an outsourcer or something like that right then you can basically leverage stock libraries you can enhance your ads with high quality images and videos from unsplash and pixels and these resources provide a wide range of visuals to ATT trct your potential leads then you can even hire potential um uh professionals when needed from upwork and Fiverr um like platforms like that or even in even um yeah upbook and fiber is pretty good yeah I would say upbook and fiber allow you to find expert designers and custom ads for from professional from professionals professional custom ads for professionals can significantly boost your lead generation right so and then you want to organize your ads in Google ads asset library and you can store and manage your creative elements efficiently and help you access on um quickly access and update your assets for Optimal Performance now if you enjoyed this video and you're enjoying the course so far leave a testimonial for your boy uh testimonial philip.com uh leave testimonial and win special win special prizes um yeah I'm still we're going to release what the special prizes are but um yeah just um expect some special prizes if you if you leave a testimonial and then I've got an awesome quote here from our boy David oav he says marketing is all about creating a sense of desire and um yeah create a sense of Desire with these ads um that's ultimately where it is your display ads should really create a sense of Desire not just entertain not just oh it's nice whatever no you want to ensure that it's it's actually czy desired for the product or service that you're promoting so with that being said let's get to work Boys video add assets let's talk about it here's what we're going to cover introduction to video ads creating effective video ads instream bumper ads uh tools and resources for creating video ads and then some best practices for video ads now make sure to subscribe to my newsl philip.com newsletter for important updates regarding the course and then my social medias YouTube Instagram Tik Tok and Linkedin for exclusive content add F on them uh share the course as well guys uh let's start Revolution change people's lives together uh warning this is the most important video in the entire course uh so watch the entire video don't skip and don't fast forward here's a pro tip watch the video in 2 xped Now with an introduction to video ads what are video ad assets video ad assets of videos used in video ads or online ads to attract potential customers they grab attention and explain the product or service quickly why do they matter high quality video ads can increase the engagement and lead generation video videos are engaging than are more engaging than images and can better explain what you offer which actually is true and um you really actually really need uh video ads uh super important uh because uh you know they really help you stand out and as we mentioned in the last video in um on display out assets um it's really important to have these creative assets to help you stand out um I think it really also boils down deeper in terms of helping the helping the the you know the potential customer connect with your brand and see if if you know if they they like your brand you know these things they all come um with you know the W with with having these creative assets such as video ads and display ads and this actually increases your conversion rate and also your leg genation um if you can incorporate these things instead of relying on one channel so super important that you have video ads now types of video ads Google offers different video video formats in inam uh like instream ads bumper ads and video uh Discovery ads each type serves a poent a different purpose and then uh add format explained in stream video ads before right u in stream video ads play before during or after YouTube videos so let's just repeat that instream video ads play before during or after YouTube videos so you'll be watching a video and you'll be watching videos on YouTube and then boom an ad plays and that's an instream ad right um that could be drain the video or maybe let's say you click on a new video and boom you get an ad before um you know you watch it because you didn't pay for premium yeah no one likes pre well look I love premium I just don't like paying for it but um it is what it is like I think it's it's helpful and you know like if I I I I I I you know what I mean it is what it is like so shouts premium uh bumper ads of very stream are very short only 6 seconds long and Video Discovery ads appear in YouTube search results and uh next to related videos and then tools for creating videos use tools such as anoto um Adobe spark and canva to create your videos these tools um have templates and features to help you create professional videos also cap cut cap cut is super important guys um that's something that I'll definitely recommend in terms of creating uh videos um cap cut now creating video and we'll talk about um everything now so engaging content so make sure your video grabs the attention grabs attention in the first few seconds and use um visuals and messages sorry about the background guys I think there some construction or something going on um now use inst interesting um visuals and messages to keep the viewers watching so um it's called a hook right you want to have a really strong hook like the first 5 Seconds especially even like YouTube videos you want to have a hook like you want to ensure that the hook grabs the attention of the person um within first few seconds or you really won't get any H you won't get enough watch time and watch time is like how long the person watches the video so you have to hook the person in the video with the first few second right and make it really engag and capture the attention now the optimal length is to keep the uh to keep your videos is um is around 15 to 30 seconds and some short videos are likely to keep the viewers attention right so short videos are more likely to keep VI attention you don't to have like 5 minute ads I've literally seen people with like 10 minute long ads and I'm like dude no one is going to watch your ad that's like 10 minutes long you know and um yeah when I'm trying to watch this video like I I I you know like it's shocking and I'm not you know what I mean like I'm just being honest man like so look branding so just don't be that guy like literally 15 to 30 seconds guys keep it at that you know what I mean they'll keep your View's attention now branding um include your your Brand's logo colors and fonts in your videos consistent branding helps your people recognize helps people recognize and trust your brand and then clear message clearly communicate your main message highlight the key benefits of your product and service and include a a strong call to action and then high quality production use high quality videos to make your ad professional poor quality videos uh make your ads less effective now you can actually and now we'll talk about how you can actually get um and create video ads now so there's some easy video creation tools like Animoto cup cut and canva to help you create video ads these tools are user friendly and great for beginners so you want to um if you want to do create if you want to create your own video ad you can use one of these tools um again with these creative highly Technical and creative things I really like Outsourcing them so um I'll show you some ways to Outsource it as well but if you want to create it I'll give you some points in this video as well now stock video resources you can access high quality stock videos of sites such as pixels and unsplash and and shutter stock right and they can help you create professional looking ads and then you can f you can hire fire you can hire hire um Freelancers um uh freelance video editors uh using platforms such as upwork and Fiverr to um to hire you can use these platforms to hire professional video Ed video editors right and they'll create custom content and high quality video ads for you so um yeah I strongly recommend you to use uh freelancing sites as well um also um there could be some also like if you can find a graphic designer not a graphic designer but a video a videographer excuse me um to also help if you want to do that yourself um they can uh locally as well you can also find some local people as well so um but yeah if you really have no other option um you can hire a freelancer off like upwork and fiver and there's some really good people there you know so you can definitely try them out um yeah and then uh Google ads video library um you can store and manage your video video ads uh video assets and goals video library this makes it easy to to organize and update your video ads and I'll show you exactly as I said um during a the setup video but it's very simple you store them in your video library and you actually have all your videos all your display ads everything within one Library so when you're actually updating your ads and updating everything on Google ads it's actually easy and you don't have to now you go onto your computer and your Google Drive and like manually imported and all that jazz it's it makes it much more easy to do it like this and Google shout out to Google for doing that so uh best practices keep it simple do not overload your videos with too much information guys focus on one main message and keep and have a clear quot quot action to make your ads effective right test different uh versions uh regularly test different videos to see which one performs best right use a testing to compare performance and optimize your ads now optimize for mobile make sure your video looks good anywhere and works well on mobile right so make make sure that it works on mobile you don't to have a video it's only optimized for computers like with really small icons letters can't even be SE be seen like really like you know sometimes like you have to really just keep it simple like keep it so simple where it's like people can just it just what makes something the reason why like um yeah I don't know how explain this like I'll say like even for like the slide like if we look at the slide it's black text on a it's white text on a on a black background clean simple like it's simple and easy to follow and the whole principle behind that is simpli Simplicity is key you don't need to have a whole bunch of like you know things like it's really sometimes you just have a really good simple video clean and you'll see how it actually um um work performs well and um you want to ensure that it is optimized for mobile so even on a mobile device you can see what's going on in the video it's not necessarily uh letters are too small or something it's just inaudible like you have to really be very pedantic with those different things and pedantic being like you have to be very like concerned about those things you know so it's really important so consistent branding use the same colors fonts and logos across all your videos your video ads this helps build recognition and trust with your audience and then follow ghoul's rules as we said make sure you follow G follow ghoul's advertising policies to avoid issues and stop your ads from being shown um yes Save Your yourself the heartache and follow the rules to begin with now let's summarize the video use simple video tool video tools right if you want to create your own uh video you can use cap card or canva right um to help you create professional video ads easily they have tons of templates and features just simp simplify the process then you can leverage stock video libraries um if you're creating own your own uh video ad uh to enhance your video with high quality stock videos from pixels and unlash these resources provide a variety of visuals to to trct potential leads and then higher professional editors platforms like upwork and Fiverr allow you to to find expert video video editors and custom videos for for professionals and can significantly boost your video generation efforts and then organize with uh Google ads video video library store and manage your video assets efficiently um this helps you quickly access and update your video ads for Optimal Performance then uh leave testimonial for me go uh guys um testimonial. philip.com uh to win special prizes and um here's a quick quote from uh an Handley good content isn't all it isn't about good storytelling it's about telling a story well so you know you have to just tell the story a true story well you know so let's read that again good content isn't about good storytelling it's about telling a true story well right so you know it's really important you know you just um it it isn't really about um good content really isn't about you know good good storytelling you know it's just really about you know telling a true story well you really have to be able to tell the you know the true story in a in a manner that is um compelling right I think that's the real core to this quote is that um how compelling are you telling the story like how compelling and that's I think that's reason why I really uh wanted to show you guys this because you really have to ensure that your your your content is compelling and it has a clear goal a clear Co action a clear um um you know a clear a clear way that conveys your value your benefits um in a way that is said well and when I say well it means that in a way that is easily digestible to your target market so you want to ensure that the target market your ICP that we discussed in in in chapter in module one is really dial in and that you're telling the story directly to that person so with that being said let's get to work okay so we're now going to talk about landing pages here's what we're going to cover in this video we're going to go over introduction to landing pages the characteristics of effective landing pages design and layout of best practices content and conversion strategies for landing pages and then building your landing page with something called Apex so with that being said subscribe to my newsletter Philip cha.com newsletter for important updates regarding the course also subscribe to my YouTube channel um Instagram Tik Tok and Linkedin for exclusive juicy content at Phila share the course guys as well let's start a revolution and change people's lives together warning this is the most important video in the entire course watch watch this entire video don't skip and don't fast forward and uh Pro tip watch the video in 2x speed so with that being said let's talk about introduction to landing pages so definition and role a landing page is a standalone web page created for marketing or advertising campaigns in the context of Google ads it's where users land after clicking an ad it's crucial for converting clicks into actions um basically leads and it's it's plays uh a crucial role in converting clicks into actions so the action would be like filling in a form or booking a meeting and this is the literally the thing that you need a landing page is what you need to convert those clicks that you're getting because it doesn't make that's why I hate maximize clicks with the passion a v passion because you're generating clicks but you're not actually generating any tangible business results and when you're in the in the game of business of Google ads you be the game of creative business results and leads and and um sales opportunities for the sales people so it's important that a landing page is there because it's actually going to help help convert that click into uh conversion now relevance to ads landing pages must relate directly to ad me to add messages and keywords for a seamless user experience increasing engagement and conversion this ensures a seamless user experience and keeps uh visitors engaged increasing likelihood of conversions then the purpose landing pages aimed to drive specific actions such as signing for newsletter or making purchases um designed for the designed for these objectives to make um design these designed with these objectives in in mind to create a maximum Effectiveness the main goal is to drive specific action such as signing a newsletter making a purchase or even filling out a contact form so that's the main purpose of a of a landing page is to um drive a specific action and that's the main thing I want to really draw in um your head in this video is the fact that there has to be a specific action I see so people driving Google ads to a to a to a website and I promise you it's not enough a website is not enough to generate leads with Google ads and I promise it actually it will hurt you shooting yourself on the foot if you just is driving your your traffic to a homepage of a random of your website because it's important that you have a landing page and the landing page is so important that's why I've dedicated a whole video to this because a landing page is literally what you need to be able to convert uh to convert uh click and the Google ads um click into a conversion and a contact form submission or a booking on the calendar these are the that's what you need you need a landing page you don't need you could shouldn't be taking um traffic to a home page that's a big mistake you'll be taken to a dedicated landing page so the landing page must be dedicated to a specific service that you that you that you're um running it for so let's say you have you're running Google ads for a Solar Company right you want to have a landing page for solar installation you want to have a landing page for solar panel cleaning you want to a landing page for residential solar cleaning you have you see what I mean for all the services and offerings that you have you want to dedicate the landing page for that because that's what's going to ensure that once the person clicks on your ad and sees your ad is is Ed advertising solar panel cleaning and they go on your landing page and they see solar panel cleaning they see okay cool this makes sense and they they convert but if they see um window cleaning when it's supposed to solar panel cleaning they won't convert and that's because of your landing page so you need to have a dedicated landing page so with that being said characteristics of effective landing pages let's talk about them relevance and consistency content should align with the ad promises to prevent confusion and build trust ensure the content on the landing page matches with the promis is made an ad clear call to action a competing call to action guides visitors on what to do next improving conversion rates a clear call to action is essential standing out and and clearly guiding user visitors on what to