we have a lot of people who are pushing this model of becoming a growth partner and for me what I think is the best route is you actually need to start doing a lot of done for you at scale and see get so much data on different offers before you can be a partner to any of these businesses today we have Dr Connor [Music] [Applause] [Music] Robertson and uh before we get started maybe I'd love to to just talk about how we actually met I think we first talked back in 2021 I would say yeah maybe 2020 maybe maybe was in the in the mid midco era yeah but yeah somewhere around that yeah yeah was that was a different time too right cuz that was you know that was kind of the upbring that was like the agency the the OG agency gangsters that were starting up doing different things pay traffic organic Consulting that was like the original days and I think we uh we synced up maybe over some LinkedIn maybe some Facebook just kind of understanding some outbound strategies I know both of us were very large in the outbound space for for a while there and I think that's how we started yeah yeah I was you know I was seeing you on Facebook and you know you were killing it and for me back then I think when I first reached out to you I was maybe starting my appointment setting agency we were mainly doing things on Instagram and Linkedin but you had scaled it way you know at a bigger scale you're probably one of the person who gave me the idea of like hey you don't we don't always all need to be doing advertising uh for people there's also this niche of people who are really launching these acquisition systems that are through outbound that are affordable and um you know you were killing it and I was like oh there might be a good opportunity in this field and uh and I went all in when I saw you I think back then you were doing over six figures a month and yep I was like wow right and you were doing it without beinging this big it's not like you were going out there screaming every day it's just you were you know constantly printing with Facebook and with uh LinkedIn and it was you know it made me you know it made me curious so we got into this I got that's how I got started I would say that it's probably because of you that I went really hard on outbound um well I mean I think that the cool thing about outbound like the reason we we started the outbound was cuz I was very poor I had no money when I started and so there was this whole like online agency guys spend you know $100 a day or $50 a day and in my mind I'm like dude I I didn't have $3,000 a month $100 a day plus I didn't know how to run ads so it was going to be more inefficient so it was just kind of a fear of money thing where was like I don't have enough to do this so when we first started we were doing LinkedIn for I want to say the first client on LinkedIn outbound done for you $250 a month the very first client that's it 250 a month month to month no C contract uh you know just pure like true pure month-to Monon like hey if you want to leave you can cancel you don't have to give any notice 250 right went from 250 I think to to $499 $499 to $6.99 then we went to 1,500 a month right and then we actually went to a 3-month minimum which you know I think you and I both understand commitment matters we went to a a three-month minimum and then we transition into this hybrid solution this Implement and release where we implement the systems do all this stuff for you for 90 days right get them all set up and working LinkedIn a little bit of email text stuff like that and then we release it to you you own it and that was like the big oh wow this is great because I don't have to have a thousand customers all the time continuing to pay it and I don't have to worry about churn I don't have to worry about monthly recurring Revenue just works so that that's kind of what we built uh over the first 18 months yeah and that's the thing that I'd love to talk about um cuz you know one of the things with outbound selling outbound Services appointment setting Services a lot of the people are looking for these services are people who haven't yet figured it out meaning they're not they don't have a lot of money okay so the services that means that your retainer cannot also be like 10 grand a month okay so that means your monthly retainer is also not that high so you're not making insane amounts of profits for every client you work with but what happened well how how did you first think of this Implement and release like you build it and released it in the business like what led you to figuring that out yeah it was it was almost more of an Ethics level thing right it was a hey am I actually doing anything for the client after month three that that's what I was saying in my head I I was taking these clients on month one great build all the systems do all the leg work the tech all that stuff month two figure out the messaging copy start scaling up month three hey we got it scaled up and then month four or five would come around I'm like dude I'm just like clicking buttons here not really doing anything I didn't feel awesome about that so I said okay well if I'm done doing the work I just have to maintain it could I not just not charge them and and make them do the work and just package all of my lifetime value up front because I think it was one of these you know big agency guys in line that was always like lifetime value lifetime value customer acquisition lifetime value right and it was just this whole concept of you spend X and you make Y and so like I said we we started scaling 600 700 you know um $11,000 $1,500 then we got all the way to $4,500 right ,500 a month for three month commitment you could pay all up front or over 3 months didn't matter to us and that was like the lifetime value and we got to a spot where we were acquiring customers for $400 to give us $4,500 and it was just we were using the same system to book the appointment to get him on our calender to close them for the service that we were selling easiest sales process ever once you figured out how to do it cu the big objection is well how do I know it's going to work uhhuh well we're on the call so it must work right it was like a very it buil yeah it was it was just a a good model and it was easy to fulfill and I we got to a spot where there was me and one business partner Keith and uh we got to a spot where we got hit probably 60,000 a month with just me him and like two virtual assistants in the Philippines for $3 an hour each and then we said yeah we got a lot of customers we're probably going to need a domestic account manager like a us or you know Canada ukuk someone that's you know more people skills culturally time zone everything like all those those account managers yeah we haded one of those guys and we went holy cow we actually can have somebody run this for us this is great this is awesome so I did sales appointment setting in sales I hired a VA to do our outbound like to set up more of our systems Keith did all the on boardings and and put out the fires right in the Fulfillment process and our One account manager was managing like 30 people just making sure their stuff was working making sure people