LinkedIn Top Voice Master Class Notes
Introduction
- Importance of regular content sharing on LinkedIn to avoid a "ghost town" profile.
- Focus on two types of LinkedIn Top Voice badges: Blue Badge and Gold Badge.
LinkedIn Top Voice Badges
Blue Badge
- Exclusively by invitation for senior-level experts/leaders in their fields.
- Selection process:
- Evaluated by LinkedIn's editorial team in your region/country.
- Selected for a one-year term.
- Purpose:
- Highlights top creators and makes it easier for members to find them.
- Key criteria:
- Regular content sharing.
- Engaging contributions: insightful, conversational, timely.
- Demonstrated community engagement without being self-promotional.
Gold Badge
- More accessible for creators.
- Criteria for earning:
- Contribute to AI-generated articles.
- Must be a top 10% contributor in the selected category for 60 days.
Steps to Achieve Blue Badge
- Regular Content Sharing:
- Avoid a content-less profile.
- Most blue badge holders post regularly.
- Connect with LinkedIn News Editors:
- Engage with editors in your region to enhance visibility.
Steps to Achieve Gold Badge
- Choose Your Category:
- Select a single relevant category to focus on.
- Contribute Regularly:
- Minimum of three contributions per week to relevant articles.
- Focus on the same category for consistency.
- Utilize Low Competition Topics:
- Identify and engage in low-competition topics.
- Contribute During Weekends:
- Typically less competition on weekends.
- Like Your Own Contributions:
- Increases engagement and visibility.
Tips for Visibility and Engagement
- Share links to articles rather than resharing content.
- Maintain originality to align with LinkedIn's algorithm preferences.
- Check your top voice status regularly; it may not be automatically displayed on your profile.
Conclusion
- Encourage sharing achievements when attaining badges.
- Emphasize the importance of being proactive in engaging with the LinkedIn community.
- Reminder to harness the insights gained to elevate personal and professional branding.
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