Question 1
Which new industry is mentioned as an example of market opportunity?
Question 2
Which factor is NOT a challenge for Italy mentioned in the lecture?
Question 3
Which prediction by Larry Summers was mentioned in the lecture?
Question 4
Why is the Tata Nano an important example in marketing innovation?
Question 5
Which type of companies are growing consumer preferences according to the lecture?
Question 6
In the context of marketing, what is one of the benefits of leveraging digital media networks?
Question 7
In terms of Corporate Social Responsibility (CSR), which company is highlighted as value-driven and focused on sustainability?
Question 8
What type of marketing does Marketing 3.0 emphasize?
Question 9
Which company's marketing innovation focuses on 'experience over product'?
Question 10
Which region is NOT mentioned as a focus for market expansion?
Question 11
What is one approach companies can take to balance regional and national interests?
Question 12
What is a significant challenge for physical stores in Italy due to the rise of digital marketing?
Question 13
What are the primary growth markets Italy needs to focus on due to globalization?
Question 14
What is the purpose of the Good Company Index?
Question 15
What is a key assessment area for building a good marketing and sales organization?