were happy and that was the day where I was like you actually can build a business with like five people that does half a million dollars a year that takes 40 hours a week and it was the most like I cannot believe this is possible yeah love it and uh what was the biggest uh month that you guys did with these uh cuz you guys were it was LinkedIn and email you guys were building link what which one both yeah so the original Implement and release was $4,500 offer LinkedIn email text and voicemail this is like before go high level days or like the you know CRM type or big CRM builds were out so was 4,500 bucks um and then we started getting into software right so we had LinkedIn growth machine plus some email stuff in the back so we had the $4,500 offer plus the software offer U I think we peaked maybe about $210,000 on that offer per month um in in you know actual collectible income and that was to me at the time I was like dude this is crazy um I remember that there was one month it was December of I want to say I think it was 2020 it might have been 21 but I think it was in 20 where I paid myself like 180,000 net like paid myself out now that was a little bit of you know previous months cash stacking up and had to pull it out of the business for the end of the year but I was like dude I don't I don't know what to do with all this money this is like insane uh cuz I I you know my lifestyle was $5,000 a month I was renting 1,500 foot apartment for, 1500 bucks and I was like I have a car the cars and just made a ton of money and that was the day where I decided hey why don't I sell this thing that that was that was really the day where I was like why don't I sell this thing and see if I can do it again oh so what we ended up doing was we stopped doing LinkedIn Implement and release and started doing cold email exclusively right said let's let's take the same skills we have outb marketing yeah same kind of team and let's switch offers let's do a $5,000 offer a little B more expensive not much but a little more expensive $5,000 offer and basically just built out for uh email cold email and with that uh we did the same thing we sold Peak months I think we sold 40 units uh which if my Math's right I think that's 200,000 right 40 units net new sales we're closing about 30% of phone calls we took 80% show rate lots of automations and we rebuilt the whole thing built more software and monetized all that uh and then we got to the was we said Hey listen let me help other buses do this we took 15 Consulting clients $4,000 a month plus 4% of Revenue and took on those got rid of all of our done for you clients just took on those 15 people helped two of the 15 exit wow made about $200,000 a month pretty consistently Keith uh Keith decided to go do some other businesses so we end up parting ways there yeah um brought my brother in sold these other companies and then started a real estate you know journey of buy real estate buy more real estate buy a lot more real estate and just kind of go through the Journey of of real estate and so it's you know a guy who has no idea what he's doing in in 2019 2020 yeah you know it's almost 2024 now my life is very very different than it was you know four years ago yeah that's insane and you've said it perfectly um I want to jump on this topic before I forget we have a lot of people are pushing this model of becoming a growth partner right mhm and for me what I think is the best route is you actually need to start doing a lot of done for you at scale and see get so much data on different offers before you can be a partner to any of these businesses and the reason why I bring it up is because you had sold 40 20 to 40 businesses every month building and releasing outbound appointment setting systems before you felt confident enough in like hey I've seen enough let me go get more leverage and find one five 15 different great offers implement the same thing but dial it in to the greatest extent and then get my leverage where it's like less effort right but the outcome is better but a lot of people want to jump on hey let me be partners of 10 businesses but it's like yeah bro you haven't done [ __ ] you haven't seen how much [ __ ] happens at SC yeah yeah yeah the real world yeah yeah no that that is exactly what happened and funny enough I think a lot of the agency guys say what they say the riches are in the niches or whatever right it's like go deep not wide whatever and in the beginning I went super super wide because I was like dude I like I just don't know what works and so like okay I'll take on franchise consultants and marketing agencies and SEO web development videography and like all this stuff and the thing that was interesting was it turns out that outbound marketing works for almost anything that has money involved meaning your your Prov providing Direct Value it doesn't work so well on like hey let me help you with SEO that's where it doesn't work cuz it's not a strong offer and so we started figuring out is hey it's not always the industry it's more about the offer within the industry so so for example we had uh falling across franchise Consultants most people wouldn't know what that is but a franchise consultant is somebody who helps you buy a franchise let's say you're a W2 you made $200,000 a year for many years and you want to be a business owner let's say you want to buy a Subway okay well in order to buy a Subway you don't just call up Subway and say hey I want to I want to do it you actually go through a franchise consultant and they figure out how much money do you have and what are you trying to make active versus passive and they pair you with a franchise so we ended up having like 200 franchise Consultants become customers of the agency in like a year and a half and there's only like a thousand of these guys on the planet so like we had 20% market share but it's like this very Niche pocket I knew zero about before we started but how do we get there we tried a bunch of different things we figured out oh this works really well for franchise Consultants we had lots of guys close mega mega deals 40 50 601 $200,000 deals we're like holy cow this is great built the case studies use the case studies to get better deals use those deals to get bigger deals and and that was how we grew it so yeah we went wide first then we went deep and we picked three or four niches marketing agencies were really good like lead generation Revenue based marketing agencies franchise consultants and then some of these really specialty things in finance like CPA's tax planning and some of these um just tax advisory companies that had great value uh for their service yeah love it love it and how how what were your profits on the on the on both offers the LinkedIn and the called EML High very high yeah so there would never be a month where we we took uh you know if you take out owner's pay because we we just did draws against profit share um we were never less than 50% at any point right our Peak would have been about 85% that's when it would have been me and Keith and one or two vas right it was basically software in vas vas are 500 bucks a month in the Philippines yeah so we were doing 