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Can you name a successful brand that started small and scaled effectively, as mentioned in the podcast?
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Lune Croissanterie in Melbourne.
What example did Bernadette Jiwa give to explain branding?
Starbucks vs. regular coffee.
What is the 'Story Strategy Blueprint' mentioned in the podcast?
A tool available on Bernadette's website designed to help entrepreneurs better understand their customer.
How does Bernadette Jiwa differentiate a brand from a commodity?
A brand creates meaning for people, whereas a product without meaning is just a commodity.
Why is storytelling important in branding and marketing according to Bernadette Jiwa?
It creates meaning, differentiates a brand in a crowded market, and involves being story-driven.
What is the importance of understanding the customer’s needs in product-market fit?
It helps ensure the product meets real market demands and avoids the risks of falling in love with an idea without considering the target market.
What is the focus of Bernadette Jiwa's upcoming book _Hunch_?
Helping people trust their intuition and turn everyday insights into breakthroughs.
What is one key takeaway from the podcast about marketing and branding strategies?
The importance of simplification and being customer-centric in approaches for sustainable success.
What is the common principle between personal and business branding mentioned by Bernadette Jiwa?
Knowing what you stand for, your values, and beliefs.
What did Bernadette Jiwa define as marketing?
Marketing is about understanding why a brand exists and who it serves, starting with the customer's story.
Who was the guest on Episode 11 of the 'Making the Cut' podcast?
Bernadette Jiwa, a marketing and branding expert and author.
What is one of Bernadette Jiwa's books mentioned in the podcast?
_Marketing: A Love Story_ and _Making Your Idea Matter_.
How should companies respond to market trends according to the podcast?
By remaining focused on their brand’s purpose, vision, and values without being swayed by competitors.
What advice does Bernadette Jiwa give to aspiring entrepreneurs?
Ask the right questions about the customer’s problem and how the product solves it.
What was a key mistake in branding and marketing highlighted by Bernadette Jiwa?
Failing to connect the brand story to the market and losing authenticity.
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