Transcript for:
Mastering Effective Presentation Strategies

Hello, good evening Always a good feeling every time I back to Indonesia, talking in a full room like this The eagerness to learn, I can feel it or maybe it's because there's Dilan on the slide While, talks about Dilan, Iíd like to give a prediction, while we won't meet Milea tonight because the canteen closed already So, I hope after this evening, you are inspired in making a presentation with a slightly different style and presented it with great spirit and confidence Because, when we think about presenting, we thought about something serious in a forum like this, Buka Talks, or even TED Talks or maybe when we try to present the details of some technical things in a conference actually, it's not (have to be serious) if you have an idea on a new product planning or a a sprint planning sometimes, unconsciously, we switch into serious mode even in an interview, whether with your future employer or future in laws sometimes, intentionally, we use our presenting techniques in communication terms, presenting is total different thing with storytelling in storytelling, we want our audience to just listen, no comments needed probably there will be an app, solely for just venting, some idea for a startup while, it's different with presenting, we want the audiences got something from the presentation then there's a framework called what's in it For me shorten to WIIFM that's a question in your mind when a presenter stands before you and rehearse it as much as you can, to get a great, polished presentation. you don't to waste your time hearing something that have nothing to do with you, or has no advantage for you so, it's a fatal mistake when you start presenting with open your laptop then start the presentation slides that's what usually happen. What you should do is first, think about what your audience will do after your presentation think about it carefully, until you firm with it write it down on a paper, a board, notebook wherever you like, until you satisfied with the statement then we think about the materials and for the materials, in this presentation I will talks about 3 frameworks first, we talk about how to compile some interesting materials then, how to package it concisely but not boring, with great confidence lastly, after you master all that, is how to keep improving. so here we go, first topic: the materials I like a power recipe by Granville Toogood in his book The New Articulate Executive they are Punch, One Theme, Window, Ear, and Retention. For this context, we'll talk about Window so, with this concept, our presentation is window, for audience to see what we really like to tell them how to make it interesting? There some common mistakes first, presentation slide that full with words so the window has to be interesting or audience will get bored and fall asleep then I talk some more presenting, while audience can just read on the slides Second mistake, even if a talk about something else, nobody will listen because everybody is busy reading the slides how to correct the mistakes? Only put the keywords on the slides put something coherent with the topic something that help the audience to remember, not the whole explanation it's better to listen that to read here some example, clap your hand if you ever saw a slide like this some of you just raised your hand while I ask you to clap, that's because you see me raise my hand, isn't it? third mistakes, put everything into a long list, or some kind of bullet points example, in a presentation from Paul Greenberg instead of using a list, he uses pictures to presenting what fish commonly consumed by human there prawn, tuna, salmon, cod, etc.; without explaining one by one another classic example is when Steve Jobs introducing new iPhone, years ago he didnít tell what iPhone can do (make a call, play music, etc.) instead, he put three pics that put impressions the audience at the time just by seeing the pics, audience already get it, iPhone can be used to play music, make a call and browse the internet true that he explains each of it after that, but the pics already done half the job of make impressions (of the materials) to the audience. same thing if we presenting with numbers it's quite difficult to deliver, and tend to confused the audience but if we put it into graphics, it's easier to understand by the audience. what's important is the visualization it doesn't have to be exact or precise only enough so audience get the picture (of how much/how little the number is) we can also put some quote to make the slide more interesting for example, in a presentation about aftermath of some incident, we can put a quote like this telling that we can always take a lesson from some misfortune the quote does not always something serious, you even can modified it here's an example of modified quote, sure enough two face never talks about Javascript on the movie, but it's suitable with what you try to tell, so you can use it. now, to make more interesting, you can intentionally mixed something up, for a joke purpose for example, there so many wrong thing about the picture Darth Vader never say that, it's Gandalf who said you shall not Pass, plays by Ian McKellen And it's happened that Ian McKellen also play as Magneto in X-Men movies it's just to trigs the audience, see if they really pay attention on what you presenting so, the point is do not put everything into the slides and make it complicated less is better, because it'll easier to be remembered that's the purpose of a presentation, to make audience remember what you're talking about here's a bad example, of Bill Gates explaining Silver light it's too crowded, font size too small to be able to read nobody can remember all of this, so what's the point? Just like what Milea said, she missed Dilan, but she did not miss the bullet points go on, I'll wait if you'd like to tweet about it.. OK, that's it for how to compile the materials to interest audience Now, we got the material, then how to present it? What's the trick? Let's get to it there are three pointers you pay your attention to; conciseness, attractiveness, and confidence while presenting Concise is important, extreme example: a racer got a new tier in 2 seconds while in pit stop Make it brief, not