50 $60,000 a month just the two of us spending less than $10,000 in cost so keeping 40 he was keeping 20 I was keeping 20 that you know was 80% margin that was you know probably towards the the peak of it when we started hiring account managers obviously the margin started coming down but then we started taking on these growth partnership offers where we 4,000 a month or 1,000 a week plus 4% at the Top Line and we started picking up some of those deals one thing I learned with that that was a very interesting model people who do Revenue share offers which I think are great growth Consulting any of the the revenue share type offers you have to make sure the client the person you're doing the work for actually wants to grow because we ran into a lot of these people as like I need you to change this thing and they go now I don't want to change that so now I have a revenue a performance metric with a company that doesn't want to change and so what we ended up doing out of the 15 companies sold two yeah kept on five or six got rid of everybody else so over half the clients we had to offboard with because it was like dude I need you to do this you need to change this offer change the system whatever and they weren't willing to do it and as a growth consultant or whatever want to call us at that time if they're not going to do it pretty hard for us to make money because we can't grow yeah insane insane insane and uh what was the process so with the do you think a build and release Implement and release agency SL business do you think that's sellable as a as an as an or as a as an asset definitely 100% it can be I mean the if I look at most of the implementation that we're doing we are able to take a person for about $4,000 a month in the us4 or $5,000 a month maybe 6,000 teach them the basic they had to be somewhat technical right teach them some go high level some email some SMS some copyrighting we're able to take a person without that previous skill teach them that and have them fulfill it when you can plug a person into a system like that and they can fulfill even if it's not great right like 80% we were able to do that like we had probably 15 account managers over a threee period across the two different offers and we could take people and plug them in now of course some guys got yelled at some people got fired some people couldn't handle the pressure the heat whatever but we could pretty consistently take someone and plug them in and get some kind of throughput so yeah of course you could sell that um directionally for me um I want to solve bigger problems which I think you know is everyone's dream right you want to solve a small problem then you want to solve bigger problem and so I very quickly started moving into bigger problems which is when I left the just straight done for you email and became hey I'm going to be done for you growth Consulting email text LinkedIn Tex stack operations systems slack like all these different put it all together because that was solving a bigger problem so I went from charging $5,000 for an implementation to $150,000 a year growth Consulting yeah less clients more per client yeah we had to fire half the clients but it is what it is it is it is it's worth it right but but would you have would you have gone would you have acquired the skills to do those things until you actually you yourself scale the business no yeah you you got to I think you have to have some level of predictable success meaning you're able to take on I don't know in the done fore World I'd say if you can take on if you can find leg gen and sell 10 clients a month for 12 months in a row you're a badass like that that is a skill right if you can onboard 120 clients regardless of they churn don't churn it's implementation only software like I don't really care what you're selling but if you can deliver a high-end B2B service and sell 10 new people a month and deliver on 10 people a month you are in a very good spot so yeah we would have never been able to do the the high-end growth Consulting and I'd never be able to command you know $50,000 in Consulting fees plus 4% which is could be another $100,000 yeah there's no way I could have done that without already having the skills yeah and uh yeah and that's the thing most people don't understand it's like you got to do the work you can't just read chpt transcript and think you're going to become a an expert but uh for me one of the things that I did a little different from um cuz I you know I looked at what you were doing you were doing cold DML for me I went the route of I'll build your outbound on socials and place a VA $3 an hour Setter in your company and we would place two of them I think at the peak we placed I would say 90 Setters in a month so like we would do he would do like every month we would place like 50 to 90 Setters in businesses every month it was ridiculous right but it but but that's what like you get really good really fast if you do 50 of anything in a month right I'm talking 10 like 10 would be great you did 50 it's like dude you just did the same amount of work as the average person does in in six months but you did it in one month you're obviously going to be way better if you do that approach and um and I went from charging cuz you know for me what I noticed with the build with this implemented release is like if you're going to make cuz you're still there's still some done fore component which makes it easier to sell cuz you're not telling people I'm going to coach you on how to do this hey I'm actually going to come in and set everything up cuz actually you know I also bought your services right and that was the beautiful thing about this it's like you're selling the implementation but the implementation is capped in the first month right it's not like you keep on managing it and what I did for me is I pushed it up to 15K as as an offer right but what I realized that helps too is you were mainly getting people with a clear thing and you maybe revamping their messaging but for me what I saw was also demand in demand is that some people also needed to completely change what they were selling so our offer people do most of them right probably most of them yeah exactly yeah and uh when we told people like hey not only are we going to build the acquisition but we're also going to get you something better to sell when you give someone the business then you also put in place the thing to give them business then you know you can go from charging something that may seem a commodity be commoditized you can charge as much as you want for it yeah and uh that's how we were able to scale it um and but main premise was we will build something in your business actually and that's like yeah super super successful we actually just did this with a coaching client who were coaching agencies right and for me my mindset is stop coaching people just tell them you'll build them their Legion agency and the guy went from working with 60 agencies a month making like 35 a month to six clients a month and did 77k yeah way better you charge more you do less client work and that's kind of what I was saying before like I this whole implementation style