Interview with Toria from Bon Voyage Aesthetic

Introduction

• Freddy from Blueair interviewing Toria, owner of Bon Voyage Aesthetic.
• Toria made $21,000 cash in the first 30 days with Blueair.
• Known for selling packages between $2,000 to $4,000.

Toria’s Background

• Transitioned from federal auditor/accountant to MedSpa business after visiting Atlanta.
• Started her business post-COVID, around 2021.
• Business has been booming, specializing in cryo skin treatments.

Sales and Consultation Process

• Focuses on individualized consultation to discuss client needs.
• Emphasizes benefits of cryo skin and personalized packages.
• Offers additional free treatments for same-day purchases.
• Encourages same-day buying by offering double treatments (e.g., buy 5, get 5 free).

Client Retention Strategies

• Offers a variety of services beyond cryo skin, like skinny shots, laser lipo.
• Builds long-term relationships with clients - many have stayed for 3-4 years.
• Uses incentives and promotions effectively to build client loyalty.

Handling Objections

• Utilizes Care Credit for easy payment options (0% interest for 24 months).
• Offers multiple payment plans: Affirm, Afterpay, PayPal Credit, Klarna.
• Follows up with clients who do not purchase immediately.

Building Client Relationships

• Focuses on a personal and luxury experience, avoiding over-scheduling.
• Builds friendships with clients, leading to strong loyalty and referrals.
• Engages clients during treatments by educating them on all services offered.

Use of Social Media

• Active on Instagram, showcasing before-and-after results.
• Uses it to educate clients on realistic results and timeframes.

Initial Business Growth

• Grew business through social media and model calls post-COVID.
• Word-of-mouth and community referrals have been significant.

Learning and Experience

• Emphasizes the importance of pricing strategy and time management.
• Ensures clients feel unrushed, focusing on a relaxing experience.

Key Advice

• Educate clients on all services, even if they don’t purchase immediately.
• Build rapport and friendships to foster client loyalty and referrals.

Conclusion

• Toria appreciates working with Blueair and acknowledges their role in her business growth.
• Encourages others considering Blueair to give it a chance based on her positive experience.