Importance of Website Design in Branding

Key Statistics

• 94% of first impressions of a brand's website relate to its design.
• Good design not only grabs attention but can also drive revenue.

Recognizable Designs and Logos

• Nike Swoosh: Synonymous with athletic excellence.
• Coca-Cola Logo: One of the most recognizable brands globally, known for its distinctive font and familiar red color.
• Linear.app: Example of a website design that's widely imitated.

Demand for Designers

• Companies are in constant search for designers to create engaging designs for their brand.
• Good pay for designers, but requires skills and sometimes certifications.

Free Design Courses with Certificates

1. UI/UX for Beginners by Great Learning Academy

• Topics Covered:
  • Basics of UI/UX Philosophy
  • Wireframing and Prototyping
  • User Testing and UI Design Tools
• Duration: 1.5 hours to 3-4 days (flexible)
• Access: Free lifetime access to course content

2. Digital Skills: User Experience by Accenture on Future Learn

• Topics Covered:
  • Fundamentals of UX
  • Basics of Visual Design
  • Tools for UX Design
• Duration: 3 weeks (2 hours/day)
• Access: Interaction with other learners and active discussions
• Requirement: No prior design experience needed

3. Logo Design Techniques on LinkedIn Learning

• Topics Covered:
  • Design logos with simple shapes and advanced techniques
  • Logo effects, colors, and finalizing a logo
• Duration: 4.5 hours
• Access: Free trial month available

4. Graphic Design Course by educba

• Topics Covered:
  • Comprehensive online Photoshop course
  • Introduction to Photoshop, user interface, and tools
  • Specific tools like Move Tool, Clone Stamp, etc.
• Duration: 2+ hours video tutorials
• Access: Lifetime access
• Note: Knowledge of Photoshop can help in learning other design tools

5. Power of Infographics by The Open University

• Topics Covered:
  • Use and purpose of infographics
  • Data visualizations and critiquing infographics
  • Free resources to produce infographics
• Duration: 7 hours
• Level: Intermediate learners
• Assessment: End-of-course quiz

Closing Remarks

• Courses provide foundational skills and knowledge for a design career.
• Emphasis on building practical skills and a strong portfolio.
• Certificates have true value only with concrete knowledge and skills.

Additional Resources

• Video on in-depth UX design roadmap.
• Video on the speaker's design journey to a high-paying UX job.

Call to Action

• Engage: Which course will you enroll in?
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