I have moved into every other business I've built right I have a co-hosting property management company guess what we do done for implementation we do manage it on a recurring basis but the big thing is they Implement all the systems I have an acquisition company that buys real estate for other people guess what we do we buy the real estate for them and then they own the real estate so all of the businesses have been learn it first uhhuh implement it and then for the people you really want to work with come up with a model that is Implement plus right I implement the systems but I also help you grow and do other things for you and you pay me a lot of money per for hour because I'm generating a lot of value so I I'm 100% align with that model yeah no I love it I love it and I think it's the future it's uh it's almost like it's undeniable value you know a lot of the time people are like I don't see what exactly you're going to do um and uh yeah but it changed my life man and thank you for for because you know you did we did get on a few calls back in 2020 2021 and those calls really changed the projection uh like the trajectory of of of my career and my business right thank you man yeah well dude all all I do when I get on calls I think you know this I'm just like you just ask me questions I just tell you what I think it might be right it might be wrong but I just tell you what I think you say should I do this no should I do this yes great and you do it and and the difference between you in my opinion and and most guys that are in the space is you are a quick mover and an implementer right lots of guys move quick but don't actually Implement anything they just move quick and run around you like move quick but you also actually like implement the thing hey I'm going to change this offer from this price to this price bang it's changed tomorrow and like the the the your ability to make rapid decisions is much higher than the average person so and I think that probably is your number one skills like speed implementation is crazy fast with you yeah yeah know CH it changed changed everything cuz when I saw the implementation I was like okay cool we're going to stop this and when I saw that it was hard cuz I also went through the same process where I could I had people complaining about paying me 1200 a month I was like yeah what the hell like it doesn't make any sense so I was like okay no more of this I'm not going to sell done for you monthly management no way I'm going to build a Thing Once you're going to pay me a lot cuz it's once and I don't have to charge you anymore right A lot of people are like LTV LTV this LTV that but it's like if you promise an outcome and an infrastructure and you deliver it in 90 days that's the value it's not value it's not on performance it's on delivery 100% dude and that's so true that today right people there I don't know how big the audience is on on the real estate side but this is something that I've learned uhuh the value and the dollars match right we have an offer today in the real estate space where we charge $25,000 to buy a property for somebody to help them buy a property as a done for you service they got to do some stuff but it's really TurnKey done for you you're definitely getting a property we're charging $25,000 that's five times more than we were doing for our previous services at Peak and I do five times less work how does that make any sense it's because you solve a bigger problem you charge a bigger price and they get bigger value which is exactly what you're talking about right you you charge 15 16 20 whatever was at Peak because you solved a big problem in a short period of time yes which increases value yep yep people don't want to cuz the reason why I I have a hard time with these agencies and the reason why agencies never not not like there are some who are making a lot of money but most of them never do it because they're really thinking about oh let me keep this person paying me month after month but it's like yep that mindset is about benefiting you it's not benefiting the client correct right it's like working hourly right if you pay hourly people are working for the time right it's like hey I need this done okay well I'm going to work the employees incentivized to work slow and as long as possible which doesn't incentivize the outcome same thing with retainers hey if I get paid $22,000 a month I want to do just enough work that you don't leave every month and give you just enough value that it's worth more than whatever payy yeah yeah but not enough so I don't make any profits so my margin stay 50 30 40% right super bad the incentives aren't aligned Okay cool so umly what have you been doing in real estate because we haven't talked about uh how have that process been so I know you yourself are an investor so but you started also like a a service an offer attached to that we do yeah we do have a couple companies so we have uh BMB accelerator.com mybnb accelerator.com that's a done for you service $25,000 offer we take High net worth individuals making over $400,000 a year and help them buy a piece of real estate that's a short-term rental to help them reduce their tax bill build net worth right everything that you want to do in real estate but it's you pay 25 Grand you get a house for sure guaranteed we don't give you a house we refund you it's really straightforward right um that that's a great company we have another company TFI taxfree investor and that is a blend of uh done with you and done for you so the way it works is we show you everything you need to know on the coaching side for for uh real estate but we actually find the deals and then we dropped them into a community Channel where you can see all these deals and if you want one we'll help you complete that trans action so it's like a pseudo done for you uh but it's not as Hands-On so instead of paying 25 Grand to BNB accelerate every time you get a deal you can pay $20,000 to TFI and that gets you a year access of all the deals you got to do leg work on your own but if you actually want to learn a lot of people want to learn real estate if you actually want to learn we'll help you get the deal to the Finish Line um so we have those two companies and then we also have property management company hedge management that does all of our short-term rental co-hosting so check gas in check gas out repairs Maintenance Cleaning all that stuff yeah and then we also have hedge Capital which is my Acquisitions firm we actually Buy and Hold real estate ourselves I work with a couple different partners there's 16 of us total and we just buy and hold real estate ourselves so those are like the core four companies they're all a little bit different but they all are in the same ecosystem so every day when I wake up I don't have to like switch gears a bunch it's just like what are we working on today and we have a CEO at every company we have an operator within every company and I'm in the spot today that um it would certainly be difficult if I wasn't there uh but the companies will run without me which is pretty cool I've never had I've never had a company that can actually run with yeah yeah