do next such as buy now sign up or get a free quote um or whatever your quote action is user friendly design easy navigation and a focus on benefits engage and persuade visitors effectively design the page with with the user in mind and making it making it easy to navigate and focus on the benefits rather than just the features two engage and persuade visitors effectively and that's one of the biggest things I think um we should focus on is benefits rather than just the features it's like literally me saying this car has uh six cylinder whatever exhaust all these different things but if I don't know anything about cars I wouldn't know that that's just the fastest car in the market you know what I mean and what if I just wanton the fastest car in the market but I don't you know I mean like I want just people you must sell the benefits and one of my mentors actually taught me that you must sell the transformation that's what you must be selling it's not necessarily you you're not necessarily selling the the features you're selling what those features bring in terms of a transformation in their lives that's what you want to ensure that your landing page not only your landing page but your ad copy as well sells the transformation the benefits the ultimate Vision that this person wants to achieve through using your product or service that is what should be written on your landing page or your ad copy visual appeal high quality images and clean layout creates a professional appearance enhancing user experience using high quality images high quality right and a clean clean layout to create a professional appearance and ensuring visual support the message and enhance user experience so you want to ensure that you have clean images and a clean um not clean images but you want to have a clean layout and high quality images to ensure that your your land page looks professional not any um wrong spelling and all those different things I really hate the wrong spelling and I hate it with a passion because it makes us look so unprofessional when there's when there's wrong spelling on basic things so ensure that this correct spelling um it's clean and use high quality images and then trust emblements right really important you need to have testimonials reviews and Trust signals right base uh to build creditability and reassure visitors encouraging action include testimonials reviews and Trust signals such as uh security badges and Association members uh Association memberships even which build credibility and reassure me visitors encouraging them to take action so trust signals are super important I'm not going to actually gloss over this I think I have to ress this and whenever I repeat something in the course is because it's important right and this is very flipping important you need to have testimonials on your on your on your Lang page you need to have reviews you need to have certifications you need to have all these different things to show that this is a trustworthy site they're not going to steal my money they're not going to steal my identity they're actually going they actually do what they do and maybe I should actually fill in this form or book this meeting with them so I so they can help me solve my problem and the only way they'll be able to do that is if they have the testimonials to to look at and be like damn this person got the same result that I'm looking for I want to also lose weight in 15 in 15 months in 15 months so cool like maybe I should do this too you know what I mean random example but you get the point like you have to have testimonials interviews to prove the claims that you're making you can't make claims that aren't substantiated with people who have gone through the system and leared or been benefited from whatever product service you you've gone through and have submitted a a review five star review or something you have to include that or even like a written review include that super important so it's all about design and layout best practice for landing pages all right Simplicity and readability clear and concise messaging prevents over overwhelming visitors keep the design simple and easy to read avoid cluttering and focusing on clear concise messaging to prevent overwhelming visitors fast loading time super important you have to optimize your images and code for Speed and reduce bounce rates right ensure your land page loads quickly as slow slow Pages lead to high bounce rates and low conversions right mobile optimization easy sorry ensure a seamless experience across all devices many users will visit your landing page from mobile devices so you have to make sure that your landing page is fully optimized and provides a serious experience across all devices and then eye catching headline immediately grab attention and state of value proposition use a headline that immediately grabs attention and clearly states the value proposition enticing visitors to read further and explore the page and then logical flow you want to arrange the contents in logical flow to ensure that visitors are kept engaged you want to arrange content that logical man guiding users this is from a from a from a headline to a CTA in a way that makes sense and keeps them engaged so super important um you want to ensure I want to go back to this to free to fast loading times you want to ensure most land well some landing page Builders have um this built in but it's really seldom that you actually find um fast loading times on landing pages these days um you find that these loading Pages these landing pages take so so long and then people end up leaving it and then you lose conversions and that's one thing I want to stress to you you have to have a good landing page you want it to be simple you want to load fast you want to be mobile optimized have a strong headline it must be simple it must be clean it must be engaging it must stand out from the competition these are things you need to generate leads and without a proper landing page everything you've learned in this course won't work I promise you you cannot run Google ads without a proper landing page so it's important that you have a good landing page your landing page is welld designed and I'll also show you a few tools at the end of this video on how to get really powerful and really well-designed landing pages um really simply and easy so let's talk about content and conversion strategies crafting persuasion a persuasive content right so align your content with your audience's needs and interest focusing on benefits right so benefits instead of features you you don't to focus more you want focus more on the benefits than the features because the benefits is what really sells people then you want to write content that aligns with the your target Market's interest and needs you want to focus your on the benefits of your product and service and and highlight them its value and persuade visitors to act and then yeah so oh my goodness yeah let's carry on so you want to persuade visitors act and then you want to use testimonials and reviews and you want to incorporate social proof to to influence visitors decisions and incorporate testimonials reviews sat for satisfied customers as well as ADD social proof to influence to significantly influence your visitors decisions then you want to use trust signals you want display reviews badges um certifications to build trust and then display trust trust signals to build trust and reassure visitors of the P of the Page's credibility and safety and then you want to highlight unique selling points so USPS this is really important USPS are super important um because they emphasize what set your product or service apart right and you want to clearly articulate what what set your product or service apart and emphasize emphasize on emphasis on the word emphasis no pun intended the unique benefits and features to convince visitors of his value and then you want engag in V visuals you want you you want to use images and and videos especially videos to create to support content and enhance the message then you want to use visuals such as high quality images and videos to support the content and illustrate the products and service and haunting overall Mage so basically I said the same thing but um it's really important that you that use videos as well um tools such as vsls um super super super high um uh use uh super super important way to uh super important way to actually convert people on the on the landing page page using a vssl video sales letter um which is which is really good as well um so yeah let's just talk about building your landing page with Apex now so introduction to Apex so Apex is a userfriendly landing page builder um for marketers and entrepreneurs and small businesses and Apex is a is powerful yet user friendly is a powerful yet user friendly landing page builder um that offers a wide range of templates and features to create stunning and high converting landing pages without the need for coding knowledge it also has a wide variety of templates right that are professionally designed for various Industries and you can select from a from a diverse selection of professional design templates optimized for various Industries and purposes to to help you to help you find one that suits your needs then easy customization you can customize templates to match your brand consist effortlessly and you can you can customize your SE your selected template to match your brand identity eff see using apex's intuitive drag and drop Editor to add logos change change colors fonts and layout and even upload images with ease and then mobile responsiveness you can ensure that your landing page looks great and ensure that your landing page looks great on every device with Apex has four um fully responsive uh templates adjusting to the screen size of any user designed for seamless experience and then conversion optimize elements you can add forms buttons testimonials countdown timers to drive dve conversions and enhance the landing pages Effectiveness with apex's um conversion Focus elements such as easily uh easy adding forms buttons testimon countdowns Etc to enhance conversions and user engagement so let's take a look at Apex and I strongly recommend Apex this is what I use um for my business and even for my clients and you can see that Apex basically has a whole bunch of tools and you can have you have a full 14-day trial if you want to use Apex as well and um it says here that what's included so all the features included um actually has a it has a LinkedIn automation integration as well which I'm also going to be showing you in cson club how to use to get clients as well so Apex so I really recommend it for that as well but um in terms of our use case here generating leads with Google ads this is probably the best um the best way to the best the best tool out there honestly right now if I'm being honest um I've compare it to with go high level of compare it with like unbalanced all these other places and I really think that Apex is for the money you're spending is probably going to be the best Buck you the best 150 bucks you going to be spending but um you know let's talk about what's included so um you have all the tools you need to capture more leads um you can nurture and close your leads into clients with basically um Apex you have a four online booking system pipelines social media planner website builder and more and then um you have uh zapier integration so you can zap um different automations as well well and you can also there's ultimate there's unlimited contacts and users and then they also give you $10 monthly call and and call and text credit so basically once you generate the leads with Google ads into Apex you can actually call them from Apex using the monthly call and text credit that you get which is really powerful as well and then you can add as many sub accounts as much as you want so for every client that you have you can literally add a sub account for them and then um there's also a LinkedIn pipeline uh calendar dashboard reporting Etc and then they they're really heavily focusing on LinkedIn as well because it's really powerful and um I was going to show you in Crossing club like I said about how to use LinkedIn but that's besides the point um for landing pages this is kind of like what you need right so you need a CRM to basically keep all the landing pages and that's checked and you need the sales funnel to to bring those leads and close them and and to push them down the sales um sales funnel that that's also included so like booking a meeting and then after booking meeting maybe uh booking a discovery course and then maybe after that showing them as a proposal you know what I mean so you can you also have that sales funnel functionality as well here then you have the landing the websit as Landing Page Builder and I am actually very impressed with apex's um template uh templat Library um they literally have like a few dozen more than a few dozen actually um landing page uh templates for various like um various specific industries that are very uh it's actually really good and I really like it and then um I found it really helpful really helpful and then the services and forms and then email marketing as well you really need to keep in touch with your leads once you generate them so they also have e marketing functionalities and then um two-way SMS marketing bookings Etc workflow automations courses call tracking reputation management and then even um tracking and and analytics and this is all this this is all this this how much all the the tools will cost they'll cost um for the pipeline um You probably looking at like Hobs spot HubSpot which will probably about $99 or more than that sales funnels you know looking at like click funnels you'll pay like $300 than that even go high level is now like $300 it's insane and then website builder as well you will pay for that but then you'll still need everything else so you can see how much value you're getting and in total you're getting about $11,400 of value for only about what is it 150 bucks yeah like 150 bucks a month and you're getting all of these tools um this it's all you need really to convert leads um with uh Google ads as well so and you can really supercharge it with why I'm teaching you as well in Crafton club with the LinkedIn automation system as well and um yeah so it's really powerful like if you want to uh use this as well uh for your landing pages I strongly recommend you do there's a link down below um of this video for um for Apex and you can see all the features So like um all here's like about 50 templates to choose from so I actually I shot them whatever but like 50 templ 50 templates and then um see call tracking uh call recording there everything you know so it's actually really really powerful and I strongly recommend that you use um Apex for um for your uh for your landing pages um so I've left uh uh I've left a link down below that you can use to get your free 14-day trial right so this is how you access it and if you want to use Apex you just uh click on the link and you'll get the free 14-day trial so with that being said let's stop wasting time and just keep going and talk about the summary now now a definition androll so landing pages are Standalone web pages designed for marketing purposes and they're crucial for converting clicks into actions or conversions the characteristics of of effect and landing pages are relevance clear ctas user Focus design a visual appeal and Trust element El and these are all crucial for success and you'll be able to easily make these landing pages with all these elements using Apex so I strongly recommend that you do use it now um design and uh layout best practices focus on the Simplicity focus on Simplicity uh fast learning times and MOB optimization and ey caching headlines and a logical flow uh content and conversion strategies you want to craft persuasive content and use testimonials and reviews to incorporate trust and incorporate trust signals highlight USPS and use engaging visuals and then you want to build your landing page with Apex it's an all-in-one system really it's more than just a land page builder it's an all-in-one system that includes all these different tools as well as land page builder um with um various templates ex and really customiz customizable um mobile friendliness and conversion optimized elements and I'm not a web designer but I use Apex and I make really good landing pages with Apex and Lally only because of the template so that being said leave a testimonial for me at testimonial. philip.com to win some special prizes and then here is a quote from Dwayne Johnson and he says success isn't all isn't always isn't always about greatness it's about consistency consistent hard work leads to success and greatness will come so with that being said boys I want to really just commend everyone here um you know for for for reaching this far in the course um you're almost halfway and um you're you're learning a lot and I just want to really thank you for going through it so far and um I hope you're learning a lot and I just can't wait to see you in the next video so with that being said let's get to work cheers welcome to week three here's what we're going to cover in this video I'm just going to go over the introduction to week three I'm going to talk you through what we're going to do in week three and that's basically it so subscribe my newsletter ph.com newsletter for important updates regarding this course and check out my YouTube Instagram Tik Tok and Linkedin And subscribe to them and follow them for series of content at philand also share the course the star Revolution and change people's lives together warning this may be the most important video in the entire course watch the entire video don't skip and don't fast forward so and also here's a a pro tip watch the video in X speed now here's a quick introduction to week three welcome to week three everyone this week we will be focusing on building the different types of Google ads lead generation campaigns I'm going to guide you through um a step the setup right step by step for each of these various campaigns and campaign types now in terms of the importance of campaign setup proper campaign setup is crucial for targeting the Right audience and achieving your advertising goals a well structured campaign can improve your performance and increase your return on investment so it's a really important as we go through and we create these campaigns that you pay attention and that you really are very detailed when you create your campaigns