too long and complicated. Because we don't want to waste anyone's time. what you can do to make it brief & simple? I like this principal by Mark Twain In another way, if I have more time things can be shorter, it's a paradox it turns out that we need more energy to simplified something, it's not an easy task this is what I use, a compression pyramid consist of three tiers, 30 minutes, 4 minutes and 11 seconds to have a 4 minutes content, you have do more rehearsing, let's say 30 minutes rehearsal then you'll get what to keep, what you can skip, what need to elaborate more until you have your 4 minutes presentation then you rehearse some more, delete more unnecessary stuff, until you have your 11 seconds presentation people call this 11 seconds speech as elevator pitch, it's time you spend in the elevator going from one floor to another this 11 seconds can change your life imagine if you met a president, a Nobel winner, a writer, or a CEO then they asked, what are you you've been doing? How to answer that in 11 seconds? Your life can change if you can make use of that 11 seconds. So, you need to rehearsing You can rehearse by imagining going into an elevator Meet the persons of your dream, maybe Dilan or Milea What to talk about in those 11 seconds? Don't waste it. That's conciseness; now attractiveness, how to keep audience's interest to your presentation? the curve of audience attention to your presentation is normally down exponentially to time so, the objective is to keep up the audienceís attention you can do it by do something interactive with the audience in the middle of your presentation: ask a question, tell some jokes or personal jokes but don't make fun of people, if you want to, make fun of yourself same thing with the closing line, remember the WIIFM principle don't just say that's it, thank you and goodbye. Go around and summarize it. make sure they remember what you've been presenting and answer their WIIFM question. how to look confidence while presenting? there's three pointers, body language, eye contact, and clear pronunciation what is it about our body language? It's important because it's how you visualize yourself to others for example, when you feel unsafe or nervous, you'll make yourself smaller, fidgeting, hands in the pocket but when you encounter with someone friendly, you stand tall and still, not move around and don't look defensive because audience will notice and wonder if you really what to do it, or someone make you do it audience will see it on your body language for eye contact, you make eye contact only with the audience, not the screen, not the laptop, and certainly not the ceiling even when you talk about cloud computing, don't look at the ceiling, look at your audience if you have big audience, divide them into sectors then spend some time at looking at each sector don't focus only to one audience, you'll scared them that's about eye contact one more thing you need to pay attention to is choice of words there's a thing called speech filler it's words you slipped on to fill the gap between statements i.e actually, you know, like.., um.., literally; it's commonly come up while presenting one you should not use is honesty when you use honesty between sentence, is that mean you're telling a lie before that? or in Bahasa Indonesia, people commonly use jadi, kebetulan (fortunately) fortunately I have 4.0 GPA, fortunately my Bukalapak bought my startup... audience will take it as you rely on your fortune to excel in your live, not a hard work don't have to be arrogant, but be proud of your hard work, it's not all down fortune which is; it does not explanatory or change the meaning of what you're saying, you can just skip it that's speech filler now, if can master it all; choice of words, body language, eye contact then we have a concise presentation with some jokes to tell we won't have a problem with stage fright just what Dilan said, stage fright is only for a person with no confidence that material and packaging, now, how to keep improving? this is what I called finishing I like a quote by Helmuth von Moltke the Elder, in another way, all plans go sideways in time you meet your opponent but I like this one by Mike Tyson, better why I showed you these quotes? Itís to tell you the importance of rehearsal so you can present naturally, even if they wake you up in the middle of the night, ask you to do the presentation With a lot of practice, you can tackle it all, it'll be like a natural thing for you to do. No hassle. don't take rehearsal for granted I often watch a presentation with a great material, attractive presenter, but clearly this is the first time the it being presented they're rehearsing while presenting don't do that. Take minimal 1 rehearsal before presentation 2, 3 times more until it's perfect and you satisfied with it if you enjoy Steve Jobs presentation, you should know that he rehearsed it hundreds of times he watch the video, that revise the presentation over and over until he satisfied one thing you can do is by making a simulation if you need to be presenting in BukaTalks, come to the Venue, see the room and everything that what you can do by yourself you can also try to get a feedback from your piers do a presentation to your peers, and get some input from them, it is very important rehears it, and see where you can improve (your presentation) one thing that people hesitate to do, but it has a significant effect on improving your presentation this is from my personal experience, that is watch the video playback of you rehearsing find a quiet place for you rehearse, take a video using a cellphone, just do a five-->minute take analyze the video: body languages, eye contact, choice of words check what youíre doing wrong within those five minutes then re-take, again, and again. Then move to next 5 minutes.. see if you use to many speech filler refined it until no more speech filler in you do all the process, guaranteed your hard work will payoff you see it by yourself by comparing your first video with the last one, you'll be amazed if Dilan said, missing you is hard, then presentation rehearsal is a piece of cake Now, here's the recap Pay attention to the materials, compile an attractive presentation. then presenting techniques, do it confidently Thank you!