I know I know you last last companies you were in there selling every day hustling yep sales calls all day baby yeah you're you're going hard insane insane and how is uh how is this industry I know there are some people killing it in in uh Airbnb coaching real estate coaching how is that how is that compare that to B2B to to like how is this Market this now you're working cuz you're still Niche you're going after people who have money well like how yeah this this is a really weird market so here here's why this is weird in the agency world it's all B2B right you're helping other business owners you're not helping any consumer no consumer like I want to learn LinkedIn I want done for you LinkedIn it's it's all B2B business is small businesses you're helping them the interesting thing about the Airbnb business uhhuh is we're actually helping mostly High income individuals that have jobs most of the people we're working with are making $400,000 a year or more they're either a business owner or an employe and about half of our people are employees so now I have this like almost bizop B Toc kind of offer and B2B like I have two different audiences they all have the same problem which is they want to pay less tax they want to get into real estate and they want to build net worth those are the things they want the difference is is looking at the W2 mindset the employee mindset is so different working with those guys than like the 3 million ion dollar a year net income business owner that's like yep I'm good to go sign me up right it's just I got this dichotomy of people I'm working with and and I wouldn't go back ever like this is a way better business interesting interesting is it because also there's like it's almost like the predictability of achieving an outcome is a it it's it's it's that yeah I mean it very much so is the outcome right so like if you think about this way at B&B accelerator like I said it's a $25,000 offer but the way the pricing structure is it's $10,000 to start and 15,000 when you purchase your house okay so it's so outcome driven that it's like a no-brainer and most guys that are working with us are getting but a 4 to one between the depreciation on the asset wa which is the tax benefit the appreciation value the mortgage getting smaller and maybe a little bit of cash flow if that exists on the property those benefits are so much greater than the 25 Grand they trade out us that it's like we almost could not take a sales call for this company almost like it's one of those things where it's like you could close it over Tex and we actually have done deals over text like hey man how much did you make this year 1.8 million great are you looking to get real estate yes okay cool how much cash on hand you have oh I got 300 Grand liquid great um how many homes you want to buy two awesome hey it's 25 Grand to work with us you're probably going to get back about 100 grand in value does that work yes here's the agreement bang and like you actually can close it over taxt I'm not suggesting that that's how we do it all the time but but it's that valuable of a trade and so what most people would say is and and my business partner Nick he loves this he says well why don't we just raise the price I say dude why don't we just keep the price the same and do less work because for me it's like it's awesome to be able to have a sales call where I'm like the price is not a problem yeah it's just do you understand what we're doing and do you want to do it and I love that sales process cuz now we can close roughly about 35% of calls taken and every single call I'm on I'm enjoying any call I take with somebody hey thanks so much for jumping on they're like amazed that we can help them they're like I'm so grateful take my money I no you know I none of this I need my attorney to review this and oh I need like all these objections you get we don't get them and just like hey man it's credit card only no wires and ACS we don't do any of those games the FTC is watching any consumer offer that's out there so we're very cautious of making sure we deliver what we say we're going to do it's a four page agreement it's written in English no crazy legal jargon except for a couple small sections and we deliver a service and people love it insane just is just is insane and uh I guess um are you planning on eventually like putting all these cuz I guess you're building a pool of investors are you also potentially just figuring out a way so that you end up I guess the the management service is that eventually going to be pushed also to the network that you're building so the Management Service is right now yeah we're we're very against that we don't we don't have a fund we don't have investors we don't have any guys like that like everybody that's working with us is a fee for service client meaning they're paying a fee to get a service they're not it's not a regulated defund it's not an SEC based fund like it's just straight up you pay to get a service the cool thing is I'm meeting a lot of high net worth individuals just through this business which means that in you know like 5 years from now if I ever wanted to create a fund or if I ever wanted to get into you know money management or Securities or something like that I could easily get into that space because I've met so many high net worth individuals here's the real plan um we are looking to get to 500 Properties by the end of 2025 between the management company and the properties that we own and that will be probably close to about a $40 million company between the the Blended companies in terms of exit ability price yeah at $40 million I have no business partners in in the management company I do have business partner in TFI and BMB accelerator but for me to exit that kind of business at 40 million let's just suppose they keep half just for simple MTH $20 million I mean you're pretty much done at that point we're kind of done today we already have enough cash flow to well exceed our living expenses but just to have that exit we'd probably just put it some in the market put some in real estate and just keep living off you know the continuous drip and build the next thing but I think you know this and and I know this is uh an entrepreneur doesn't change even when they sell something they're going to go do the next thing yeah I don't know what that's going to be for me but I'm telling you at 500 homes we're done okay love it love it love it yeah I'm uh I've been maybe you can talk I can get your feedback on what I'm thinking about but I'm personally betting you know how I'm seeing this trend of like everybody's getting to this Consulting coaching space and you know a lot of people just see the scalability uh and the fact that they can just command a bunch of money but no one really thinks about actually getting results to their class I and uh because it's actually possible to get more than like 60% of people results just just due to the fact that most people they're their own enemy it's not about the material it's not about the Sops it's not that it's actually just the leader the CEO of that you're helping and I've been thinking about this angle of like the only way a