that by by at least by this time you should have your keywords and your ad copy uh all set up and ready for all your different ad groups that you set up so just a quick reminder you have to ensure that your ad your your ad groups are all set up and your keywords all set up for each specific ad group and um yeah that's all you're going to need when setting up the campaign for now and and also your audiences and honestly everything else we've done previously in this course make sure that's all completed because it's all going to play a part in this campaign setup um just like um the ICP right ensure that the ICP is are set up so um topics covered um well we're going to be covering a couple of topics in this video um we're going to be in this week we're going to be go going over search campaigns performance Max campaigns display campaigns video campaigns and then also um extensions which aren't a campaign but are really important when you're actually setting up the campaign um they're they're now known as Assets in Google ads but they'll previously known as as as extension so um each campaign type serves a different purpose and reaches audiences in unique ways so as we're building these campaigns um it's really important that you have a a really cohesive system where you try and incorporate all these all these different types of campaigns um uh really what I like doing when I'm when I'm generating leads is I like having a search campaign a performance Max camp campaign um obviously you start off with the search campaign um and then you go into performance maass campaign because it builds upon it right and then you can start incorporating display and video um additionally that's how I would do it but obviously your your strategy could be different you could um start all four of these campaign types and um and see how that works for you um and test that um there's also that option but nonetheless I'm going to show you how to do each of these campaigns set up each of these campaigns and however however you where you want to use it um that's up to you but add extensions um AK assets yeah that's what we're going to go over then by the end of this week you should be able to create and launch these different types of Gaz lead generation campaigns um that's the goal so if you're enjoying this course leave a testimonial for me at testimonial. ph.com for uh to win special prizes right and here's a quote by Conrad Hilton and he says success seems to be connected with action successful people keep moving and that's absolutely true you just got to keep on moving keep on learning um everything you're going everything you're learning as you're going through this course um definitely put into action you know create the campaigns create the conversion actions do all these different things and you'll see that's when that's when you start actually getting the results that you're looking for the leads you want it's by taking action by using the information that I'm giving you in this course and taking notes and all these different things to actually um Implement them in your own in your own campaigns in your own business or your client's business so please as you're going through this course guys make sure that you take action so with that being said let's get to work so you're going to go to goals and then you're going to go to conversions and then you're going to click on summary and then you're going to click on new conversion action right and then if you're tracking a form on your website if you're tracking book to point appointments on like on a calendly website on a calendly form or something like that click website this is what you need if you're tracking phone numbers right if you're tracking um like a phone phone phone calls to a um to a business and things like that um this is what you want to use right let's say you have a phone number on your Google ad or you have a phone number on your website this is what you want to use right so but we're going to I'm going to first show you how to track website conversions such as like Le forms Etc so let's just get straight into it I'm going to add my we domain here and you're going to do the same and then you're going to click on scan and then we going to select on the recommended where it says when it just shows the URL um.com right and you don't have that www there right you just want to have that where it's is recommended right and then it's going to say here you can use website events to create conversion actions or you can create them manually right so what we're going to do is we're going to create a conversion action and we're going to click on conversion goals and there's different conversion actions we can choose here right so you have to think for yourself here and choose right what is what conversion action are you are you using are you are you submitting a form are you submitting um are you booking appointments right if it's leads leads are usually they usually come through forms so world world usually select a lead form right submit lead form and then page page load and this is the easiest way I found to track conversions is literally by tracking the thank you page because once they submit the lead form if if you you can you can root your your lead form so that once the submission is made it is taken to a thank you page right and then you you you have that thank you page and have a Google tag right which I'm going to show you how to do after this right and that is how you going to track conversions it's super simple it's a really simple process I feel like people complicate a little bit too much so I just want to make it simple right so you click add there right and then you press save and continue so now what we're going to do is now we're going to uh get instructions to install the Google tag right so we're going to now uh we have two options here we can either set the Google tag ourselves which we're going to do or you can email it to your web master or the person who manages your website's code right because what we're going to do with this Google tag is all you have to do to install the Google tag is I'll show you right now is you have to install the tag on every website right and Google and what's really cool about Google ads is that they have various um on every page of your website right immediately off to the the head element and you don't add two two tags right now what you're going to do is you're going to copy this tag and you're going to go to the code of your website or your landing page and you're going to insert it right under um immediately after the head element right so you're going to go to the code of the website of your land page and you're going to click copy and you're going to click paste and it has to be after you're going to click after the head element right and that will just basically install it on that specific page right now there also uh so it says if you if you have endtoend uh users in European Union set up a consent mode so you can also continue to benefit from personalization so if you're in the European Union you may have to also go here and um set consent mode uh which is pretty simple you just answer these questions and you just follow the dialogue and Google will help you to do that and once you've you've added that conversion that's the Google tag to every page of your landing page so the thank you page and the main landing page you're going to um basically just save the changes and then you're going to press test installation right and then this is basically going to test the Google The Google tag installation now obviously this is going to be um installed because I'm not going to install onto my website but once once you do that you're going to test click test and then it's going to um it's going to show um that it's going to be detected right and if it doesn't work right and if it isn't detected Google makes it very simple um and it actually provides you with something called troubleshooting right so what you're going to do is you're going to see if you ever if your conversion tracking isn't working ever for some reason you're going to click on troubleshoot here and you're going to basically test the conversion action with your tag right and basically what this is going to do is is going to test your tag and you'll see here it'll basically tag Andel open the tab then you can connect your website to the tag and then you can test the conversion action by triggering on your websites and and then so basically once you go into your website and you let's you you click on your your your lead form and you fill it in and then Google will test it right so you can also use this as a way to test your tag so that's conversion tracking in a nutshell um hope this helped so see you in the next video Okay cool so what you're going to do is you're going to click on goals and then you're going to go to conversions and you're going to go to summary and then you're going to click on new conversion action then you're going to go to phone calls and then we're going to set up calls to your website so we going to click on that right and then it's going to be uh call uh your conversion name you're going to add your conversion name and you want it to be something that is easily um understandable so I'm going to put phone call lead right phone call leads and then I'm going to for the value this is basically just the value given to your conversion I'm going to put at one just so it's easy to track and then for count you want to make sure it's at one not every because every is for sales and purchases where you want to track every single purchase for leads you want to only count one lead from one interaction so uh per person basically so you want to click one and then for phone numbers this is basically where you're going to add the phone numbers um that Google's going to be um redirecting to Google's forwarding number right so basically what you're going to do here is you're going to enter for Destination number you're going to enter the phone number that that people going to reach when they call from when they call your website right so it says the enter the phone number callers should reach when they call from your website so you're going to add the number that specifically uh you want them to reach right and then the display number is the is the number that's currently displayed on your website and that should be currently they should be replaced with um goog's 4 number and basically this is just um if you have the same number uh that is basically on your website and that's the destination you're going to add it to display or if your website has a different phone number you're going to add uh that phone number here right and then you're basically going to replace that phone number with Google's forwarding number that they're going to give you so for for phone for call length you going to leave it at 60 that's pretty good and then for conversion click to conversion window you can leave it at 30 and then data driven for attribution is perfect then what you're going to do is you're going to click create and continue and then I'm just going to quickly um add my phone number here and then once you've uh once you've you've added your phone number you've done all the details as before you're going to now be taken to the stage where you have to set up your tag right so now what you're going to do is you're going to either install the tag yourself email the tag or use a Google tag manager right now the easiest way in my opinion is to use the Google tag manager um easily you just go to the Google tag manager and you just add this as a conversion action in Google tag manager and then um you just also make sure that there there's a conversion link tag right and then to do that you just click on this and then it will add then it will take you to this documentation here that will explain to you exactly how to do the conversion Linker tag right and you're just going to add this to your Google uh tag manager and it's going to set up your conversions for your website welcome to week four here is what we're going to cover in this video I'm just going to go over an introduction to week four and just talk you through what we're going to do in week four so subscribe to the newsletter f.com newsletter for important updates regarding this course and also subscribe to the YouTube channel and um also check out Instagram Tik Tok and Linkedin for exclusive content at Philip Chanda or PBC philli now also share the course we can start a revolution right start a let's start Revolution guys and change people's lives together warning this is the most important video the entire course so watch the entire video don't skip and please do not fast forward Pro tip watch the video in 2 xped Now with an introduction to week four firstly welcome to week four everyone this week we'll focus on tracking conversions and phone calls in Google ads campaigns accurate tracking is essential for understanding the effectiveness of your of your ads and making datadriven decisions importance of tracking proper tracking helps us understand which ads and keywords are driving valuable actions such as purchases or phone calls or in this case leads right this information is crucial for optimizing your campaigns and improving your Roi by the end of this week guys you should be able to set up and use conversion tracking and phone call tracking and measure the success of your Gaz campaigns this will help you make informed decisions and improve your advertising strategies and guys if you're enjoying this course leave a testimon for me at testimonial f.com to win special prizes and here's just uh here's pe's LW right and ps's law basically States when performance is measured performance improves when performance is measured and reported back performance improves exponentially so it's really important that as we're generating these leads and and all these things with our with the goads campaigns uh that we're going to be building in the next module before we even get to that it's important that we ensure our tracking is set up tracking is the most important thing one of the most important things in Google ads so if you want to ensure that your lead generation is working uh you want to ensure that it's being measured so how else would you know if it's working at that's be measured let's get to work okay so it's very simple sample search campaign is really simple and what you're going to need to do is you're going to need to firstly open your ad copy that you set up in the previous weeks and your keywords you're going to need these two things to set up your campaign right so you're going to go to your campaign section on your go ads and you going to click on new campaign um on that plus icon then you're going to be taken with the different object you're going to be taken to different objectives and you're going to select leads right and then we're going to then these are the conversion goals that we're basically going to be tracking so if you have lead form uh that you're tracking like people filling their form that's what's going to be there if it's phone calls it's going to be there um Etc so that's what you're going to need and then you going to press continue and then you going to click on search and then what the ways we want to reach our goal is website visits um and this isn't really that essential it's just um giving Google extra information but I really think that this is isn't that essential because it's already being uh tracked with the conversions right the conversion tracking we set up right so those are the goals we're tracking but nonetheless you're going to be tracking on your website and then if you have a phone number that you're tracking you going to put the phone number there as well then you're going to name the campaign I like name the campaign something pretty simple like search campaign uh one I misspelled my spelling sucks but doesn't matter so I going to press uh one and then I usually just put like date or something right so if it's like now it's July so for July 2024 and then I'll press continue then I'm going to present with a different bidding and you going to select conversions and press next and then you're going to deselect uh search campaign deselect um you're going to so basically you're going to deselect uh the search Camp search search Partners right and you going deselect uh Google Display Network now the reason we do this is because it drives really bad traffic if you actually keep it if you keep these settings on and you'll find that you start getting poor leads because this is going to partner sites like like Bing Etc so you don't want that so then we're going to go for locations and I'm just going to put USA for the location here you'll put whatever location you want and then the really cool thing about location as well is that you can add a radius so if you want to have a radius around like a certain build like let's say your business something like that or client's business you can add the radius and then you can experiment here I like putting about 50 miles or something but you want to uh just put the radius and this is something you can can consult with the client if you're running for a client right and they'll just tell you how much of a radius they serve right but I'm just going to put the whole of USA which is going to Target the entire country then we're going to click on location options this is really important you're going to firstly select this one here so presence or interest people who are in regularly in and who have shown interest this is something that you can test um in your campaign and see which one works better but I like starting with present and interest it just um is recommended and it doesn't limit your campaign too much so you still get enough volume and uh High qu high quality leads languages is English or whatever language you want and then the audience segments is basically all the audiences that you selected um you're going to basically select various audiences based on the offering that you're suggesting so if you look at the ad copy that we're doing we're focusing on solo so I'm going to just add some um solar related um you know audiences like homeowners is a good one and then if I'm looking for something like for solar I'll type in solar and see what pops up um let's see if there's anything regarding solar that could be interesting uh Home Improvement could be interesting because they're trying to improve their home um yeah even home automation could be tested but what you want to do is you're want to select 30 different audiences just basically that are related to ICP so your ICP in week one that we basically figured out who we're going to be targeting think about the audiences that they would fit into like are they homeowners are they Home Improvement that's why it's so important to have an ICP and why we did it right so this is also another setting that we have to turn off Google likes adding all these BS settings that you have to just make sure you don't you turn them off broad match keywords you want to ensure that's turned off or you're going to start getting a lot of poor traffic and then you want to just click on more settings here and then it will take you to these settings here add rotation can be left to optimize start end date if you have start an end date for your campaign you can add that there and then add schedule you leave an all day and then campaign uro you can leave that there and then brand exclusions you can just leave it blank like that then Google's introducing something new called keyword asset generation I'm guessing they're just trying to use Ai and stuff like this I personally have never used this and I have tried like seeing the results they give and honestly they're pretty so I wouldn't suggest that you use it um just set up your own ad copy like we did and you'll have all the ad copy that you have and then you want make sure that you have ad copy for each ad group as well that's really important so this ad group would technically be for like so installations cuz we have the so installation keywords here so we're going to use this for the solar installation ad group right so we're going to move down here and we're going to see you're going to see um the different ads so you can now add the ads here and actually first before we move down you're going to be presented to keywords and ads right so that's the next one and you're going to add your ad group name and we set that we said the ad group name is going to be solar pan stellations because our keywords are related to solar pan stellations so I want to add that there and then for the keywords what you're going to do is you're going to go to I'm going to show you a quick side that you can use so for the keyword you want to do is you want to go to AdWords rapper right it's just AdWords rapper.com and um just going to close this ad my goodness bro what the flip yeah so you're just basically going to go to adws rapper here it's adword rapper.com and basically what this is is an AdWords it's a keyword wrapping tool so it basically just adds the different um you know different what we call modifiers like um quotations and um these square brackets or right these are basically modifiers that can change the type of text the type of keywords that we're actually running right so match it'll change the match type so what we're going to do is we going to change we're going to take this and we going to press copy on so just contrl + C and then I'm going to press contrl z contrl v sorry and want to wrap the keywords and then I'm going to just copy and paste phrase and exact match right and I'm going to go to my campaign here and I'm going to paste that here and then then what we're going to do is so that's going to add the that's added the keyword and then what you're going to want to do is you're going to want to add um your ad copy now right and now this is for remember it's for the solar panell group so you're going to just add your display path here right so you have to final URL and then you add your display path basically what's going to show on the ad and I want to put solar installation just so that when people see the ad they actually know that it's about solar installation and we're not going to take into a random landing page about cats right then you going to add uh calls right and then this is just the simple part you're just going to make sure that you add all your headlines and now I'm just going to go through this and do this with you together because it's really important that uh you see how we do this right so you're going to add all the headlines and so I'm going to just quickly copy and paste all the headlines and what we're going to do is you can actually follow along if you also building a campaign now um just to do this so I'm going to add all the headlines and you can see see what what's happening there is it's adding something called an ad strength or like a ad score and now basically what this is is basically um just gives you a few pointers in terms of your relevance and your of your ads and it says here like it's an indication of your relevance and diversity of AD ad combinations having more relevant or unique content can help you reach the right ad in front the right customers Etc Okay cool so basically this is just going to help you ensure that your ads are unique enough and also they are relevant enough for the audiences that you're targeting so the audience or um audience and also the keywords you're targeting right but specifically keywords that's what they're really focusing on on this right so I'm just going to continue adding and I want to you want to also ensure that let's say for example this is too long right I would like think I'll think of maybe shortening it right so you can even just remove solar here like panels that last 25 years that still makes sense so I'll add that and then I'm going to go here and you want to make sure you don't add any of these like exclamation marks cuz Google is going to reject that and then you're going to add that there then see trusted s experts near you you can add that there as a headline and then you can increase the home value of with Sola that could be a good headline there as well and then eco-friendly Energy Solution you can add that too and then we're going to go to solar installations Made Easy I keep on clicking the tab I know you guys feel that but headline so then this headline here like top solers service in town um I honestly don't like the word top because it actually um could be you can't actually say top because it's like saying you know it's like you it's an unfounded claim so you can even say like um premium right you see what I mean so if you find uh situations when the the word isn't necessarily like good for the headline you're just going to think of like a synem and what I like using is something called marketing power words right so I talked about this in the key in the add in the keyword P part of the course but basically power wordss are things like this like premium Made Easy um trusted fast these are different things that are basically just going to make your ADS stand out and make your ads look more you know just better right just just looks better and something that was taught by my mentor and has really helped me as I've buildt campaigns right so you're going to keep on going and we got three more we going to add and we going to add this one and then we're going to go to expert solar advice for free and then your local so solo professionals right cool so I've added all the headlines and as you can see Google has said that uh our ad strength is excellent right and you want your ad strength to be excellent as you're building that your C pign and the way it's excellent is because you've added headlines you've included popular keywords and your headlines are unique and descriptions right so with headlines being unique um you you want to just make sure that your headlines aren't the same so obviously that's just true but the key thing I want to mention is popular keywords so you going to see up here there are various keywords that you can potentially add right so you want to make sure that you're adding at least um some of these keywords and Google actually provides you a tons of suggestions here in terms of what headlines you can add if it says that it's missing if it's like if it's it's like good or something right and it's missing a popular keyword all you do is you go here to more more ideas and you just get a keyword from here and you add it to your ad copy right and you just make sure it fits the 30 character limit then we're going to add the descriptions quickly so it's pretty much the same process you're just going to copy and paste from your ad copy file that you set up and it's going to go like this and just going to make sure that everything is right I'm going to take away the the exclamation mark and then add that there and then the last one going to add this one here right so you want to make sure that when you set up a new campaign that you have maxed out right I personally like maxing out all the all the headlines right all the headline options so it's 15 and then all the description options for that's what you're going to have to do all right and then you can see here on this panel here the side panel is going to provide you with an estimate and I honestly um I'll be real with you I don't think that this is very accurate because I found that often times um this actually isn't accurate so what you want to do is you want to this can be a good like estimate remember it's an estimate so um obviously it's not going to be accurate but you know it can give you a good idea in terms of what kind of traffic or conversion you could be looking at so right here we're looking at about 29.7 conversions per week uh with a weekly cost about $900 so you can see that this is actually um gonna give you kind of an estimate but next thing you can do is you can add a business name and logos and basically we just going to have to um give access um to do that so basically how that works is you're going to have to verify your um your Google ad Google advertising account something called Advertiser verification and once you've done that you'll be able to actually add your business name and your logo all right and then site links Etc um what we're going to do is I'm actually going to add a couple of site links here so um what we can actually do is actually I'll show you um we we we'll touch on the site links in this in the site link video but this is basically where you're going to add site links if you're creating your campaign and these are basically called assets right so assets are things that a company you add so but for now what I'm going to do is I'm going to leave these empty because we're going to come back and add them um separately right so we're going to press done and you can see that it's now added everything got add there and our thing our keywords and then we're going to be giving out budgets you're going to add your budget if you want to add a custom budget here you can add your custom budget and it also provide you with like a little uh estimate there you going to press next and then it's going to check for errors and then if your campaign is all good you can basically um launch it so that's basically it from the campaign uh search campaign setup video and I'll see you next one cool so pmax is something similar you're just going to go to the campaign tab here and you're going to press on the new campaign button here here again like we did with search and then you going to go to leads here and then we're going to see the conversion goals like we did but this time we're going to select performance Max and then it says add products to this campaign U we're not running excuse me we're not running any products um to our merchant center because this is specifically for e-commerce so if you have an e-commerce business this is where you're going to add your business your your products to to your mer Center but we're generating leads so we're going to skip that and we're going to it's going to say where should people go after clicking your ads and then you just going to add your final URL right so this would be um this will this might so it says um think about your product and service you want to enter enter the URL you want people to see after clicking your ads this might be your homepage or more specific page so we're going to have different um asset groups but this is just something we can add here just our main so for this I would put my main URL here and then we're going to have different asset groups with different um URLs and final URLs basically so basically and when I say final URLs I mean that these are the URLs that people going to reach once they click the ads so we're going to add the name for the campaign here performance Max campaign similar naming style as we did previously we're just going to put the name of the campaign and then little campaign type and then the date and then we're going to press continue and then you just want to make sure that you still have your ad copy and your keywords open um it's really important that you have those two things open because we're going to be using them in this um in this video so now we'll presented with the new campaign settings and the bidding we're going to select conversions and then for custom acquisition you want to leave this as deselected right so you don't want to select bid for new customers only as this would um this could actually um this this isn't something that I'll do right so it's going to actually limit your ads to new customers and this could actually limit your reach so um at least until uh later you want to keep this off you going to press next then you're going to add your location like we did before and I'm just going to put USA here and we include that and then languages same as before automatically created assets you're going to turn these off and then you're going to see the more settings and what you're going to do is you're going to leave those as set as they are unless you have a certain end date U but the rest are cool so you going to go to next so now um what Google is going to do is that okay so it's not going to be able to ad gener access for my website because um this URL we're still busy working on the website but um what's it going to do is once you've added your url your final URL for like your website or something it's going to basically um create asset groups for you now basically if you if you're providing only one service this is basically you could have just added your final RL for um like the the the page that you want to that that your your leads are going to be sent to right that's basically um uh what what you'll add there right but if you don't have um if you have multiple Services you're going to just add your homepage like we said before and then you can ass you can generate assets and I don't really like generating assets using Google's AI because I've typically found that they aren't the greatest quality so um this is what you can do but uh you can just skip this and then we're going to be taking to the asset groups now asset groups are very similar to ad groups the only difference is that they're asset groups and then they have different assets right so they'll have logos images um even videos as well videos site links um see so it's actually jam-packed with um the various things so now what you're going to do very simple is you're going to create asset groups for your different services so if you're doing uh if you're running pmax so you're going to add um for this would be the same thing solar panell you add that there and then you're going to add um your phone number and then you're going to add your headline right your headlines you going to make sure that it's 15 headlines and then long headlines is similar you going to add five of those and then what I like do with long headlines it's basically like a description so you can actually just use these same descriptions that we that we created here um for for this and then uh for these descriptions here you can actually just generate and write some new descriptions for that you just have to make sure it's under 90 characters and you just added them right and then for the images this is where you're going to basically add all your display ads that you basically got created and that's where you're going to add the images and then logos you can add the logos there and then um for your business name you're going to add your your business name right and then for your logo for your videos you're going to add the videos that we created uh that you got uh created either you created or you had someone else create for you for your ad you going to add your videos there and you want to ensure that there's five videos at least right and then you're going to add the site links site links uh we're going to talk about them a little bit later um but call to action here uh so let me just explain sinks quickly while over here right site links are basically links that can go that basically link to various sections of your website so you're going to add here like various uh Pages for your website so you can add a site link for like contact us um and then you just add the description here so you can say uh contact us for your uh for uh premium solar installation right or you can say here uh get you see what I mean so you just play around and you just make sure that it fits the character limit so get premium Sol installation and then basically you add the same here so you say uh um contact our team today for a quote right and you going to add that there you and I like capitalizing every single first letter so you just make sure you do that then you going add the contact us page there then you going to add for the for the cink you're going to add basically uh all the different site links and um what I like doing with site links is you going to add the contact us page then you going to add pages for the different services so let's say you have Sol installation service here you can add that there right and then you just basically uh write the same description here you say you see you can even use like a a headline here for this um you can say you can okay you can say like this one here get a free solo Cote today that could be a good description you add that there get a I like your for this because we have 35 characters so we're allowed to do that get your free solar quotes there and then this is could be for solar installations right that could be for solar installations I suck it spelling but whatever so solar installations and then um let's say you have solar panel cleaning you put you can put there but basically the essence of what I'm trying to say is you can put various different um you can put various different uh Services right so you can put various different services and you have to ensure that at least one of them has to be called has to um be like contact us page or something that's what how I like doing it and that's how it's going to look it's going to have like contact us and it's going to have the different Services Etc right that's basically inite links