company grows is with people right it's having the right people in place and I was thinking what if I built a platform almost kind of like an outwork kind of like a a you know like a talent pool where it's like all these people are being trained to this all these programs online cuz I think this online education place is only going to go crazy y but more companies or most companies today don't necessarily hire the same way that you know I I've never gone on indeed and try to find someone right correct yeah I think that's done that's done it's all skills based today right nobody's like sub a resume yeah so I was thinking or I think I bought the domain I'm thinking my bet is I build a platform where all these people are acquiring all these skills and all these programs can go and put their profile there okay and we're still a company that want to partner with a bunch of businesses get a lot of people in our programs but instead of us necessarily teaching you Consulting you we're actually going to find you work with us you get to pick the talents you need in the business to implement the infrastructure so it's almost like we don't come in and we have to sit down and learn cuz that's also cost in time you come in you're like hey you don't have a media buyer who knows how to launch slos you don't have uh someone to set up your diing system okay cool who do we have talent who can do this and I'm thinking of building this platform where it's like every business we consult in this case we'll probably partner with I don't want to just get a 20K 50k that's too much value for upfront so we build this talent pool and we give away the knowledge away for free like we give the courses the everything to we give the audience the skills but the businesses that we think are really great we're like hey you can access our talent pool for every single layer of your business that that helps it grow yeah I think I think that's tremendous idea I think the big thing that people are starting to realize is that the days of college and university spend four years to learn a skill that's outdated by the time you're done that's just not flying anymore so I think there's two sides of that model there's education of the Freelancers or the individuals who are building the skills they can save a ton of time and ton of money don't have to take 200,000 in debt to go to school don't have to spend four years whatever right so those guys save a bunch of money now the business knows that they have these people that are specially trained and they can fractionalize some of that work where it's like hey I need a YouTube media buyer great hey for 3,000 bucks you know part-time you can get a YouTube guy and so you don't have to have a $10,000 month guy cuz you just need him for x amount of projects or x amount of work and so now you drive the cost of things down you get everyone becomes these micro entrepreneurs where they have four or five clients instead of 50 clients right and everyone can stay in their Lane and be their skill right so they can be their own mini agency I think that's what most people want people want freedom people want flexibility and people want to be able to have Financial growth that's it right um and freedom um flexibility and financial growth and I think most people don't have that because they work a job so I think that's I definitely think that will work yeah I think I think I I'm trying to make a bet on it and I think that selling just education also is going to be commoditized like it's like learning even media buying as a skill like man there's so many media buyers out there that like for sure there are top 1% who actually can commend crazy value because they've helped businesses make a mill 2 m three 5 mil a month but that's only a tiny fraction and most businesses don't need you to have the skill to get them to 5 mil a month right yep they just want the legion they want the that you know speed to to lead all those things simple things that make things move but I'm thinking that you give them if you could give away the knowledge for free or as almost for free and then make the money on the on the partnership side on the where you actually find you know a bunch of businesses that have great potential and then you you get a uh U uh a share of how much they making and the reason why I'm saying this is because there's way more leverage in training talent and placing them than there is in in like teaching the person and then keeping them accountable cuz like for sure well that's why people hire people right because they don't want to be accountable for the thing that they don't know how to do yeah right so they would rather just say okay listen you know I don't know how to do bookkeeping you can either teach that a business owner how to do bookkeeping and then they got to keep themselves accountable to actually do it or they can just go to a Marketplace buy the bookkeeper fractionally for 500 bucks a month or whatever bookkeeper cost and that person knows how to do it wants to do it and actually does it right the only reason entrepreneurs don't do stuff in my opinion is they don't like to do it yeah right every time someone enjoys something they go towards that and they go away from the stuff that they don't want to do and usually the thing they're trying to hire is the thing they don't want to do so if I go Teach an entrepreneur to do bookkeeping they don't want to do it and they don't like doing it and it's not their thing guess what they ain't doing it doesn't matter how much money they paid but if you hire someone who's like I love bookkeeping I love looking at numbers and QuickBooks every day that person's probably going to do the job right probably yeah yeah I know uh yeah I'm excited I'm excited but no I'm I'm definitely trying to get away from this um I mean not away but I'm trying to get away from less info uh less Consulting to actual like tangible value like just stuff that you can't deny right yeah well I mean I think it comes back to fundamentals though right it's like you're either generating money you're saving money or you're saving time that's it make money save money save time one of those three things everything's in those three categories what we're doing today at TFI B&B acceler and hedge management they're all time savings that's everything's time which is the hardest of the three to sell right I'm going to save you time but it's like that's what we're doing people are paying us 25 Grand because it's going to take them six months to figure out how to underwrite a deal Source a deal close a deal fund a deal like all this stuff or you just pay us it's like done I'm shortening implementation windows and that's really what people want yeah yeah best is if you can combine all three yeah no kidding right yeah well I mean I think offer ultimately gets there right cuz when someone buys piece of real estate they save time because we're doing it for them they save money because they reduce their tax bill and they ultimately make money because they have cash flow n worth so they technically are getting all three it's just that the triangle is a kind of a lopsided triangle where it's very much save you time because it would take you so long to learn real estate if you just start on your own it's going to take you at least six to 12 months we can buy you a house in 30 days and be bang done so I think all those triangles to save money make money save time it's always always slanted one way or another Legion is all about making money right that's accounting is all about saving you money so it's got It's always like disproportionately one thing or another cool yeah no um maybe to kind of like wrap this up um one of the things I've been kind of like maybe I can get your feedback on is what are the what are the services to stay away from when it comes to maybe what are the to stay away from or to focus on when thinking of launching this Implement and release build and release model like what would you if you were to pick so let's say there's um a bunch of different Services you can infrastructur systems you can build and release and there are those that say Hey I would not want to get into this model with this with this offer with this model what would you I think I think it's a more macro question so here's how I look at that first you got to ask yourself are you better at sales are you better at fulfillment and based on that you answer it right so if I'm good at sales right and I'm bad at fulfillment I would try to make the Fulfillment easier and leverage my sales skills to sell all harder things so sales become hard but I'm good at it so it becomes easy and now I make fulfillment because you got to choose your hard right I think corosi says this right he says you pick I think a lot of guys says you either have easy sales and hard fulfillment or the opposite right and if you're great at sales you should make the sales hard so because you're not good at fulfillment make you know people would would benefit from that so if you're if you love selling stuff I would make the sales a little bit harder so make it a little bit less Roi driven but make the Fulfillment super easy so you can just hire unlimited people on that side of the business because that's going to be a lot less painful for you I know you can build sales teams I would just recommend you make the Fulfillment as easy as possible even if that means the sales process is a little bit more diff fig okay cool probably yeah that's what I do optimize for easy fulfillment okay love it love it now what is easy fulfill easy to fulfill done for you for agencies or any business or no any business but let's stick to I would say let's stick to like growth offers cuz I I think anything not related to growth offers in this Implement and release it not not like as I said I wouldn't tell people like hey go build and release like in your Niche like for you you've been investing in real estate for a while so like you have Mastery in the field so it's it's like it's not it's not it's even if you like in order for your offer to be really good you have to be really good at fulfilling yeah yeah correct yeah okay so I would say probably the number one thing that right now is probably going to be something related to social content right I think people are starting to really recognize that there's all these guys out there with content marketing and this and that but like outbounds great but today anybody for 800 bucks they can buy an iPhone I'm shooting this on a legacy iPhone right now instead of my my actual one but but this is that's what this camera is is is just an iPhone and you know you could for 600 bucks or 50 bucks a month whatever someone could pick up an iPhone and they can shoot content almost everyone has one so from a client standpoint it's quite easy to fulfill the bigger thing is be expert at research so if I was building an agency today done for you I would try to find something that I could sell for 15 grand roughly that's content driven that's going to generate leads and so what I would probably deliver to them is hey I'm going to get you the top 100 topics I want you to film all 100 videos we're going to edit them and post them specifically YouTube Right In Search intent based things and then I'm going to take PR like high volume public relations and I'm going to wrap everything around that so that people know you're the go-to for this kind of content so if you're like the content guy for plumbing you're the content guy for plumbing so I put out thousands of PR articles yeah get you really really good at content make it so it's easy to fulfill so everyone's using the same phone or whatever to shoot it and then just make that the offer and that's probably a you could probably have a business for a whole year they could film for one week and get the content for a whole year for 15 grand and as long as the keywords are good on YouTube You're Going to get traffic you just are interesting yeah that's what I'd build if I if I was like really trying to build it that's what i' I like it I like it yeah one of the the people a lot of clients that we've been getting are actually content agencies cuz content is pretty commoditized now can't tell it like oh I'm going just edit shorts it doesn't make any sense doesn't y doesn't make any sense at all so you got to have a strategy it has to be strategic and it has to be longterm and actually has to be performance driven meaning it has to generate leads for the well that's the thing is why do people want to do content people don't want to do content just for vanity any business owner that's smart it's doing content because they think it's going to generate them Revenue yeah so you have to ask yourself okay if I'm going to deliver a Content service to somebody how can I generate them income what I would do is probably like I said $115,000 implementation probably a th000 bucks a month in like 10% of profit or something like that like something that's tied in the back right where it's like I'm G Implement all this stuff at that point you just leave it or I can keep helping you with it if you would like but I want a I want a piece of profit or revenue or whatever it is and since content is holistic you're not going to be able to append every lead to every video I mean Alex Becker Alex Becker would say you know H us can do it and I'm sure you can but I have guys I got a guy today on a on a sales call that is like dude I saw one of your YouTube videos yeah but I don't know if that's where he came from right he went to our website and booked a call but like he saw some content he probably watched other content maybe Instagram Maybe YouTube maybe he's in our Facebook group I don't know maybe he phoned a friend I have no idea where him I don't really care content is making people watch what we're doing which means they want to work with us so I would say yeah content needs to be somewhat Roi driven but at the same time if you put out a thousand videos a year you're going to make money that's for sure you just will you just will yeah yeah no content has been in saying but uh yeah no content is definitely a great I mean it's it's it's it's un undeniable that it's actually helpful especially in the nurturing part too you know yeah for sure yeah pre-sales post sales onboarding fulfillment we're we're using Circle right now I