and we'll go into a little bit deeper into assets in the asset portion of it so we're just going to leave that that and then um for we going to click on more options here and you going to add your display path so for the same asset group you're going to add your display path so it could be like solar installation or something right so you're going to add that and then um if you're using a different URL for mobile you can do that but most most uh landing pages have mobile uh on mobile optimized so you don't have to worry about that um URL rules you don't have to worry about that sear terms uh this is where you can add your specific keywords so you're going to go for the asset group so if it's like s pulation you're going to go here you're going to wrap the keywords like I showed you in the previous video and then you're going to add them here just like that right and um you can actually uh just add them just like that so I just want to see something uh yeah so you're going to add them there and you're going to just make sure that you have your ass groups and then if the match typ doesn't work for some reason you can actually just you can just add the keywords just like this right but ideally what you want to do is you want to have phrase and exact and you put that there and you add at least 25 and then audience signal for the audience signal these are basically the audiences that um you can add so you can have saved audiences here so like let's say you have an audience that you created previously you can save an audience and have it like um easily applied you can easily quickly select it um when you create new asset groups and that's good that's one way you can do it and then um for your data your data is basically uh data that you are going to provide Google or you can provide Google Now this isn't absolutely necessary um at when you're starting out right you can basically just add like a customer list if you have data from your customers um Etc and this is actually really good for remarketing but um you don't really need this if you're starting out in terms of your lead generation all you need is basically just a couple of uh interest in demographics right and interest and deal demographics and you'll be set right and then for the demographics I like leaving it um unrestricted like that because Google doesn't um you see all recommended because Google actually doesn't um sometimes Google actually doesn't have accurate information in terms of the age so that's something you can watch out for and then like I said just add interest in demographics and you set and then you can just create an audience name if you want right and then it's very simple the process is very simple after this you just going to go and you'll add the budget right you can choose whatever budget you want and then remember it will it will provide you with um provide you estimat and now just remember that performance Max uh since it's running on all the different channels display uh search video you're going to find a low a generally lower costbook conversion um but you actually find that the quality of traffic could be lower as well so you have to watch out for that with performance Max but that's basically how you set per performance Max campaign in a nutshell and I'll see you next video display match is very similar as well so you're going to go to new campaign click on new campaign there and remember add copy keywords always make sure that they're there and then you're going to click on leads and then you going to click continue and then we're going to click on display right and then you're going to add your business website I'm just going to add my business's website here and then I'm going to name the campaign uh display campaign uh one right so and then we'll add 2024 June July 2024 so let's go to continue and then what's going to happen now is we're now going to be presented with the campaign settings and uh very similar process to other campaigns we're going to just add our location so I'm going to add uh USA why I'm doing USA just because uh location options you're going to leave it at presence or interest and then uh languages English more settings just check this out um ad rotation I leave that ad schedule you leave that devices leave that um for now you want leave that now later you might find and we'll talk about this in optimization portion of it um but later you can actually start removing devices if they don't perform well but we'll talk more about that in optimization portion of this course and then campaign URL options you can leave that Dynamic ads you can actually leave that and then um everything else actually you can leave apart from um start and end if you have a specific date then you going to add your budget uh for your campaign it's going to put $5 there for bidding you can choose to focus on conversions and then how do you want to get these conversions there's different options here you can manually or automatically uh save yourself some time and automatically um man maximize your conversions ghoul is really good at this as we talked about but you don't selected cost by action at this moment in time because we don't know how much ghou is going to charge us to actually um get these conversions so we're going to click on next and then targeting uh you're going to click on ADD targeting and then basically optimize targeting is set for you so it says the optimized targeting helps you get more convergence by using information such as is your landing page um assets so you can you can opt out you can opt out or speed up your optimization by adding targeting first cool so you going to add we're going to add targeting and um we're going to add our audiences so remember 30 different audiences you want to add at least just for the start right and you'll add that and then you going to add more targeting um so your demographics you add the demographics um but I actually just like leaving it like this for now um unless you're specifically running something that um can't be shown to a specific group of people then um you want to exclude that but um overall you want to leave that the demographics usually on keywords you can add the keywords that people usually search for these Search terms all right so you can add specifically for the different um terms so you can add like the these keywords that we added here and um this will specifically be for like s pation right and then you add different ad ad groups for the different uh display ads so for this display ad add you can add like Sol pan stellation solar panel etc etc cool right makes sense then for keyword settings um you have two options here you have audience which shows add to people likely interested in these keywords and then um content only show ads to website Pages related to these keywords you want to leave this situ this setting on audience right and then optimize targeting we've discussed that topics this is basically where you can add various topics that people that they're interested in again ICP is really going to help you to actually choose these topics that are actually relevant to your um target market right and it's important that you did that so and then placements is something I also like using like you can also add like websites YouTube channels YouTube videos that you know basically your target market your ICP will basically watch and then um optimize targeting um you can actually uh you can actually just leave that on for now right and then next ads you want to basically add your ads right and um business name going to add your business name and then you're going to add your images you're going to add your logos you're going to add your videos Etc right and then you going to add your headlines uh long headlines descriptions as we've discussed right now in terms of the notable things in this section um you want to click on additional format options here and you want to make sure that uh you want to make sure that use asset enhancements is on uh this automatically generat a video let Google create your video as using head headlines description images um you actually if you have um if you have a good ad if you have a good video ad that you want to test um that then you can turn this off because it will actually stop it from doing that and specifically um you can actually turn all of these actually off honestly um use use native formats include native formats to expand your reach to more Publishers adding native formats May improve your ad performance right now um You can actually right look look there's no right and wrong with these right it's really just a matter of testing and how it performs in your account but initially right the key thing you should remember when you're setting up Google ads accounts is you want to make sure that you have much control as possible while while not limiting the reach right so for this I'll leave that on uh use automatically generate video I'll leave that off but I would I might actually test autom um asset enhancement right um just to test how that works if I can see that my conversion rates are low or something like that I can actually just remove it and we don't need to actually um M around with the ad URL for now and then for more options you can actually just leave that and then you'll just create your ad and then you'll basically just review your ads and post your campaign so that's display ad campaigns and what you're going to do is you're just going to go and create asset groups ad groups for um basically all the different uh the different services that you're offering so uh let's just close that you going to go and this add this asset group here would be for S the pan installation and then basically once you set up the campaign you can then go and create um more more more asset groups more ad groups in the campaign right so with that being said next video so let's talk about video uh video as now and setting them up so we're going to go to new campaign and we're going to select leads and uh just click continue here and then you're going to go to video click on video and it says you get more conversions with video as designed to encourage valuable interactions your business going to click continue and then we're going to be able to create our campaign um again for the video ads so you're going to go to your campaign name you're going to name this like video campaign one you want to give it like a a name could be uh you give it you can you give it a date then for location same routine excuse me you go to add the country or the location you're in you can remember you can also add radius so if you want to have it around specific radius let's say you're running um specifically for a business that uh serves a local area that's actually a good area that's a good setting you can use and then languages you going to add your languages it says your all languages so you can actually leave that b strategy U maximize your maximize conversions is what I would typically like leaving and then uh your budget you're going to add like a $5 budget or something right you want to ensure that um and now let's say your budget is too low right you can Google actually optimize and tell you how to increase your budget right so let's say so let's saying we should add it which should make it $22 um yeah I think that this is a good estimation but honestly just work with whatever your budget is don't make it too small and don't make it too um yeah just don't make it too small make it at least like $20 a day that that would be decent right as they're suggesting here and um yeah so you just go next but just to get rid of this notification I'm just going to add exactly what not 22,000 I'm G add exactly what Google has suggested here just to um you see here so it says here your budget is now set in amount that can improve your campaign's performance so basically Google will just makes sure that your campaign has enough budget to actually generate leads now the thing is right is that sometimes your budget could be so low that you actually don't generate um you you don't generate enough traffic so sometimes it's important that you it's not sometimes but rather inure it's important uh ensure that you you have a enough budget right that's basically all I want to say then networks you can leave the networks like that and then um what we're going to do is for the site links remember we discussed site links you can just add your site links and once you've created your site links now obviously it's going to be disapproved because um website Etc but once you've added your site links you're going to have all your site links here and you can just basically just quickly select boom boom boom boom and add them right then you're going to create your ad group right right your first ad group right so we're just going to add like um an ad group here so uh let's say this one Sol installations right and um okay whatever and then we're going to add the audiences so you're going to add your different audiences and the same it's the same way with video campaign as it is with um basically any other campaign and in Google ads the ordinances are just you're just going to add your ordinances based on um your target market your ICP so you're going to add um basically who your ICP is there or your service that that you're advertising let's say so installation right cool then custom segments you're going to add your custom segments if you have any custom segments um so how what that would be is basically like Search terms so we'll add like these Search terms here um to that and then basically if they have any of these purchase intentions right so you can also add um that as well right so for purchase intentions I uh yeah you basically just add the the keyword for purchase intentions right so um I typically like making sure that both of these are filled out and then um you just add them and then for uh your data if you have any data in terms of um your lists and things like that you can add that there then interest in demographics is the same process as before um you're going to make sure that you uh that you that you add your your audiences at least 30 audiences just to start off with and as you as you generate as you generate leads and things like that obviously those audiences are going to be reduced and more refed so you just going to start with you know just not limiting everything you want to ensure that you have a a wide net and then uh that's targeted to your ICP and then from there you're going to bring it down right over time then interest and demographics same thing right so I think we just discussed that and then uh exclusions if you want to exclude any people you can do that so you can um this like you can exclude any your marketing lists and things like that if you have any right but typically you just want to leave that just like it how it is and then uh demographics you just want to leave the demographics as they are right so I'm just going to discard that and then uh what's going to ask for us next is optimize targeting it's going to leave that then um advaned settings so it says here you um where you ads going to show you can actually just leave that that isn't necessary and then you're going to add your uh your video ad now you have to ensure that when you uh add a video ad that it has to be um it has to be uploaded onto V onto YouTube and then you're going to add the YouTube link onto your video ad here and then you you basically create your ad right just like that and it will provide you with your ad and then if you want to add another video ad you if you add another video ad you can do that but um that's how you going to do it and then you're going to basically just create the campaign right and that's basically how it is right so so um that's how you set up a video ad campaign and you just do this process um just once and then once you've set up the campaign you're going to enter the campaign and you're going to create asset groups and AD groups or rather you're going to create an ad group and you're going to um four different services that you have right and that's the whole concept that you should know when saying campaigns add groups are for all the different Services you you should add and that's basically you're going to create ad groups for every different servers Okay cool so I'm going to walk you through assets quickly so assets or what they were previously known as they known as extensions right these are things that um basically accompany your ad and basically um provide more detail about your offering provide more detail about um your ad itself right so there's various different assets that they have there's business name there's business logo there's site link there's headline there's description call out um structure Snippets call lead form location price app and promotion right so business name is as it says it's just your business business name business logo is as I say your business logo uh site link is basically um just these are different site these are this is what we talked about in the previous uh video about in PR pmax but basically this these are different links you can add um that are going to take you to various different uh pages on your website right this is really powerful um if you use it for like cost actions such as like contact us now or like even if you have a specific offer or call to action this is actually something that that you can use to really showcase it and um make it more prominent right and um what's awesome about this is that you can literally have like something like contact us right and then um yeah just a add a little description to to just accompany this you can say get your free quote today from yeah get your free quote today and then you can say like um our team is ready to help right so you just have to add text that that complement your your site link so s link is basically and also one thing that you can do with s link as well is that let's say on your website you have various different services and that you offer right um you can have the various Services as site links so in this course there's been a running example of like solo right so um a service for solar is solar installation but they also do solar panel cleaning so you can have a solar inst site link and then you can have a solar panel cleaning site link and then let's say they offer commercial solar cleaning you can have that as another site link right and that's how you do it and this can be really powerful because you can either set it up at the account level or you can set it up even at the campaign or the ad group level if you set up at the campaign