have a whole course we just built in circle it's uh I took everything I thought was good about courses and and did that it's 35 videos okay every video is 5 minutes or less the average video is 2 minutes or less oh really so it's like almost shorts and reals level stuff but it's like here's the question you don't have to watch it in order it's supposed to be 4 weeks but everyone can watch it in one day cuz it's all it's under one hour basically the whole thing and so it's just short here's the question here's the answer here's the question here's the answer do this do that do this do that okay and the feedback from all the high net worth guys that have been through it are like dude this is like it seems like it's not a lot but it's like you just give me the answer it's like which tax form do I use for this this is the form this is the Box this is this is how you fill it out any questions shoot me a message so would you say that that's would you say that that's the if if you were to any product any info product you're going to be building is going to be super short D people are like Tik tocking reals right shorts right they want like 60 seconds give me the thing and so like on a Content thing nobody wants to have a 45 minute course like I see some of these guys they record their 2our zooms and upload it to their Library I'm like bro I don't have 2 hours to watch anything just no fluff give me thing even webinars dude you know how much a 15minute webinar with smash really you think 15 oh for sure yeah dude okay hey what's up it's 50 minutes here my goal at the end of the presentation is to get you to buy something that you think's going to help you here's what I've done here's how I can help you any questions and you just feed it to them as fast as possible because dude the attention span of people right now is just like that of a rock it just it doesn't work you know what I mean so short deliverable information that's like reals and short I think that that's the future of Education true that's that's insightful that's insightful it made me just think cuz I'm building I'm building new materials so I may have to do that too D I mean the the the stuff in circle just like I'll just pull it up really quick here just as like an example like yeah my first video 1 minute 34 seconds second video 47 seconds all right third video 235 and then the next five videos are a minute a piece that's it oh my God right and it's very like it's on it's all real estate but it's like how to form an LLC 1 minute and 16 seconds this like stay tuned on my 20-minute YouTube video and how to do it's like dude find your state go to Secretary State website put this information in here put your social in here put your address in here hit submit wait two days check your mail done love it we don't need to talk about oh well Wyoming is better than Montana but Montana's better than Tech just go to the state and get it you know what I mean just just get this thing don't worry about the why and all the Nuance just get this that's crazy and it works yeah that's crazy I'm going to take notes I'm going to take notes um love it love it love it um cool I definitely need to I know we've been talking last time we spoke we were talking about real estate I'm actually thinking of potentially I'm going figure out a way to move um cuz I'm in Canada right now but I feel like next year is going to be a little tricky uh with taxes and everything like that so I'm figuring out where you know potentially how I can move the the corporation but I haven't picked a destination or location yet well where keep in mind where you have the corporation where you live don't necessarily have to be the same thing right like you can do you could you could file a C corporation in Florida if you really wanted to that's taxed at 21% and it's on USD not CAD so you have lower income because it's in USD and it's at 21% no state tax so you could do that and then you could invoice the rest of that out to your Canadian Corporation pull out dividends right dividends the first you know the first little bits taxfree but it's about 20% on the cad side and then just live out of the corporation I mean you could get your tax to like almost zero you buy you know if you make 3 million a year or 4 million a year whatever the math ends up being and you buy one or two pieces of real estate to offset it in the USC Corp and you pay yourself very little and and and run a lot of it through the business and the Canadian side you kind of don't really have any tax left right you just strategically just don't pay yourself all the money and try not to buy too many personal liabilities because obviously that's where the tax comes in because if you have a ton of personal ities you got to pay yourself a lot which means you have to you got to pay a lot of tax to just be able to keep up so I keep the personal side under $5,000 a month in expenses and I try to get everything else in into one of the corporations wherever it makes sense right I I put you know if I'm having meals I do meals with business partners so I can deduct that right if I'm traveling I try to travel on behalf of the real estate so that I can deduct that right like I try to live my life in accordance with the business so that I can not receive income I don't want the income so that's that that's a that I just don't want more I need less you know yeah um yeah I need I need I need I need a few more cars though so I'm going figure out a way to but but that's what I'm saying so like Okay so let's let's suppose right and this is why you got to think long term as to what your goal is let's suppose that you want a bunch of cars and you really like cars and you know whatever the situation is well why don't you maybe have a business partner that can run a small local turo thing for you you spend $1,000 a month for them to run turo now all those cars are for the turo business you have access to them you know when you want but you have a legitimate business use where you're renting out cars you have an operator that cost you 2 3,000 bucks a month the cars are all self- liquidating so not really costing you anything and you get the cars now now you basically built your lifestyle around the business by thinking ahead instead of like how do I make more money so that I can pay more attack so that I can have five cars instead of three cars that's that's the kind of like mental shift I think you could you could operate on yeah I've been I've been thinking about I thought about that one day but I never really went deep into it yeah that's what I'm saying just do the research on like if you like cars but I'm not a superar guy I mean I have one car and I'll probably get another car but like you know it's it's if you like cars cars are expensive fure figure out a way to not pay for them yeah yeah exactly yeah so what that's what I think uh would be a good strategy for you man hey I got to go in two minutes um anything else on your no uh no that was it thank you so much for for jumping on and uh yeah dude send me a recording I I'll I'll we'll chop it up a little bit with the video guys too and we we'll support it okay yeah love it man take care talk soon bye