level it's basically just going to show at a campaign level to all the ads in the campaign and if you show it an ad group level is going to show in all the ad groups and up it's going to be a s link for all the ad groups within that specific ad group so this is actually really powerful if you are like let's you can I like really dialing this in towards like um specificity so um I'll even go all the way down to ad group and I'll select each ad group I'll select I'll select the ad group and create Cy link specifically for the ad group so it's more relevant so for example we could have an ad group for solar solar installations right and this could be the S link for C installations contact us and then I could have another s link here for like um View our recent projects even that could be a good one a bit of a bit of social proof right you can say um hundreds of five star reviews but you see what I mean so you want to add something that's going to complement um that ad group that you're using it for and that's basically site link so let's just talk let's just keep it moving and um headlines and descriptions are basically just your headlines descriptions that you already created in your ads you don't need to worry about that if youve created your if you set up your campaigns like I've shown you in your previous videos then you should be fine with this then call out call out is just providing extra information that's going to make your ad stand out so basically like here's an example iput like thousands of leads generated now this is just for like um let's say for me like if I'm advertising lead generation services like I'll add one thousand thousands of lead generat and this just like a social proof but there's tons of ways you can spin this right so you can go like um the social proof way have like hundreds of reviews um then let's say there's something this a special offer like let's say I know with Sola they have like a 500 day workmanship warranty right uh workmanship warranty so you just add all these different um you add you add all these different um you know callouts basically things that are going to make your ad stand out or what makes your offer stand out what's what's really compelling about your offer and you really add that here right right so it could be experience level it could be um the materials you use it could be the fact that you do free free whatever like you know what I mean so you have to just think about ways in which your ad is going to uh in which your offer stands out and you just add them as call outs now for call outs you want to add as many as you can right so just try and add as many as you can what I found with Google is that I found that they uh the more data you give it the better so don't be afraid to give data as much uh Google as much data as you can cuz the will only play in your favor right and let's talk about structure Snippets now structure Snippets there's various different structure Snippets you can choose so you can add it just like um all the other extensions you can add it at an account campaign or ad group level and um you you can see there's various different you can there's different uh structure STS you can add there's amenities there's Brands there's courses degrees programs and basically what this is like service catalog etc for lead generation you'll probably add service catalog and you can add what services you will you you provide you provide you Pride you provide right so it'll be like solar installation uh then you can say like um solar cleaning and you just going to go through you going to list out all the different services that you offer and that is how you do structure Snippets it's really simple but there's tons of different ways you can spend this right so it just depends on what business you're running but there's definitely something that can accommodate you right so let's keep it moving and um call is very simple it's just your phone number you add your phone number there lead form I'll typically want to I'll typically advise you to stay away from lead forms um in in built Google as lead forms because um they tend to bring um bad traffic right so um bad leads rather so I'd rather have a setup where you have a landing page like we discussed and you're driving your G traffic to that landing page and having them fill out the form on that landing page that's a better idea and a better way to generate leads and using a lead form like this right it'll just in my experience it it doesn't bring anything um that good so location um is just going to be your location this is really powerful if uh if you're running like a local business you can just add your location for your business and that will show there and um yeah that's basically it these are assets ensure that this is set up before you uh launch your campaigns but with that being said let's move on welcome to week five let's get this video started so here's what we're going to cover here we're going to in this video we're going to cover an introduction to week five and that's basically it so please subscribe to my newsletter ph.com newsletter for important updates regarding this course also subscribe to the YouTube channel check out my Instagram Tik Tok and Linkedin as well for more exclusive juicy content at Philip chunda also guys please share this course let's star Revolution and change people's lives together warning this is the most important video of the entire course please watch the entire video don't skip and please do not fast forward but here's a pro tip you can watch the video in 2 xped so with that being said here's an introduction to week five here's an noie so welcome to week five everyone this is the final week and we'll be focusing on optimizing our Google ads campaigns to improve our performance and maximize our Roi optimization is crucial for maintaining the effectiveness of your ads and getting the most of your ads spend now in terms of the importance of optimization regular optimization ensures your campaigns Target the Right audience and generate high quality leads this improves your key metrics such as click theough rate conversion rate and quality score which can lead to to lower costs and increase your campaign success and then the topics we'll be covering in this week we'll be covering topics such as optimizing ad copy improving quality score optimizing keywords bid adjustments budgets using ad extensions effectively and analyzing performance data each of these topics will provide actionable strategies to to enance your campaign's performance so optimization guys is the most one of the most important things in Google ads um you can build campaign um as perfectly as you can with the most tight um ad groups with um tightly themed ad groups and keywords but if you don't actually optimize your campaign on a regular basis um you'll find that the results you're getting will start to decline consistently over time so how do you com combat this um this phenomenon um you combat it with regular optimization and this week I'm going to be teaching you exactly how to do it so just ensure that you pay attention this week take notes and if you need more help in terms of optimizing your own campaigns check out my 10one coaching down below um for more help regarding that but with that being said um my goal and our goal for this week is to help you get the most out of your advertising budget and Achieve better campaign results and by the end of this week you should be able to apply various optimization techniques to your Gaz campaigns so you can start generating more leads so with that being said please leave a testimonial for me at testimonial do.com um to win special prizes and here's just a quote by the great Pablo Picasso and he says action is the foundation of all is the foundational key to all success so even though I'm going to teach you all this stuff here and um I really hope you pay attention and take notes it's really important that even if you do all these different things you actually take action and um uh um besides Pablo Picasso also um Tony Robbins also is very big on um taking action and this he has this concept called can I uh constant never-ending Improvement and um as you're going through this course you're going to learn and as you've gone through this course you've learned various ways to improve your goad campaigns and set up your goad campaigns but this is where we're going to actually um go into the real bro taxs of everything in terms of optimizing the campaigns and uh generating those really high um consistently High conversion rates and lead and good quality leads so please pay attention and um I hope you that I hope that you take a lot from this course and this this week going forward so with that being said let's get to work cool so this is dysis It's a PPC management software that's designed for PC Mastery and it's really going to help you out in terms of optimizing your campaigns and I want to just show you this as we start off this week because um this is really what's going to help you take your optimization to a Next Level by automating a lot of the stuff and actually um giving you alerts and things like that to actually continually optimize so this is um adalis so basically it's uh has has tons of different features like 40 different tools um covering campaign creation analysis responsive ad management um pmax Etc right also soci analysis which is super powerful as well and also add testing actually everything is really powerful but um basically this is really just going to help you because um has tons of different alerts as well so like let's say you your conversion rate is dipping or your click rate is dipping you can have a certain threshold that if it passes then it'll actually give you an alert and it'll provide you with um various like um suggestions on how to fix it and you can actually fix it within the dialysis too which is also powerful too and also the budget management is also really powerful as well it can actually Pace your budget so you can see how long you have until your budget runs out or if you're overspending it will be like red like that or if you're under spending it could be green or and if you're um if if you're if you're within the correct range will obviously show that as well but um yeah it also makes the budget uh budget management really simple as well um so yeah this is really what you need in terms of um managing your Google ads campaign and actually optimizing it so just check it out there's a free 14-day trial down below um for you and yeah there's some tons of testimonials they they're actually rated the best PBC management software suite um a couple of times actually which is crazy but um yeah Al if you're running a if you also um built your campaign already using this course what you can do is you can also get a free audit reports just by going on the link down below and um also doing that but yeah that's basically it and um yeah it's basically made for PPC marketers and uh digal digital marketing agencies so yeah it's basically made for people like us and um yeah it's really powerful when you find um softwares that are made specifically for Google ads because it's so rare to find good ones ones and I've used multiple and really this is the best one um of all of them really really really I can't really recommend it anymore and they've also got tons of um like uh you know blogs and things like that I'm subscribed to the newsletter too so they also have tons of great newsletters but yeah that's basically it that's the dysis um just click on this link uh down below and you can just click on that link once you get to to the landing page and you can get you free trial right you can start your 14-day free trial you just um add your details Etc no credit card required and no long-term commitment so it isn't like um yeah it just makes it really simple so I really like the dysis and I thank you too improving quality score here's what we're going to cover in this video we're going to talk about understanding what quality score is then we're going to talk about improving your clickthrough rate and then enhancing your ad copy relevance and then optimizing your your landing page experience and then we also go with some best practices for improving your quality scool so if you enjoy the this course please subscribe to my newslet for important updates regarding the course and also subscribe to my my YouTube and follow my Instagram Tik Tok and Linkedin for exclusive content at Philip Chanda also guys please share the course uh let's start Revolution and change people's lives together so with that being said uh warning this is the most important video in the entire course so watch the entire video don't skip and don't F forward Pro tip watch the video 2x speed understanding quality score let's talk about it here's definition of quality score quality score is a metric used by Google ads to measure the qual the relevance and quality of your keywords your your land your keywords your ads and your landing pages it affects your ad Rank and your cost per click the components of qu scool it's based around three main components your expected click through rate your ad relevance and your landing page experience each component plays a crucial role in determining your overall score and we're going to go over each one of those in this video and uh the impact on his performance a high quality score can lead to lower cost per clicks and better ad positioning um improving your overall performance and efficiency of your campaigns this makes your ad your advertising more cost effective and that's the that's the key thing with Google ads is just improving your quality score if you can ensure that your quality score is really high then your performance of your ads will definitely be there as well and you will generate more leads continuous Improvement regularly optimiz izing these components helps maintain a high quality score and ensures your ads REM remain cost effective uh cost effective and continuous improvements is a key is the key to sustain to sustain success so remember what we said always be testing always be improving uh remember what Tony Robin said can I constant NeverEnding Improvement always make sure that there's constant NeverEnding Improvement not only in your life but also in your guas campaigns now feedback loop use quality use the quality score as a fe as feedback to identify areas of improvement for your campaigns regularly reviewing your quality score helps you understand what needs to be optimized now let's talk about improving your click through rate or also know as your expected click through rate right so use relevant keywords use relevant keywords to match your user user queries this increases your likelihood of of clicks improves your expected click the rate helping your ads perform better compelling ad copy write compelling ad copy that engages the user and encourages clicks use ctas and highlight benefits of your product or service to attract attention more attention add extensions utilize ad extensions to provide additional information and increase your your visibility of your ads extensions such as sight links callouts and structure Snippets can enhance your Click theate by making them more informative AB testing conduct AB tests always be testing right to identify the most effective um add copy variations regularly test and and optimize your click through rate to optimize your click the rate and quality score so you regularly test your ad copy right to optimize and improve your click your click the rate and quality score ensuring your ads remain relevant and engaging so you prevent them from becoming stale and then um mobile optimization sure your ads are optimized for mobile devices use mobile preferred uh use mobile preferred ads and adjust your bids to capture Mobile Traffic effectively as um as more effect more users search on mobile devices and the thing with mobile is you can run the campaigns that we're running but just ensure that your landing page is also optimized for mobile devices um you don't it to be when someone's using their phone and they can't even check out your landing page because the headline is all janky and stuff so just make sure that it's um your land page is also correct right and it's it's also mobile optimized now let's talk about enhancing ad copy relevance keyword integration integrate relevant keywords into your ad copy this this improves your ad relevance and ensures your ads reach user en ensures your ads match user intent and increases the chance of clicks and conversions tightly themed ad groups create tightly themed ad groups that closely that with closely related keywords this allows you to write highly relevant ad copy for each group improving ad relevance and quality score now negative keywords use negative keywords to filter out irrelevant searches this improves your ad relevance and reduces waste of spend by ensuring your ads only show show for Relevant queries and AD dialysis will actually help you with this um so just check the link down below for dialysis because and you don't need to add your credit card or anything like that um to actually use a dialysis for the 14-day trial down below but it will really help you because you actually suggest um the negative qword you should add and um it will really automate and help you with this with all of thisum optimization all right and then consistent me messaging ensure consistency between your ad copy and your landing page this messaging should align to provide seamless a seamless user experience building trust and encouraging conversions so let's talk about optimizing landing page experience relevance and quality ensure your landing page is highly relevant to your ad and pro and provides valuable information to users a high quality landing page ensures user enhances user experience and improves click uh quality Score Mobile friendly design optimize your land page for mobile devices use respons user responsive design to ensure a seamless experience across all devices as many users will visit your uh will visit from mobile so if you haven't checked it out make sure that you check out all the videos in this course but specifically the landing page video because it'll definitely help out um with this section as well so fast loading times improve your line page loading loading speeds fast loading um loading page fast loading Pages excuse me uh reduce bounce rates and improve user satisfaction contributing to a better quality score so you don't have your landing page loading and takes like 10 seconds right people just click off you need to ensure that your landing page is fast and for you to have a fast landing page you have to ensure that you use a fast Landing Page Builder and I've actually um I recommend you use something called Apex and it's in the um land page section of this course as well so just check that out as well and Ure that you have a fast landing page so ensure that you have fast landing page CU people will just leave if you don't have a fast landing page people just up and leave and then clear navigation make it easy for users to navigate your land page use Clear head headings concise content and prominent call Action to guide user use toward action and also just a quick note on apex as well right with Apex they have um templat as well so you can and a template of like every like so many different um Industries and things like that you'll find something for you within that so just make sure that you use use like a good template and something and it makes it using templat just makes things easier you know um I build I can build my own land page with with a template right so yeah use templates as well use Apex right so the link is also down below as well then engaging content uh provide engaging and valuable content that that addresses the users need use um uh use visuals videos and interactive elements to enhance your user experience and encourage conversions now let's talk about some best practice for improving quality score uh regular performance reviews regularly review your quality score and its components to identify areas of improvement use use feedback to optimize your your campaigns continuously so if you have a low quality score check out your keyword relevance your key are your keyword your keyword's relevant um is your keyword actually going to the correct landing page is it going to the correct um ad copy you know you have to think about those things and improve them ensure there's a true relevance between your keywords your landing page and your ad copy right focus on user experience prioritize user experience in all aspects of your campaigns from from your ad copy to your handing Pages a positive user experience leads to better performance and higher quality scores then continuous testing continuous ly test and optimize your ads keywords and your landing pages use AB testing to identify the most effective elements and refine your strategy and also stay updated keep up to date with the latest trends and updates in Google ads regularly review industry blogs attend webinars and participate and in in fors to to stay informed and also just also participate in this group as well um we got a ton of people here really smart people who know Google ads lead generation um who can also help you with your questions as well so um if you want to uh improve your quality score as well or if it's something that is confusing you regarding um your own campaign um just drop a comment down below or even book a one-onone session with me and we can go through it together then use automation leverage automated bidding strategies and tools like Google ads Editor to streamline your optimization efforts automation can save time and improve your accuracy so if you en if you enjoyed this um this video and you enjoyed this course um please leave a testimon for me at teson and also just leave a comment down below if you enjoy this as well and um you can win special prizes so with that being said um here's a quote by uh Marco kevich right and he says always be relevant keep keep um create relevant campaigns and give the user the answer to his query as precisely as you can and that's the that's the essence of improving your quality score always be relevant always ensure that your keywords your landing page and your ad copy are in line and there's a clear uh there's a clear answer to the user's query and um be as precise as possible make sure that you're precisely you're precisely taking um specific keywords to U specific landing pages you're not just taking to the homepage you're not just um taken to the contact page but you're rather taking to a landing page that offers information that offers um yeah information and Aon call to action that solves their specific query that they search for and that's the specific that's the key to improving your quality score and uh really getting those High conversion rates so let's get to work so let's talk about optimizing ad copy here's what we're going to cover in this video we're want to talk about the importance of AD copy optimization then we're going to cover writing compelling ad copy then testing and optimizing ad copy and then the best practices for ad copy optimization so guys please make sure to subscribe to my newsletter philip.com newsletter for important updates regarding the course and also make sure to subscribe to this YouTube channel and also so check out my Instagram Tik Tok and Linkedin for important updates regarding the course atand also share the course um let's start Revolution and change people's lives together warning this is the most important video in the entire course so watch the entire video don't skip and don't fast forward Pro tip watch the video in to expeed now let's talk about the importance of AD copy optimization in terms of Engagement and relevance compelling ad copy engages users and encourages clicks it is it it could be relevant it should be relevant to the search query and provide a clear value proposition to capture the user's interest then improving click theough rate well-written ad copy can significantly improve your click theough rate leading to more traffic and potential conversions higher click theough rate also contributes to to a better quality score now in terms of the impact of quality score high quality ad copy contributes to a better quality score lowering your cost per click and improving your app positioning this makes your your campaigns more effective cost effective and comparative now matching user intent your ad copy should be should match what users are searching for make it more likely that they'll click on your ad aligning aligning with your user intent aligning with user intent helps attract the right audience now clear messaging ensure your ad copy clearly conveys the value of your offer and prompts users to take action this can be achieved by focusing on the benefits and using strong cost action now let's talk about writing ad copy you have to ensure that your ad copy is clear and concise write clear and concise ad copy that gets straight to the point avoid unnecessary words Simplicity helps users quickly understand your message include keywords incorporate relevant keywords into your ad copy to improve relevance and match user search inquiries this can improve your this increase the likelihood of clicks and then also your also ensure that there's a strong call to action use a strong and compelling qu to action that tells users what action they like what action to take like get a free quote or or learn more effective calls to action Drive user engagement High uh highlight benefits focus on the benefits of your product or service rather than just the features explain how it solves the user's problem and meets their needs so a big mistake that most beginners make with ad copy is they focus on the features all my this service has 15 different uh features you know we have the latest tech where the like no one gives a like literally just talk about the benefits of how it's going to improve the user's life and you will win much more so let's talk about solar for example instead of saying our solar panels have the best energy generation in the city right you could rather say um our solar panels will help you save 50% on your bills or something like that like you see the difference most people no one really cares about how great your Sol panels are people only care about how um how you can solve their problem so just ensure that you meet their needs right and then use emotional triggers so in incorporates emotional triggers to connect with your audience use words that evoke trust urgency and excitement emotional appeal can make your ads more persuasive so use power wordss and search on Google for marketing power wordss and incorporate those power wordss in your ad copy those power words things like um you know uh now you know um exclusive you know um premium all these things they they make you feel a certain way right and you have to use these words to evoke emotional trust now testing and optimizing ad copy right always be testing right and I before we even get to this point about AB testing right okay we'll read this quickly then I'll tell you right AB testing conduct AB testing to compare different versions of your ad copy and see which performs best this helps you identify the most effective message and literally guys I learned this from um Perry Marshall right and he said always be testing always be testing you should always ensure that you're testing at copy you should when you even when you st up a go ads campaign you should always have at least two to three ad copies in one um in one ad group right and they should be testing all right and you can have different variations like you're tweaking maybe one headline and um is different from the other head ad copy and you're testing that variable right or you're testing one one headline one description has one ad has a description that's different and you're testing that variable so always be testing then you're going to analyze performance data so regularly review the performance data to identify high high and low performing ads right guiding optimization efforts and um guiding optimization efforts metrics such as click the rates and and conversion rates are crucial so when you're looking at your ad copy what's typically typically going to uh be the true levels of success um I found is clickr rate and conversion rate these two things are super important and um also we can add the um cost per conversion right if you have those three things costbook conversion click the rate and conversion rate um dialed in then um yeah you should always just make sure that you're reviewing those and dial those in um you you want to increase the click the rate increase the conversion rate you want to reduce the cost per conversion as low as possible then you want to iterate and improve consistently iterate and improve your ad copy based on test results and performance data to enhance relevance and engagement regularly up regular updates keeps your ads fresh and then responsive ads utilize responsive ads to automatically test different uh different combinations of headlines and descriptions Google ads will optimize you these combinations to improve performance then here's some breast practices for ad copy optimization understand your audience know your target audience and tailor your ad copy to their needs and preferences use language use language and tone that resonates with them to increase engagement and clicks also stay consistent ensure consistency between your ad copy and landing page the the messaging and tone should align and provide seamless us experience building trust and encouraging conversions then keep it fresh regular update your ad copy and this goes back to always be testing right regularly update your ad copy to keep it relevant and fresh avoid the same ad copy for extended periods of time as it can become stale and or less effective so the general guideline for this for me is like I want to be testing something different in ad copy at least every 30 days I want to have an an AB test being concluded after every 30 days and reviewing that and improving ad copy um you you see most people don't don't um work on the ad copy and and that's actually um a really big problem because let's say you have a low clickthrough rate and you start your campaign and has a really low clickthrough rate most people will be like oh damn like the campaign sucks and everything like no you just have to test something different you have to test a different ad copy you have to test different keywords you have to test different audiences um the the main thing with Google ads optimization at this core and what I'll teach you what I'm teaching you this week is always be testing optimization is just testing really just testing and ensuring that um what your testing is being improved on every single time with a test now you want to highlight unique selling points emphasize unique selling points USPS to differentiate your ads from competitors highlight what makes your ad your your product or service special to attract more clicks and then monitor competitors keep an eye on your competitors ads to understand their strategies and identify opportunities for improvement use this information to refine your own ad copy and stay competitive so just check out your comparators like who are running on the same keywords like just do a quick Google search and see which competitors are running for um are running um for them for what what ads they're running um for that right and it's it's it's really important that you take inspiration from your competitors and things like that when you're building ad copy as well as optimizing it to ensure that you actually remaining competitive like let's say there's a there's a benefit that your your competive is now is has in their ad right like let's say they have like a warranty and you don't have a warranty right you can add that now if you enjoyed this video leave a testimony for me at tes.com to win special prizes um and here's a quote by our Guy Roy H Williams and he says the first step in exceeding your uh customers expectation is to know their those expectations so this also goes back to the ICP and I always talk about this but you really have to know who you're targeting because if you don't know who you're targeting this whole thing of AD copy um it won't work because the your target market your ICP the person who is searching those keywords right they they they have to also resonate with the ad copy you're showing them for them to actually um convert into into a lead or even to click on your ad copy that then takes them to the landing page where they convert into a lead um so it's important that you remember your your customers expectations and you meet those expectations with your ey copy let's get to work cool so let's talk about optimizing your keywords now here's what we're going to cover in this video going to talk about the importance of keyword optimization then we're going to talk about optimizing existing keywords uh the ones in your account and then some best practices for keyword optimization so with that being said please subscribe to my newsletter philip.com newsletter for important updates regarding this course also check out my YouTube Instagram Tik Tok and Linkedin for exclusive content at Al share the course guys the star Revolution change people's lives together warning this is the most important video in the entire course watch this entire video don't skip and don't F forward Pro tip watch the video in 2 xped so let's the importance of keyword optimization relevance and performance optimizing keywords ensures your ads are shown to the most relevant audience improving your clickthrough rates and conversion rates this relevance helps users find exactly what they're looking for making them more likely to click on your ad cost efficiency by focusing on high performing keywords and eliminating underperforming ones you can allocate your budget more effectively and reduce your and reduce waste that had spend so this mean this means more of the more of your budget goes towards keywords that drive valuable traffic so if you find that a keyword is not performing well in terms of like click threat or even conversion rate or even costbook conversion you can actually pause that keyword and ensure that only the keywords that performing well are are actually running so that's something I really recommend you do then quality score impact well optimized keywords contribute to a higher quality score which can lead to lower cost click and better ad positioning High qu high quality keywords help you help your ads perform better in auctions match user intent keyword should match the the should match what users are searching for increasing the likelihood of clicks and conversions understanding user intent helps you select the right keyword so guys make sure that you did the ICP and you have that ICP and understand what your who you Target and who your target market is understand who what they want and really focus on um you know ensuring that your keywords match what users are searching for and then adapt to Trends regularly adapt uh regularly update your uh key keyword list to stay relevant and to change to changing seource Trends and user Behavior staying current with Trends and ensures your ads remain staying current with Trends itur your ads remain relevant and effective so let's talk about optimizing your existing keywords so adjusting bids now just a quick note on adjusting bids um if you're using if you're using a manual bidding strategy right this is applicable to you right but as I've recommended in this course that you use automated bidding automated is going to automatically do this for you it's automatically going to increase your bids for high performing keywords to increase visibility and drive more traffic and reduce bids for and reduce bids for unper performing keywords right and this one sure your budget will be most effective so you don't have to worry about this specifically if you're running automated bidding like maximize conversions right this is something that's already done for you by Google but if you are running manually this is typically what you want to do you want to increase the bids for higher performing keywords right now use different match types experiment with broad match phrase match and exact match types to balance to balance reach and relevance different match types can help you control how closely keywords match to user query so be creative test out different mass types see which if if it improves your conversion rates if improves your clickr rate and um reduce your cost per conversion if that's the case then you can use a match type then multi equality score keep a keep a close eye on your quality score of your keywords and make sure necessary adjustments and make necessary adjustments to improve it high quality scores can lead to lower cost and em embed ad positions then organize your your ad groups structure your ad groups with closely related keywords to ensure uh to create to create relevant ad copy and landing pages well organized ad groups improve relevance and performance and then finally expand your keyword list continuously add new new and relevant keywords using the keyword research tools and search term reports expanding your keyword list can help you capture New Opportunities and Trends so also use negative keywords right and and identify uh NE negative keywords to exclude irrelevant searches improving your ad relevance and reducing your wasted spend negative key can help you filter out traffic that is unlikely to convert and then finally review your Search terms review regularly reviewing your search term reports in Google ads can help you identify new keyword opportunities and refine your list this helps you stay aligned with uh actual user Behavior so you want to do with the sear terms you want to at least add 10 new sear terms every single month um so just go through your sear terms and see which convert which keywords are converting and add them to the most relevant ad group in your campaign here's some best practices regular keyword reviews regularly review and update your keyword list removing underperforming keywords and adding new ones this keeps your campaigns relevant and effective so don't just leave your keywords and just let them run go through your keyword list and ensure that your keywords are performing well if a keyword is underperforming in whatever metric um click through rate conversion rate or or cost per conversion whatever metrics that's important to you you want to pause that and um ensure that other keywords are running then focus on intent prioritize keywords with high user intent that are likely to lead to conversions understanding intent helps you select keywords that that drive um valuable traffic then mon to competitors keep an eye on your competitors keywords and strategies to to find gaps and opportunities to improve comparative analysis improve uh provides uh provides insight into what what's working into your in industry and then leverage negative keywords continuously add negative keywords to fell to out irrelevant searches and improve ad relevance this helps reduce waste of spend and improve performance and then stay informed keep up to date in key uh in Trends in keyword research and optimization to maintain a comparative Edge regularly update your knowledge ensuring that your strategies remain effective so if you enjoyed this video leave a testimonial for me at testimonial. f.com uh to win special prizes and here's a quote by the great Abraham Lincoln and he said if if I had eight hours to chop down a tree i' spent 6 hours sharpening my Axe and this is exactly what you're doing by going through this course you're sharpening your axe sharpening it sharpening it because um that tree is going to come one day if you haven't already encountered it and you're going to need to chop it down but if your ax isn't sharp then you won't be able to cut down that tree so I I hope you ensure that you keep you keep your axe sharp and what I mean by that continually learn and educate yourself about Google ads continually invest in in in knowledge and help check out my one-onone coaching if you want as well and um yeah that's basically it so let's get to work so let's talk about bid and budget optimization here's what we're going to cover in this video we're going to talk about the importance of bid adjustments then we going to talk about different types of bid adjustments then budget optimization strategies and then some best practices so with that being said subscribe to my newsletter fl.com newsletter for important updates regarding the course also subscribe to YouTube channel check out my Instagram Tik Tok and Linkedin and follow those too for exclusive content atanda and guys please share the course let's start Revolution and change those lives together warning this the most important video in the entire course watch this video uh the entire video don't skip and don't fast forward here's a pro tip watch the video in 2x speed so with that being said let's talk about the importance of bid adjustments so maximizing Roi adjusting your bids helps allocates your budget more effectively prioritizing High performing keywords and campaigns this maximizes your return investment by focusing on what uh on what works best so you want to maximize your Roi um when you're optimizing your biding biding budget so basically you want to maximize your return investment so basically how that looks is if a campaign is performing well and generat you more conversions and more leads put more budget towards that um as that is obviously going to increase the ROI at at the most basic level right improving ad position Bill adjustments can improve your ad position on search search result p stages increasing your visibility and click the rates higher high positioning often leads to more clicks and conversions specific uh specific targeting specific segments use bid adjustments to Target specific segments like device types locations and times of day to reach to reach your users at the right time um to reach the right users at the right time tering bids to segments can improve your performance so if you're seeing that um you know if you're checking on your bid adjustments and you're seeing that um device when device is per better than another you can increase the bid on that you know um start with a low level by at least like 5% and slowly increase that Bas on performance and this goes across the board with um all the types of bid adjustments that you can make you know device locations times of day Etc managing costs control your ad spend by adjusting your bids based on your performance measur um ensuring you spend you stay within your your budget effective bid uh budg effective bid management helps you avoid overspending so you don't over spend on one time a day so that's why I said you want to ensure that when you're making bid adjustments to like your devices locations Etc you want to make these adjustments extremely small and um you progressively do it like over a period of time you don't have to do it immediately at once if you make a bit adjustments of let's say the one mobile is performing better so you increase it by 5% do that and then wait for two weeks see the results and then make the next Bild adjustment either increasing it or decreasing it but that's basically how it works right adapting to Performance regularly adjust your bids based on campaign performance data to op to maintain optimal results continuous optimization helps you keep your campaigns effective so always be testing always be optimizing now types of bid adjustments that you can make there's device adjustments adjust bids for different devices such as desktop mobile or tablet based on their performance this can help you capture traffic from devices that perform well then there's location adjustments you can adjust bids for specific Geographic locations to Target regions with high conversion rates uh location b u location based adjustments can improve local campaign Effectiveness and then time adjustments adjust bids based on time of day or day of week to Target Peak activity times timing adjustments help you uh reach users when they're most likely to convert so if some if uh if your if your if your um leads are usually coming in at let's say 6:00 at night you can increase that budget that bid um for that specific time of day then for audience adjustments use bid adjustments to Target specific audience a es um like remarketing list or in Market audiences audience based adjustments can improve your targeting and relevance and then demographic or adjustments adjust bids based on demographic factors such as age gender and household income to Target the most relevant groups uh demographic adjustments help you tailor your campaigns to specific user segments now in terms of the here's here a few budget optimization strategies so allocate your budget effectively distribute your budget across your campaigns BAS based on performance allocating the higher allocating more budget towards High performing campaigns efficient budget allocation ensures your money is well is spent wisely now monitor spend regularly monitor your spend to ensure you stay within the budget uh budget limits and adjust as limit as as needed monitoring helps you avoid overspending and make timely adjustments then adjust based on goals align your budget with campaign goals such as prioritizing lead generation campaigns over brand awareness goal goal-based budgeting ensures your spend stays uh supports your objectives so you want to ensure that if a campaign isn't generating your leads you want to put your budget towards what's what's achieving your goals if you want to generate leads and that's your goal um for either yourself yourself or your client you want to ensure that your budget in your grass campaigns is being prioritized towards your goals and campaigns that achieving them then seasonal adjustments you can adjust your budget on seasonal Trends and events that to maximize your Roi during Peak periods seasonal adjustments can help you capitalize in high demand times so if you're running leads for a specific service business and you know that let's say in in the winter uh if let's say in the summer uh let's say uh solar for example could be you know higher right that's just a random example um probably not true but um this is something that you should know in terms of um in terms of either asking your client or if you're running the business with yourself you can just ask and figure out when you get the most business during the year if it's like a c during a certain period of time you can increase your budget during that specific time of the year to actually increase your Roi now here's some best practices regular monitoring monitor your bid adjustments and budget performance regularly use Google ad reports to track key metrics regular monitoring helps you stay on top of of of performance so you want to go to Google as dashboard and see what Google is reporting to you so um on your go dashboard on your overview of your campaign um you can you can either uh you can you can basically see this uh you can basically optimize your campaign on um on the G dashboard right on the goad's um website basically on your campaign and you're going to just monitor your bid adjustments your budget performance daily you going to check on your overview page and on your campaign page to ensure that um your campaign is performing well um over a long period of time so you want to ensure that when you're checking your campaign you're looking at an extended period of time so about 30 days and in some cases if you're doing like an in-depth analysis you can even go longer to maybe about 90 days but you want just always be monitoring your campaigns and monitoring your bid how how your bid how if your how your bids are performing and how your budget is performing and if your bid strategy is not performing you can test different bid strategies so you can um you can test all the different bid strategy we talk about in this course um like Target CPA um maximize conversions Etc to see what is going to perform best but usually start off with maximized conversions that's what I suggest then test iterate continuously test a different bet adjust ments and and bu budget strategies use AB testing to refine your approach testing helps you find the most effective strategies then use automated rules leverage automated rules in dysis to to manage bids and budgets effectively efficiently and uh set setting rules based on performance and Bud and budget limits aut automation can help you save time and improve uh accuracy so just check the link down below for dialysis and um you can easily just get a 14-day trial by clicking the link down below and it'll help you manage your bids and budgets like practically automatically it will give you Auto it will give you um recommendations on on what to do if your campaign is and Performing and you can actually set rules um based on performance and budgets um like let's say if your budget over spending you can actually be notified about that and can be coming really handy as well so and then also guys stay flexible be prepared to adjust your bids and your budgets based on performance and market conditions maintaining flexibility to improve uh and to improve and optimize results flexibility ensures you can respond to changes quickly and then F and then finally focus on on Roi prioritize strategies that maximize your return in investment use performance data to guide your decisions and ensure value for adspend Roi Focus strategies can help you achieve the best results so if you're enjoying of this course leave a testimonial for me to sm.com to win special prizes and then here's a quote by the great the late great Muhammad Ali and he says don't count the days make the days count so with that being said let's get to work analyzing and acting on performance data let's get into it here's what we're going to cover in this video we going to talk about the importance of data analysis some key metrics to Monitor and then implementing changes based on that data so uh please make sure to subscribe to my newsletter phil.com newsletter for important updates regarding the course and also subscribe to the YouTube channel check on my Instagram my Tik Tok and my LinkedIn for exclusive content right @ Philip also guys share this course um the uh the star Revolution and change people's lives together warning this is the most important video in the entire course so watch the entire video don't skip and please don't fast forward but here's a pro tip watch video to exp speed so with that being said let's go about the importance of data analysis informed decisions analyzing performance data helps you make informed decisions about your campaign leading to better results data driven decisions are more likely to improve performance then identify Trends data analysis allows you to identify Trends and patterns in user Behavior helping you understand what works and what doesn't recognizing Trends can guide can guide your optimization efforts so you don't just start making uh changes in your account without actually looking at the data and that's the importance of this video is really just emphasizing the fact that you have to look at data you know look at the data that you have identify Trends is is there a a click through rate or conversion rate dropping like identify those different Trends and make appropriate actions to improve those uh specific data points right and then optimize performance use insights from data analysis to optimize your campaigns improving uh key metrics such as clickr rate conversion rate and Roi then optimization Based on data ensures you focus on effective strategies also track progress regular is helps you TR helps you track the progress of your campaigns over time allowing you to measure measure the impact of your optimization efforts you don't want to make optimization changes you know you change a headline you test a different headline or you test a different keyword or you you pause this keyword to test if if it will increase the conversion rate you can't just do that without actually um tracking it and ensuring that um you you have an eye on it then identifying issues data analysis can help you identify issues and Bal neck in your campaigns enabling you to address and promply then key metrics to monitor click through rate this measures the the percentage of users who click on your ad after seeing it a high click through rate in in indicates more engaging ads right then conversion rate it measures the percentage of users who take who complete a desired action such as um making a purchase or even filling out a form after clicking on your ad then cost per click um it tracks the average amount of amount you pay for each click of your on your ads a lower cost per click can maximize your budget and then cost per acquisition it measures the average cost to acquire a customer or a lead a lower cost per acquisition helps um meet more effective campaigns and then return on aspin it calculates the revenue generated from every dollar on adspend a higher return on adspend indicates better campaign profitability so these are the metrics that you want to ensure that you are maximizing in your Google ads campaign to maximize your leads um if you maximize these um metrics you you know you increase your your click the rates you increase your conversion rate you reduce your cost per click by ensuring that your quality score is high and also your uh cost by acquisition you also incre you also can decrease that right through um optim targeting the right keywords that are that are spending and generating your leads um and also return that spend if you track all of these metrics here um and you ensure that you're maximizing these your your lead performance will definitely increase now let's talk about implementing changes Based on data identify weak points use data analysis to identify underperform performing areas of your campaigns focus on improving these areas to enhance overall performance also test and learn Implement changes based on insights from data analysis and continually Test new strategies use AB testing to determine what works best and then allocate your budget effectively adjust your budget allocation based on performance data directing more spend to higher performing campaigns and keywords and then you want to optimize your keywords and ads regularly optimize your keywords in ad copy based on performance data remove remove underperforming keywords and Test new ad variations and then Monitor and adjust continually monitor your campaigns and make adjustments as needed regularly monit regularly review performance data to stay on top of Trends and maintain um optimal results so if you enjoy this video leave a testimonial for me at testimonial. comom London uh yeah whatever leave it to SM and you can win special prizes and here is a quote by Dan Heath and he says data are just summaries of thousands of stories and it's absolutely true you know the the data you're using and the data you generate in terms of clickthrough rate conversion rate they're just telling you a story about your your ads and it's telling you a story about how your ads are being received by the market so if your conversion rates is low really um look at how you can improve it by you know testing different ad copy changing your keywords seeing what keywords um you testing new keywords checking your Search terms you know reviewing everything we've talked about in this optimization section of this course and it can definitely help you improve those metrics so with that being said let's get to work